What is Act-On?
Pros from reviewers
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Enhanced Efficiency: Act-On has revolutionized client communication by automating personalized email campaigns, eliminating the need for manual input each time. This boosts productivity and optimizes resources
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User-Friendly Interface: The software is visually attractive and user-friendly, with features such as drag-and-drop, list segmenting, lead scoring options, and integrations
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Cost-Effective: Despite some concerns about pricing, many users appreciate the cost-effectiveness of Act-On and the accomplishments they can achieve with it.
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Effective Visitor Tracking: Act-On provides consistent visitor tracking, enabling users to monitor customers who visit their website and their subsequent page visits
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Comprehensive Marketing Tool: Act-On assists in driving leads, gaining marketing insights, and creating automated programs using simple templates. It offers customizable automated program templates that are crucial in generating leads
Cons from reviewers
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Slow loading and unintuitive interface: Act-On has been reported to be slow to load and not intuitive to use, with some users also reporting broken links, which can hinder productivity and user experience.
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Inflexible scheduling: Act-On does not allow users to schedule integrating segment runs earlier than four hours, which can pose problems for time-sensitive tasks
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Inability to track incognito visitors: Act-On struggles to track visitors who use incognito windows or private browsers, limiting its ability to provide comprehensive visitor tracking data
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High pricing: Act-On's pricing is considered high by some users, which can be a deterrent for small businesses or those with limited budgets
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Poor customer service: Some users have reported issues with Act-On's customer service, particularly for customers based in Australia, which can affect user experience and satisfaction
Main features
Starting Price
Free Plan
Intelligent lead scoring
Dynamic content personalization
Real-time analytics
Seamless CRM integration
Powerful marketing automation
Starting Price
N/A
Free Plan
No
Intelligent lead scoring
Dynamic content personalization
Real-time analytics
Seamless CRM integration
Powerful marketing automation
How Act-On compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Who is Act-On best for according to our reviewers?
Marketing Professionals: Act-On is a valuable tool for marketing professionals, offering features such as visitor tracking, drip campaign creation, and customizable automated program templates. It assists in driving leads, gaining marketing insights, and creating automated programs using simple templates
CRM Users: Act-On is suitable for CRM users due to its ability to integrate with other tools like DocuSign and Calendly. It also offers features similar to SalesForce, although it lacks full enterprise features
Small Business Owners: For small business owners, Act-On can be a cost-effective solution for automating personalized email campaigns and optimizing resources. It can handle more client requests without compromising on quality or spending excessive time on manual tasks
Experienced Users: Those who have been using Act-On for years across different jobs will find it continually evolving to meet their needs, including email campaigning and integrations with various tools
Dissatisfied Users: Some users may find Act-On slow to load, not intuitive, and have issues with freezing or locking up. These users may also experience difficulties with customer service and the cancellation process.
Act-On Reviews
4.5
Act-On rating
4.0
Ease of use
4.5
Customer service
3.9
Value for money
4.0
Likelihood to recommend
4.1
Features
24 Act-On Reviews
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Alexis Martinez
Act-On: A Game-Changer for Successful Marketing Campaigns
Using Act-On as a marketing automation tool has been a game changer for my marketing campaigns. When I first started using it, I realized that my organization wasn't as efficient as I thought. Act-On pushed me to reevaluate my campaigns, their structure, and my expectations. For the first time, I was able to effectively segment and target my audience, leading to a significant increase in my opening and click rates. I was able to generate more interest by sending relevant content to my audience, resulting in more qualified and interested leads. Act-On allowed me to track my audience and create reports on my tasks and projects, such as events, webinars, and digital campaigns. It has become an essential part of my marketing tech-stack. However, it's important to clearly define your needs and goals before using Act-On. It's a powerful tool for building segmentation, automated programs, and nurturing programs, and it can be integrated with many other tools. It took me a few months to fully understand and utilize its features.
September 16, 2024
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Joyce B
Tech Support Team is Exceptional
I am satisfied with my choice of ACT as my CRM due to their highly knowledgeable technical support team. They have efficiently resolved every issue, which is crucial for my business.
September 9, 2024
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Zachary Miller
Effective Lead Scoring with Act-On
The lead scoring feature of Act-On is very effective. It helps us identify and prioritize potential customers, thus improving our conversion rates
August 31, 2024
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Madison B
Highly Beneficial!
I find ACT! to be a fantastic addition to our office, having used it for several years. It's incredibly useful, particularly because all our computers can link up on the shared program. In my experience, ACT!'s customer service is unparalleled and the best I've ever encountered. I highly recommend it.
August 27, 2024
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Heather F
User Since Version 1: My Act-On Experience
I have been using Act-On since its first version. Over time, it has evolved, adding features similar to SalesForce, but it still lacks full enterprise features. Some features that were added in previous versions have been removed, such as the ability to add external program access. I appreciate the ability to add tables, but I am disappointed by the cost. Until a few years ago, Act-On was a perpetual license. However, the shift to a subscription model has led potential customers to consider other lower-cost subscription products. I suspect this change may have slowed down the acquisition of new customers for Act-On.
August 19, 2024
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Quilla S
Improved Productivity with User-Friendly Interface and Robust Features
its user-friendly interface and robust features have significantly improved our productivity. The email automation feature, in particular, has streamlined our communication process
August 12, 2024
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Doris S
Efficient Marketing Campaign Management with Act-On
I have found Act-On to be an incredibly efficient tool for managing our marketing campaigns
August 4, 2024
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Roy G
Streamlining Social Media Management with Act-On's Integration
Act-On's social media integration is another feature that stands out. It allows us to manage all our social platforms from one place, saving us considerable time
July 30, 2024
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Douglas
Enjoying Act-On!
I appreciate the cost-effectiveness of Act-On and the accomplishments I can achieve with it.
July 23, 2024
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George Garcia
Effortless Virtual Event Management with Act-On's Webinar Feature
The webinar feature in Act-On has made virtual events management a breeze for us. It's easy to set up and provides great attendee insights
July 15, 2024
