What is Salesforce Marketing Cloud?
Pros from reviewers
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Comprehensive suite of tools: Salesforce Marketing Cloud offers a wide range of features that help streamline marketing operations. This includes email automation, social media tracking, and customer relationship management tools, enabling businesses to effectively manage their marketing efforts.
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Insightful customer data: Salesforce Marketing Cloud provides valuable insights into customer behavior, including their online activities, preferences, and interactions with a company. This data can be used to make informed decisions and deliver superior customer service.
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Integration capabilities: The software integrates smoothly with other services and applications, including CRM systems and email solutions. This allows for seamless data transfer and synchronization, making it easier to manage various marketing channels.
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User-friendly interface: The platform is easy to use and navigate, with a user-friendly interface that makes it simple to create and track campaigns. The segmentation and personalization tools also allow for a customized customer experience.
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Effective campaign management: Salesforce Marketing Cloud offers robust tools for managing and tracking marketing campaigns. This includes detailed analytics reports that measure the success of marketing efforts, helping businesses improve their strategies and achieve their goals.
Cons from reviewers
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Inconsistent integration with Salesforce: Despite being a Salesforce product, the integration between Salesforce Marketing Cloud and other Salesforce products can be inconsistent. This can lead to issues such as data duplication and mismatched lists, making it difficult to manage customer data effectively.
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Learning curve: The software has a wide range of features, which can make it challenging to learn and master all of them. This can lead to a steep learning curve for new users
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High cost: Salesforce Marketing Cloud can be expensive, particularly for small businesses. The cost can be a significant barrier for companies with limited budgets
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Slow and unresponsive: Some users have reported that the software can be slow and unresponsive at times. This can lead to frustration and decreased productivity
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Poor customer support: Some users have had negative experiences with the support team, finding them unhelpful in resolving issues. This can lead to increased stress and dissatisfaction with the product
Main features
Starting Price
Free Plan
Targeted email marketing
Social media management
Analytics and reporting
Customer journey mapping
Marketing automation
Starting Price
N/A
Free Plan
No
Targeted email marketing
Social media management
Analytics and reporting
Customer journey mapping
Marketing automation
How Salesforce Marketing Cloud compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Who is Salesforce Marketing Cloud best for according to our reviewers?
Customer Service Teams: Salesforce Marketing Cloud is useful for customer service teams in identifying problems and finding solutions. It offers excellent customization options and a user-friendly interface. However, it can be expensive and may require significant resources to get the entire team up and running.
Sales Teams: This CRM system is ideal for sales teams looking to streamline their operations. It offers a robust and user-friendly platform for managing customer relationships. However, some users have reported slow loading times for email activities in Journey Builder
Large Corporations: Despite some challenges with support and integration, large corporations may find value in Salesforce Marketing Cloud's comprehensive suite of tools for email marketing, automation, social media marketing, lead generation, and email management. The software's unique and innovative features can help these organizations launch successful campaigns and promote products
Marketing Teams: Salesforce Marketing Cloud is a comprehensive tool that allows marketing teams to track social media profiles, automate emails, and integrate with other services and applications. It provides insights into customer activities, preferences, and interactions, enabling informed decision-making and superior service delivery
Small Businesses: While Salesforce Marketing Cloud offers a wide range of features and automates customer interactions across various marketing channels, it can be expensive and challenging to master for small businesses. Some users have reported slow and unresponsive software at times
Salesforce Marketing Cloud Reviews
4.5
Salesforce Marketing Cloud rating
3.5
Ease of use
3.5
Customer service
3.7
Value for money
3.8
Likelihood to recommend
4.1
Features
19 Salesforce Marketing Cloud Reviews
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Timothy Brown
Mastering Customer and Business Insights with Salesforce Marketing Cloud
Salesforce Marketing Cloud is the backbone of my company's operations, providing a platform for project information and daily reports from customers and employees. It enables us to measure all marketing activities and identify bottlenecks and their causes through its dashboard. It can be integrated with various MAs, allowing us to manage customer data collectively. The smartphone app is a time-saver, giving employees access to all customer information on the go. It's excellent for managing schedules, customers, projects, and more. I value its flexibility in customizing reports and creating systems. Initially, getting members to input data was a challenge, but as more accurate data was entered, each salesperson's activities became more transparent. This has enhanced our sales productivity in several ways, such as offering advice on areas for improvement and knowledge sharing. There are occasional bugs that can interrupt work, but overall, Salesforce Marketing Cloud is an indispensable tool for our business. I chose it because it's a versatile solution that significantly boosts work efficiency.
August 13, 2024
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Gloria D
Seamless Integration: Salesforce Marketing Cloud Enhances Workflow Efficiency
The integration capabilities of Salesforce Marketing Cloud have been a major asset. It seamlessly integrates with other tools we use, which has greatly improved our workflow
August 3, 2024
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Julie E
Salesforce User? Salesforce Marketing Cloud is a Must-Have!
Overall, I'm very satisfied with Salesforce Marketing Cloud. It has been an excellent all-in-one solution for my team, replacing several tools we previously used for customer journey management, email campaigns, analytics, and CRM updates. The user experience is straightforward and the platform's list feature has significantly improved our pipeline management efficiency. However, we did experience a bug in one of our campaigns that led to contacts receiving duplicate emails. Customer service was hard to reach, so we had to find a solution internally, which took some time. Additionally, the cost is quite high if your company isn't covering it. We switched to Salesforce Marketing Cloud because my company started paying for it internally.
July 27, 2024
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Kevin Jones
Enhancing Ad Campaigns with Salesforce Marketing Cloud's Advertising Studio
Salesforce Marketing Cloud's advertising studio has been a valuable tool in managing our ad campaigns across various channels. It's helped us to create more targeted and effective ads
July 23, 2024
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Arthur Martinez
Top-tier Tool We've Ever Utilized
I utilize Salesforce Marketing Cloud (SFMC) for a range of tasks such as email automations, journey builder, data extensions, and content builder. These tools streamline our daily operations and enable me to prepare emails to be sent out in advance. SFMC has transformed our marketing approach and we are extremely pleased with it. We transitioned to SFMC in search of a more contemporary and user-friendly product that could fulfill all our requirements.
July 16, 2024
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Christian C
Enhancing Marketing Strategies with Salesforce Marketing Cloud's Reporting and Analytics
The reporting and analytics features of Salesforce Marketing Cloud have provided invaluable insights into our marketing performance. They've helped us to continually refine and improve our strategies
July 7, 2024
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Brian
Enhancing Customer Insights: Salesforce Marketing Cloud's Data Management Platform
The data management platform of Salesforce Marketing Cloud has been instrumental in helping us understand our customers better. It's allowed us to create more personalized and relevant marketing campaigns
July 1, 2024
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Nolan M
Effortless Customer Reach: The Power of Mobile Studio's SMS and Push Notifications
The mobile studio feature has allowed us to reach our customers on their preferred devices with ease. Its SMS and push notification capabilities have been particularly effective in driving engagement
June 23, 2024
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Margaret W
Empowering Lead Generation and Marketing Analysis with Salesforce Marketing Cloud
As a user of Salesforce Marketing Cloud, I find it essential for marketing, customer service, problem identification, and solution finding, all of which are key to enhancing my company. I've successfully launched campaigns and promoted products using this platform. The first thing that struck me was its impressive user interface. I've never really had difficulty understanding the system or procedure. The customization options available are also excellent. However, it's on the expensive side and getting the entire team up and running was a significant drain on our resources. Despite this, I believe it's the best product available. I switched to Salesforce Marketing Cloud because it's excellent for analyzing marketing campaigns and generating new leads, which is an effective way to increase a company's revenue. It also offers other useful features like lead scoring and analysis.
June 18, 2024
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Amos
Salesforce Marketing Cloud's Predictive Analytics: A Game-Changer for Marketing Strategies
I've been particularly impressed with Salesforce Marketing Cloud's predictive analytics capabilities. They've enabled us to anticipate customer behavior and trends, which has greatly informed our marketing strategies
June 8, 2024
