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Hotjar

Easily improve user experience on your website

4.5 (27 reviews)
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Hotjar will allow you to understand the user behavior on your site as well as its strengths and weaknesses.

1 deal available for Hotjar
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Up to $99 in savings

1 month free on Business plan

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1 month free on Business plan

1 month free on Business plan

Unlock our Hotjar deal and access 1 month free on Business plan, saving you up to $99 for your startup. There are over 450+ verified deals and discounts for you to save money on the best SaaS software and apps for your small business to grow. Don't waste time, take advantage of our promotions now thanks to our Hotjar promo codes, coupons and credits valid in November 2024.

General information about Hotjar

Hotjar is a high-performance analysis tool that enables your startup to significantly improve its marketing strategy. To do this, the platform analyzes the behavior of your website visitors. This powerful tool for marketing teams, product managers and UX designers is ideal for identifying areas for improvement in order to deliver a seamless user experience.


Unlike most marketing analysis platforms, which focus on numbers, Hotjar generates heatmaps. These show you the areas your users hover over, click on or scroll through. All this information helps you to better understand how users navigate your site, and to identify friction points.


Based on heat maps and navigation records, your team can discover which page elements are being ignored, and which are generating sales, registrations or engagement. To take things a step further, Hotjar allows you to offer user surveys to continually improve your startup's services.


What’s more, the many integrations with third-party software ensure that this platform can fit seamlessly into your business workflows, without wasting time.


The Hotjar software tool is used on over a million sites in more than 180 countries. Brands such as Nintendo, Adobe, HubSpot, T-Mobile and Panasonic use it to enhance their offerings.


Thanks to the discount credits offered by the Secret platform, you can test Hotjar today at the best price.

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Expert review on Hotjar

Most of us have that one family member who we cannot tell anything to; parents, siblings, third cousins twice removed…👨‍👩‍👧 although the gossip about my granny’s neighbour’s postman is interesting 👀

What is Hotjar?

Hotjar is the product experience insights tool that tells you exactly how your customers behave and helps you understand & visualize the strengths or weaknesses of your website based on these behaviors 🔍 Based on these results, you and your team can identify new opportunities to seize, find out what the most used elements on your website are thanks to heatmaps and adjust your products or features according to the decisions of your customers through questionnaires ❓ Hotjar’s tool allows you to stay on top of your user statistics, giving you deep insights into what your users are looking for and saving you time through automations & no code! 👌

Our opinion about Hotjar:

Hotjar’s software is the perfect solution for marketers, product managers, researchers, designers and many more teams within a business 📌 Not only can you use Hotjar to improve your site/product based on your users’ behaviors but also validate your ideas before you start working on them with unbiased user data insights. Getting started is easy: take advantage of Hotjar’s guides, blogs, help center and other resources to get the most out of your insights. Take the guesswork out of your daily life and start giving your users what they really want 🔥

Hotjar Pricing:

Hotjar’s many different products give you exactly what you need to gain the precious insights you are looking for 🏷️ Choose from Hotjar Observe, Hotjar Ask or Hotjar Engage, with different plans to get you started. You can even custom your package to include the important features for a complete view of what your users are looking for. Start with 90 days free on the Business plan on Hotjar from Secret! 🙌

- More details about Hotjar's pricings
Best Hotjar alternatives:

Alternatives to Hotjar’s software include Amplitude, Maze, Mixpanel, Howuku and LiveSession. Discover more great offers available on Secret! 🚀

- More alternatives to Hotjar
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Mary O'Brien

Customer Success Manager

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What is Hotjar used for?

Hotjar is an invaluable tool for small businesses, providing deep insights into user behavior on their websites. It goes beyond traditional analytics, offering heatmaps to visualize user interaction and identify areas of friction. For instance, a small e-commerce business can use Hotjar to see which products users spend the most time on, helping to refine their product placement strategy. Additionally, Hotjar's user surveys can help businesses understand customer needs and improve their services. Its compatibility with third-party software ensures easy integration into existing workflows, making it a cost-effective solution for enhancing user experience and boosting sales.
Interested in Hotjar? Get 1 month free on Business plan on Hotjar with our promo code and save up to $99.

Hotjar pricing

Plus

$41

/ month

100 daily sessions

Filter and segment data

Events API

Up to 3,000 sessions per month

Business

$105

/ month

500 daily sessions

Custom built integrations

Identify API

Frustration and confusion signals

Hotjar features

Quick access to user behavior analysis for an optimized site.

  • Incoming feedback

    Get real-time feedback from your website visitors with Hotjar's incoming feedback feature. Visitors can leave comments and suggestions directly on your website, giving you valuable insights into their thoughts and experiences.

  • Surveys

    Create and deploy surveys to gather in-depth feedback from your website visitors. Customize survey questions, target specific user segments, and analyze the responses to gain actionable insights.

  • Visitor recordings

    Watch recordings of user sessions on your website to see exactly how they navigate, interact, and engage with your pages. Gain valuable insights into user behavior and identify areas for improvement.

  • Feedback polls

    Collect feedback directly from your website visitors with customizable feedback polls. Ask targeted questions to understand their needs, preferences, and pain points, and use the feedback to improve your website and user experience.

  • Visitor segmentation

    Segment your website visitors based on their behavior and characteristics. Create custom segments to analyze specific user groups and understand their unique needs and preferences.

  • Conversion funnels

    Track and analyze the conversion process on your website with Hotjar's conversion funnels. Identify where visitors drop off and optimize your funnels to increase conversions.

  • Behavior analytics

    Understand user behavior on your website through click, move, and scroll heatmaps. Visualize how users interact with different elements and pages, and identify areas of interest or frustration.

  • Form analysis

    Gain insights into how users interact with your forms. Identify form fields that cause friction, track form abandonment rates, and optimize your forms for better completion rates.

27 Hotjar Reviews

4.5 (27 reviews)
Leave a review
  • Sandra

    Comparing Hotjar with FullStory: A Review

    Compared to Fullstory, Hotjar offers a superior user experience and more features. However, I find its pricing quite high, particularly for beginners. I wish it could provide more recordings during the trial period.

    October 5, 2024

  • Lawrence A

    Excellent Value UX/CRO Solution for Small to Medium Businesses

    I believe that Hotjar is an excellent tool for small to medium-sized businesses. Given its price, it provides a variety of impressive features for initiating user testing and CRO. As a marketer with no technical inclination, I find it easy to set up and use. We primarily use the surveys to gain insights into our users' needs, potential problems they may be encountering, and to generate content ideas. I don't have any complaints as it serves perfectly as a value-based beginner UX/CRO tool. For the price, it does exactly what I need it to do. We initially used VWO for all CRO related tasks, but later decided to diversify as different products were better suited for different tasks.

    September 29, 2024

  • Betty A

    Essential Tool for In-Depth User Behavior Analysis

    Hotjar perfectly suits my needs by providing context to the issues I see in GA and allowing me to understand the user's mindset more deeply. Its heatmapping feature adds a new dimension to user behavior analysis, and Hotjar makes this accessible to all. The installation process is simple, setting up heatmaps is straightforward, and analyzing results is easy with the Hotjar interface. This saves me a lot of time for actual analysis, rather than setup and configuration. However, on the smaller Hotjar plans, the limit of creating only 3 heatmaps at a time feels restrictive. I would prefer to set up more heatmaps and use fewer of the other available features like surveys and polls. If there were plans that only included the services suitable for my clients, such as heatmaps only for smaller clients and full stack for larger ones, I would definitely recommend them. Crazy Egg also has a great Chrome plugin that Hotjar doesn't match. I chose Hotjar because, at the time of decision.

    September 22, 2024

More about Hotjar

Hotjar: Pros & Cons

Pros

  • Simplicity: The interface is readable and the software is easy to learn
  • Accuracy: The user data is detailed
  • Rich information and insights: The software provides many insights to improve the user experience on your website

Cons

  • Confidentiality: The data collected may be without the users’ permission
  • Price: The price is quite high even though a limited free version is available
  • Website performance: The tool consumes a lot of resources
Interested in Hotjar? Get 1 month free on Business plan on Hotjar with our promo code and save up to $99.

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