What is Salesforce Marketing Cloud?
Pros from reviewers
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Comprehensive suite of tools: Salesforce Marketing Cloud offers a wide range of features that help streamline marketing operations. This includes email automation, social media tracking, and customer relationship management tools, enabling businesses to effectively manage their marketing efforts.
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Insightful customer data: Salesforce Marketing Cloud provides valuable insights into customer behavior, including their online activities, preferences, and interactions with a company. This data can be used to make informed decisions and deliver superior customer service.
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Integration capabilities: The software integrates smoothly with other services and applications, including CRM systems and email solutions. This allows for seamless data transfer and synchronization, making it easier to manage various marketing channels.
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User-friendly interface: The platform is easy to use and navigate, with a user-friendly interface that makes it simple to create and track campaigns. The segmentation and personalization tools also allow for a customized customer experience.
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Effective campaign management: Salesforce Marketing Cloud offers robust tools for managing and tracking marketing campaigns. This includes detailed analytics reports that measure the success of marketing efforts, helping businesses improve their strategies and achieve their goals.
Cons from reviewers
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Inconsistent integration with Salesforce: Despite being a Salesforce product, the integration between Salesforce Marketing Cloud and other Salesforce products can be inconsistent. This can lead to issues such as data duplication and mismatched lists, making it difficult to manage customer data effectively.
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Learning curve: The software has a wide range of features, which can make it challenging to learn and master all of them. This can lead to a steep learning curve for new users
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High cost: Salesforce Marketing Cloud can be expensive, particularly for small businesses. The cost can be a significant barrier for companies with limited budgets
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Slow and unresponsive: Some users have reported that the software can be slow and unresponsive at times. This can lead to frustration and decreased productivity
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Poor customer support: Some users have had negative experiences with the support team, finding them unhelpful in resolving issues. This can lead to increased stress and dissatisfaction with the product
Main features
Starting Price
Free Plan
Targeted email marketing
Social media management
Analytics and reporting
Customer journey mapping
Marketing automation
Starting Price
N/A
Free Plan
No
Targeted email marketing
Social media management
Analytics and reporting
Customer journey mapping
Marketing automation
How Salesforce Marketing Cloud compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Who is Salesforce Marketing Cloud best for according to our reviewers?
Customer Service Teams: Salesforce Marketing Cloud is useful for customer service teams in identifying problems and finding solutions. It offers excellent customization options and a user-friendly interface. However, it can be expensive and may require significant resources to get the entire team up and running.
Sales Teams: This CRM system is ideal for sales teams looking to streamline their operations. It offers a robust and user-friendly platform for managing customer relationships. However, some users have reported slow loading times for email activities in Journey Builder
Large Corporations: Despite some challenges with support and integration, large corporations may find value in Salesforce Marketing Cloud's comprehensive suite of tools for email marketing, automation, social media marketing, lead generation, and email management. The software's unique and innovative features can help these organizations launch successful campaigns and promote products
Marketing Teams: Salesforce Marketing Cloud is a comprehensive tool that allows marketing teams to track social media profiles, automate emails, and integrate with other services and applications. It provides insights into customer activities, preferences, and interactions, enabling informed decision-making and superior service delivery
Small Businesses: While Salesforce Marketing Cloud offers a wide range of features and automates customer interactions across various marketing channels, it can be expensive and challenging to master for small businesses. Some users have reported slow and unresponsive software at times
Salesforce Marketing Cloud Reviews
4.5
Salesforce Marketing Cloud rating
3.5
Ease of use
3.5
Customer service
3.7
Value for money
3.8
Likelihood to recommend
4.1
Features
19 Salesforce Marketing Cloud Reviews
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Noah C
Exceptional Digital Marketing Tool: Salesforce Marketing Cloud
My overall experience with Salesforce Marketing Cloud has been fantastic. I often recommend it to my colleagues for email marketing. It's a superb tool for email marketing, automation, social media marketing, lead generation, and email management. I haven't found any features to be unnecessary, but I do believe it could benefit from an update. I chose Salesforce Marketing Cloud for its unique and innovative features. I switched to this software in search of something with fresh and exceptional features.
June 3, 2024
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Julia Smith
Salesforce Marketing Cloud's Social Studio: Revolutionizing Social Media Management
The Social Studio feature of Salesforce Marketing Cloud has been a game-changer for our social media management. It allows us to monitor, publish, and engage across multiple social platforms from one centralized location
May 28, 2024
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Timothy
Massive Time Drain: The Salesforce Marketing Cloud Experience
My experience with the support team for Salesforce Marketing Cloud was extremely frustrating. Despite spending numerous hours over several weeks, we were unable to resolve our issues, even with their premium support. The situation was so stressful that one of our key employees left the company. I found no redeeming qualities in this software.The integration with Salesforce, which was heavily advertised, was a letdown. Data transfer between the two products was inconsistent, often leading to duplication and mismatched lists. Managing email opt-out lists was a nightmare due to the systems being out of sync. The administrative tools for integration were not available in lightning and the customer-facing unsubscribe and profile management pages were outdated and not customizable.Visibility of email sends and interactions in contact records was inconsistent. Personalization failed when trying to send to a campaign or report from Salesforce, and the same issue occurred with transactional emails. We were forced to send all personalization data.
May 21, 2024
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Billy
Revolutionizing Customer Engagement with Salesforce Marketing Cloud's Journey Builder
Salesforce Marketing Cloud's customer journey builder has revolutionized the way we engage with our customers. It allows us to create personalized, multi-channel customer journeys that have significantly improved our customer engagement rates
May 13, 2024
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Donald B
Effortless Campaign Creation and Performance Tracking with Salesforce Marketing Cloud
I've been using Salesforce Marketing Cloud for a few months and overall, I'm very satisfied. I find it user-friendly and its features have helped me create more effective campaigns and track performance accurately. The segmentation and personalization tools have allowed me to deliver a customized experience to my customers, and the detailed analytics reports have been useful in measuring the success of my efforts. The only downside is the cost, but I believe it's worth it for the features it provides.What I appreciate most about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. It integrates various marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. However, the software can be expensive for small businesses and it can be challenging to learn and master all its features. Some users have reported that the software can be slow and unresponsive at times.I chose Salesforce Marketing Cloud over other products because of the features it offers.
May 7, 2024
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Judith G
Improved Efficiency with Automated Marketing Processes
its ability to streamline and automate marketing processes has significantly improved our team's efficiency. The email studio, in particular, has been instrumental in creating targeted and personalized email campaigns
April 29, 2024
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Julia
Exceptionally Robust Cloud-Based Marketing Automation Solution
Using Marketing Cloud, I can effortlessly track all our social media profiles, Facebook updates, and email automation tools. It integrates smoothly with other companies' services and applications, even though it's already integrated into our website. We continue to use Mailchimp for channel management, despite Marketing Cloud offering an email solution. It's an incredibly flexible and comprehensive application that provides everything needed for effective customer relationship management. I value the insights it gives me about my customers, such as their online activities, preferences, and interactions with my company. This enables me to make informed decisions and deliver superior service. If you're seeking to streamline your sales and marketing operations in a robust and user-friendly manner, this CRM system is what you need. However, the time it takes for an email activity to load in Journey Builder can be frustrating. Sometimes, the platform may indicate that you've been idle even when you've been actively working on it. We switched to Salesforce Marketing Cloud because it works.
April 20, 2024
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Rachel Miller
Exploring the Pros and Cons of SFMC: A Comprehensive Look at Functionality and Integration
I find Salesforce Marketing Cloud to be a highly functional software that serves its purpose well. It offers a broad range of capabilities, but it might be too expensive depending on the size of my organization. I value its ability to import a distribution list and its integration with our CRM, Recruit. This enables us to send emails to segregated lists and track which emails were sent in Recruit, simplifying the monitoring of correspondence with our pipelines for our reps. Creating and distributing emails is quite simple. However, I've noticed some inconsistencies in the functionality, with emails appearing differently across various email clients. The line spacing varied significantly, and while everything looked perfect in Salesforce Marketing Cloud, the emails received in Outlook, Mac Mail, or Gmail displayed differently. I'm unsure whose issue this is. Also, it doesn't support video embedding. The workaround is to create a screenshot as a graphic and then add a link to it. We switched to Salesforce Marketing Cloud because we wanted integration with our CRM, Recruit.
April 16, 2024
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Elizabeth Smith
Discovering the Power of Salesforce Marketing Cloud
I've found Salesforce Marketing Cloud to be an incredibly robust and versatile tool
April 14, 2024
