Smartlook is a robust analytics software designed to maximize the use of your data. It simplifies the analysis of user behavior, facilitating the development of engaging and intuitive digital experiences. Smartlook empowers businesses to make data-driven decisions, enhancing user engagement. This tool provides valuable insights into user interactions, helping to optimize websites and apps for better performance and customer satisfaction.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Smartlook?
  • 04How Smartlook compare to similar software?
  • 05Who is Smartlook best for according to our reviewers?
  • 06Smartlook Reviews

What is Smartlook?

Smartlook is a qualitative analytics tool that revolutionizes how businesses understand user interaction. It captures every user journey, making complex data accessible and actionable, and helps craft strategies that resonate with the audience. Beyond being an analytics platform, Smartlook is an insight discovery engine that enhances customer engagement. It offers features like monitoring user sessions, mapping conversion funnels, creating heatmaps for visual interaction insights, robust filtering options, event tracking capabilities, and user segmentation. This allows businesses to tailor content that captures attention and converts. Its user-friendly interface bridges the gap between data scientists and business stakeholders. Trusted by leading brands like Rakuten, Papa John's, and HubSpot, Smartlook also provides exclusive offers and discounts through Secret for this elite analytics tool and other exceptional SaaS solutions.

Pros from reviewers

  • Cost-Effective: Smartlook offers a two-month free period when paid for an entire year, making it a cost-effective solution for businesses

  • Heat Maps: The software offers heat maps that show what areas of a website or app users interact with the most and what they avoid. This visual representation of data can help identify areas for improvement

  • Session Recording: Smartlook records user sessions, providing a detailed view of their experience. This can guide enhancements and help identify issues that may not be immediately apparent

  • Enhanced Conversion Rate: Smartlook provides insights into customer interactions, helping to understand what elements of a website or app are engaging or being ignored. This information can be used to improve user experience and boost sales

  • Detailed User Analysis: The software provides unique insights into user behavior by recording all user activity on websites and mobile apps. It also displays crucial data like IP addresses and country information, helping businesses understand their audience better.

Cons from reviewers

  • High cost: Smartlook can be expensive, particularly for small businesses, and some users have suggested the introduction of smaller, more affordable packages

  • Heatmap and CSS cache issues: Heatmaps do not function properly on Single Page Application (SPA) web pages, and the default CSS cache can cause delays in updating changes to the website, leading to apparent errors in the recordings

  • Geolocator discrepancies: The geolocator does not always align with the one on the user's site, which can sometimes make it challenging to locate a user's session.

  • Data loss and filter issues: Some users have reported that data can disappear unexpectedly and that the application filters do not always work correctly

  • Mobile application and dashboard improvements: There have been suggestions for enhancements and updates to the mobile applications to improve the overall user experience, and for the dashboard to be made more user-friendly

Main features

Starting Price

$58

/ month

Free Plan

Yes

Funnels

Error logs

Heatmaps

Integration capabilities

Mobile app analytics

Hotjar and Smartlook are robust and adaptable analytical solutions that can help you gain more insights into user behavior on your website or mobile application. While they have a lot of similarities, there are also differences that set them apart. 


Hotjar is more user-centric, with a focus on the user experience segment. Hotjar offers tools like heatmaps, on-site feedback mechanisms, and session recordings. With such tools, you will be able to see what pain points users experience and thus improve your offering. Furthermore, Hotjar offers feedback and survey tools through which you can collect valuable insights from your user base.  


On the other hand, Smartlook offers a package of tools that focuses on website analytics through heatmaps and user behavior analysis. Its main feature is its adaptability by being deployable on both a website and on a mobile application, making it cross-platform in a sense. To streamline user behavior, Smartlook provides insights into how...

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Who is Smartlook best for according to our reviewers?

  • Small Business Owners: These individuals can use Smartlook to understand what customers are interacting with on their websites, and what they're disregarding. This can help them boost sales and enhance their conversion rate

  • Product Teams: Smartlook provides a blend of qualitative and quantitative analysis, allowing product teams to gain new insights into how users interact with their product. They can track every event and analyze where users are dropping out of key workflows

  • Marketing Economists: These professionals can use Smartlook to gain insights into customer behavior and the performance of their websites. The software provides unique insights by recording all user activity on websites and mobile apps

  • Web Designers: Smartlook is a tool that can assist web designers in observing user behavior and implementing actions to improve user experience. It can also help them understand if their websites are functioning as intended.

  • Application Developers: Developers can use Smartlook to discover issues in their applications that visitors are facing. The platform allows them to watch customer actions live, which can be particularly useful during debugging or Beta stages

  • Smartlook Reviews

    4.4

    Smartlook rating

    5.0

    Ease of use

    4.5

    Customer service

    4.4

    Value for money

    4.5

    Likelihood to recommend

    4.6

    Features

    29 Smartlook Reviews

    4.4 (29 reviews)
    Leave a review
    • Maria F

      Smartlook: An Affordable and Feature-Rich Solution for Enhancing Online Presence

      Lastly, the affordability of Smartlook combined with its robust features makes it an excellent choice for businesses looking to improve their online presence.

      October 20, 2024

    • Theresa Miller

      Smartlook: Transforming Marketing Strategies for Higher Conversions

      The data provided by Smartlook has been instrumental in shaping our marketing strategies, leading to increased conversions

      October 12, 2024

    • Jerry Smith

      Incredible Experience with Smartlook!

      I think Smartlook is a seriously great tool, well done guys.

      October 8, 2024

    • Carolyn E

      Big Brother Boosts Your Sales Performance

      I strongly recommend Smartlook, particularly for debugging or Beta stages. This software has been crucial in assisting us in identifying user problems. In the past, when a customer reported a bug, we would attempt to replicate the issue through testing, but this wasn't always feasible. The issue could have been caused by server load or an ongoing process, leaving us uncertain. However, with Smartlook, we can locate the customer's session, pinpoint where they faced difficulties, and observe their user experience. We can also look for JS errors that don't typically happen or glitches specific to a certain browser. One drawback is that the geolocator doesn't always align with the one on our site, which can sometimes make it challenging to locate a user's session.

      September 29, 2024

    • Ann M

      Effortless Navigation: Smartlook's User-Friendly Interface Simplifies Feature Utilization

      The user-friendly interface of Smartlook has made it easy for our team to navigate and utilize its features effectively

      September 21, 2024

    • Alice Martinez

      Smartlook: An Indispensable Tool

      As an individual with vast experience in online marketing and IT, I find Smartlook to be a crucial tool. It allows me to monitor customer behavior and website performance, providing valuable insights into the effectiveness of my websites.

      September 17, 2024

    • Sophia S

      Game-Changing Funnel Analysis: Revealing User Drop-Offs in Conversion Process

      The funnel analysis feature has been a game-changer for us, helping identify where users drop off in the conversion process

      September 7, 2024

    • Grey D

      Ana performed my facial today and she was

      Ana gave me a facial today and it was fantastic! Her customer service was excellent and my skin is glowing. I will certainly return to see her soon! Thank you!

      September 3, 2024

    • Freya

      Unlocking Customer Insights with Smartlook

      Overall, I'm having an amazing experience with Smartlook. This software provides unique insights into user behavior by recording all user activity on websites and mobile apps. This innovative feature allows me to swiftly sift through millions of recordings to gather valuable data. The platform's heatmaps are especially useful, and it conveniently displays crucial data like IP addresses and country information on the user interface. The ability to record all user sessions is also very insightful and will be beneficial for future user insight exploration. However, I think the mobile applications could use some enhancements and updates to improve the overall user experience. The dashboard could also be more user-friendly.

      August 24, 2024

    • Benjamin Davis

      Smartlook is a Game-Changer

      Smartlook is a lifesaver for me. I am incredibly grateful for it as it allows me to gain insights into customer behavior and the performance of my website. As a marketing economist with IT as an additional subject, I have been working online since 1994, almost 3 years now. Smartlook is the best tool I've come across to monitor and understand if my websites are functioning as I intend. It's a must-have for online marketers and web designers. I appreciate the 3 visits they allow each month, without which I wouldn't have been able to use it, being a senior and currently unemployed with a broken right arm. I am immensely thankful for their free version which has been of great help to me. Thanks to Smartlook, my websites are starting to perform better and my handicap is less of a hindrance in earning a living.

      August 20, 2024

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