What is Marketing Cloud Account Engagement (ex. Pardot)?
Pros from reviewers
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User-friendly and scalable: Pardot is appreciated for its user-friendliness and scalability. It can be managed by marketing teams of all sizes and allows for the addition of as many users as necessary without incurring additional costs
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Excellent automation capabilities: Pardot's automation capabilities, particularly with the recent introduction of repeating automations and drip programs, are remarkable. It simplifies the automation of marketing activities, such as setting up lead generation forms, responder emails, and email campaigns
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Improved coordination and reporting: Pardot has greatly improved coordination between Sales and Marketing teams. Its automation capabilities have been key in generating reports to measure Campaign ROI and overall lead generation.
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Personalized content delivery: Pardot allows for the tailoring of content to each individual, transforming marketing approaches from transactional to transformational. This has resulted in increased donations and engagement
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Seamless integration with Salesforce: Pardot integrates seamlessly with Salesforce CRM and various 3rd party applications. This integration keeps lead owners and other information updated, which used to be a challenge
Cons from reviewers
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High cost: Pardot is considered expensive, especially since all Salesforce CRM licenses must be upgraded to the most expensive level (Enterprise) if you decide to use Pardot, even if only small teams or individual groups need the Pardot feature.
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Complex navigation: Despite its many features, users have reported that Pardot's interface can be confusing and difficult to navigate, with numerous menu items leading to different functionalities
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Poor filter logic: Pardot's filter logic has been criticized for lacking Boolean logic, making it challenging to construct complex filters for segments
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Limited customization: Some users have found Pardot's pre-set functionality restrictive, making it difficult to build anything beyond what is already provided in the software
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Duplicate data issues: Pardot allows for the creation of multiple leads with the same email address, which can lead to issues with duplicate and bad data, necessitating regular data cleansing
Main features
Starting Price
Free Plan
Lead scoring
Marketing automation
CRM integration
Analytics and reporting
Lead generation
Starting Price
N/A
Free Plan
No
Lead scoring
Marketing automation
CRM integration
Analytics and reporting
Lead generation
How Marketing Cloud Account Engagement (ex. Pardot) compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
One of the key differences between MCAE and Hubspot Marketing Hub is their target audience. MCAE is for B2B clients whose sales pipelines are typically longer and more complex than transactional purchases. For B2C clients, Salesforce offers a separate product called Marketing Cloud. MCAE is a focused marketing automation platform that emphasizes lead generation. In comparison, Hubspot is marketed towards a more general audience. This includes B2B and B2C businesses across a wide range of industries. With a particular focus on inbound marketing, the platform offers various marketing tools, one of which is automation.
As a Salesforce tool, MCAE is highly customizable. It integrates well with Salesforce’s CRM and other products across service, e-commerce, sustainability data management, and analytics categories. Plus, you can use it alongside Salesforce’s other marketing tools, like personalization and loyalty management. This makes it ideally suited for larger organizations that...
Marketing Cloud Account Engagement (ex. Pardot)
B2B marketing automation
HubSpot
CRM, marketing automation & customer service software suite
75% off for 1 year on HubSpot
Save up to $7,000
Who is Marketing Cloud Account Engagement (ex. Pardot) best for according to our reviewers?
Nonprofit Organizations: Nonprofits can use Pardot to tailor content to individual donors, transforming their approach from transactional to transformational. It offers individual-level reporting and integrates well with Salesforce, making it easier to engage unique individuals in the organization's story
Marketing Teams: Pardot is a user-friendly tool that scales well for marketing teams of all sizes. It allows for the addition of many users without incurring extra costs and offers reliable automation capabilities
Salesforce Users: Pardot is an ideal marketing output tool for Salesforce users, designed to work natively without the need for 3rd party marketplace plugins. It revolutionizes the way marketing is outputted directly from Salesforce, although it doesn't incorporate social media management
Sales and Marketing Teams: Pardot improves coordination between sales and marketing teams, offering automation features for generating reports to measure campaign ROI and lead generation. It also allows for the design of customized customer journeys based on customer attributes and engagement
Businesses with Design Needs: Pardot simplifies the automation of marketing activities such as setting up lead generation forms and email campaigns. It integrates with Salesforce and keeps lead owners and other information updated, although its campaign tracking is limited and it is easier to work in HTML for design needs.
Marketing Cloud Account Engagement (ex. Pardot) Reviews
4.3
Marketing Cloud Account Engagement (ex. Pardot) rating
4.0
Ease of use
4.0
Customer service
3.7
Value for money
3.8
Likelihood to recommend
4.0
Features
24 Marketing Cloud Account Engagement (ex. Pardot) Reviews
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Steven Rodriguez
Intuitive User Interface of Pardot
The user interface of Pardot is intuitive and easy to navigate. Even as a first-time user, I was able to quickly understand and utilize its features
July 9, 2024
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Rachel W
Pardot Enables Personalized Engagement with Each Donor
Before I started using Pardot, my team and I treated email like direct mail, sending out large quantities hoping for enough donations. This approach, however, treated our donors as mere pocketbooks rather than unique individuals. With Pardot, we can now tailor our content to each individual, telling a story they can relate to. This has transformed our approach from transactional to transformational. As a result, donations have increased, but this is more a byproduct of engaging unique individuals in our organization's story. Once we got the hang of the user interface, we found it very simple to use, especially with some basic HTML and CSS knowledge or good templates. We particularly appreciate the individual-level reporting and the integration with Salesforce. We also love the Engagement Studio for its ease in building automated campaigns and dynamic lists. This has reduced the time spent on uploading CSVs and allowed us more time to develop great content. However, we wish Pardot had a drag and drop editor as not everyone on our team can code.
June 30, 2024
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Alan B
Seamlessly Syncs with Salesforce
I find that Pardot integrates seamlessly with Salesforce and consider it the best lead management marketing tool.
June 24, 2024
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Gloria J
Maximizing Email Marketing with Pardot
I am extremely pleased with Pardot and look forward to utilizing more of its features. My primary use for Pardot is email marketing and inbound lead generation. I value its seamless integration with Salesforce, which is vital for my business. I have the ability to modify anything at the field level using Pardot based on activity and segment based on any field. While there are advanced features like analytics on the higher levels of Pardot, the cost increase is substantial. I transitioned to Salesforce Marketing Cloud Account Engagement for enhanced Salesforce connectivity, a superior platform, and improved inbound lead generation.
June 18, 2024
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Hugo
Versatile Yet Sluggish Pardot Platform
I appreciate Pardot's Journey Builder for its versatility, easy segment creation, targeting capabilities, and visual appeal. I also find the Intelligence reports excellent and significant for data tracking and KPI overview. However, I often find the platform running slowly, experiencing frequent bugs, and having an outdated interface that lacks the ease of navigation found in Sales or Service Cloud. Even simple tasks require complex actions. I believe the platform needs improvement.
June 8, 2024
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Melissa W
Exceptional Customer Support: Pardot's Responsive and Knowledgeable Assistance
The customer support provided by Pardot is top-notch. They are responsive, knowledgeable, and always ready to assist with any issues or queries
June 1, 2024
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Cheryl Martinez
Pardot-Salesforce Integration: A Game-Changer for Sales Teams
Pardot's integration with Salesforce has been a game-changer for our sales team. It allows us to seamlessly track and manage customer interactions across both platforms
May 27, 2024
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Garrison
Pardot's Quality Declines Since the…
I've been using Pardot since 211 and I'm certified, but I can't recommend it anymore since Salesforce acquired it. The support is poor and its functionality doesn't compare well with HubSpot, Marketo or Act-On. I'm actively looking to switch from it.
May 21, 2024
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Emily Davis
Boosting Conversion Rates with Pardot's Lead Scoring
I am thoroughly impressed with Pardot's lead scoring feature. It has significantly improved our ability to prioritize high-quality leads, thereby increasing our conversion rates
May 13, 2024
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Cheryl
Engage Leads + Customers Like a Pro with Pardot
Pardot completes our reporting process in Salesforce (Sales Cloud), allowing us to automate our marketing ROI reports and monitor our Customer Life Cycle. It's a powerful, user-friendly system with plenty of resources and excellent support (Trailhead).
May 6, 2024
