What is Customer.io?
Pros from reviewers
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Exceptional customer service: Customer.io is commended for its exceptional customer service. The account representative is always available for assistance and consultations, adding value to the relationship with the user
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Powerful and comprehensive: Despite a steep learning curve, users find Customer.io to be incredibly powerful once they get the hang of it. It enables them to accomplish tasks that seemed impossible with other email clients. The drag and drop editor is superior and operates more smoothly than others.
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User-friendly nature: Customer.io is praised for its user-friendly nature, making it a favorite tool for many users. It's used daily as a main communication tool with clients, informing them about new features, products, and significant software changes
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Email campaign automation: The software is appreciated for its simplicity in setting up an email campaign and automating it based on different user attributes. It's also the primary tool for onboarding new users through easily set up email campaigns
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Excellent UX/UI: Users find the platform's UX/UI to be excellent, the best among the email senders they use. The UI/UX is described as very smooth and clean, standing out among competitors
Cons from reviewers
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Limited template creation: The platform's template creation is quite limited, forcing users to use other software and export the HTML code to Customer.io
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Steep learning curve: The platform has a steep learning curve, making it initially overwhelming due to its numerous features
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Messy contact database: The contact database can be disorganized and messy, making it difficult to manage contacts effectively
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Requires a dedicated developer: The software is not very user-friendly and requires a dedicated developer for managing complex campaigns
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Expensive: Despite its powerful features, the software is somewhat expensive which may not be affordable for all businesses.
Main features
Starting Price
Free Plan
Automated workflows
Personalization
Behavioral tracking
Reporting and analytics
Segmentation
Starting Price
$100
/ month
Free Plan
No
Automated workflows
Personalization
Behavioral tracking
Reporting and analytics
Segmentation
How Customer.io compare to similar software?
Product
Price
$100
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
When comparing HubSpot and Customer.io, it's crucial to understand their key differences to make an informed choice for your business. The main point of distinction between the two platforms is their focus and range of features.
HubSpot is an all-in-one marketing, sales, and service platform designed to provide comprehensive solutions for businesses seeking to streamline their operations. It offers an integrated CRM system, making it easy to manage contacts, track interactions, and automate workflows across multiple departments. HubSpot excels in inbound marketing, offering tools for content creation, SEO optimization, social media management, and detailed analytics. This makes it ideal for businesses looking for a holistic approach to manage their customer interactions and marketing efforts across various channels.
In contrast, Customer.io specializes in email marketing automation and personalized messaging. It is particularly well-suited for businesses that want to engage customers...
Customer.io
Communication and marketing automation platform
12 months free for Startup Plan on Customer.io
Save up to $1,800
HubSpot
CRM, marketing automation & customer service software suite
75% off for 1 year on HubSpot
Save up to $7,000
Both Customer.io and SendGrid are well-regarded platforms in the email marketing space, offering an array of tools designed to improve engagement through targeted communication. At their core, both provide essential features such as automation, segmentation, and performance analytics. However, the key differences between them stem from the additional functionalities they offer beyond these basics.
Customer.io is notable for its advanced customer segmentation and behavior-driven automation capabilities. It excels in creating highly personalized customer experiences by utilizing real-time data and complex trigger-based workflows. This enables businesses to send contextually relevant emails based on specific user actions or changes in their data profile. Additionally, Customer.io integrates seamlessly with mobile and web apps, allowing for cohesive messaging across various channels which is particularly beneficial for tech-savvy startups and SaaS companies looking to maintain a high...
Customer.io
Communication and marketing automation platform
12 months free for Startup Plan on Customer.io
Save up to $1,800
SendGrid
Marketing and transactional email delivery service.
Who is Customer.io best for according to our reviewers?
Lead Nurturing Teams: Teams that focus on lead nurturing can use Customer.io for its user experience, documentation, and customer support. It can be complex depending on their needs, but the excellent user experience, documentation, and support team provide solutions
Dissatisfied Users: Some users may find Customer.io not very user-friendly and may experience issues with the delivery rate of notifications, customer support, and high integration costs. Despite these issues, they may still find value in its email automation capabilities.
Tech-Savvy Non-Developers: Customer.io is a perfect fit for tech-savvy non-developers as it balances being a visually appealing platform with limited customization and a comprehensive tool that needs significant developer support. It allows them to manage onboarding, loyalty processes, and much more
Marketing Teams: These teams can utilize Customer.io for its user-friendly nature and excellent UI/UX. It allows them to set up and automate email campaigns based on different user attributes, making it a valuable tool for communication with clients and onboarding new users
SaaS Businesses: Customer.io is highly suitable for SaaS businesses as it's easy to integrate with data sources like Segment and straightforward to access attributes and events. It's perfect for running onboarding or lead nurturing campaigns
Customer.io Reviews
4.5
Customer.io rating
24 Customer.io Reviews
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Ethan Brown
Sailing Smoothly with Customer.io
I hold an extremely positive view of Customer.io. I find the UI/UX to be very smooth and clean, and the customer service is exceptional. Having used many ESPs, it's vital for me to operate without interruptions. In my experience, Customer.io stands out for its UI/UX among competitors. Our account representative is always available for assistance and consultations, which adds value to our relationship. Although I wish there was a ready-made solution for opt-in forms, it integrates well with our third-party app, so it's not a significant issue. Any shortcomings are more than made up for by the quality of their platform and their integrations. I switched to Customer.io because it fulfills all our needs, integrates better with our tech stack, and provides a much better user experience.
April 28, 2024
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Hollis S
Customer.io: An Invaluable Tool for Marketing Professionals
As a marketing professional, I find Customer.io to be an invaluable tool for my daily operations
April 23, 2024
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Jean
Fantastic Marketing Tool!
I think the software is excellent and meets all our requirements. The highlight is the automations, which let us effortlessly create and manage any campaign. However, it would be helpful if we could duplicate a whole workspace with all segments and campaigns, rather than rebuilding everything. Another beneficial feature would be a dynamic wait or an integrated queue system for webhooks. We selected Customer.io because it automatically filled in customer attributes when we connected Segment and it also had superior logic control.
April 15, 2024
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Billy
Highly Dissatisfied with Customer.io
My experience with Customer.io has been incredibly frustrating. We've used their platform for push notifications, but the results have been disappointing. The delivery rate of notifications is only 1-2%, which is unacceptable for a service that promises effective communication. The notifications are often delayed, sometimes up to 45 minutes, which hampers our engagement with customers. The support we've received has been unsatisfactory. Despite our attempts to get help, Customer.io's support team hasn't been able to fix these issues. We've been left to deal with a faulty service on our own. Furthermore, Customer.io's management hasn't offered any compensation or discount for the problems we've faced. It's disheartening to see a company not taking responsibility for their promises and failing to acknowledge their shortcomings. Our integration costs with Customer.io were also very high. We invested a lot of time and resources into this platform, only to face numerous problems and unsatisfactory results. If I could go back in time, I would definitely choose a different service provider. Customer.io has left us deeply dissatisfied with both their product and their customer support. I hope that by sharing our experience, others can avoid the same frustrations we've endured.
April 14, 2024
