HubSpot is a comprehensive software suite designed to manage customer interactions throughout their lifecycle. It facilitates various stages, from website visits, form completions, phone calls, and email exchanges to quote signings, support, and upselling. HubSpot streamlines these processes, enabling businesses to nurture customer relationships effectively and efficiently. Its user-friendly interface and robust features make it a go-to solution for customer relationship management.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is HubSpot?
  • 04How HubSpot compare to similar software?
  • 05Who is HubSpot best for according to our reviewers?
  • 06HubSpot Reviews

What is HubSpot?

HubSpot is a SaaS CRM platform that optimizes the entire sales process, from quote creation to customer interactions and advanced analytics. It connects marketing, sales, content management, and customer service teams, centralizing needs and streamlining actions. HubSpot offers features for lead generation, appointment scheduling, trouble ticket tracking, SEO optimization, and process automation. It integrates with over 200 software via HubSpot Connect, making it ideal for unifying processes and achieving goals. HubSpot is used in over 120 countries by more than 177,000 customers including major companies like SurveyMonkey, Subaru, and VMware. It also offers promotional pricing through the Secret platform.

Pros from reviewers

  • Scalability and integration: Hubspot CRM scales with business needs and allows for integrations with other workspace tools for improved customer management.

  • Effective contact management: Hubspot CRM organizes customer data effectively, enabling businesses to collect and utilize customer data effectively

  • Enhanced customer relationships: Hubspot CRM manages customer requests efficiently, leading to increased customer satisfaction

  • User-friendly and affordable: The software is easy to navigate and offers value for money, making it suitable for both departmental and enterprise needs

  • Insightful analytics and reporting: The software provides excellent analytics and reporting features for informed decision making to improve the business

Cons from reviewers

  • Occasional glitches: While generally user-friendly, the platform can sometimes experience minor bugs, such as names switching, corruption of phone numbers, files, titles, and occasional brief outages. These issues can potentially lead to a slightly skewed database if not addressed immediately

  • High cost: Despite its robust features, Hubspot can be quite pricey, especially for small businesses or startups. The module packages and additional upgrades can add up, leading to expensive monthly fees

  • Limited intelligence: The system isn't independently intelligent and doesn't recognize slight variances or duplicates, making most tasks manual. This can lead to inefficiencies and increased workload

  • Poor customer service: Some users have reported issues with Hubspot's customer service, including difficulty in cancelling contracts, hidden charges, and lack of support when encountering problems with the platform.

  • Limited contact management: Some users have reported that they can't add multiple phone numbers for a single contact or attach multiple contacts to a single email, which can be a limitation in managing customer relationships

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Main features

Starting Price

N/A

Free Plan

No

Sales email tracking and templates

Reporting and analytics

Integrations and API

Content management

Predictive lead scoring

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Constant Contact and HubSpot are both robust marketing platforms designed to help businesses grow their audience and convert leads into customers, but they offer different tools and approaches to achieve these goals. Constant Contact is highly focused on email marketing, offering a user-friendly interface for creating, sending, and tracking emails. It's known for its simplicity and effectiveness in managing email campaigns, with features that include customizable templates, contact management, and basic automation to streamline communication.


In contrast, HubSpot provides a more comprehensive inbound marketing suite that includes not only email marketing but also a full CRM, sales funnels, content management, and advanced marketing automation. HubSpot's platform is designed to attract visitors through content creation, convert leads with tailored landing pages and email sequences, and nurture customer relationships with its integrated CRM system. It offers detailed analytics to track...

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HubSpot

CRM, marketing automation & customer service software suite

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Constant Contact

The must-have marketing platform for your business

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HubSpot and Mailchimp are powerful email marketing tools that attract and engage with your customers. Despite serving similar markets, there are several key differences between the platforms. 


The main point of difference is the scope of their features. HubSpot combines its CRM with sales, marketing, content management, and customer service features. This combination means you don’t have to maintain separate CRM and email marketing systems. HubSpot is an all-in-one tool that streamlines information sharing between your sales and marketing teams. Although you can do more with HubSpot, the necessary trade-off is that it’s more complex to learn. Mailchimp is purely an online marketing platform. It takes a logical, intuitive approach to creating and sending marketing emails, for example, by providing user-friendly drag-and-drop email templates. Although Mailchimp doesn’t have a dedicated CRM feature, it records customer interactions in its audience dashboard.


Another difference is...

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CRM, marketing automation & customer service software suite

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Mailchimp

Email and Marketing Automation

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HubSpot and Streak are both designed to enhance your customer relationship management (CRM) capabilities, offering tools to manage sales pipelines, track customer interactions, and automate key processes. However, a fundamental difference between them lies in their scope and approach. While HubSpot provides a comprehensive, all-in-one platform that spans marketing, sales, and service, Streak takes a more focused approach, integrating directly with Gmail to offer a lightweight CRM solution primarily aimed at smaller teams or businesses deeply embedded in the Google Workspace ecosystem.


HubSpot is a full-featured CRM platform designed to cater to the needs of growing businesses. It offers an extensive range of tools, including email marketing, content management, sales automation, and customer service management. HubSpot’s CRM is part of a broader ecosystem that includes marketing and service hubs, enabling businesses to manage every aspect of customer engagement from one centralized...

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HubSpot

CRM, marketing automation & customer service software suite

75% off for 1 year on HubSpot

Save up to $7,000

Get HubSpot deal
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Streak

Customer relationship management tool for Gmail

3 months free + 25% off for 1 year on Professional and Enterprise plans on Streak

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Who is HubSpot best for according to our reviewers?

  • Small Business Owners: These users appreciate Hubspot's seamless integration with Quickbooks Online and its support for collaboration from various locations. They find the automated email follow-ups helpful, but understanding how product add-ons function can be challenging

  • Marketing Professionals: These users value Hubspot's built-in tool that simplifies managing contacts and tracking customer interactions. They find the metrics and analysis useful in evaluating the effectiveness of marketing and sales strategies, aiding in data-driven decision making

  • Independent Contractors: These users find Hubspot easy to use and appreciate its size and complexity. However, they wish for a second-level ticket-based staff support in addition to the community-based support, which is only available for the paid plans.

  • Customer Relationship Managers: These users find Hubspot CRM crucial in enhancing customer relationships by efficiently managing requests, leading to increased customer satisfaction. The software's contact management enables effective collection and utilization of customer data

  • Sales and Customer Service Teams: These users find Hubspot user-friendly and helpful in consolidating all sales data in one location. It makes handling leads and following up with customers easier, although its high level of customization can sometimes be challenging

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    HubSpot Reviews

    4.4

    HubSpot rating

    4.4

    Ease of use

    4.4

    Customer service

    4.3

    Value for money

    4.3

    Likelihood to recommend

    4.3

    Features

    26 HubSpot Reviews

    4.4 (26 reviews)
    Leave a review
    • Rose W

      Streamline Client Management with HubSpot CRM

      I think HubSpot CRM is the best tool for my customer's current business stage. It integrates seamlessly with Quickbooks Online and supports collaboration from various locations. It also enables automated email follow-ups. However, comprehending how product add-ons function can be somewhat challenging. I selected HubSpot CRM because it offers an easier connection to QBO, which is vital for time savings in a small team.

      October 1, 2024

    • Drake D

      Excellent Training and Support: Maximizing Business Operations with HubSpot

      Lastly, the training and support provided by HubSpot has been excellent. Their resources have helped me maximize the use of their software and improve my business operations.

      September 24, 2024

    • Davis

      Essential HubSpot: Turbocharge Your Online Business

      HubSpot has allowed me to automate repetitive tasks such as sending emails, scheduling social media posts, and segmenting contacts. It has a built-in tool that simplifies managing contacts and tracking customer interactions, and it provides useful metrics and analysis to evaluate the effectiveness of my marketing and sales strategies. This assists me in making data-driven decisions. I value this tool as it's a comprehensive solution designed to help businesses attract visitors, convert them into leads, and close sales. It offers a broad range of tools, including CRM, marketing automation, data analysis, content management, social media, and more. Its main focus is on inbound marketing, which involves creating valuable and relevant content to naturally attract customers. However, despite being a comprehensive platform, HubSpot may have certain limitations in terms of customization and specific adaptation to the needs of some companies. It's crucial to consider the cost and the value that HubSpot can bring to your company before choosing a plan. I find the analysis tools particularly useful for continuously improving my strategies.

      September 16, 2024

    • Rebecca Williams

      Enhanced Customer Satisfaction with HubSpot's Service Hub

      I've been using HubSpot's service hub for customer service management. The ticketing system and feedback surveys have greatly improved my customer satisfaction rates

      September 8, 2024

    • Gregory Rodriguez

      Beneficial for Small Businesses

      Overall, I think HubSpot is a good CRM. It's user-friendly and customizable, which I appreciate. I find the ability to switch from a writable field to a drop-down very convenient, especially as I determine what's best for my company. However, I don't like that I can't add multiple phone numbers for a single contact. I also wish I could attach multiple contacts to a single email occasionally. We chose HubSpot CRM for its price and the features we needed, as well as a marketing package for future use.

      September 1, 2024

    • Emily D

      HubSpot's Social Media Management: A Game Changer for Business

      The social media management feature of HubSpot has been a game changer for my business. It allows me to schedule posts, monitor engagement and track performance all in one place

      August 27, 2024

    • Walter Davis

      Highly Recommended: The Value of Hubspot's Premium Plan

      I wholeheartedly recommend Hubspot! An independent contractor working with me introduced us to a free trial, and I was pleasantly surprised to find out that we had been upgraded to a premium plan at $45/month. I was initially taken aback, but then I realized the immense value we were getting for that price. I checked my bank statements and found that we've been enjoying this premium service for several months now. This company's proactive approach is commendable, and I believe it's a testament to their commitment to customer satisfaction. I'm considering extending our subscription. There are many free software options out there, but the premium features of Hubspot are definitely worth the investment. I encourage you to give it a try!

      August 18, 2024

    • Helen C

      HubSpot: A Game-Changer in CRM Excellence

      My overall experience with HubSpot has been fantastic! I find it refreshing to use a service that consistently delivers quality. I'm a big fan of the HubSpot platform - it's well-designed, user-friendly, and an incredibly effective CRM tool. When it comes to value for money, HubSpot surpasses all the other business tools I use. I don't really have any significant complaints about the HubSpot CRM service, except for the minor inconvenience of having to re-log in occasionally. I chose HubSpot CRM after doing some research and finding that it was better equipped to meet my needs.

      August 13, 2024

    • James A

      Effortless Website Management with HubSpot CMS

      I've been using HubSpot's content management system for my website and the ease of use is commendable. It has made updating and managing my site a breeze

      August 5, 2024

    • Yale G

      An Enthusiastic Review of Hubspot's Free Plan: A User-Friendly Game-Changer

      I've been joyfully using the free plan of Hubspot for six months now and I'm absolutely thrilled with it! Despite its size and complexity, I find it incredibly user-friendly and easy to navigate. I do wish there was a second-level ticket-based staff support in addition to the community-based support, but I understand that this feature is reserved for the paid plans. Even so, it's such a minor detail in the grand scheme of things. I'm so impressed with the overall functionality and features of the software that I'm still giving it a solid four-star rating! I would wholeheartedly recommend it to anyone. It's truly a game-changer!

      July 28, 2024

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