What is Hotjar?
Pros from reviewers
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Suitable for Small to Medium-Sized Businesses: Given its price, Hotjar provides a variety of impressive features for initiating user testing and CRO. It is easy to set up and use, even for marketers with no technical inclination, and serves perfectly as a value-based beginner UX/CRO tool.
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Powerful and Easy to Use: Hotjar is straightforward, easy to set up, and incredibly powerful, eliminating guesswork in conversion rate optimization by allowing the study of user behavior and their response to designs, UI/UX, and interfaces
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Easy Integration and Monitoring: Hotjar is easy to integrate using Google Manager or by directly pasting the code, allowing for the monitoring of user activity on a website. Its heatmap feature indicates which areas of a website are performing well
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Simplified User Studies: Hotjar simplifies user studies by providing invaluable insights into customer interactions with a website, easing the process of streamlining UI and buying processes
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Valuable Feedback and Insights: Hotjar enables the creation, personalization, and delivery of surveys and polls for customer feedback, which is quickly updated for immediate analysis. Its heatmap feature displays where users scroll and click on a website, offering valuable insights for marketing teams
Cons from reviewers
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Incompatibility issues: Hotjar's form tracking system is incompatible with Angular-Js websites and it doesn't display data from text fields due to GDPR guidelines
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High cost: Hotjar has been criticized for its high pricing, especially after recent price increases, which can be a deterrent for small businesses or beginners
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Limited session recording: Hotjar seems to miss recording organic traffic - those visitors who find the website through search engines, which can be a significant drawback for understanding user navigation
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Poor customer service: Some users have reported issues with Hotjar's customer service, including slow response times and difficulty resolving technical issues.
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Limited heatmap creation: Users on smaller Hotjar plans can only create three heatmaps at a time, which can feel restrictive for those who wish to set up more heatmaps and use fewer of the other available features
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Main features
Starting Price
Free Plan
Form analysis
Visitor segmentation
Behavior analytics
Surveys
Visitor recordings
Starting Price
$41
/ month
Free Plan
No
Form analysis
Visitor segmentation
Behavior analytics
Surveys
Visitor recordings
40% off all annual plans on Hotjar
Get 40% off all annual plans on Hotjar and up to $928 savings with Secret.
How Hotjar compare to similar software?
Product
Price
$41
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
Hotjar and Amplitude are both powerful analytics tools, but they serve different purposes and cater to different needs in the realm of user behavior analysis. Understanding their key differences can help you decide which tool is best suited for your business.
Hotjar is designed to provide qualitative insights into user behavior, focusing on how users interact with your website or application. It offers features like heatmaps, session recordings, and feedback polls, which allow you to visualize user interactions and gather direct user feedback. Hotjar is particularly useful for understanding the why behind user behavior—why users click certain elements, why they abandon pages, or why they may be frustrated with a particular feature. Its simplicity and intuitive interface make it accessible for teams that want quick, actionable insights without the need for deep technical expertise.
Amplitude, on the other hand, is a more robust and feature-rich analytics platform that excels in...
Hotjar and Smartlook are robust and adaptable analytical solutions that can help you gain more insights into user behavior on your website or mobile application. While they have a lot of similarities, there are also differences that set them apart.
Hotjar is more user-centric, with a focus on the user experience segment. Hotjar offers tools like heatmaps, on-site feedback mechanisms, and session recordings. With such tools, you will be able to see what pain points users experience and thus improve your offering. Furthermore, Hotjar offers feedback and survey tools through which you can collect valuable insights from your user base.
On the other hand, Smartlook offers a package of tools that focuses on website analytics through heatmaps and user behavior analysis. Its main feature is its adaptability by being deployable on both a website and on a mobile application, making it cross-platform in a sense. To streamline user behavior, Smartlook provides insights into how...
One of the key differences between Hotjar and Sentry is their primary focus and functionality. Hotjar is designed to provide insights into user behavior, while Sentry is focused on error monitoring and performance tracking. Hotjar offers tools like heatmaps, session recordings, and feedback polls to help you understand how users interact with your website or application. This information is invaluable for improving user experience and optimizing conversion rates. In contrast, Sentry provides real-time error tracking, performance monitoring, and diagnostic reports, enabling developers to quickly identify and fix bugs or performance issues.
Another significant difference is their pricing models. Hotjar’s pricing is generally more accessible, catering to businesses of various sizes, including small startups. It offers a free plan with limited features and paid plans that scale based on the number of sessions and data retention needs. Sentry also offers a free tier but is typically more...
Who is Hotjar best for according to our reviewers?
Data Analysts: Hotjar is a useful tool for creating, personalizing, and delivering surveys and polls. It also offers a Form Analysis feature that provides valuable data on user interaction with forms, helping to reduce unsuccessful attempts to complete them
Marketers: Hotjar is a straightforward and simple tool that marketers can use for basic research. It offers features like scrollmaps and polls, which can provide valuable insights into user behavior
Website Optimizers: Hotjar's recording feature is highly recommended for website optimization. It provides context to issues seen in GA and allows for a deeper understanding of the user's mindset
Website Designers: These professionals can use Hotjar to streamline their UI and buying process. The software provides invaluable insights into customer interactions with their websites, making it easier to optimize conversion rates
Small to Medium-sized Businesses: Hotjar is an excellent tool for these businesses, providing a variety of impressive features for initiating user testing and CRO. It is easy to set up and use, even for marketers with no technical inclination.
40% off all annual plans on Hotjar
Get 40% off all annual plans on Hotjar and up to $928 savings with Secret.
Hotjar Reviews
4.5
Hotjar rating
27 Hotjar Reviews
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Sandra
Comparing Hotjar with FullStory: A Review
Compared to Fullstory, Hotjar offers a superior user experience and more features. However, I find its pricing quite high, particularly for beginners. I wish it could provide more recordings during the trial period.
October 5, 2024
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Lawrence A
Excellent Value UX/CRO Solution for Small to Medium Businesses
I believe that Hotjar is an excellent tool for small to medium-sized businesses. Given its price, it provides a variety of impressive features for initiating user testing and CRO. As a marketer with no technical inclination, I find it easy to set up and use. We primarily use the surveys to gain insights into our users' needs, potential problems they may be encountering, and to generate content ideas. I don't have any complaints as it serves perfectly as a value-based beginner UX/CRO tool. For the price, it does exactly what I need it to do. We initially used VWO for all CRO related tasks, but later decided to diversify as different products were better suited for different tasks.
September 29, 2024
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Betty A
Essential Tool for In-Depth User Behavior Analysis
Hotjar perfectly suits my needs by providing context to the issues I see in GA and allowing me to understand the user's mindset more deeply. Its heatmapping feature adds a new dimension to user behavior analysis, and Hotjar makes this accessible to all. The installation process is simple, setting up heatmaps is straightforward, and analyzing results is easy with the Hotjar interface. This saves me a lot of time for actual analysis, rather than setup and configuration. However, on the smaller Hotjar plans, the limit of creating only 3 heatmaps at a time feels restrictive. I would prefer to set up more heatmaps and use fewer of the other available features like surveys and polls. If there were plans that only included the services suitable for my clients, such as heatmaps only for smaller clients and full stack for larger ones, I would definitely recommend them. Crazy Egg also has a great Chrome plugin that Hotjar doesn't match. I chose Hotjar because, at the time of decision.
September 22, 2024
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Heather Johnson
Hotjar: Empowering Data-Driven Decisions with Visual Insights
As a data analyst, I appreciate the depth of insights Hotjar provides. Its visual representation of data makes it easy to understand user behavior and make data-driven decisions
September 14, 2024
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Grace Williams
Enjoying HotJar for User Tracking
My overall rating for Hotjar is 9 out of 10. It's an incredibly useful tool and one of the best available. Hotjar allows me to monitor user activity on my website and it's very easy to integrate using Google Manager or by directly pasting the code. One of Hotjar's standout features is its Heatmaps, which indicate which areas of my website are performing well. However, due to GDPR guidelines, it doesn't display data from text fields and its form tracking system is incompatible with Angular-Js websites. I switched to Hotjar because unlike Hubstaff, it doesn't show data from input fields like text or text area.
September 7, 2024
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Roy M
Hotjar's Form Analysis for E-commerce Checkout Process
As an e-commerce business owner, I found Hotjar's form analysis extremely useful. It helped me understand which fields in our checkout process were causing customers to abandon their carts
August 31, 2024
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Frances W
Boosting WebShop Performance with Hotjar
I recently incorporated Hotjar into my WebShop and it's been an absolute game-changer! It's been instrumental in helping me pinpoint areas where customers might be facing challenges. For example, I discovered that the root element of the DropDown menu wasn't clickable, which was causing some customers to leave as they didn't realize they needed to click on the sub menu. But thanks to Hotjar, I was able to identify this issue and I'm confident that rectifying it will significantly boost my website's conversion rate. I've become a huge fan of this tool already!
August 26, 2024
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Judith M
Excellent Starter Kit for UX Research
I wouldn't be surprised if there's a CRO or UX team that hasn't heard of Hotjar. It's a great tool, especially considering its price, but it lacks the flexibility to be my main on-site research tool. It's perfect for beginners and basic research. It's straightforward and simple! I think marketers could benefit the most from this. I appreciate its price, ease of implementation, and good customer service. I primarily use the scrollmaps and polls features. However, it can potentially slow down the site and loads the entire JavaScript even when only running a poll, which unnecessarily burdens the page speed. The forms have almost never worked on any of the websites I've used it on. I don't really use the funnel - I don't see the point. Free GA is still far superior and more useful. The polls have very basic targeting methods. It would be great if they added one or two new targeting triggers, but they haven't released any new features in a long time.
August 17, 2024
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Eulalia
Exemplary Customer Service Experience with Hotjar
I had a unique experience with Hotjar where I encountered a technical glitch that wouldn't allow me to add my VAT number to my account. I reached out to their support team and was impressed by their commitment to resolving my issue. Over three consecutive days, we worked together to find a solution. As a paying customer, I felt valued and appreciated their dedication. Ultimately, they were able to fix the issue, and although it took a bit of time, I was thrilled with their perseverance and commitment to customer satisfaction.
August 11, 2024
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Steven S
Superb for Monitoring Website Visitors and Guiding Future Decisions
As a data analyst, I find HotJar incredibly helpful for creating, personalizing, and delivering surveys and polls to our customers. It enables them to give feedback on our business, which is quickly updated to our HotJar account for immediate analysis. The most valuable feature of this platform, and the one that has made it popular among our research teams, is the heatmaps. These display where users scroll and click on our website, offering valuable insights for our marketing teams. However, this feature is only beneficial if our website has a sign-up form or requires visitors to fill out forms. The Form Analysis feature informs me of how users interact with our forms, helping me reduce the number of unsuccessful attempts to complete them. Despite its benefits, there are areas where HotJar could improve, such as pricing customization and enhancing the heatmaps feature. I switched to HotJar because its Form Analysis provides valuable data on user interaction with our forms, helping me reduce failed attempts.
August 4, 2024
