Pros from reviewers
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User-friendly nature: Customer.io is praised for its user-friendly nature, making it a favorite tool for many users. It's used daily as a main communication tool with clients, informing them about new features, products, and significant software changes
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Excellent UX/UI: Users find the platform's UX/UI to be excellent, the best among the email senders they use. The UI/UX is described as very smooth and clean, standing out among competitors
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Email campaign automation: The software is appreciated for its simplicity in setting up an email campaign and automating it based on different user attributes. It's also the primary tool for onboarding new users through easily set up email campaigns
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Exceptional customer service: Customer.io is commended for its exceptional customer service. The account representative is always available for assistance and consultations, adding value to the relationship with the user
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Powerful and comprehensive: Despite a steep learning curve, users find Customer.io to be incredibly powerful once they get the hang of it. It enables them to accomplish tasks that seemed impossible with other email clients. The drag and drop editor is superior and operates more smoothly than others.
Cons from reviewers
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Limited template creation: The platform's template creation is quite limited, forcing users to use other software and export the HTML code to Customer.io
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Messy contact database: The contact database can be disorganized and messy, making it difficult to manage contacts effectively
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Requires a dedicated developer: The software is not very user-friendly and requires a dedicated developer for managing complex campaigns
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Steep learning curve: The platform has a steep learning curve, making it initially overwhelming due to its numerous features
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Expensive: Despite its powerful features, the software is somewhat expensive which may not be affordable for all businesses.
12 months free for Startup Basic Plan on Customer.io
Get 12 months free for Startup Basic Plan on Customer.io and up to $1,800 savings with Secret.
Main features
Starting Price
Free Plan
Multichannel messaging
Personalization
Behavioral tracking
Segmentation
A/B testing
Starting Price
$100
/ month
Free Plan
No
Multichannel messaging
Personalization
Behavioral tracking
Segmentation
A/B testing
What is Customer.io?
12 months free for Startup Basic Plan on Customer.io
Get 12 months free for Startup Basic Plan on Customer.io and up to $1,800 savings with Secret.
How Customer.io compare to similar software?
Product
Price
$100
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
12 months free for Startup Basic Plan on Customer.io
Save up to $1,800
Who is Customer.io best for according to our reviewers?
Marketing Teams: These teams can utilize Customer.io for its user-friendly nature and excellent UI/UX. It allows them to set up and automate email campaigns based on different user attributes, making it a valuable tool for communication with clients and onboarding new users
SaaS Businesses: Customer.io is highly suitable for SaaS businesses as it's easy to integrate with data sources like Segment and straightforward to access attributes and events. It's perfect for running onboarding or lead nurturing campaigns
Lead Nurturing Teams: Teams that focus on lead nurturing can use Customer.io for its user experience, documentation, and customer support. It can be complex depending on their needs, but the excellent user experience, documentation, and support team provide solutions
Tech-Savvy Non-Developers: Customer.io is a perfect fit for tech-savvy non-developers as it balances being a visually appealing platform with limited customization and a comprehensive tool that needs significant developer support. It allows them to manage onboarding, loyalty processes, and much more
Dissatisfied Users: Some users may find Customer.io not very user-friendly and may experience issues with the delivery rate of notifications, customer support, and high integration costs. Despite these issues, they may still find value in its email automation capabilities.
12 months free for Startup Basic Plan on Customer.io
Get 12 months free for Startup Basic Plan on Customer.io and up to $1,800 savings with Secret.
Customer.io Reviews
4.2
Customer.io rating
4.4
Ease of use
4.7
Customer service
4.4
Value for money
4.5
Likelihood to recommend
4.4
Features
13 Customer.io Reviews
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Jeremy G
Superb Marketing Automation Tool with Exceptional Support Team
I mainly use Customer.io for lead nurturing and I'm confident they'll improve their product with better reporting features. I've tested many marketing automation tools and Customer.io stands out for its user experience, documentation, and customer support. It can be complex depending on your needs, but their excellent user experience, documentation, and support team provide solutions. There are some missing features like cohort analysis, but I'm hopeful they're working on it. I switched to Customer.io because I needed a tool with genuine Marketing Automation Platform features.
June 29, 2024
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Anna Davis
Efficient Integration: Customer.io Streamlines Workflow for E-commerce Managers
As an e-commerce manager, I appreciate how Customer.io integrates seamlessly with our existing systems. This has made our workflow more efficient and less prone to errors
June 23, 2024
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Zoe Williams
Reliable and Efficient: A Long-Time User's Review of Customer.io
As a long-time user of Customer.io, I can attest to its reliability and efficiency. It has never failed me in sending timely and personalized emails to our customers
June 15, 2024
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Easton D
Unexpected Data Sharing: My Experience with Customer.io
As a valued customer of Celsius Network, I had an interesting journey with Customer.io. They showcased a unique approach to managing contacts, which led to a situation where an employee utilized my data and shared it with an unexpected third party. This was a surprising twist that added a layer of intrigue to my experience!
June 9, 2024
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Rhodes G
Fraud Alert. Avoid Customer-io.
I believe that customer-io is a scam. They charged us for inactive users and even users without emails! Despite removing them from our code base, they continued to create new profiles and charged us for it.
June 3, 2024
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Keith
Mastering Email Automation with Customer.io
I find customer-io not very user-friendly, but it's one of the best for email automation. I like running my drip campaigns on it and managing their complexity. However, it needs a dedicated developer, which isn't always possible. I think there should be some automated codes.
May 26, 2024
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Jerry Garcia
Streamlined Email Marketing with Automation and Targeting
its automation features have significantly streamlined my email marketing campaigns. The software's ability to segment and target specific customer groups has greatly improved our engagement rates
May 18, 2024
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Brandon Garcia
The Power of A/B Testing in Customer.io
As a digital marketer, I find the A/B testing feature of Customer.io extremely useful. It allows me to test different strategies and choose the most effective one
May 12, 2024
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Brittany J
Slow Email Support, Debugging Challenge with Customer.io!
In my updated review, I acknowledge that the email support of Customer.io is helpful, although I still believe there are many standard features missing compared to other email tools. In my original review, I criticized their customer support for only being available via email and taking over 24 hours to respond. I suggested they should offer live chat or limited use of Zoom or calls. I stressed that if they only provide email support, responses should be within hours, not a day or more.
May 4, 2024
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Ethan Brown
Sailing Smoothly with Customer.io
I hold an extremely positive view of Customer.io. I find the UI/UX to be very smooth and clean, and the customer service is exceptional. Having used many ESPs, it's vital for me to operate without interruptions. In my experience, Customer.io stands out for its UI/UX among competitors. Our account representative is always available for assistance and consultations, which adds value to our relationship. Although I wish there was a ready-made solution for opt-in forms, it integrates well with our third-party app, so it's not a significant issue. Any shortcomings are more than made up for by the quality of their platform and their integrations. I switched to Customer.io because it fulfills all our needs, integrates better with our tech stack, and provides a much better user experience.
April 28, 2024
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Hollis S
Customer.io: An Invaluable Tool for Marketing Professionals
As a marketing professional, I find Customer.io to be an invaluable tool for my daily operations
April 23, 2024
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Jean
Fantastic Marketing Tool!
I think the software is excellent and meets all our requirements. The highlight is the automations, which let us effortlessly create and manage any campaign. However, it would be helpful if we could duplicate a whole workspace with all segments and campaigns, rather than rebuilding everything. Another beneficial feature would be a dynamic wait or an integrated queue system for webhooks. We selected Customer.io because it automatically filled in customer attributes when we connected Segment and it also had superior logic control.
April 15, 2024
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Billy
Highly Dissatisfied with Customer.io
My experience with Customer.io has been incredibly frustrating. We've used their platform for push notifications, but the results have been disappointing. The delivery rate of notifications is only 1-2%, which is unacceptable for a service that promises effective communication. The notifications are often delayed, sometimes up to 45 minutes, which hampers our engagement with customers. The support we've received has been unsatisfactory. Despite our attempts to get help, Customer.io's support team hasn't been able to fix these issues. We've been left to deal with a faulty service on our own. Furthermore, Customer.io's management hasn't offered any compensation or discount for the problems we've faced. It's disheartening to see a company not taking responsibility for their promises and failing to acknowledge their shortcomings. Our integration costs with Customer.io were also very high. We invested a lot of time and resources into this platform, only to face numerous problems and unsatisfactory results. If I could go back in time, I would definitely choose a different service provider. Customer.io has left us deeply dissatisfied with both their product and their customer support. I hope that by sharing our experience, others can avoid the same frustrations we've endured.
April 14, 2024
