30 Best Alternatives to Salesforce Marketing Cloud in December 2024

Alternatives & Competitors to Salesforce Marketing Cloud

  1. 2

    Marketo

  2. 3

    Salesforce Sales Cloud

  3. 5

    Act-On

Here are competitors or alternatives to Salesforce Marketing Cloud and other similar Marketing Automation software. You need to consider some important factors when choosing a tool like Salesforce Marketing Cloud for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Salesforce Marketing Cloud that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Salesforce Marketing Cloud. Discover sofware like HubSpot, Marketo, Salesforce Sales Cloud or Mailchimp.

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List of Alternatives to Salesforce Marketing Cloud

From Marketing Automation tools, we have selected the best alternatives to Salesforce Marketing Cloud based on reviews for each solution and similarities with Salesforce Marketing Cloud. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo hubspot

CRM, marketing automation & customer service software suite

4.4 (26 reviews)
2 deals available | Redeemed by 1695 members
Marketing Automation Prospecting Content Marketing AI Sales and Business CRM

75% off for 1 year

Save up to $7,000

The HubSpot suite leverages AI to streamline managing your customer throughout their life cycle: from website visits and form completions to phone calls, email exchanges, quote signing, support, and upsells.

logo marketo

Elevate your marketing performance

4.3 (15 reviews)
Marketing Automation

Streamline your marketing efforts, engage your audience effectively, and boost your ROI with Marketo's powerful solutions, all designed to help you excel in the competitive world of digital marketing.

logo salesforce sales cloud

Close more deals, faster

4.0 (29 reviews)
Marketing Automation Prospecting AI Customer Support CRM

Salesforce Sales Cloud is a CRM platform that helps sales teams manage their sales processes, track customer interactions, and close deals faster. By using AI, it streamlines and optimizes sales efforts, enhancing productivity and driving revenue growth.

logo mailchimp

Email and Marketing Automation

4.2 (25 reviews)
1 deal available | Redeemed by 502 members
Email Marketing Marketing Automation Lead Management

50% off the Standard plan for 6 months

Save up to $1,870

Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

Act-On Logo

Drive growth, foster engagement

4.5 (24 reviews)
Marketing Automation

Act-On is a marketing automation platform designed to help businesses increase customer engagement, drive lead conversion, and optimize marketing campaigns across multiple channels.

Secret.

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logo constant contact

The must-have marketing platform for your business

4.5 (29 reviews)
1 deal available | Redeemed by 101 members
Email Marketing

50% off for up to 1 year on the Core and Plus plans.

Save up to $246

With this marketing solution, small businesses can finally make their voice heard. Constant Contact allows you to develop your customer base, create email marketing, or social media advertising, but also to effectively sell your products online with just one tool.

ortto logo

Streamlining success, one task at a time!

4.4 (28 reviews)
Productivity AI Productivity

Ortto is a software that provides automated marketing solutions for businesses. With features like email marketing, social media management, and SEO optimization, Ortto uses AI technology to analyze and predict customer behavior, enabling businesses to create personalized marketing strategies.

Emarsys Logo

Empower your marketing

4.5 (19 reviews)
Marketing Automation AI Marketing

Emarsys brings value to businesses by providing an all-in-one marketing platform that helps drive customer engagement, increase revenue, and build long-term customer relationships.

logo moengage

Data-driven engagement platform

4.5 (19 reviews)
1 deal available | Redeemed by 26 members
Customer Experience Marketing Automation AI Customer Support

50% off for the first year

Save up to $5,994

To accelerate your business growth, MoEngage offers a program for startups that utilizes AI. The tool is ideal for leveraging AI to increase customer engagement and significantly improve your profitability.

logo clevertap

All-in-one customer engagement and retention platform

4.6 (19 reviews)
1 deal available | Redeemed by 32 members
Marketing Automation Marketing Automation AI Customer Support Customer Experience Customer Experience

50% off the Essentials plan for 1 year

Save up to $450

To boost your marketing performance and accelerate business growth, CleverTap is ideal. This comprehensive solution enhances engagement and retention through relevant features, advanced analytics, and AI-driven insights for your strategy.

Secret.

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Get access to all our 386+ Premium deals for only $149/year.

Campaigner Logo

Smart email automation.

3.9 (26 reviews)
1 deal available | Redeemed by 16 members
Email Marketing

35% off monthly plans for 1 year

Save up to $2,726

Campaigner is an advanced email marketing automation platform designed to help businesses engage their audience and drive conversions. It offers powerful tools for creating personalized email campaigns, automating workflows, and segmenting your audiences.

zoho campaigns logo

Elevating your marketing to new heights!

4.7 (20 reviews)
1 deal available | Redeemed by 6 members
Email Marketing

$100 in Zoho Wallet credits

Zoho Campaigns is an email marketing software for businesses of all sizes. It offers features such as customizable templates, audience segmentation, and performance tracking. The platform integrates with various CRM systems, social media platforms, and Google applications to streamline marketing efforts.

logo freshmarketer

All-In-One Conversion Optimization Suite

4.5 (19 reviews)
1 deal available | Redeemed by 71 members
Data Analytics Customer Experience AI Data Analysis

90% off the Pro plan for 1 year

Save up to $100,000

Freshmarketer is an all-in-one conversion rate optimization tool that leverages AI for goal-oriented, fast-paced marketing teams and digital marketing agencies.

logo adriel

Marketing data integration and optimization platform

4.7 (19 reviews)
1 deal available | Redeemed by 72 members
Data Analytics

$1,000 in credits on any annual plan

Save up to $1,000

Adriel provides intuitive dashboards to help brand and agency marketers identify profitable campaigns, channels, and ad creatives and create beautiful reports automatically. The platform empowers teams to make optimal decisions based on standardized cross-channel data, storytelling visualizations, and real-time performance alerts.

logo keap

All-in-one CRM, sales, and marketing automation software for small businesses

3.9 (29 reviews)
CRM Lead Management

Keap brings value by providing a CRM and marketing automation software that helps small businesses manage their customer interactions, streamline their sales process, and automate their marketing campaigns.

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Get access to all our 386+ Premium deals for only $149/year.

sharpspring from constant contact logo

Sharpen uour marketing

4.2 (18 reviews)
Marketing Automation CRM

SharpSpring from Constant Contact is a comprehensive marketing automation tool designed to help businesses generate leads, boost conversions, and manage customer relationships. It offers features like email marketing, CRM integration, social media management, landing page creation, and analytics.

Salesforce Marketing Cloud Account Engagement brings value by providing a powerful marketing automation platform that helps businesses streamline their marketing efforts, generate more leads, and increase revenue with insightful analytics and personalized messaging.

logo icontact

Email marketing made easy

4.4 (21 reviews)
Email Marketing Marketing Automation

iContact is an email marketing platform that helps businesses increase their revenue by providing easy-to-use tools to create, send, and track email campaigns.

salesmanago marketing automation logo

SalesManago Marketing Automation: Powering Your Business Growth!

4.6 (29 reviews)
Email Marketing

SalesManago Marketing Automation is a comprehensive, cloud-based tool designed to streamline and optimize marketing processes. It offers features such as email marketing, website visitor identification and tracking, dynamic website content, social media marketing, and data analytics. Its AI-driven technology enables personalized customer engagement, improving conversion rates and enhancing customer relationships.

dotdigital engagement cloud logo

Empowering Connections, Enhancing Engagement with dotdigital Engagement Cloud!

4.7 (20 reviews)
Email Marketing

Dotdigital Engagement Cloud is a customer engagement platform that helps businesses manage their marketing campaigns. It offers tools for email marketing, automation, segmentation, and analytics, allowing users to create personalized customer experiences across multiple channels. Its features also include SMS and social media marketing, landing page creation, and ecommerce integration. It's designed for businesses of all sizes looking to improve their digital marketing strategies.

Secret.

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Get access to all our 386+ Premium deals for only $149/year.

goldmine premium edition logo

Your golden ticket to business success!

4.8 (13 reviews)
Email Marketing

GoldMine Premium Edition is a comprehensive Customer Relationship Management (CRM) software designed for small to medium-sized businesses. It offers contact management, sales forecasting, and email marketing capabilities. It also provides tools for project management, scheduling, and reporting.

vbout logo

VBOUT: Streamlining Your Digital Marketing Journey!

4.8 (21 reviews)
Marketing Automation

VBOUT is a comprehensive, multi-channel marketing automation software designed for businesses of all sizes. It offers tools for email marketing, social media management, landing page creation, and customer relationship management. The platform also provides analytics and reporting features to track campaign performance and customer engagement. Its user-friendly interface makes it easy to create, manage, and optimize marketing strategies.

logo prospect.io

Sales automation software

4.6 (12 reviews)
Prospecting Lead Management

Centralize customer knowledge and automate your sales processes to win more customers, faster.

upviral logo

UpViral: Unleash the Power of Referral Marketing!

4.7 (19 reviews)
Email Marketing

UpViral is a powerful cloud-based software designed for businesses to run viral marketing campaigns. It allows users to create and manage referral programs, contests, giveaways, and waitlists. UpViral aims to boost customer engagement, increase brand exposure, and generate more leads and sales. It offers features like email automation, A/B testing, fraud detection, and detailed analytics.

user com logo

User Com: Connecting Users, Simplifying Communication

4.5 (23 reviews)
Marketing Automation

User.com is a full-stack marketing automation software designed to enhance engagement and improve conversion by using a single data source for your customers. It provides tools for email marketing, live chat, web visitor tracking, and CRM. The software helps businesses understand their customers' behavior and automate personalized communication across various channels to boost customer experience and loyalty.

Secret.

Go Premium

Get access to all our 386+ Premium deals for only $149/year.

wingmate logo

Fly High with Wingmate!

4.6 (18 reviews)
CRM

Wingmate is a mobile and web-based software solution designed to enhance communication and productivity in field service businesses. It allows field staff to capture and report valuable information, track their location, and manage tasks efficiently. The software also facilitates real-time communication between teams, improving overall operational efficiency. It's ideal for industries like logistics, delivery services, or any business with a mobile workforce.

convertflow logo

Transforming Visitors into Customers with ConvertFlow

4.5 (22 reviews)
Marketing Automation

ConvertFlow is a marketing software that enables businesses to create, personalize and launch campaigns to convert website visitors into leads. It offers features like pop-ups, forms, quizzes, surveys and landing pages. It also integrates with email marketing platforms for seamless data synchronization. Its analytics tool provides insights to optimize campaigns for better conversion rates.

logo xeno

Your new online customer service tool

4.6 (15 reviews)
Customer Support Customer Experience

Xeno is a conversational, collaborative, multi-channel and multilingual messaging system that accelerates your sales.

ontraport logo

Unleash Your Business Potential with Ontraport!

4.5 (28 reviews)
CRM

Ontraport is a comprehensive business automation software designed for entrepreneurs, solopreneurs, and small businesses. It offers a range of features including CRM, email marketing, payment processing, and landing page design. With its robust analytics and reporting capabilities, it helps businesses streamline operations, enhance customer engagement, and drive growth.

notifyvisitors logo

NotifyVisitors: Engage, Retain, Convert!

4.8 (24 reviews)
Marketing Automation

NotifyVisitors is a comprehensive user engagement and marketing automation tool. It offers features like push notifications, in-app messages, surveys, and banners to help businesses engage their audience and enhance conversion rates. It's designed for businesses of all sizes, providing real-time analytics and A/B testing capabilities for effective marketing strategies. Its user-friendly interface allows easy customization of campaigns to suit specific business needs.