What is ActiveCampaign?
Pros from reviewers
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Streamlined daily tasks and data organization: ActiveCampaign revolutionizes operations by streamlining daily tasks, impeccably organizing data, and providing a clear view of sales cycle progress.
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Efficient email automation: ActiveCampaign simplifies the process of setting up automated email sequences, helping to generate sales and increase efficiency
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Centralized management for email marketing: The software is an excellent solution for small and medium-sized businesses that need centralized management for their email marketing campaigns
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Personalized and secure messaging: ActiveCampaign allows businesses to craft personalized messages and send them securely through email, enhancing internal communication and client relationships
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Comprehensive reporting and analytics: The software provides valuable insights into the performance of email campaigns, including open rates, click-through rates, conversion rates, and more, aiding in the enhancement of marketing strategies
Cons from reviewers
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Complex user interface: Despite its numerous features, ActiveCampaign is not organized in a user-friendly manner, making it difficult for some users to navigate and utilize its full potential
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Issues with saving work: Some users have reported that the software sometimes doesn't save their work, causing them to redo it
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High pricing: Some users have expressed concern over the recent price increase of ActiveCampaign, which puts it in competition with alternatives like Hubspot, making it necessary to fully utilize all its features to justify the cost
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Limited Wordpress plugin features: Users have noted that the Wordpress plugin could benefit from additional features such as new contact statistics and list assignments
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Poor customer support: There have been instances where users experienced technical issues and did not receive timely or effective support from the ActiveCampaign customer service team.
90% off any annual plan for the first year on ActiveCampaign
Get 90% off any annual plan for the first year on ActiveCampaign and up to $1,610 savings with Secret.
Main features
Starting Price
Free Plan
Marketing automation at its best
Customizable marketing automations
Customer engagement has never been more important
AI-powered sales forecast
Conversational email marketing
Starting Price
$15
/ month
Free Plan
No
Marketing automation at its best
Customizable marketing automations
Customer engagement has never been more important
AI-powered sales forecast
Conversational email marketing
90% off any annual plan for the first year on ActiveCampaign
Get 90% off any annual plan for the first year on ActiveCampaign and up to $1,610 savings with Secret.
How ActiveCampaign compare to similar software?
Product
Price
$15
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
90% off any annual plan for the first year on ActiveCampaign
Save up to $1,610
ActiveCampaign and Mailchimp offer valuable features to automate your email marketing campaigns, elevating them to the next level. However, there are several key differences to consider when deciding which is best for your business. First is the pricing. While Mailchimp may initially appear to be the more affordable option, it pays to drill down into both platforms’ pricing structures for an accurate comparison.
Although ActiveCampaign doesn’t offer a free version, it includes free trials with each plan. Plus, ActiveCampaigns plans generously include unlimited email sends for up to 250,000 contacts. These distinct pricing approaches mean Mailchimp may be more affordable for smaller email lists, such as for solopreneurs and small businesses. Yet, as these lists grow, the price difference between the platforms shrinks, especially considering ActiveCampaign’s generous email send limits.
Another key difference is that ActiveCampaign offers a dedicated CRM. Although you need to...
ActiveCampaign
Marketing automation for your growth
90% off any annual plan for the first year on ActiveCampaign
Save up to $1,610
Mailchimp
Email and Marketing Automation
50% off the Standard plan for 6 months on Mailchimp
Save up to $1,870
While ActiveCampaign and HubSpot share common CRM and email marketing features, they have several key differences. The main distinction lies in the focus and scope of their integrated tools. ActiveCampaign serves as an email marketing automation platform with a strong sales focus, supported by a dedicated CRM. As a result, it offers advanced email marketing functionality. Accessing ActiveCampaign’s CRM requires a subscription to its sales plan or combined sales/marketing bundle. On the other hand, HubSpot is a CRM platform offering several other hubs, including marketing, sales, service, operations, content management, and commerce. HubSpot automatically includes its CRM in most of its hubs, which integrate seamlessly with each other. This makes HubSpot a good tool for sharing information between departments.
Email limits are another key difference between ActiveCampaign and HubSpot. ActiveCampaign generously offers unlimited email sends for up to 250,000 contacts on all its...
ActiveCampaign
Marketing automation for your growth
90% off any annual plan for the first year on ActiveCampaign
Save up to $1,610
HubSpot
CRM, marketing automation & customer service software suite
75% off for 1 year on HubSpot
Save up to $7,000
Pipedrive and ActiveCampaign each provide CRM platforms for managing customer information and tracking purchasing preferences. However, a critical difference between them is the scope of their features. Pipedrive is a dedicated CRM tool for sales teams. Designed to streamline your sales processes and deal management, it includes features such as pipeline management, lead tracking, contact management, and sales analytics. Pipedrive is ideal for tracking your sales activity visually. If you already use a marketing automation platform and require a stand-alone CRM, then Pipedrive may be the solution for you.
ActiveCampaign integrates its CRM platform within a broader suite of marketing automation tools. Alongside CRM, ActiveCampaign offers features like email marketing, lead scoring, and sales automation, covering the entire customer journey. With ActiveCampaign, you can develop and deliver targeted, personalized email campaigns based on customer preferences. These capabilities...
ActiveCampaign
Marketing automation for your growth
90% off any annual plan for the first year on ActiveCampaign
Save up to $1,610
Pipedrive
Stay focused on sales and collect more leads with this lead management software
Who is ActiveCampaign best for according to our reviewers?
Marketing Professionals: ActiveCampaign significantly aids marketing efforts with its outstanding automation features, thorough documentation, and quick support. It integrates well with other tools, although some users may wish for more features in its Wordpress plugin and find the pricing a bit high.
Small and Medium-Sized Businesses: ActiveCampaign is an excellent solution for small and medium-sized businesses that need centralized management for their email marketing campaigns. It simplifies the process of setting up automated email sequences and assists in generating sales
Beginners and Small Businesses: ActiveCampaign is an ideal match for beginners and small businesses. It offers a user-friendly email builder, automation capabilities, and comprehensive reporting and analytics. It integrates smoothly into business workflows and aids in enhancing marketing strategies
Sales Teams: ActiveCampaign is a useful tool for sales teams. It provides straightforward contact segmentation and a large template database for email campaigns. It also serves as an all-in-one CRM, although its recent price increase puts it in competition with alternatives like Hubspot
E-commerce Businesses: ActiveCampaign is beneficial for e-commerce businesses, particularly for abandoned cart marketing. It allows easy linking with e-commerce software, although it may require a learning curve for some users
90% off any annual plan for the first year on ActiveCampaign
Get 90% off any annual plan for the first year on ActiveCampaign and up to $1,610 savings with Secret.
ActiveCampaign Reviews
4.5
ActiveCampaign rating
26 ActiveCampaign Reviews
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Christine Rodriguez
Simplified Daily Tasks
Active Campaign has revolutionized our operations by streamlining daily tasks, impeccably organizing our data, and providing a clear view of our sales cycle progress. The email automations and marketing campaigns are a bonus, enabling strategic planning and time-saving. I give it a 1/1!
September 28, 2024
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Anouk
Broken Images in Emails, Lack of Customer Support, Overall Poor Experience [Update]
I spent a significant amount of time setting up an account and creating an email campaign on ActiveCampaign. However, when I tested the email by sending it to my colleagues, some of them received it with all the images broken. I reached out to customer service and was told that my issue would be escalated to a technical team. Despite several days passing, I have not received any response. I've tried to contact them again through various means, but to no avail. I feel like I've wasted my time and energy on a service that doesn't work and lacks customer support when things go wrong. I hope my experience serves as a warning to others considering using this service. However, I have updated my rating to reflect the effort ActiveCampaign made to assist me after my complaint was escalated. A tech support person was assigned to my case and offered to help me with the technical issues I was experiencing.
September 22, 2024
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Quinton
Decent CRM for Pipeline Tracking
ActiveCampaign assists me in tracking my sales pipeline, enabling precise sales goal definition and deal anticipation. However, manually adding contacts can be tiresome and the software doesn't notify me if a contact is already engaged in a deal with a colleague.
September 17, 2024
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Forrest
ActiveCampaign: Exceeding Expectations with Mobile App Convenience
I appreciate the mobile app as it allows me to manage my campaigns on the go. Overall, ActiveCampaign has exceeded my expectations in every way.
September 8, 2024
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Christopher Miller
ActiveCampaign Offers Everything!
I find ActiveCampaign to be an excellent platform for organizing customers and employees through lists and pipelines. Their team was extremely helpful in setting up pipelines, contact lists, tags, and more during 3-minute virtual meetings. I was so impressed with the platform that I switched all our childcare centers over to ActiveCampaign. I would recommend it to any company in need of newsletters, campaigns, drip-emails, pipelines, and more all in one place.
August 31, 2024
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Irene Davis
ActiveCampaign: Scalable Software with Responsive Support
I've been impressed by the software's scalability - as my business has grown, ActiveCampaign has effortlessly accommodated our expanding needs. The customer support team is responsive and knowledgeable, providing solutions quickly when needed
August 26, 2024
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Hannah W
Significant Drop in Open Rate on 11/23 with ActiveCampaign
I have been using ActiveCampaign for years. However, for some reason, the open rate dropped by half in November 223, which directly impacted our sales. Therefore, we are considering switching.
August 19, 2024
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Lisa Brown
ActiveCampaign: A Comprehensive CRM Solution Tailored for Your Needs
ActiveCampaign's email campaign management features have greatly simplified my marketing efforts, increasing engagement with my audience and producing better results. It's an ideal match for me as a beginner and for my small business, becoming an essential tool. Although there's a slight learning curve with ActiveCampaign, it's ultimately easy to use and integrates smoothly into my business workflow. I value the user-friendly email builder, which uses a drag-and-drop system, making the creation of visually appealing emails effortless. I can tailor designs to match my brand without needing advanced design skills. The automation capabilities are a game-changer, enabling me to set up email sequences and workflows to nurture leads, send targeted follow-ups, and segment my audience based on their behaviors. The comprehensive reporting and analytics provide valuable insights into the performance of my email campaigns, including open rates, click-through rates, conversion rates, and more. This data-driven approach aids me in enhancing my marketing strategy. Despite the initial steep learning curve, I find the software's capabilities worth it.
August 12, 2024
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Jordan J
Comprehensive ActiveCampaign Review
Overall, Active Campaign meets my needs. I'm eager to learn more at a Study Hall I've registered for in Columbus. The only significant problem I've encountered is that sometimes it doesn't save and exit. It exits, but doesn't save my work, causing me to redo it.
August 4, 2024
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Ann J
Efficient Marketing with Intuitive Automation
its automation features have streamlined my marketing efforts, saving me time and resources. The platform is intuitive and easy to navigate, making it a pleasure to use
July 28, 2024
