Advertising software empowers startups to create, manage, and optimize digital marketing campaigns across various platforms. It streamlines the process of ad creation, targeting, and performance analysis, enabling marketers to reach their desired audience effectively. These tools often include features for budget management, A/B testing, and real-time analytics to maximize return on investment. Examples of advertising software include Google Ads, which excels in search and display advertising, Microsoft Advertising, focusing on the Microsoft Search Network, and TikTok for Business, enabling brands to create engaging video ads on the popular social platform. By leveraging advertising software, startups can enhance their brand visibility, drive conversions, and measure the impact of their marketing efforts with precision.