Heap is a digital analytics platform that automatically collects and organizes customer behavior data from websites and apps. It offers insights into user interactions, aiding businesses in making data-driven decisions. Key features include event tracking, funnel and retention analysis, and user segmentation. Heap aims to enhance customer experience, boost engagement, and optimize conversion rates.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Heap?
  • 04How Heap compare to similar software?
  • 05Who is Heap best for according to our reviewers?
  • 06Heap Reviews

What is Heap?

Heap is a digital analytics platform designed to automate data collection and analysis. It tracks all customer interactions on websites and mobile apps, including clicks, form submissions, page views, etc. Heap's unique autocapture feature automatically collects and organizes raw data, eliminating the need for manual tagging or tracking code. It also offers data visualization, funnel analysis, and user segmentation features and integrates with tools like Salesforce, Marketo, and Google Ads. Heap is ideal for businesses seeking to understand their customers' online behavior and enhance their digital strategies. Special promotions are available for this cutting-edge platform.

Pros from reviewers

  • Comprehensive User Journey Tracking: Heap allows for detailed tracking of every step of a user's journey, making it possible to identify areas for improvement and locate bugs that may have otherwise gone unnoticed

  • Automatic Data Gathering: Heap automatically gathers customer data, tracking behaviors such as product interest and search categories, providing valuable insights and analytics for swift analysis and marketing funnel initiation

  • Customizable Segments and Events: Heap offers excellent flexibility for customizing segments and events, allowing users to create their own building blocks for dashboards and gain a deeper understanding of user activity on their platform

  • High-Quality Tool: Despite a learning curve and the need for some initial setup, the quality of Heap as a tool for user journey analytics and its user-friendly nature across various disciplines within an organization make it a valuable addition to any toolbox

  • Real-Time Data Access: Heap provides access to real-time data, which can be crucial in troubleshooting client issues by tracking their click history, and its reporting feature is straightforward and easy to narrow down to a specific user, time, browser, and more.

Cons from reviewers

  • Poor communication: Some users have reported poor communication experiences with the company, and there are no loyalty rewards for long-term customers

  • Complex implementation: Despite the numerous tutorials and excellent customer service, using and implementing Heap can be a challenging task, requiring a significant learning curve

  • Time-consuming setup: Initial setup for reporting and analyzing, such as creating events and mapping pages, can be time-consuming, although it doesn't need to be updated once done

  • Limited data export: Heap only allows exporting up to a certain number of rows, requiring multiple exports, and some users have found the interface to be outdated.

  • Cost justification: It can take some time to determine if Heap is the right solution and to justify its cost, despite the immediate benefits once the contract is signed

Main features

Starting Price

N/A

Free Plan

No

Integration Capabilities

Comprehensive Data Collection

Funnel Analysis

Autocapture Technology

Data Visualization

Who is Heap best for according to our reviewers?

  • Website Owners: These are individuals or businesses that own and operate websites. Heap is beneficial to them as it allows for a granular understanding of user experience on their websites. It tracks every user action, enabling the analysis of funnels, clicks, user behaviors, and more

  • Marketing Teams: These are groups responsible for promoting a product or service. Heap is advantageous to them as it automatically gathers customer data, tracking behaviors such as product interest and search categories. This enables swift analysis and marketing funnel initiation, although it does require a technical understanding

  • Customer Service Teams: These are teams that interact with customers to handle their inquiries and resolve issues. Heap is helpful to them as it provides access to real-time data, which is vital in troubleshooting client issues by tracking their click history. It also allows for easy reporting and narrowing down to specific user details

  • Digital Analysts: These are professionals who analyze digital data to understand user behavior. Heap is useful to them as it provides automatic tracking of every user action, eliminating the need for custom labeling and reducing tag maintenance expenses. It also allows for the establishment of past events and conversions

  • Laundry Service Users: These are individuals or businesses that use laundry services. Heap is beneficial to them as it provides a straightforward booking process and timely collection and return of laundry. It also offers excellent communication and clear invoicing.

  • Heap Reviews

    4.7

    Heap rating

    4.0

    Ease of use

    4.5

    Customer service

    4.5

    Value for money

    4.2

    Likelihood to recommend

    4.5

    Features

    29 Heap Reviews

    4.7 (29 reviews)
    Leave a review
    • Mark M

      Heap's A/B Testing: Empowering Growth Strategies with Data

      As a growth hacker, I've found Heap's A/B testing feature to be incredibly powerful. It's helped us optimize our growth strategies with data-driven decisions

      October 22, 2024

    • Jordan Jones

      Streamlining Operations: Heap Integration Revolutionizes Our Tech Stack

      As an operations manager, the ability to integrate Heap with other tools we use has streamlined our processes significantly. It's become an indispensable part of our tech stack.

      October 13, 2024

    • Michael

      Precise Pick-Up and Delivery Timing

      I appreciate the accurate delivery and pick up time provided by Heap. They offer a quick turnaround and not only clean my clothes but also notice and treat stains.

      October 8, 2024

    • Samantha C

      Heap's Event Visualizer: A Game-Changer for Digital Strategy Optimization

      As a digital strategist, Heap's event visualizer has been a key tool in understanding user behavior and optimizing our digital strategy

      September 28, 2024

    • Kenneth Rodriguez

      Great idea, but implementation needs improvement.

      I appreciate the concept of the Heap software, but it needs improvement in execution. Despite paying a premium for delivery, it remains the most convenient method for us to get our dry-cleaning done. However, the delivery estimates have been inaccurate for our recent orders. Pick-ups have been cancelled last minute and our latest order was returned over an hour late, past 1pm, causing us to wait up for it.

      September 21, 2024

    • Amber Smith

      Prompt Customer Service Response from Heap

      The customer service is quick to respond and has been very helpful with my questions! Keep doing a great job!

      September 16, 2024

    • Lisa

      Data Analytics Solutions that Pay for Themselves

      From the sales process to implementation, I found Heap to be engaged and professional. They supplied us with excellent implementation materials, some of which I requested as slide decks to replicate for our clients. I value the access to real-time data, which has been vital in troubleshooting client issues by tracking their click history. Heap has been our go-to tool to demonstrate to clients that their mistakes led to "bugs" or issues, thus rebuilding their trust in our product. I find the reporting feature quite straightforward and easy to narrow down to a specific user, time, browser, and more. However, I wish the configuration required less internal development work. But given our complex product offering, our configuration is likely more complicated than most.

      September 7, 2024

    • Keaton G

      Crucial Insights: Heap's Predictive Analytics - A Crystal Ball for Business Owners

      As a business owner, Heap's predictive analytics have been crucial in helping us forecast trends and make informed decisions. It's like having a crystal ball for your business

      August 31, 2024

    • Jose Brown

      Christmas Laundry 223 Software Review

      The booking process was straightforward and timely, without any issues. I was very satisfied with my experience.

      August 26, 2024

    • Laura W

      Heap's Session Replay: A UX Designer's Game-Changer

      As a UX designer, I've found Heap's session replay feature extremely useful. It provides clear insights into how users interact with our designs

      August 18, 2024

    1 to 10 of 29 results

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