What is Mixpanel?
Pros from reviewers
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Reliable and comprehensive: Mixpanel is a reliable solution that provides a variety of tools and libraries useful for administrators, marketers, developers, and managers
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Supports multiple platforms: Mixpanel supports mobile, web, and server-side analytic events, and offers implementations for various languages and platforms, including JS, Ruby, Python, PHP, etc
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Broad range of tracking: It tracks both events and profiles, gathering a broad range of attributes, some of them automatically. This is beneficial for monitoring customer activity, particularly when errors occur
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Helpful documentation: The documentation is very thorough, addressing some less common use cases. The dashboard provides a dictionary, event and field renaming, a live stream of events and profile updates, and a range of graphs and insights. The built-in visualizer uses Mixpanel's own query builder, which works flawlessly with just a bit of reading. The documentation, examples, and how-to's are very useful.
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Detailed analytics: Mixpanel is used for understanding drop-off and conversion across different product funnels, measuring product usage analytics across different plans to better understand customers, and encouraging feature adoption through usage analytics
Cons from reviewers
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Lack of integrations: The software doesn't offer an extensive range of integrations, which can limit its functionality and compatibility with other tools
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Delayed updates: Mixpanel doesn't miss updates, but they might be delayed, which can skew the data and affect the accuracy of funnels
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Limited dashboard access: The dashboard access is quite restricted, limiting the number of charts that can be created and there's no option to create a team or squad to collaborate on a specific dashboard
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High cost: Mixpanel can be quite expensive, making it less attractive compared to other tools, especially for smaller businesses or startups
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Poor customer service: There have been instances of unresponsiveness from Mixpanel's customer service, which can be frustrating and unprofessional, especially when trying to resolve issues or seek assistance.
1 year free on Mixpanel
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Main features
Starting Price
Free Plan
Data export and API
Data warehouse connector
Event tracking
User profiles
Cohort analysis
Starting Price
$24
/ month
Free Plan
No
Data export and API
Data warehouse connector
Event tracking
User profiles
Cohort analysis
1 year free on Mixpanel
Get 1 year free on Mixpanel and up to $50,000 savings with Secret.
How Mixpanel compare to similar software?
Product
Price
$24
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
Mixpanel and Segment are both analytics platforms, but they differ significantly in their focus and functionalities. Mixpanel is primarily geared towards user analytics, enabling companies to track user interactions within their website or application in real-time. It excels in its detailed event tracking and the ability to create complex funnels, cohort analyses, and user segmentation. Mixpanel is particularly well-suited for businesses that want to gain in-depth insights into user behavior to drive engagement and growth. Its user-friendly interface is a boon for small businesses or teams without specialized data analysis skills.
On the other hand, Segment acts more as a data infrastructure platform. It allows businesses to collect customer data from various touchpoints and send it to other marketing, analytics, or data warehousing tools. Segment excels in data integration and governance. With the ability to connect with over 9,000 popular tools and robust data governance features,...
While MoEngage and Mixpanel are both popular platforms in the realm of customer engagement and analytics, they have distinct differences that cater to various business needs. Understanding these differences is crucial when choosing the right tool for your business.
MoEngage is a customer engagement platform that excels in delivering personalized, multi-channel marketing campaigns. It provides tools for creating and managing push notifications, in-app messaging, email campaigns, and SMS marketing. The platform is designed to help businesses automate customer engagement workflows, optimize user journeys, and improve retention rates through AI-driven insights. MoEngage's strength lies in its ability to engage users across multiple touchpoints and personalize content based on user behavior and preferences. This makes it ideal for businesses focused on customer retention and lifecycle marketing.
In contrast, Mixpanel is a product analytics platform that specializes in tracking user...
Mixpanel and Amplitude are both prominent players in the realm of product analytics, each with its own strengths and differences to consider when choosing the right platform for your analytics needs.
One significant difference between Mixpanel and Amplitude is their approach to user analytics. Mixpanel is renowned for its event-driven analytics, focusing on tracking specific user interactions within your product. This means you can dive deep into understanding how users engage with individual features and events. Mixpanel excels in providing detailed insights into user behavior, making it a preferred choice for companies that want to closely monitor and optimize specific user actions.
On the other hand, Amplitude takes a more comprehensive approach to user analytics. It emphasizes user behavior analysis and offers a holistic view of user journeys and product usage. Amplitude's strength lies in its ability to segment users, create behavioral cohorts, and perform robust retention...
Who is Mixpanel best for according to our reviewers?
SaaS Product Marketers and Developers: These users can use Mixpanel to track detailed and precise user interaction data for SaaS products, which can be used for product enhancement
Product Managers: These professionals can use Mixpanel to understand drop-off and conversion across different product funnels, measure product usage analytics across different plans, and encourage feature adoption through usage analytics
Developers: Mixpanel offers implementations for various languages and platforms, including JS, Ruby, Python, PHP, etc., making it a useful tool for developers. They can use it to track user activity in the product, particularly when errors occur
Business Professionals and Data Analytics Experts: These users can use Mixpanel to create informative reports on product behavior. However, they may find the process of joining Mixpanel's Solution Partners program to be challenging.
Marketers: Marketers can use Mixpanel's event and funnel segmentation analysis and data crunching functionalities to better understand their customers and their behavior, and to create cross-functional dashboards to consolidate and present crucial metrics
1 year free on Mixpanel
Get 1 year free on Mixpanel and up to $50,000 savings with Secret.
Mixpanel Reviews
4.4
Mixpanel rating
18 Mixpanel Reviews
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Talia
Mixpanel: Empowering Customization for Tailored Analytics
I appreciate the customizability of Mixpanel. It allows us to create custom events and properties that suit our specific needs
August 5, 2024
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Andrew Jones
Crucial Data Analytics Tool for SaaS Success
I think Mixpanel is an excellent tool that all SaaS product marketers and developers should use for product enhancement. It can track detailed and precise user interaction data for SaaS products. However, its setup does require time and development effort. I opted for Mixpanel as it's more affordable and offers more comprehensive implementation videos. I transitioned to Mixpanel because I couldn't track detailed information about each user's activity within my web app.
July 29, 2024
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Randy Martinez
Real-Time Data Reporting: Empowering Proactive Issue Resolution with Mixpanel
Mixpanel's real-time data reporting is impressive. It helps us monitor user activity as it happens, making it easier to respond to issues promptly
July 20, 2024
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Fawn D
Complexity and Reliability Concerns with Mixpanel
I appreciate Mixpanel's ability to set up multiple funnels and its useful visualization feature. However, I'm disappointed that the data isn't instant, which can skew our funnels. Also, its pricing makes it less attractive compared to other tools.
July 16, 2024
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Richard Johnson
Mixpanel's A/B Testing: A Game-Changer for Product Performance
The A/B testing feature of Mixpanel has been a game-changer for us. It allows us to test different versions of our product and choose the one that performs best
July 7, 2024
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Samantha Miller
Time-Saving Automated Insights: Streamlining Data Analysis with Mixpanel
The automated insights feature of Mixpanel is a time-saver. It automatically identifies trends and anomalies in our data, saving us hours of manual analysis.
June 30, 2024
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Zoe A
Valuable Insights: Mixpanel's Cohort Analysis Unveiled
The cohort analysis feature of Mixpanel is excellent. It allows us to group users based on shared characteristics and analyze their behavior over time, providing valuable insights into user engagement and retention
June 23, 2024
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Jasper G
Empowering Strategy with Mixpanel's Predictive Modeling
I am impressed by Mixpanel's predictive modeling feature. It has helped us anticipate user behavior and plan our strategies accordingly
June 16, 2024
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Hugo G
Mixpanel's Retention Analysis: A Product Manager's Tool for Improved User Experience and Retention
As a product manager, I find the retention analysis feature of Mixpanel extremely useful. It helps me understand how often users return and engage with our product, enabling us to improve user experience and retention
June 8, 2024
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Betty Brown
Utilizing Mixpanel for Effective User Activity Monitoring
I'm using Mixpanel to track user activity in the product, which is very beneficial for monitoring customer activity, particularly when errors occur. However, the dashboard access is quite restricted and I can only create a few charts.
June 1, 2024
