Zoho Campaigns is an email marketing software suitable for businesses of all sizes. It provides customizable templates, audience segmentation, and performance tracking features. The software integrates with numerous CRM systems, social media platforms, and Google applications to enhance marketing strategies. Zoho Campaigns also offers automation tools for crafting targeted email campaigns, thereby boosting customer engagement and conversion rates.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Zoho Campaigns?
  • 04How Zoho Campaigns compare to similar software?
  • 05Who is Zoho Campaigns best for according to our reviewers?
  • 06Zoho Campaigns Reviews

What is Zoho Campaigns?

Zoho Campaigns is an all-inclusive email marketing software suitable for businesses of all sizes. It enables users to create, send, and track email campaigns to engage customers. The software integrates with other Zoho services like Zoho CRM, Zoho Survey, and Zoho Forms for seamless information management. It provides pre-designed templates and customizable layouts for creating engaging emails. Users can measure campaign effectiveness through advanced analytics on open rates, click rates, and social media engagement. Zoho Campaigns also supports autoresponders, email workflows, and social media posting. Its automation capabilities allow businesses to automate their entire email marketing process based on triggers and customer behavior. It also ensures data security and privacy compliance.

Pros from reviewers

  • Facilitates Collaboration: Zoho Campaigns makes collaboration within business teams easy. It's particularly useful for small companies, with some users managing multiple companies with a total of about 20 users using Zoho.

  • Comprehensive Features: Zoho Campaigns offers a range of tools, including Zoho Creator, Zoho Workdrive, Zoho Mail, and Zoho Zeptomail. It also provides seamless social media post creation, scheduling, and basic analytics

  • Ease of Use: Many users find Zoho Campaigns to be the easiest platform to use for managing their social media channels. Even those with limited programming experience or software development knowledge have successfully built business apps using Zoho

  • Excellent Support: Despite some criticisms, many users appreciate the support provided by Zoho. The company is always there to assist and provide support, with account managers regularly checking in and being available via email to help sort things out

  • Cost-Effective: Zoho Campaigns offers great free tools and numerous offers to extend the trial period of premium features. Even the free version has allowed users to manage their social media channels effectively

Cons from reviewers

  • Limited features in free version: The free version of Zoho Campaigns offers basic analytics, but users believe it should include more features, such as the calendar view and post scheduling

  • Complexity in some areas: While generally user-friendly, some users find certain aspects of the software complex and difficult to understand

  • Poor customer support: Despite the overall positive experience with the software, the customer support is reported to be lacking. Users often have to wait days for a response, and support representatives tend to disappear after an error is reported

  • Lack of customization: Some users feel that Zoho Campaigns could benefit from more customization options, particularly in areas such as office reports and cash handling

  • Unnecessary steps: The software sometimes requires users to go through unnecessary steps, which can be time-consuming and inefficient.

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Main features

Starting Price

N/A

Free Plan

No

Email campaign management

Social media integration

Marketing automation

A/B testing

Detailed analytics

$100 in Zoho Wallet credits on Zoho Campaigns

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Who is Zoho Campaigns best for according to our reviewers?

  • Freelancers: These are individuals who may need to send small bills to clients. They find Zoho Campaigns easy and free to use, particularly the invoicing tool, despite it being slightly complex in some areas.

  • Small Business Owners: These are individuals who manage small companies, possibly with a total of about 20 users. They may have limited programming experience and little software development knowledge but can still effectively use Zoho Campaigns due to its user-friendly interface and comprehensive tutorials

  • Social Media Managers: These are individuals who manage multiple social media channels for a business or brand. They find Zoho Campaigns to be the easiest platform to use for their social media channels, especially after following Zoho's comprehensive tutorial on YouTube

  • Entrepreneurs: These are individuals who are just starting their businesses and need a tool to manage their social media channels effectively. They appreciate the scheduling feature of Zoho Campaigns and the trial period that allows them to enjoy full version features

  • Office Administrators: These are individuals who handle office reports and cash handling. They find Zoho Campaigns to be the best expense app they've ever used, although they believe it could benefit from customizations and avoiding unnecessary steps

  • $100 in Zoho Wallet credits on Zoho Campaigns

    Get $100 in Zoho Wallet credits on Zoho Campaigns and up to $100 savings with Secret.

    Zoho Campaigns Reviews

    4.7

    Zoho Campaigns rating

    4.0

    Ease of use

    4.0

    Customer service

    4.3

    Value for money

    4.0

    Likelihood to recommend

    4.1

    Features

    20 Zoho Campaigns Reviews

    4.7 (20 reviews)
    Leave a review
    • Kenneth M

      Simple and Cost-Free

      I find Zoho-Campaigns easy and free to use. I utilize their invoicing tool to send small bills to clients. Although it can be slightly complex in some areas, it's simple enough to understand. Considering it's free, I think it's fantastic.

      August 18, 2024

    • Walter Rodriguez

      Enhancing Email Marketing Strategy with Zoho Campaigns' A/B Testing Feature

      The A/B testing feature in Zoho Campaigns has been instrumental in improving our email marketing strategy. It allows us to test different variables and choose the most effective approach

      August 10, 2024

    • Karen Smith

      Simplifies Social Media Management

      I tried managing my social channels manually and it wasn't effective. I also tried other tools but they were cumbersome and too complex for my needs. Then, I found Zohosocial and I'm very pleased with its technology and ease of use. It makes collaboration within my business team easy. Well done!

      August 3, 2024

    • Judson

      Flexibility at its Finest: Zoho Campaigns Review

      I love the flexibility that Zoho Campaigns offers. Whether it's scheduling emails or segmenting our audience, everything can be tailored to our needs

      July 28, 2024

    • Emma C

      Commendable Customer Support: Zoho Campaigns Goes Above and Beyond

      The customer support team for Zoho Campaigns is commendable. They are responsive, knowledgeable, and always ready to assist

      July 23, 2024

    • Irene Miller

      Zoho Social Experience Review

      The free version of Zoho Campaigns offers basic analytics, which, while not comprehensive, is better than nothing. I believe the free version should include more features, especially the calendar view, which I find extremely useful. I appreciate being able to write posts ahead of time and schedule them, but I think this feature should also be included in the free version.

      July 15, 2024

    • Jeremy W

      Seamless Integration: Zoho Campaigns and Productivity Boost

      The integration of Zoho Campaigns with other Zoho products is seamless. It has streamlined our workflow and increased productivity

      July 8, 2024

    • Marilyn Smith

      Zoho Campaigns: Invaluable Analytics for Campaign Success

      I've found the analytics provided by Zoho Campaigns to be incredibly useful. It allows us to track our campaign performance and make necessary adjustments

      June 29, 2024

    • Verena

      Best Expense App I've Ever Used

      I believe Zoho-Campaigns is the best expense app I've ever used for our office reports and cash handling. However, it could benefit from customizations and avoiding unnecessary steps.

      June 25, 2024

    • Martha Miller

      Effortless Campaign Management: Zoho's Mobile App Delivers Control on the Go

      Lastly, the mobile app for Zoho Campaigns is excellent. It allows me to manage my campaigns on the go, ensuring that I'm always in control.

      June 18, 2024

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