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MailerLite

The powerful yet affordable email marketing solution for small businesses

4.6 (29 reviews)

MailerLite provides a user-friendly and affordable email marketing solution for small businesses and entrepreneurs. It offers advanced features such as automation, landing pages, and A/B testing, along with excellent customer support, making it an attractive option for those looking to grow their business through email marketing.

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General information about MailerLite

MailerLite is an exceptionally powerful email marketing software solution tailored to fit the unique needs of small businesses, dedicated bloggers, and independent freelancers. This versatile tool embraces an incredibly user-friendly interface that effortlessly enables users to construct and deliver professional-grade email campaigns. It transcends beyond the ordinary by creating an efficient platform for building comprehensive email lists while simultaneously tracking results in an easy-to-understand, real-time format.


In addition to basic features, MailerLite outshines its competitors through a variety of customizable templates and innovative tools. These instruments are specifically designed to assist businesses in crafting effective email marketing campaigns that not only engage potential clients but also convert them into loyal customers. Furthermore, this revolutionary email marketing solution integrates seamlessly with a diverse range of e-commerce platforms, numerous social media platforms, and other vital marketing tools. This integration functionality fortifies the streamlining process, making your email marketing efforts as smooth as sailing.


Staying ahead in the digital marketing world is crucial, and with MailerLite's competitive pricing and advanced features, your business will always be in the lead. Features like automation workflows and A/B testing catapult MailerLite to the top, making it a preferred choice for businesses who want to amplify and elevate their email marketing strategies.


So, if you're ready to take your email marketing to unprecedented heights, consider using Secret to find unbeatable deals on the best SaaS tools like MailerLite and many others.

See alternatives to MailerLite like Mailchimp or Kit (ex. ConvertKit).
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Expert review on MailerLite

As a forgetful person 🤦, I need all the help I can get in managing my emails. And that's where MailerLite comes in. This SaaS software is like a personal assistant for your email marketing needs.

What is MailerLite?

It's an all-in-one email marketing software that allows you to design and send beautiful newsletters, manage your subscribers, and track your campaign results. It's like having a fancy marketing team in your pocket! 👩‍💼👨‍💼

Our opinion about MailerLite:

With its user-friendly interface and drag-and-drop editor, MailerLite makes email marketing accessible to all. And the best part? You don't need a big budget to use it. MailerLite's pricing is affordable, with plans starting at just $10/month. 💰

MailerLite Pricing:

As mentioned, MailerLite is easy on the wallet. It offers a free plan for up to 1,000 subscribers and its paid plans start at just $10/month 🔥

Best MailerLite alternatives:

While MailerLite has everything you need for email marketing success, there are some great alternatives out there such as ConvertKit, Aweber, and Campaign Monitor. But why look elsewhere when MailerLite is already the total package? 😉

- More alternatives to MailerLite
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Mary O'Brien

Customer Success Manager

What is MailerLite used for?

MailerLite is an invaluable tool for small businesses, bloggers, and freelancers. Its user-friendly interface allows for the creation of professional email campaigns, with real-time tracking of results. For instance, a small business can use MailerLite to send out a monthly newsletter, tracking open rates and click-throughs to understand customer engagement. The software also offers customizable templates and tools to help create engaging content that converts leads into loyal customers. Integration with e-commerce and social media platforms streamlines the marketing process. Advanced features like automation workflows and A/B testing enable businesses to optimize their strategies, ensuring they stay competitive in the digital marketing landscape.

MailerLite features

  • Grow your list with customizable forms

    MailerLite's customizable forms make it easy to collect and grow your email list. You can create and customize forms that reflect your brand and capture important subscriber information with ease.

  • Sales analytics

    Track the success of your email campaigns and measure your return on investment with detailed sales and revenue data.

  • Forms management

    Easily create customizable forms for your website or landing page to collect leads and grow your email list.

  • Simplify your marketing with drag-and-drop editor

    MailerLite's user-friendly email editor allows you to create and customize campaigns with ease, thanks to its drag-and-drop functionality. Say goodbye to complicated coding and hello to beautifully designed emails that showcase your brand!

  • Automate your workflows with automation

    With MailerLite's automation feature, you can set up targeted emails and workflows that automatically engage and nurture your subscribers, even when you're not actively sending campaigns. Save time and increase conversions with this powerful tool.

  • Collaborate with your team with multi-user accounts

    If you're working with a team, MailerLite's multi-user accounts allow you to collaborate and manage your email campaigns together. You can assign roles and permissions, share templates, and streamline your workflow for even greater efficiency.

  • Track your results with real-time analytics

    MailerLite provides real-time analytics that show you how your campaigns are performing. Track your opens, clicks, and conversions to gain insights into what's working and what's not.

29 MailerLite Reviews

4.6 (29 reviews)
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  • Lawrence Brown

    Enhanced Email Marketing: Leveraging MailerLite's Segmentation for Personalized Communication

    The segmentation feature in MailerLite has greatly improved my email marketing strategy. It allows me to target specific groups within my audience, resulting in more personalized and effective communication

    October 20, 2024

  • Eulalia M

    Loved it, until I discovered superior options!

    Mailerlite was my go-to tool for years due to its simplicity and effectiveness. However, the updates from the start didn't always benefit me.

    October 14, 2024

  • Jonathan Rodriguez

    Experiencing the Benefits of Mailerlite: A User's Perspective

    I absolutely love Mailerlite! Their free plan is fantastic, offering a generous limit on the number of customers you can upload. Once you upgrade to a paid plan, you get to work with the first list you upload, which is great for consistency. If you ever feel the need to change the list, they keep the first one for reference, ensuring you never lose your initial data. They have a unique policy of disabling sending options to maintain the quality of your list, which I find very thoughtful. While they don't offer chat support before payment, I see it as an exciting leap of faith. You're essentially paying and looking forward to an amazing experience!

    October 8, 2024

More about MailerLite

MailerLite: Pros & Cons

Pros

  • Accessible to beginners: The clear interface is ideal for beginners
  • Customer support: Fast, reliable support for user queries
  • Excellent deliverability: Mail sent via MailerLite arrives at its destination

Cons

  • Pro features: Detailed email reporting, spam testing and advanced automation are missing
  • Video inserts: The procedure for adding videos to emails is not very intuitive
  • Free plan: The free pricing plan does not include newsletter templates or landing pages

Why is MailerLite better than other Email Marketing software?

MailerLite has better positive reviews than Klaviyo: 96 vs 95

MailerLite is better at customer support than Klaviyo: 5.0 vs 4.4

MailerLite is better at value for money than Klaviyo: 4.8 vs 4.4

MailerLite has more positive reviews than Warmbox: 96 vs 85

MailerLite is better at support than Warmbox: 5.0 vs 4.6

MailerLite is more suitable for small businesses thanks to its good value for money than Warmbox: 4.8 vs 4.4

MailerLite has more features than Warmbox: 81 vs 52

MailerLite is a better solution based on percentage of positive reviews than SendGrid: 96 vs 83

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