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Emarsys Reviews

4.5 (19 reviews)

Emarsys is a comprehensive marketing platform that enhances customer engagement, boosts revenue, and fosters enduring customer relationships for businesses. It incorporates advanced AI and automation tools, enabling businesses to execute personalized, timely, and relevant marketing campaigns across various channels. Emarsys empowers businesses to gain deeper customer insights, optimize marketing strategies, and achieve sustainable growth.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Emarsys?
  • 04How Emarsys compare to similar software?
  • 05Who is Emarsys best for according to our reviewers?
  • 06Emarsys Reviews

What is Emarsys?

Emarsys is a robust marketing automation software that aids businesses in enhancing customer engagement and revenue. It uses advanced AI to deliver personalized marketing campaigns across various channels. The platform integrates with different data sources, enabling businesses to use their customer data to create customized experiences. Features include automated email marketing, personalized content recommendations, predictive analytics, and customer segmentation. Emarsys helps businesses optimize their marketing strategies, boost customer loyalty, and increase sales. Its user-friendly interface and powerful functionalities allow businesses to remain competitive in the digital world and achieve significant growth.

Pros from reviewers

  • Optimized Conversion System: Emarsys offers features such as visitor tracking, analytics, social media marketing, campaign management, A/B testing, email advertising, and lead management, which are extremely useful for establishing an optimized conversion system

  • Comprehensive Customer View: Emarsys allows users to view both online and offline customer behavior and sales data in one place, which is crucial for a comprehensive customer view.

  • Advanced Email Campaign Creation: Emarsys provides a block-based email campaign creation interface, which supports advanced development and gives users control over their email design

  • Personalization and Lead Management: Emarsys excels in personalizing and delivering a fantastic digital experience to prospects and customers, and is superb at managing leads and prospects based on their activities

  • Large-scale Email Marketing and Automation: Emarsys is an essential tool for large-scale email marketing and automation needs, integrating smoothly with eCommerce platforms like Magento

Cons from reviewers

  • High cost: Emarsys comes with a high price tag that competes with enterprise-level pricing, making it less suitable for businesses that do not generate multi-million dollar revenue

  • Learning curve: Emarsys is not a typical Email Service Provider and requires a significant amount of time and training to fully understand and utilize its features

  • Unfulfilled promises: There have been instances where Emarsys failed to deliver on promised features, causing dissatisfaction among its users

  • Basic reporting feature: Despite being a robust platform, Emarsys' reporting feature is quite basic and sometimes inaccurate, especially when reporting on sales or revenue metrics

  • Slow feature implementation and additional costs: Customer service is responsive, but feature requests take a long time to be implemented. Additionally, minor tasks such as template changes or data exports come with additional costs.

Main features

Starting Price

N/A

Free Plan

No

Omnichannel campaign management

AI-driven personalization

Real-time data insights

Predictive analytics

Automation workflows

Who is Emarsys best for according to our reviewers?

  • Businesses seeking growth: Emarsys has proven to be a game changer for businesses seeking growth. It offers time-saving features and easy monitoring of campaign performance through KPIs, leading to significant revenue growth

  • Businesses with large databases: Emarsys is excellent for businesses with large databases and plenty of segmented information. It allows for deep exploration and maximization of the system's potential, offering numerous options and scenarios for development

  • Large-scale email marketers: Emarsys is a powerful tool for managing large-scale email marketing and automation needs. It integrates well with eCommerce platforms, providing a block-based email campaign creation interface for advanced development and control over email design

  • eCommerce businesses: Emarsys is perfect for eCommerce stores with a large number of products. It collects extensive data from campaigns, website engagement, and contact events, providing valuable insights for businesses with high transaction volumes and multi-million dollar revenues

  • B2C and B2B companies: Emarsys is excellent for personalizing and delivering a fantastic digital experience to prospects and customers. It offers user-friendly A/B testing and superb management of leads and prospects based on their activities, making it a great choice for both B2C and B2B companies.

  • Emarsys Reviews

    4.5

    Emarsys rating

    4.0

    Ease of use

    4.6

    Customer service

    3.9

    Value for money

    4.0

    Likelihood to recommend

    4.2

    Features

    19 Emarsys Reviews

    4.5 (19 reviews)
    Leave a review
    • Sandra A

      Seamless Integration: Emarsys as a Vital Marketing Tool

      Finally, the integration capabilities of Emarsys are commendable. It seamlessly integrates with our existing systems, making it an integral part of our marketing toolkit.

      August 12, 2024

    • Jason A

      At Last, Software that Delivers on its Promises

      In my opinion, while many companies have tried and failed to solve 1:1 marketing, Emarsys stands out. It provides a unique platform for B2C companies, similar to what B2B companies have been using. The implementation time is lengthy, but that's expected given the complexity of B2C 1:1 email marketing.

      August 5, 2024

    • James Davis

      Emarsys: A Versatile and User-Friendly Tool, Beyond Just Newsletters

      I find Emarsys to be a user-friendly tool with a constant introduction of new features and channels. Onboarding new users is straightforward due to its good interface, and its automation center is powerful, making it easy to set up trigger campaigns. They are also expanding with new channels like onsite, browser push, and direct mailings. Their customer service is responsive, but feature requests take a long time to be implemented and there are additional costs for minor tasks like template changes or data exports.

      July 28, 2024

    • Ashley E

      Emarsys: Empowering Data-Driven Decisions with Excellent Reporting

      The reporting feature in Emarsys is excellent. It provides detailed insights into our campaigns, helping us make data-driven decisions

      July 21, 2024

    • Amber C

      Emarsys: Revolutionizing Personalization with AI-Driven Content

      Emarsys' AI-driven personalization has been a game-changer for us. It has helped us deliver more personalized content to our customers, increasing engagement rates

      July 16, 2024

    • Alexander Williams

      Top-tier Omni-channel Platform for Businesses: Emarsys

      I find Emarsys to be excellent in personalizing and delivering a fantastic digital experience to prospects and customers. It's an exceptional platform for email marketing and marketing automation. The AB testing is user-friendly and produces impressive results for both B2C and B2B companies. Emarsys is simply superb at managing your leads and prospects based on their activities. However, its reporting feature is not the best for such a great platform, as it's quite basic. It does provide revenue insights, but from my experience, it needs some adjustments when reporting on sales or revenue metrics, as the data is not always 100% accurate.

      July 6, 2024

    • Anthony

      Top-Notch Omnichannel Experience with Emarsys

      Since I started using Emarsys, my revenue has significantly grown. This increase wasn't due to more work, but rather less, thanks to the platform's time-saving features. Besides revenue, I could easily monitor campaign performance through the KPIs. Before discovering this time-saving tool, I tried several platforms, but Emarsys was the game changer. The platform was very easy to set up; I quickly completed the onboarding process and instantly fell in love with it. Everything about Emarsys is hassle-free: the UX, the ease of use, the integrations, and the blueprints for various automations. There was a time when it used to load slowly, but I haven't had that experience in a long time.

      June 29, 2024

    • Lauren Rodriguez

      Failed to Deliver on Promised Features

      Emarsys did not fulfill their promises to my company, even though they planned to charge us a substantial amount. We had signed a contract, but they failed to notify us about a feature they were actually incapable of providing.

      June 25, 2024

    • Isabella Jones

      Emarsys: Empowering Strategic Decision-Making with Predictive Analytics

      The predictive analytics feature of Emarsys is impressive. It helps us anticipate customer behavior and tailor our strategies accordingly

      June 18, 2024

    • Laura G

      Enhancing Reach and Impact: Emarsys' Multi-Channel Marketing Capabilities

      I appreciate the multi-channel marketing capabilities of Emarsys. It allows us to reach our customers through various platforms, enhancing our reach and impact

      June 11, 2024

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