Apollo.io is a software platform designed to assist founders and sales teams in identifying and converting potential buyers into customers. It offers a comprehensive sales intelligence and engagement solution, integrating a database of potential leads with personalized outreach strategies. The platform provides tools for prospecting, sales engagement, and analytics, enabling users to streamline their sales process, improve conversion rates, and ultimately drive business growth. Apollo.io's key features include lead scoring, email tracking, task management, and CRM integration.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Apollo.io?
  • 04How Apollo.io compare to similar software?
  • 05Who is Apollo.io best for according to our reviewers?
  • 06Apollo.io Reviews

What is Apollo.io?

Apollo.io is a sales intelligence platform that aids in engaging and converting prospects efficiently, thereby facilitating rapid growth for startups. It provides access to the world's largest B2B database with 256 million contacts, enabling businesses to find and target potential buyers easily. The platform offers various features like sequences, email personalization, click to dial and LinkedIn automations to win outbound traffic. Powered by AI, Apollo.io offers full funnel automation, turning data into sales. It helps in cutting costs by 50%, doubling email open rates and optimizing the entire sales process. The platform is used by millions of salespeople in over 160,000 companies including Stripe, Rippling, Autodesk and DocuSign. Apollo.io can be accessed at a discounted rate through the Secret platform.

Pros from reviewers

  • Affordability: Users find Apollo.io to be cost-effective, offering excellent features for managing email sequences, integrating with HubSpot, handling accounts and contacts, and more at a price that provides the best value for money

  • User-friendliness: Apollo.io is recognized for its user-friendly platform, making it easy to search for contacts, capture leads, and use various filters to find the right leads. It is also highly customizable, although this can lead to a steep learning curve

  • Agility: Apollo.io is praised for its agility, allowing users to manage prospecting, lead generation, email outreach, and dialing out all in one platform, simplifying daily tasks and making it a top platform for lead generation

  • LinkedIn Chrome Extension: The software's high-quality, user-friendly LinkedIn Chrome extension is highly valued, enabling users to store and extract data from LinkedIn, which aids in enrolling contacts in sequences more efficiently

  • Extensive Database: Apollo.io boasts an extensive database, providing access to a wealth of contact information that would be more expensive elsewhere. It also allows for easy capture and connection of millions of contacts.

Cons from reviewers

  • Inaccurate email tracking: Despite its powerful search filter capabilities and email sequencing functions, the email tracking feature of Apollo.io is reported to be only 50-70% accurate, which can lead to misinterpretation of data

  • Steep learning curve: The software is highly customizable and feature-rich, which can lead to a steep learning curve and require a significant time investment to set it up and integrate it as needed

  • Duplicated records: Apollo.io tends to create duplicated records in the CRM, which can be challenging to deal with, especially since these records don't sync from Salesforce to Apollo

  • Poor customer support: Some users have reported slow customer support response times and a lack of live support, which can be frustrating when dealing with issues or seeking help with the software.

  • Limited contact data: While Apollo.io provides access to a wealth of contact information, it can be challenging to find information for all necessary contacts, especially for smaller businesses. Most of the data comes from LinkedIn, so if a contact isn't there, they won't be in Apollo

50% off the annual Basic or Professional plan for 1 year (Up to 5 seats) on Apollo.io

Get 50% off the annual Basic or Professional plan for 1 year (Up to 5 seats) on Apollo.io and up to $4,800 savings with Secret.

Main features

Starting Price

$49

/ user / month

Free Plan

Yes

Analyze and optimize performances

Collaborate and communicate within your team

Integrate with your existing tools and workflows

Personalize outreach with dynamic templates

Access real-time company and contact data

50% off the annual Basic or Professional plan for 1 year (Up to 5 seats) on Apollo.io

Get 50% off the annual Basic or Professional plan for 1 year (Up to 5 seats) on Apollo.io and up to $4,800 savings with Secret.

As lead generation software, Lusha and Apollo provide access to extensive B2B contacts worldwide to improve and streamline your prospecting. However, it’s important to note some key distinctions between the two platforms when deciding which is best for your business. One of the main differences is the scope of their features. Lusha is a dedicated B2B sales intelligence platform, granting users access to contacts that help sales teams with lead generation and prospecting. Lusha’s Chrome extension lets users quickly retrieve contact data on LinkedIn, Salesforce, or company sites. On the other hand, Apollo’s sales intelligence platform is complemented by a range of other features, turning it into an end-to-end sales platform. Apollo offers features to support each stage of the sale process, including contact data and enrichment, engagement tools like email automation and AB testing, goal tracking, and deal data. 


Another significant difference is the platforms’ approach to Do Not...

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Apollo.io

Sales Intelligence and Engagement Platform

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Lusha

Unlock the power of professional contacts

While Apollo and HubSpot are both popular platforms in the sales and marketing automation space, they cater to different business needs through their distinct features and strengths. Understanding these differences is crucial when choosing the right tool for your business.


Apollo is a sales engagement platform that excels in providing businesses with a comprehensive database and robust tools for lead generation and outreach. It focuses on helping sales teams efficiently identify and connect with potential leads through advanced search filters and AI-powered recommendations. Apollo offers features such as email sequencing, automated workflows, and detailed analytics, empowering sales teams to optimize their outreach strategies and increase conversion rates. Its strength lies in its ability to streamline the sales process and enhance productivity by providing actionable insights and customizable engagement tools.


In contrast, HubSpot is an all-in-one CRM platform that integrates ...

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Apollo.io

Sales Intelligence and Engagement Platform

50% off the annual Basic or Professional plan for 1 year (Up to 5 seats) on Apollo.io

Save up to $4,800

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HubSpot

CRM, marketing automation & customer service software suite

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Crunchbase and Apollo are two prominent platforms that cater to businesses' data needs, yet they possess distinct characteristics and serve diverse purposes within the realm of business intelligence and data enrichment.


Crunchbase, often regarded as an authoritative repository of business insights, stands out for its extensive database comprising comprehensive information related to startups, investors, and overarching market trends. This wealth of data empowers users to gain profound insights into various aspects of the business landscape. For investors and market researchers, Crunchbase becomes an invaluable resource, offering in-depth examinations into funding rounds, industry trends, and other pertinent aspects. Crunchbase's strength lies in its data-driven approach, which provides a panoramic view of the business world.


On the other hand, Apollo.io distinguishes itself as a robust sales engagement platform, offering a holistic approach to the sales process. Its value proposition...

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Apollo.io

Sales Intelligence and Engagement Platform

50% off the annual Basic or Professional plan for 1 year (Up to 5 seats) on Apollo.io

Save up to $4,800

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Crunchbase

All-in-one prospecting solution

20% off for 1 year on Crunchbase

Save up to $1,176

Get Crunchbase deal

Who is Apollo.io best for according to our reviewers?

  • Sales Development Representatives: These users can benefit from Apollo.io's extensive database and segmentation filters, which can help them find and connect with potential leads more efficiently

  • Lifecycle Account Executives: Apollo.io's streamlined sequence builder and excellent user experience allow these users to accomplish tasks much quicker. It also stores and extracts data from LinkedIn, enabling efficient enrollment of contacts in sequences

  • Freight Brokers: Apollo.io simplifies the process of generating a customer database, contacting potential clients, and following up. It also offers various filters to find the right leads and email marketing features

  • Startups: For startups, Apollo.io offers an affordable and user-friendly platform for lead generation and email outreach, with the ability to send up to 10k emails monthly to test engagement across various roles and industries

  • HubSpot Users: Apollo.io integrates well with HubSpot, offering features for managing email sequences, handling accounts and contacts, and more. However, it may require a significant time investment to set it up and integrate it as needed.

  • 50% off the annual Basic or Professional plan for 1 year (Up to 5 seats) on Apollo.io

    Get 50% off the annual Basic or Professional plan for 1 year (Up to 5 seats) on Apollo.io and up to $4,800 savings with Secret.

    Apollo.io Reviews

    4.3

    Apollo.io rating

    26 Apollo.io Reviews

    4.3 (26 reviews)
    Leave a review
    • Austin J

      Highly Recommended: Apollo.io - A Comprehensive Tool for Sales Prospecting and Outreach

      Overall, I would highly recommend Apollo.io to any sales team looking to improve their prospecting and outreach efforts. It's a comprehensive tool that covers all bases, from lead generation to follow-up.

      October 1, 2024

    • Kayla W

      Apollo.io: High Efficiency, Low Cost, and Feature-Rich Compared to Other Tools

      What I really like about Apollo-io is its cost-effectiveness. It's cheaper but has more features than other tools I've used. I highly value its accuracy and efficiency. All my projects completed with this tool have been accurate. Sometimes, the search loading time is longer than usual, but I haven't faced any other problems. I switched to Apollo from Lusha because Lusha's credit system was too complex and expensive, needing constant monitoring each time it was used.

      September 24, 2024

    • Marie Rodriguez

      Reasonable Pricing and Valuable Returns: A Review of Apollo.io

      I find the pricing of Apollo.io to be quite reasonable considering the value it provides. It's an investment that has definitely paid off for us in terms of improved sales outcomes

      September 15, 2024

    • Isabella E

      Apollo.io's A/B Testing: Enhancing Email Campaigns for Optimal Results

      The A/B testing feature on Apollo.io has been instrumental in helping us refine our email campaigns for better results

      September 7, 2024

    • Iliana S

      Premier Choice for Sales Engagement Platform

      Apollo's customer service is top-notch and I wouldn't consider any other competitors. I recommend them to everyone I encounter. Apollo outperforms other SEPs by storing and extracting data from LinkedIn, which enables my team to enroll contacts in sequences more efficiently. The sequence builder is more streamlined than other SEPs and I can accomplish tasks much quicker due to the excellent user experience. However, I'm not a fan of how manual the process is for updating contacts when they have job updates. Aside from that, I can't find any other reasons to dislike this software. I switched to Apollo because Outreach sequences were too complex for a lifecycle AE like me to invest time in. They might be more suitable for organizations with Admins who manage the email templates and scripts, but for my team and me, there was too much complexity that took away from actually getting activity on the board.

      September 1, 2024

    • Henry N

      Efficient Outreach with Apollo.io's Email Sequencing Feature

      I appreciate the email sequencing feature of Apollo.io. It allows us to automate our outreach efforts, saving us time and ensuring consistent communication with prospects

      August 26, 2024

    • Jesse J

      Exploring the Unique and Insightful Services of Apollo-io

      I find Apollo-io to be an incredibly unique service with a fascinating pricing structure. My support requests, including sales meetings, are consistently given the attention they deserve. Over 4% of the data I extract from the site is insightful and they cleverly pace the service to encourage exploration of their premium upgrades. There are many companies out there, but Apollo-io offers solutions that stand out from the rest. I would highly recommend giving this company a try!

      August 19, 2024

    • Theresa F

      Apollo: Your Ultimate Tool for Lead Generation and Capture

      I consider Apollo-io as the top platform for lead generation, simplifying daily tasks. It's easy to search for contacts and capture leads. The email automation is superb and the AB testing feature assists in sending the ideal email to my target audience. It boasts millions of contacts that can be effortlessly captured and connected. The software is user-friendly and extremely useful. Currently, I have no complaints about it, although it does necessitate re-login when another person accesses the same account. I switched to Apollo due to its superior pricing and features.

      August 10, 2024

    • Kathleen Brown

      Transforming Client Outreach with Apollo.io: A Game-Changer in Cold Email Strategy

      Apollo.io is an AMAZING software! We've been able to connect with numerous potential clients, as it's a great tool for reaching out to new contacts. The whole experience has been incredibly positive, with customer service providing insightful information. We've learned so much! We knew that cold emails can be challenging, but with Apollo.io, we've managed to turn this into a successful strategy. It's been a game-changer!

      August 5, 2024

    • Ruth Smith

      Exploring the Unique Business Strategy of Apollo-io

      I wholeheartedly recommend the cost-effective platform Apollo-io. They cleverly entice everyone by offering credits and then ingeniously charge for a single use, which is a smart business strategy. I've heard and personally experienced that once you subscribe, they conveniently deduct funds and save your card details for future transactions. Their customer support is unique; I haven't received a single email from them, and there's no direct contact number, which gives me a sense of independence. I'm amazed that such a unique service exists and I encourage others to try out such platforms. They have a firm no-refund policy for any plans and engage in bold practices like double charging, encouraging people to buy more credits and invest more. It's a great opportunity to choose this platform because the value, service, and quality here are all unique, even after spending a significant amount of money. The quality, mindset, and support are all refreshingly different.

      July 27, 2024

    1 to 10 of 26 results

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