iContact is an email marketing software designed to boost business revenue. It offers user-friendly tools for creating, sending, and tracking email campaigns. The platform enables businesses to effectively reach their target audience, monitor campaign performance, and optimize their marketing strategies. iContact's features include customizable templates, autoresponders, segmentation capabilities, and detailed analytics. It is a comprehensive solution for businesses seeking to enhance their email marketing efforts.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is iContact?
  • 04How iContact compare to similar software?
  • 05Who is iContact best for according to our reviewers?
  • 06iContact Reviews

What is iContact?

iContact is a leading email marketing software that enables businesses to create, distribute, and monitor their email campaigns effectively. It features a user-friendly drag-and-drop editor and automated workflows for creating customized campaigns. iContact also offers advanced reporting features for campaign optimization and integrates seamlessly with popular CRM and social media platforms. This tool is suitable for businesses of all sizes, offering scalable plans to meet varying needs. It aids in enhancing email marketing strategies and promoting business growth. iContact is available on Secret, a marketplace offering deals on SaaS products.

Pros from reviewers

  • Duplicate contact removal: iContact has a technology that deletes duplicate contacts, saving users time and ensuring a clean contact list

  • Excellent customer support: Users have highlighted the excellent customer support, which is always responsive to queries and provides solutions to issues

  • Efficient dashboard: The dashboard feature is appreciated for its ability to keep track of sent and pending emails, providing a clear overview of email campaigns

  • User-friendly interface: iContact is praised for its intuitive and user-friendly interface, making it easy to create and send emails immediately

  • Comprehensive features: iContact offers a range of features such as contact segmentation, email automation, and an analytics tool, which users find beneficial for managing contacts and tracking email performance.

Cons from reviewers

  • Inefficient contact list management: Users have reported that managing contact lists on iContact can be time-consuming, particularly when uploading multiple excel sheets one by one. The inability to delete more than one contact list at once also adds to the inefficiency

  • Poor handling of account cancellations and refunds: Some users have reported difficulties with the cancellation process, including unresponsive customer service and issues with refunds. This has led to dissatisfaction and loss of trust in the company.

  • Limited integration capabilities: While iContact does offer some integration options, users have expressed a desire for more seamless integrations with other software and extensions, such as a text-to-join feature

  • Complicated template formatting: Some users find the new templates, though easier to use than the original email layout, have too many steps in the formatting process. Streamlining this process could improve user experience

  • Inadequate file storage: Users have reported that the individual file/asset upload size is too small, and the process to re-verify contacts could be more user-friendly

Main features

Starting Price

N/A

Free Plan

No

Access controls/permissions

Personalize your messages

Track your results

Automate your tasks

Get support anytime

Who is iContact best for according to our reviewers?

  • Companies with high email volume: iContact is a user-friendly product that is very useful for companies that send thousands of emails weekly. It's easy to create and send an email immediately, and the dashboard feature helps keep track of sent and pending emails

  • Non-profit organizations: iContact is suitable for non-profit organizations that need to manage contacts and ensure effective communication. It allows quick sending of emails and messages, and the content can be tailored to suit specific needs. The analytics feature enables tracking of who opens the emails, which can inform future campaigns

  • Small businesses: iContact provides a time-saving, intuitive platform that allows small businesses to efficiently create and manage emails, freeing up time for other tasks. The platform includes quality checks to avoid errors and a dedicated advisor for prompt responses to needs or queries

  • Marketing agencies: iContact is ideal for marketing agencies that handle email marketing services for clients. The software has grown with the needs of agencies, especially as the need for automation and integration with third-party systems has risen. The API is robust and user-friendly, and the support is excellent

  • Bloggers: iContact is beneficial for bloggers who need to send weekly blogs to people nationwide. However, they may find the lack of line alignment options in the document dissatisfying and wish there were more for the newsletter.

  • iContact Reviews

    4.4

    iContact rating

    4.5

    Ease of use

    4.5

    Customer service

    4.4

    Value for money

    4.2

    Likelihood to recommend

    4.2

    Features

    21 iContact Reviews

    4.4 (21 reviews)
    Leave a review
    • Hadley D

      Maximizing Potential: iContact's Instrumental Training Resources

      The training resources provided by iContact have been instrumental in helping me maximize the software's potential.

      August 24, 2024

    • Marie

      Powerful Yet User-Friendly: iContact

      I appreciate the Salesforce sync feature in iContact, which is bi-directional and easy to set up. The reports are clear and easy to comprehend. I also value the customer support that provides both strategic and technical assistance. They are readily available and assign a representative to me, fostering a better working relationship. However, I find the list management feature somewhat confusing, particularly when differentiating between lists and segments. I frequently revert to Salesforce to generate a new list. I am glad to know that they are working on improvements to enhance the user experience.

      August 19, 2024

    • Quincy M

      Time-Saving Autoresponder: Staying Connected with Customers on the Go

      I've found the autoresponder feature to be a time-saver, it allows me to stay connected with my customers even when I'm busy

      August 13, 2024

    • Gregory S

      Boosted Email Open Rates with iContact's A/B Testing Feature

      I've noticed a significant increase in my email open rates since I started using iContact's A/B testing feature

      August 5, 2024

    • Zachary C

      Effortless Email Design: The Power of Drag-and-Drop Editor

      The drag-and-drop email editor has made designing professional emails a breeze for me

      July 29, 2024

    • Daniel E

      Effortless Navigation with iContact

      I consider iContact to be the ideal solution for managing my contacts and ensuring effective communication. I really enjoy using it as a comprehensive communication tool. It allows me to quickly send out emails and messages, and I can tailor the content to suit my needs. The customer service is exceptional, always responding quickly and helpfully. I'm also impressed with the range of features iContact provides, such as contact segmentation, email automation, and an analytics tool. The analytics feature is especially helpful as it enables me to track who opens my emails, and use this information to make informed decisions for future campaigns. Up to now, I have no complaints about the product. I appreciate the vendor's response and their kind words in March 2023.

      July 21, 2024

    • Ashley Garcia

      Desired Features with Essential Support

      I have been using iContact for a decade to handle the email marketing services for my clients, who vary from single to hundreds of locations. The software has grown with my needs, especially as the need for automation and integration with third-party systems has risen. The key to excellent software is support coupled with the necessary features, and I have found that in iContact. I have not come across anything I can't do with iContact. If I can't figure something out, a call to support provides the solution I need. According to a major client of mine, the API is robust and user-friendly. However, there are aspects of the software's user interface that could be enhanced, particularly the creation and management of segments. The vendor responded to my review, expressing appreciation and assuring me that my suggestions for improving the segments UI would be taken into account as they continue to develop the platform.

      July 14, 2024

    • Saskia M

      Experiencing iContact's Dedication to Customer Satisfaction

      I've been a dedicated user of iContact for several years and recently decided to take a break from my subscription. The process was quite straightforward, requiring me to get in touch with a customer service representative who then passed my information to a customer success manager. I was impressed by the level of personal attention given to my case. The representative I spoke with was about to go on vacation, but she assured me she would follow up on my request the following Monday. I appreciated her dedication to her job even during her time off. Although I was going through some financial difficulties due to health issues, she was very understanding and tried to offer me solutions to keep my account active. After a few email exchanges, she informed me that she had escalated my request for a refund to upper management or the billing team. I was pleased to see that she was taking my concerns seriously and doing her best to help me out. I've always been a loyal customer to iContact, and their handling of this situation only reinforced my trust in them. They showed me that they value their customers and are willing to go the extra mile to ensure their satisfaction. It's been over a month since I first contacted them about the cancellation, and I was surprised to see that they had charged me for an additional month. However, I'm confident that they will resolve this issue promptly. Their commitment to customer service is evident, and I'm looking forward to seeing how they handle this situation.

      July 7, 2024

    • Orson G

      Commendable Customer Service at iContact

      The customer service at iContact is commendable, they are always ready to assist with any issues

      July 1, 2024

    • Dennis S

      Boost Your Email Marketing Success with iContact!

      Using iContact has greatly benefited our entire email marketing campaign, contributing to our company's success. We've noticed a decrease in complaints and an increase in open rates. iContact provides excellent advice, making it suitable for both beginners and veterans in e-marketing. We've been able to refine our emails and gain valuable insights from them. The software is user-friendly and offers a lot of helpful advice. Their customer service is exceptional. With the help of our strategic advisor, we've achieved great success in e-marketing: reducing our complaint rate, increasing our open rates, and producing a quality product that keeps people engaged. We don't have any issues with major email service providers blocking us because our complaint rate is low. The software is easy to use and offers great customization, from creating your own emails and lists to scheduling emails in advance. There's also an option to integrate via their API and automatically upload leads in real time, which is a fantastic feature. The new iContact dashboard is also impressive.

      June 22, 2024

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