Keap is a CRM and marketing automation software designed for small businesses. It facilitates efficient customer interaction management, sales process streamlining, and marketing campaign automation. Keap offers value by enhancing customer relationships, improving sales efficiency, and automating repetitive marketing tasks. Its features include contact management, email marketing, lead capture, and more. Keap aims to simplify business operations and drive growth for small enterprises.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Keap?
  • 04How Keap compare to similar software?
  • 05Who is Keap best for according to our reviewers?
  • 06Keap Reviews

What is Keap?

Keap is a CRM and marketing automation software designed specifically for small businesses. It offers a range of features to manage contacts, automate marketing strategies, and restructure sales processes. Notable features include innovative email marketing techniques, flexible appointment scheduling, and an intuitive lead scoring system. Keap also supports e-commerce integration to enhance global outreach. The software aims to optimize time, enhance customer engagement, and boost revenue generation for businesses. Keap is more than just a software solution; it's a powerful tool that helps small businesses achieve sustainable growth.

Pros from reviewers

  • Effective Contact Management: Keap offers the ability to use tags for organizing contacts, making it easier to manage and categorize contacts for personalized campaigns

  • Comprehensive Customer Relationship Management: Keap stores not only marketing and sales data but also detailed customer account information like plans, employees, invoices, subscriptions, and more, making it a comprehensive tool for managing customer relationships

  • Integration with Third-Party Tools: Keap provides the option to integrate third-party tools like Deadline Funnel and PlusThis, enhancing its functionality and versatility

  • Time-Saving Automation: Keap's automation features significantly reduce the time and effort spent on follow-up tasks and new customer onboarding, enabling superior service to clients without increasing workload.

  • Powerful Marketing Automation: Keap's excellent marketing automation capabilities allow for efficient and effective marketing strategies, including sending promotional emails and creating personalized campaigns

Cons from reviewers

  • Inconsistent email delivery: There have been issues with emails bouncing, particularly to Yahoo and Telus, resulting in inconsistent email delivery

  • Steep learning curve: Keap has a steep learning curve and may require a dedicated person to manage it full-time

  • High cost: Keap is considered to be somewhat pricey, which may not be affordable for all businesses

  • Poor customer service: The customer service representatives have been reported to lack knowledge and often provide different responses to the same query

  • Unresolved bugs and issues: Users have reported numerous unresolved bugs and issues, including problems with contact field merging and tracking changes made to documents.

Main features

Starting Price

N/A

Free Plan

No

Publishing options

Real-time insights into your business performance

Stay on top of your to-dos and free up your time

Pricing and cost calculations

Visualize your sales process and close more deals

ActiveCampaign and Keap are two prominent players in the digital marketing and customer relationship management (CRM) space. They offer solutions tailored for small to medium-sized businesses, but there are notable differences in their features and functionalities.


ActiveCampaign is primarily known for its advanced email marketing and automation capabilities. It allows users to create complex, automated marketing workflows that can be triggered by various user actions and behaviors. This makes it an excellent tool for businesses focusing on nurturing leads and personalizing their marketing messages. ActiveCampaign also includes CRM features, but they are more complementary to its email marketing strengths rather than the core focus.


Keap, on the other hand, is more CRM-focused. It provides robust client management tools, allowing businesses to track interactions, manage leads, and automate sales processes effectively. Keap integrates these CRM capabilities with its email marketing...

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Keap

All-in-one CRM, sales, and marketing automation software for small businesses

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Who is Keap best for according to our reviewers?

  • Small business owners: Keap is suitable for small business owners who need to manage contacts, send promotional emails, and automate marketing. It also provides detailed customer account information, customizable reporting methods, and reduces the time and effort spent on follow-up tasks and new customer onboarding

  • Marketing professionals: For marketing professionals, Keap offers excellent marketing automation capabilities, the ability to use tags for organizing contacts, and the option to integrate third-party tools. It also provides features like Dynamic Content for enhancing automation campaigns

  • E-commerce businesses: Keap is ideal for e-commerce businesses as it not only manages contacts but also handles e-commerce functions. It stores marketing and sales data, and detailed customer account information like plans, employees, invoices, subscriptions, and more

  • High-tech businesses: High-tech businesses can benefit from Keap's automatic lead follow-up features. It helps in promoting and following up after trade shows and webinars, and for text and email marketing. It also aids in note consolidation and performs all the functions of a more expensive fully-integrated multi-CRM system

  • Landscaping companies: For small landscaping companies, Keap offers improved marketing management, new automations, and better lead capturing and appointment management. It provides contact and lead management, group texting, email marketing, and automations all in one affordable software.

  • Keap Reviews

    3.9

    Keap rating

    3.5

    Ease of use

    4.0

    Customer service

    3.8

    Value for money

    3.9

    Likelihood to recommend

    4.1

    Features

    29 Keap Reviews

    3.9 (29 reviews)
    Leave a review
    • Jacob Smith

      Efficient Workflow: Keap's Seamless Integration with Business Tools

      I love how Keap integrates seamlessly with other tools I use for my business. This has made my workflow much more efficient

      October 21, 2024

    • Donna F

      Keap's Excellent Reporting: Empowering Informed Business Decisions

      Keap's reporting feature is excellent. It provides detailed insights into my business performance, helping me make informed decisions

      October 14, 2024

    • Kyle M

      Nine Years of Struggle with Keap

      I used Infusionsoft and Keap for 9 years, attempting to create a flawless, automated marketing system, but I never succeeded. I eventually switched to ActiveCampaign, which offers more valuable features for less cost. I found the Campaign Builder most useful, but it was difficult to set up, flawed, and lacked crucial features, resulting in a love/hate relationship with it. Every feature seemed excellent at first, but there was always something missing or broken when I tried to implement them, rendering them unusable. This included features like SMS in campaign sequences or scheduling. I don't even believe they have responsive order forms yet, so I had to use ThriveCart. I moved to Keap because I needed marketing automation, not just a shopping cart.

      October 6, 2024

    • Andrea Johnson

      Exploring the Intricacies of Keap's Unique API: A Thrilling Experience

      I'm genuinely thrilled with Keap's API! It's so unique that it keeps me engaged and challenged. When I command it to return ALL, it selectively filters the entries, which I find intriguing. It's clear the developers have put thought into this. I reached out to their call center for guidance, and they encouraged me to explore it myself, which I find empowering. It's an opportunity to delve deeper into their distinctive API. It's exciting that their function called ALL doesn't just hand everything to you on a silver platter. Now, I get to spend my time unraveling the intricacies of their platform, which is a fantastic learning experience!

      October 1, 2024

    • Donna Davis

      Effortless Campaign Automation with Keap

      As a small, high-tech business owner, I find Keap's automatic lead follow-up features extremely useful. It helps me keep track of leads and customers, stay organized, and prioritize my contacts. I use it for promoting and following up after trade shows and webinars, and for text and email marketing. I appreciate the automated email and text message sending, lead scoring, and webinar sign-up reports. However, I find Keap lacking in some crucial functionality and customer support. Once I left the CRM, all my outgoing emails were marked as spam and I found their template makers' interfaces unappealing. I switched to Keap because it performs the basic functions of a customer relationship management system and aids in note consolidation. It performs all the functions of a more expensive fully-integrated multi-CRM system.

      September 24, 2024

    • Faye S

      Exceptional Customer Support Enhances Keap Software Experience

      The customer support provided by Keap is top-notch. They're always ready to assist and their helpful advice has made my experience with the software even better

      September 15, 2024

    • Dylan B

      Nearly a Year with Keap: A Landscaping Company's Experience

      I've found Keap to be a great tool for my small landscaping company, offering improved marketing management, new automations, and better lead capturing and appointment management. I commend their customer service, which is vital for us. I appreciate having contact and lead management, group texting, email marketing, and automations all in one affordable software. While other software may offer strong services, they often fall short in other areas and try to compensate by stacking software, which can be time-consuming and more expensive than anticipated. Keap, on the other hand, covers many areas with one in-house software system. They do have some weaknesses, but overall, they have a good system that could be further developed. My main issues with Keap are the lack of a menu option for the business phone line, which is problematic if more than one person is answering or making calls, and sending messages. I would also like more flexibility with Zapier integrations.

      September 7, 2024

    • Keturah M

      Infusionsoft: A Disappointing Downfall

      As a customer for over 7 years, I regret to say that I can no longer endorse Infusionsoft, now known as Keap. I was once a strong advocate, even attending Infusioncon in Phoenix, but the software now has numerous unresolved bugs and issues. A significant problem is that all our emails to Yahoo and Telus are bouncing, an issue Keap is aware of and has been attempting to fix for over a month. This results in our emails being delivered inconsistently. For Canadians, all Rogers emails will bounce. Additionally, Keap's customer service lacks knowledge. The representatives seem to have limited understanding and often need to consult others for answers. If you speak to a different representative, you're likely to receive a different response. There are also many bugs, such as the contact field merging not functioning. Their solution was to simply omit the customer's name in the email.

      August 31, 2024

    • Jacob W

      Keap's Email Marketing Boosts Engagement Rates

      Keap's email marketing feature has been particularly beneficial for my business. It allows me to create professional-looking emails that have significantly improved my engagement rates

      August 26, 2024

    • Ralph W

      Effortless and Trustworthy Marketing Automation with Keap

      I use KEAP daily for our marketing automation and to stay on track. However, we're not fully utilizing the application's potential. The vendor recommended we explore the Keap Academy for free courses to help us implement more features.

      August 20, 2024

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