What is Marketing Cloud Account Engagement (ex. Pardot)?
Pros from reviewers
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User-friendly and scalable: Pardot is appreciated for its user-friendliness and scalability. It can be managed by marketing teams of all sizes and allows for the addition of as many users as necessary without incurring additional costs
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Excellent automation capabilities: Pardot's automation capabilities, particularly with the recent introduction of repeating automations and drip programs, are remarkable. It simplifies the automation of marketing activities, such as setting up lead generation forms, responder emails, and email campaigns
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Improved coordination and reporting: Pardot has greatly improved coordination between Sales and Marketing teams. Its automation capabilities have been key in generating reports to measure Campaign ROI and overall lead generation.
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Personalized content delivery: Pardot allows for the tailoring of content to each individual, transforming marketing approaches from transactional to transformational. This has resulted in increased donations and engagement
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Seamless integration with Salesforce: Pardot integrates seamlessly with Salesforce CRM and various 3rd party applications. This integration keeps lead owners and other information updated, which used to be a challenge
Cons from reviewers
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High cost: Pardot is considered expensive, especially since all Salesforce CRM licenses must be upgraded to the most expensive level (Enterprise) if you decide to use Pardot, even if only small teams or individual groups need the Pardot feature.
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Complex navigation: Despite its many features, users have reported that Pardot's interface can be confusing and difficult to navigate, with numerous menu items leading to different functionalities
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Poor filter logic: Pardot's filter logic has been criticized for lacking Boolean logic, making it challenging to construct complex filters for segments
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Limited customization: Some users have found Pardot's pre-set functionality restrictive, making it difficult to build anything beyond what is already provided in the software
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Duplicate data issues: Pardot allows for the creation of multiple leads with the same email address, which can lead to issues with duplicate and bad data, necessitating regular data cleansing
Main features
Starting Price
Free Plan
Lead scoring
Marketing automation
CRM integration
Analytics and reporting
Lead generation
Starting Price
N/A
Free Plan
No
Lead scoring
Marketing automation
CRM integration
Analytics and reporting
Lead generation
How Marketing Cloud Account Engagement (ex. Pardot) compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
One of the key differences between MCAE and Hubspot Marketing Hub is their target audience. MCAE is for B2B clients whose sales pipelines are typically longer and more complex than transactional purchases. For B2C clients, Salesforce offers a separate product called Marketing Cloud. MCAE is a focused marketing automation platform that emphasizes lead generation. In comparison, Hubspot is marketed towards a more general audience. This includes B2B and B2C businesses across a wide range of industries. With a particular focus on inbound marketing, the platform offers various marketing tools, one of which is automation.
As a Salesforce tool, MCAE is highly customizable. It integrates well with Salesforce’s CRM and other products across service, e-commerce, sustainability data management, and analytics categories. Plus, you can use it alongside Salesforce’s other marketing tools, like personalization and loyalty management. This makes it ideally suited for larger organizations that...
Marketing Cloud Account Engagement (ex. Pardot)
B2B marketing automation
HubSpot
CRM, marketing automation & customer service software suite
75% off for 1 year on HubSpot
Save up to $7,000
Who is Marketing Cloud Account Engagement (ex. Pardot) best for according to our reviewers?
Nonprofit Organizations: Nonprofits can use Pardot to tailor content to individual donors, transforming their approach from transactional to transformational. It offers individual-level reporting and integrates well with Salesforce, making it easier to engage unique individuals in the organization's story
Marketing Teams: Pardot is a user-friendly tool that scales well for marketing teams of all sizes. It allows for the addition of many users without incurring extra costs and offers reliable automation capabilities
Salesforce Users: Pardot is an ideal marketing output tool for Salesforce users, designed to work natively without the need for 3rd party marketplace plugins. It revolutionizes the way marketing is outputted directly from Salesforce, although it doesn't incorporate social media management
Sales and Marketing Teams: Pardot improves coordination between sales and marketing teams, offering automation features for generating reports to measure campaign ROI and lead generation. It also allows for the design of customized customer journeys based on customer attributes and engagement
Businesses with Design Needs: Pardot simplifies the automation of marketing activities such as setting up lead generation forms and email campaigns. It integrates with Salesforce and keeps lead owners and other information updated, although its campaign tracking is limited and it is easier to work in HTML for design needs.
Marketing Cloud Account Engagement (ex. Pardot) Reviews
4.3
Marketing Cloud Account Engagement (ex. Pardot) rating
4.0
Ease of use
4.0
Customer service
3.7
Value for money
3.8
Likelihood to recommend
4.0
Features
24 Marketing Cloud Account Engagement (ex. Pardot) Reviews
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Ashley R
Enhanced Customer Engagement through Pardot's Dynamic Content Feature
The dynamic content feature in Pardot has enabled us to personalize our marketing materials, resulting in improved customer engagement and satisfaction.
September 14, 2024
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Donald
Pairs Well with Salesforce, Yet Falls Short on Competitor Features
The best feature of Pardot is its native integration with Salesforce. I also like the engagement studio automation product, which makes creating drip campaigns and other conditional flows easier. However, I find the email builder outdated compared to competitors. I have to code emails in HTML to get them right. The WYSIWYG builder is not up to par, and the management of images and files is even worse. Competitors like MailChimp and ActiveCampaign have better platforms for designing attractive, responsive emails. We switched to Salesforce Marketing Cloud Account Engagement because we migrated to Salesforce and wanted to take advantage of the integration between Pardot and Salesforce. In retrospect, I wish we had stayed with ActiveCampaign and looked into other integration methods.
September 10, 2024
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Stephen W
Simplified Social Media Management: Pardot's Effective Scheduling Tool
Pardot's social media scheduling tool has greatly simplified our social media management tasks, allowing us to consistently engage with our audience across various platforms
August 31, 2024
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Abigail Williams
Enhancing Marketing Accountability: Pardot's ROI Reporting Feature
The ROI reporting feature of Pardot has been instrumental in demonstrating the effectiveness of our marketing efforts to stakeholders
August 26, 2024
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Jeremy Miller
Pardot: A Powerhouse for Marketing Automation, Yet Not All-Encompassing
Pardot helps me automate most of my marketing tasks. I often struggle with design needs as it's easier to work in HTML and figuring out campaign tracking for non-email analytics. Pardot simplifies the automation of marketing activities, such as setting up lead generation forms, responder emails, and email campaigns. It integrates with Salesforce and keeps lead owners and other information updated, which used to be a challenge. However, its campaign tracking is limited and can only track social posts if they are scheduled in Pardot. The email and landing page editors are not as comprehensive for simple design edits. I chose Pardot primarily for its integration with Salesforce CRM. However, I switched to Salesforce Marketing Cloud Account Engagement due to a change in strategy, cost, and contact list size.
August 19, 2024
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Janet N
Pardot's Email Builder: A Game-Changer for Professional and Engaging Emails
I am particularly fond of Pardot's email builder. It offers a variety of customizable templates that have helped us create professional and engaging emails
August 12, 2024
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Edward B
Maximize Your Marketing with Pardot from Salesforce CRM
My overall experience with Pardot has been positive, as long as you or your client are okay with the cost. However, it's crucial to understand that if you decide to use Pardot, all Salesforce CRM licenses must be upgraded to the most expensive level (Enterprise), even if only small teams or individual groups need the Pardot feature. This seems somewhat unfair to me. Pardot is an ideal 'marketing output' tool for Salesforce, designed to work natively without the need for 3rd party marketplace plugins. It has revolutionized the way I output marketing directly from Salesforce. However, it doesn't incorporate social media management such as scheduling, ads, etc. As a result, I still need to use a social media tool like Hootsuite. So, while Pardot is the most 'integrated marketing tool' for Salesforce, I don't see it as a complete integrated marketing solution. This is why I chose Salesforce.
August 4, 2024
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Ashley Miller
Robust Reporting with Pardot: Informed Marketing Strategies
I appreciate the robust reporting features offered by Pardot. They provide insightful data that helps us make informed decisions about our marketing strategies
July 29, 2024
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Andrea Johnson
Unrivaled Marketing Automation with Pardot!
My experience with Pardot over the past 5 years has been nothing short of exceptional. It has greatly improved coordination between our Sales and Marketing teams and its automation capabilities have been key in generating reports to measure Campaign ROI and overall lead generation. Pardot's automation features are unparalleled, particularly its Engagement Program features, which I believe are the best in the market. These allow for the design of customized customer journeys based on customer attributes and engagement. The WYSIWYG builder allows for the creation of beautiful email templates and landing pages for lead generation and nurturing. Pardot also integrates seamlessly with Salesforce CRM and various 3rd party applications. However, Pardot does allow for the creation of multiple leads with the same email address, which can lead to issues with duplicate and bad data, necessitating regular data cleansing. I chose Pardot over other options because we were already using Salesforce CRM and it made sense to use a tool that would integrate easily. Additionally, Pardot offered many features that competitors did not.
July 20, 2024
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Janet
Take the Plunge: Opt for a Superior Tool
I had a really bad experience with Pardot. I wouldn't choose to use it again and I wouldn't recommend it to anyone. While some might appreciate its simplicity, I found it restrictive. As a Marketing Ops professional, trying to build anything beyond Pardot's pre-set functionality was a struggle. This simplicity might be suitable for a very small organization, but the cost is not justified. The filter logic is extremely poor and lacks Boolean logic, making it hard to construct complex filters for segments. There are even character limits on argument fields. For instance, if I wanted to build a segment for all leads from Europe, I'd have to divide the arguments into 15 or more "or" statements. Also, everything is a drop-down menu, there's no free text entries for search, making it difficult to sift through hundreds of different values for a single Salesforce field. This is just one example of how limited the tool is.
July 14, 2024
