SendGrid is a comprehensive platform designed for creating and managing email campaigns, both marketing and transactional. It simplifies the process of sending and tracking emails, ensuring high deliverability rates. SendGrid also provides analytics to measure the effectiveness of campaigns. With its robust API, it can be integrated with various applications, making it a versatile tool for businesses of all sizes. It offers scalability, reliability, and flexibility, making email marketing more efficient and effective.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is SendGrid?
  • 04How SendGrid compare to similar software?
  • 05Who is SendGrid best for according to our reviewers?
  • 06SendGrid Reviews

What is SendGrid?

SendGrid is a user-friendly platform that allows users to create and send professional, visually appealing emails to customers and potential prospects without the need for complex coding knowledge. It features a drag-and-drop editor and a library of pre-built templates for quick and personalized email campaigns. Beyond basic email marketing functionalities, SendGrid ensures high deliverability rates to prevent emails from landing in spam folders. It offers its expertise and robust technical infrastructure for optimal performance. Users can access SendGrid and other SaaS solutions at discounted rates through Secret.

Pros from reviewers

  • Easy campaign building: Sendgrid's user-friendly interface makes it easy to build and manage marketing campaigns, allowing you to reach your audience effectively and efficiently

  • Sub-user functions and distribution management: Sendgrid's sub-user functions and the ability to manage each distribution case make it easy to track each delivery and ensure bounce time records, giving you greater control over your email campaigns.

  • Form customization and tagging capabilities: Sendgrid allows for easy customization of forms and efficient tagging of contacts, making it easier to manage and segment your audience

  • Integration with Hubspot and API: Sendgrid's seamless integration with Hubspot and its API allows for instant data syncing between tools, ensuring that your data is always up-to-date and accurate

  • Versatile API: Sendgrid's API is versatile and capable of performing many functions, including distribution results and bounce information, providing you with valuable insights into your email campaigns

Cons from reviewers

  • Lack of user-friendly design features: While SendGrid supports HTML/CSS email templates, it requires coding knowledge to fully utilize it and does not provide an easy graphical editing feature or many templates for editing or drag-and-drop, which can be a disadvantage for users without coding skills.

  • High pricing: SendGrid's pricing can be a barrier for smaller companies, as it may not be cost-effective for those who need to send a moderate amount of emails daily

  • Poor customer service: Multiple users have reported poor customer service experiences with SendGrid, including unhelpful responses, lack of assistance, and difficulty in reaching the support team

  • Account suspension issues: Some users have reported their accounts being suspended without clear reasons or explanations, causing inconvenience and frustration

  • Limited functionality: Despite its various features, SendGrid has been reported to have limited functionality, with instances of IP addresses being blocked and limits on requests, even after upgrading to a more expensive plan

Main features

Starting Price

$20

/ month

Free Plan

Yes

API integration

Email authentication

Email deliverability

Transactional email

Analytics and reporting

The first core difference between Brevo and SendGrid lies in their focus and the range of services they offer. Brevo has evolved into a comprehensive digital marketing platform that goes beyond email marketing to include features like SMS marketing, live chat, and CRM functionality. This makes it a versatile, all-in-one solution ideal for businesses looking for a multi-faceted approach to digital marketing. On the other hand, SendGrid remains laser-focused on email marketing, making it a go-to choice for businesses that require a specialized, high-volume email marketing service.


The second major difference is in user experience and scalability. Brevo is generally more user-friendly, offering an intuitive interface that is particularly beneficial for small businesses or those without advanced technical skills. It also offers a free plan with a generous daily email limit and unlimited contact storage, making it accessible for startups and small businesses. SendGrid, however, is...

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SendGrid

Marketing and transactional email delivery service.

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Brevo (ex. Sendinblue)

Centralize marketing and sales tools to increase your growth

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MailerSend and SendGrid are both robust email marketing platforms, each designed to cater to specific aspects of email communication and marketing automation. Understanding their key differences can help businesses choose the appropriate platform that aligns with their specific needs and objectives.


MailerSend is tailored more towards small to medium-sized businesses, emphasizing ease of use and streamlined functionalities. It offers an intuitive user interface that makes it easy for teams to create, send, and manage emails without requiring extensive technical knowledge. MailerSend’s strengths lie in its simplicity and efficiency, providing essential tools such as drag-and-drop email builders, simple automation workflows, and basic analytics that are sufficient for businesses just starting with email marketing or those who prefer a straightforward approach.


On the other hand, SendGrid is positioned more towards developers and larger enterprises that need advanced features and greater...

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SendGrid

Marketing and transactional email delivery service.

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MailerSend

A complete sending tool for your transactional emails

25% off the annual Starter plan for 1 year on MailerSend

Save up to $252

Both Customer.io and SendGrid are well-regarded platforms in the email marketing space, offering an array of tools designed to improve engagement through targeted communication. At their core, both provide essential features such as automation, segmentation, and performance analytics. However, the key differences between them stem from the additional functionalities they offer beyond these basics.


Customer.io is notable for its advanced customer segmentation and behavior-driven automation capabilities. It excels in creating highly personalized customer experiences by utilizing real-time data and complex trigger-based workflows. This enables businesses to send contextually relevant emails based on specific user actions or changes in their data profile. Additionally, Customer.io integrates seamlessly with mobile and web apps, allowing for cohesive messaging across various channels which is particularly beneficial for tech-savvy startups and SaaS companies looking to maintain a high...

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SendGrid

Marketing and transactional email delivery service.

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Customer.io

Communication and marketing automation platform

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Who is SendGrid best for according to our reviewers?

  • Developers: They find Sendgrid's API versatile and capable of performing many functions, including distribution results and bounce information. They also appreciate the software's integration with other tools like Hubspot for instant data syncing

  • Small Business Owners: These users value Sendgrid's cost-effectiveness and minimal need for application development. However, they may find the pricing a barrier and desire a plan between FREE and BASIC

  • Marketing Teams: These users appreciate Sendgrid's form customization and tagging capabilities for contacts. They find building marketing campaigns easy with this software

  • Large Companies: These users prefer Sendgrid for its robust email marketing capabilities, especially when managing large user lists and sending millions of emails. They appreciate the software's code editor and coding optimization for impressive email marketing campaigns

  • Dissatisfied Users: These users have had negative experiences with Sendgrid, citing issues such as poor customer support, account suspension without reason, and difficulties with login and account access. They do not recommend the software and advise others to consider alternatives.

  • SendGrid Reviews

    3.8

    SendGrid rating

    4.0

    Ease of use

    4.0

    Customer service

    4.0

    Value for money

    4.1

    Likelihood to recommend

    4.1

    Features

    28 SendGrid Reviews

    3.8 (28 reviews)
    Leave a review
    • Deborah Miller

      Exceptional Deliverability: SendGrid Ensures Inbox Success

      The deliverability rate of SendGrid is exceptional. My emails always reach the intended recipients' inbox, which was a major issue with previous services I used

      October 13, 2024

    • Vincent

      Professional-Grade Email Marketing with SendGrid

      SendGrid is my preferred tool for robust email marketing. While MailChimp is good for smaller lists and provides a free tool with numerous templates and a drag-and-drop design feature, it doesn't perform well when sending millions of emails and managing technical attributes with large user lists. This is where SendGrid excels. Its code editor and coding optimization allow for impressive email marketing campaigns. It supports stunning email templates created in HTML/CSS, but requires coding knowledge to fully utilize it. Unlike MailChimp, it doesn't provide an easy graphical editing feature or many templates for editing or drag-and-drop. However, this has encouraged me to enhance my coding skills. I chose SendGrid for its professional strength email marketing. I switched from MailChimp due to its high cost after exceeding 2,000 users and its lack of sophistication for more advanced activities that companies like Uber and Spotify require.

      October 7, 2024

    • Marie Davis

      SendGrid's Generous Free Tier: A Perfect Testing Ground

      I love the fact that SendGrid offers a generous free tier. It allowed me to test out their service thoroughly before deciding to upgrade

      October 1, 2024

    • Freya M

      SendGrid's Proactive Security Measures

      I appreciate SendGrid's proactive approach to security. Their two-factor authentication gives me peace of mind knowing that my account is well-protected

      September 24, 2024

    • Rebecca A

      High Praise for Sendgrid: A Time-Saving Professional Platform

      I find Sendgrid to be an incredibly professional platform and company. I'm amazed by the reviews here, and had I read them earlier, I would have saved so much time!

      September 15, 2024

    • Charlotte Garcia

      Abysmal Customer Service Experience with SendGrid

      I initially used SendGrid's free service before upgrading to their basic plan. However, after multiple instances of my shared IP being blocked due to spam, I decided to switch to a dedicated IP address, costing me $89/month. Despite this, I was only able to send around 100 out of my 500 daily emails to my learners due to a limit on requests. Their support service was unhelpful when I reached out for assistance. I even added some of my IPs to the whitelist, but after changing my home IP, I was blocked from SendGrid. Despite spending over two weeks trying to regain access and add my IP, I received no assistance or proper response from them. I was not only unable to send emails, but I also couldn't access my account or cancel my subscription. I eventually had to sign up with Amazon SES, which has greatly improved my situation. In summary, SendGrid has terrible support, is expensive, and has limited functionality.

      September 7, 2024

    • Oslo S

      Time Squandered on SendGrid

      I had a dreadful experience with SendGrid. I registered as a new business client for a fresh marketing approach, but they instantly suspended my account without any reason, even after collecting my personal details. An agent informed me that a 'vetting' system decided I wasn't suitable to use their service. When I questioned how they could 'vet' me without knowing anything about my business, they responded that they couldn't disclose the reason and their decision was final. Their service was atrocious. I genuinely can't comprehend how they have any clients if one can't even register. I received absolutely nothing from them, I couldn't even sign up. They appear to discriminate on who registers with them and provide no explanation for suspending your account after obtaining your personal information.

      September 1, 2024

    • Laura

      Overcoming Challenges: My Learning Experience with SendGrid

      My experience with SendGrid (also known as Twilio) was quite a learning curve. They kept us on our toes for a few days, initially not recognizing the issue we reported. However, when others reported the same problem, they promptly acknowledged it. This gave us a sense of relief and hope. Then, they suggested we hold off on opening an account, which I believe was a strategic move to ensure the best user experience. I would recommend giving them a try, their unique approach might just surprise you!

      August 27, 2024

    • Brian Williams

      Exemplary Service and Efficiency: My Experience with SendGrid

      I'm thrilled to join others in saying that this company is incredibly proficient. Their support team is well-versed in their own product and excels in basic troubleshooting and setup verification. They ensure accounts are secure and maintain the timely delivery of crucial emails, thereby enhancing the reputation of my business. Honestly, I feel like I have my own personal mail server, except I don't have to worry about supporting it myself. Plus, they keep everything running smoothly without any unexpected interruptions.

      August 17, 2024

    • Christina N

      Maximizing Automation and Emailing Capabilities with Sendgrid

      I appreciate Sendgrid's API for its ease of use and implementation across platforms. I find the dashboards and statistics beneficial as they simplify our work and cut costs. However, I desire a plan between FREE and BASIC. I need to send about 200-300 emails daily. The free plan permits 100 emails per day, and the basic plan allows 1000. A plan costing half as much to send 300 emails daily would be ideal for me.

      August 10, 2024

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