What is iContact?
Pros from reviewers
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User-friendly interface: iContact stands out with its intuitive and easy-to-navigate interface, making it simple for users of all experience levels to create, manage, and track email marketing campaigns effectively, reducing the learning curve and allowing for quick implementation.
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Affordable pricing plans: The platform offers a range of cost-effective pricing plans designed to accommodate businesses of different sizes, ensuring that even small businesses with limited budgets can access powerful email marketing tools without breaking the bank.
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Strong customer support: iContact prides itself on providing exceptional customer support through various channels, including phone, email, and chat, ensuring users receive timely assistance and guidance whenever they encounter issues or have questions.
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Drag-and-drop email builder: The drag-and-drop email builder simplifies the design process, allowing users to create visually appealing and engaging emails without requiring coding knowledge, saving time and resources while maintaining professional standards.
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Valuable integrations: iContact integrates seamlessly with popular third-party tools and platforms, such as Salesforce, WordPress, and social media channels, enabling users to streamline their marketing efforts and automate key processes for enhanced efficiency.
Cons from reviewers
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Reporting and analytics: While iContact offers basic reporting and analytics, some users may find the insights provided insufficient for in-depth performance tracking and optimization, requiring them to rely on external tools for comprehensive data analysis.
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Limited automation features: Compared to some of its competitors, iContact's automation capabilities may be less advanced, potentially restricting users who require complex workflows and highly personalized customer journeys, which can impact marketing effectiveness.
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Template customization: While the platform offers pre-designed templates, the customization options may be somewhat limited, potentially hindering users who seek to create highly unique and branded email designs that fully align with their brand identity.
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Contact management limitations: Managing large contact lists in iContact can sometimes be cumbersome, especially when dealing with extensive segmentation and data updates, which may lead to inefficiencies and difficulties in maintaining accurate records.
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Deliverability issues: Some users have reported experiencing occasional deliverability issues with iContact, which can impact the reach and effectiveness of their email campaigns, requiring them to implement additional measures to improve inbox placement rates.
10% off monthly and annual plans for 1 year on iContact
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Main features
Starting Price
Free Plan
Contact management
Drag-and-drop builder
Predesigned email templates
Email marketing automation
Real-time analytics
Starting Price
$9
/ month
Free Plan
No
Contact management
Drag-and-drop builder
Predesigned email templates
Email marketing automation
Real-time analytics
10% off monthly and annual plans for 1 year on iContact
Get 10% off monthly and annual plans for 1 year on iContact and up to $20 savings with Secret.
How iContact compare to similar software?
Product
Price
$9
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
Who is iContact best for according to our reviewers?
Small business owners and entrepreneurs: iContact is ideal for small business owners and entrepreneurs who need an affordable, user-friendly email marketing solution. Its intuitive interface, drag-and-drop builder, and pre-designed templates allow users with limited technical expertise to create professional-looking campaigns quickly, helping them connect with customers, promote products or services, and grow their business efficiently.
Marketing teams in small to medium-sized businesses: Marketing teams in smaller organizations can benefit greatly from iContact's features. The platform's easy-to-use tools, including the AI-powered content assistant and automation capabilities, enable these teams to create, manage, and analyze email campaigns effectively.
Companies seeking essential email marketing features: Businesses looking for a straightforward email marketing solution with core functionalities will find iContact a good fit. The platform offers essential features such as contact management, audience segmentation, and analytics without overwhelming users with unnecessary complexity.
Non-profit organizations: Non-profits with limited budgets and resources will find iContact particularly valuable. The platform's cost-effective pricing plans and user-friendly interface make it possible for these organizations to create impactful email campaigns, newsletters, and fundraising appeals.
Businesses prioritizing customer support: Companies that value strong customer support will appreciate iContact's dedicated service team. The platform offers comprehensive assistance through various channels, ensuring users can effectively utilize all features and resolve any issues quickly.
10% off monthly and annual plans for 1 year on iContact
Get 10% off monthly and annual plans for 1 year on iContact and up to $20 savings with Secret.
iContact Reviews
4.4
iContact rating
21 iContact Reviews
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Sophia W
Significant Savings Achieved!
I receive the same level of service from a competing Email Service Provider (ESP) for a quarter of the cost. Our emails always reach the inbox and we have a dedicated account manager. We've saved money by switching from another ESP. However, resolving account issues is difficult when our account manager is not available. It's also challenging to create real-time segments. For example, I can't create a segment that automatically updates based on whether someone hasn't opened any emails in the past 180 days. If someone who hasn't opened an email in 180 days decides to open an old email, they should automatically be removed from that list. Similarly, if someone who wasn't on the list yesterday hits 180 days without opening an email today, they should be added to that segment. Other ESPs have this capability.
June 17, 2024
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Kellen S
iContact: User-friendly for Mass Emails, Yet Room for Improvement
I find iContact's new email templates nice and easy to use once I get the hang of it. The analytics and insights are helpful in determining how many people are viewing our messages. I like the simplicity of adding and removing contacts. However, I find the new templates, though easier to use than the original email layout, have too many steps in the formatting. I think this process could be more streamlined. I understand that our account doesn't allow for a lot of file storage, but I wish the individual file/asset upload size was larger. I also believe the process to re-verify contacts could be more user-friendly. We regularly email over 8,000 contacts, but the re-verification process is quite confusing. The vendor responded appreciatively to my review and assured me that my feedback has been passed on to their Product Management team for consideration in future updates.
June 10, 2024
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Jacqueline
iContact's Robust Analytics Enhance Audience Understanding
I appreciate the robust analytics provided by iContact, it helps me understand my audience better
June 4, 2024
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Selene
Exploring iContact: Pros and Cons
I appreciate the ability to send my weekly blog to people nationwide using iContact. However, I'm dissatisfied with the lack of line alignment options in my document and wish there were more for the newsletter. The vendor thanked me for my review and feedback, offering help with adjusting the alignment in my emails and asked me to contact their support team. They responded in October 2023.
May 26, 2024
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Brandon S
Streamlined Workflow: Software's Seamless Integration with Salesforce
The software's ability to integrate with other platforms like Salesforce has streamlined my workflow considerably
May 21, 2024
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Jonathan Smith
Utilizing iContact for Efficient Daily Event Alerts in Nonprofit Sector
iContact provides me with a time-saving, intuitive platform that allows me to efficiently create and manage emails, freeing up time for other tasks. The recent upgrade to the platform fits well with my workflow and includes quality checks to avoid errors. I have a dedicated advisor who promptly responds to my needs or queries, a significant improvement over dealing with an anonymous call center. I especially appreciate the platform's new upgrades, which are increasingly intuitive. However, I would like to see more seamless integrations with other software and extensions, such as a text-to-join feature. The vendor responded positively to my review, appreciating my feedback and assuring me that they are continually working to improve their integration offerings. They also expressed gratitude for my positive comments about their service and support teams.
May 12, 2024
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Joshua N
Improved Email Marketing Tools Boost Business Outreach
The software's email marketing tools have significantly improved my business's outreach efforts
May 6, 2024
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Julie N
Targeting Specific Groups with Segmentation
I find the segmentation feature particularly useful in targeting specific groups within my customer base
April 27, 2024
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Helen Brown
Experiencing iContact's Automatic Renewal and Outstanding Customer Service
I highly recommend giving iContact a try! I provided my credit card information to this company and was pleasantly surprised by their automatic renewal feature. Even after my account was inactive for 6 months, they thoughtfully renewed it for an entire year. They conveniently charged my VISA $9, saving me the hassle of manual payments. I was thrilled to find out that I had been subscribed to their services for one and a half years, which only cost me $135. The best part? They didn't even require me to use their services during this period. Their commitment to maintaining my subscription, despite my inactivity, truly showcases their dedication to customer service.
April 23, 2024
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Jose Rodriguez
iContact Impresses with User-Friendly Interface
I've been using iContact for a few months now and I'm thoroughly impressed with its user-friendly interface
April 16, 2024
