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iContact

Email marketing made easy

4.4 (21 reviews)

iContact is an email marketing platform that helps businesses increase their revenue by providing easy-to-use tools to create, send, and track email campaigns.

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General information about iContact

iContact is recognized as a front-runner in the realm of email marketing software. It empowers businesses to cultivate, distribute, and monitor their email campaigns effectively and efficiently. iContact's user-focused drag-and-drop editor simplifies the complexities of email marketing, making it a straightforward process even for those who are new to this facet of digital marketing. 


The tool comes loaded with automated workflows that guide businesses to create tailor-made campaigns fitting their unique needs. This enables them to reach their ideal customers more effectively, ensuring better engagement and improved results. To augment campaign optimization, iContact boasts advanced reporting features. These provide an insightful look into each campaign's performance, making data-driven adjustments a breeze.


Moreover, iContact takes integration to another level by seamlessly integrating popular CRM and social media platforms. This allows businesses to extend their reach beyond the traditional boundaries and engage their audience in a meaningful way across multiple touchpoints. It adds not just to the reach but also to the quality of engagement, making every interaction count.


Whether you're a small startup or a large enterprise, iContact offers scalable plans that adapt to your business size and requirements. Its comprehensive features make it an indispensable tool for any business looking to enhance their email marketing game. Ultimately, using iContact can be a significant step towards bolstering your business growth.


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See alternatives to iContact like Constant Contact or GetResponse.
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Expert review on iContact

Are you tired of sending emails to your customers only for them to end up in their spam folder? Do you hate spending hours on crafting the perfect email campaign? Then look no further than iContact! 📧

What is iContact?

iContact is an email marketing software that allows you to create and send effective email campaigns to your subscribers, all while analyzing your results. 📈 With features like A/B testing, social media integration, and a drag-and-drop editor, iContact makes it easy to create engaging emails that will keep your audience coming back for more. 💯

Our opinion about iContact:

As a copywriter, I understand the importance of a captivating subject line and engaging content. iContact delivers on both fronts with its user-friendly interface and customizable templates. ✨ Plus, with the ability to track subscriber engagement and campaign ROI, iContact truly takes the guesswork out of email marketing. 🕵️‍♀️

iContact Pricing:

iContact offers a variety of pricing options, including a free trial and plans starting at just $15/month. And with Secret's exclusive deals, you could potentially save even more on your subscription! 💰

Best iContact alternatives:

If iContact isn't the right fit for you, no worries! There are plenty of other email marketing softwares to choose from, including Mailchimp 🐵 and Constant Contact 📧. Don't forget to check out Secret's marketplace for amazing deals on these alternatives and more! 🔍

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Mary O'Brien

Customer Success Manager

What is iContact used for?

iContact is a powerful tool for small businesses, providing a user-friendly platform for email marketing. Its drag-and-drop editor makes it easy to design professional emails, even for beginners. For instance, a local bakery could use iContact to send out weekly newsletters featuring new products and special offers. The software's automated workflows allow businesses to customize their campaigns, ensuring they reach their target audience effectively. A small clothing boutique could use these features to send personalized emails to customers based on their previous purchases. iContact also integrates with CRM and social media platforms, enabling businesses to expand their reach beyond email. For example, a startup could use this feature to promote their products on Facebook and Twitter in addition to their email campaigns. With its advanced reporting features, businesses can easily track the success of their campaigns and make data-driven adjustments. This could help a small restaurant chain identify which menu items are most popular with their email subscribers. Overall, iContact is a versatile tool that can help small businesses grow their customer base and

iContact features

  • Access controls/permissions

    Manage access to your iContact account's data, campaigns, and settings with roles and permissions that keep your information safe and secure.

  • Personalize your messages

    With iContact's dynamic content feature, you can personalize your messages based on your subscribers' preferences, behavior, or demographics. This allows you to send targeted messages that resonate with your audience, drive conversions, and build lasting relationships.

  • Track your results

    iContact provides you with a comprehensive set of analytics and reporting tools that help you track your email campaigns' performance. You can monitor your open rates, click-through rates, conversions, bounce rates, and more. This enables you to optimize your campaigns for better results.

  • Automate your tasks

    iContact's marketing automation feature helps entrepreneurs to automate their marketing tasks and workflows, such as lead nurturing, abandoned cart recovery, welcome emails, and more. This allows you to save time, stay organized, and focus on your core business activities.

  • Get support anytime

    Last but not least, iContact offers superior customer support to its users. You can get assistance and guidance from their team of experts via phone, email, or chat. This ensures that you have help at hand whenever you need it, and you can get the most out of your iContact subscription.

  • No more spamming

    iContact offers a reliable email marketing solution that helps entrepreneurs to design and send professional emails to their clients and prospects. With their permission-based email marketing approach, you can avoid spamming and increase your chances of getting better engagement and ROI.

  • Response management

    Receive and manage responses from your email campaigns with ease using iContact's response management tools.

  • Email monitoring

    Keep an eye on your email campaigns and track the success of your email marketing efforts with iContact's email monitoring.

21 iContact Reviews

4.4 (21 reviews)
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  • Hadley D

    Maximizing Potential: iContact's Instrumental Training Resources

    The training resources provided by iContact have been instrumental in helping me maximize the software's potential.

    August 24, 2024

  • Marie

    Powerful Yet User-Friendly: iContact

    I appreciate the Salesforce sync feature in iContact, which is bi-directional and easy to set up. The reports are clear and easy to comprehend. I also value the customer support that provides both strategic and technical assistance. They are readily available and assign a representative to me, fostering a better working relationship. However, I find the list management feature somewhat confusing, particularly when differentiating between lists and segments. I frequently revert to Salesforce to generate a new list. I am glad to know that they are working on improvements to enhance the user experience.

    August 19, 2024

  • Quincy M

    Time-Saving Autoresponder: Staying Connected with Customers on the Go

    I've found the autoresponder feature to be a time-saver, it allows me to stay connected with my customers even when I'm busy

    August 13, 2024

More about iContact

iContact: Pros & Cons

Pros

  • List management and segmentation: The software provides robust list management and segmentation capabilities, allowing for targeted and personalized email marketing
  • Reporting and analytics: iContact provides insights into email campaign performance, tracking open rates, click-through rates, and conversions for more effectiveness
  • User-friendly email marketing: iContact offers a user-friendly interface that simplifies the creation and sending of your email marketing campaigns, with drag-and-drop tools, customizable templates, and automation features

Cons

  • Template design limitations: Some users have reported limitations in terms of template design and customization options, restricting the option of branded email designs
  • Limited integrations: The platform has limited integrations with SaaS tools available, making it more challenging to meet the specific needs of different businesses
  • Customer support: iContact’s customer support has been reported to have delays in response times and difficulties in resolving issues

Why is iContact better than other Email Marketing software?

iContact is a better solution for customer support than Constant Contact: 4.5 vs 4.0

iContact has better positive reviews compared to Salesforce Marketing Cloud: 90 vs 78

iContact is better at customer service than Salesforce Marketing Cloud: 4.5 vs 3.5

iContact is easy to use compared to Salesforce Marketing Cloud: 4.5 vs 3.5

iContact pricing plans are more competitive than Salesforce Marketing Cloud: 4.4 vs 3.7

iContact is better at customer service than Campaigner: 4.5 vs 3.9

iContact is easy to use compared to Campaigner: 4.5 vs 3.7

iContact pricing plans are more competitive than Campaigner: 4.4 vs 3.9

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