What is Marketing Cloud Account Engagement (ex. Pardot)?
Pros from reviewers
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User-friendly and scalable: Pardot is appreciated for its user-friendliness and scalability. It can be managed by marketing teams of all sizes and allows for the addition of as many users as necessary without incurring additional costs
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Excellent automation capabilities: Pardot's automation capabilities, particularly with the recent introduction of repeating automations and drip programs, are remarkable. It simplifies the automation of marketing activities, such as setting up lead generation forms, responder emails, and email campaigns
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Improved coordination and reporting: Pardot has greatly improved coordination between Sales and Marketing teams. Its automation capabilities have been key in generating reports to measure Campaign ROI and overall lead generation.
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Personalized content delivery: Pardot allows for the tailoring of content to each individual, transforming marketing approaches from transactional to transformational. This has resulted in increased donations and engagement
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Seamless integration with Salesforce: Pardot integrates seamlessly with Salesforce CRM and various 3rd party applications. This integration keeps lead owners and other information updated, which used to be a challenge
Cons from reviewers
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High cost: Pardot is considered expensive, especially since all Salesforce CRM licenses must be upgraded to the most expensive level (Enterprise) if you decide to use Pardot, even if only small teams or individual groups need the Pardot feature.
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Complex navigation: Despite its many features, users have reported that Pardot's interface can be confusing and difficult to navigate, with numerous menu items leading to different functionalities
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Poor filter logic: Pardot's filter logic has been criticized for lacking Boolean logic, making it challenging to construct complex filters for segments
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Limited customization: Some users have found Pardot's pre-set functionality restrictive, making it difficult to build anything beyond what is already provided in the software
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Duplicate data issues: Pardot allows for the creation of multiple leads with the same email address, which can lead to issues with duplicate and bad data, necessitating regular data cleansing
Main features
Starting Price
Free Plan
Lead scoring
Marketing automation
CRM integration
Analytics and reporting
Lead generation
Starting Price
N/A
Free Plan
No
Lead scoring
Marketing automation
CRM integration
Analytics and reporting
Lead generation
How Marketing Cloud Account Engagement (ex. Pardot) compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
One of the key differences between MCAE and Hubspot Marketing Hub is their target audience. MCAE is for B2B clients whose sales pipelines are typically longer and more complex than transactional purchases. For B2C clients, Salesforce offers a separate product called Marketing Cloud. MCAE is a focused marketing automation platform that emphasizes lead generation. In comparison, Hubspot is marketed towards a more general audience. This includes B2B and B2C businesses across a wide range of industries. With a particular focus on inbound marketing, the platform offers various marketing tools, one of which is automation.
As a Salesforce tool, MCAE is highly customizable. It integrates well with Salesforce’s CRM and other products across service, e-commerce, sustainability data management, and analytics categories. Plus, you can use it alongside Salesforce’s other marketing tools, like personalization and loyalty management. This makes it ideally suited for larger organizations that...
Marketing Cloud Account Engagement (ex. Pardot)
B2B marketing automation
HubSpot
CRM, marketing automation & customer service software suite
75% off for 1 year on HubSpot
Save up to $7,000
Who is Marketing Cloud Account Engagement (ex. Pardot) best for according to our reviewers?
Nonprofit Organizations: Nonprofits can use Pardot to tailor content to individual donors, transforming their approach from transactional to transformational. It offers individual-level reporting and integrates well with Salesforce, making it easier to engage unique individuals in the organization's story
Marketing Teams: Pardot is a user-friendly tool that scales well for marketing teams of all sizes. It allows for the addition of many users without incurring extra costs and offers reliable automation capabilities
Salesforce Users: Pardot is an ideal marketing output tool for Salesforce users, designed to work natively without the need for 3rd party marketplace plugins. It revolutionizes the way marketing is outputted directly from Salesforce, although it doesn't incorporate social media management
Sales and Marketing Teams: Pardot improves coordination between sales and marketing teams, offering automation features for generating reports to measure campaign ROI and lead generation. It also allows for the design of customized customer journeys based on customer attributes and engagement
Businesses with Design Needs: Pardot simplifies the automation of marketing activities such as setting up lead generation forms and email campaigns. It integrates with Salesforce and keeps lead owners and other information updated, although its campaign tracking is limited and it is easier to work in HTML for design needs.
Marketing Cloud Account Engagement (ex. Pardot) Reviews
4.3
Marketing Cloud Account Engagement (ex. Pardot) rating
4.0
Ease of use
4.0
Customer service
3.7
Value for money
3.8
Likelihood to recommend
4.0
Features
24 Marketing Cloud Account Engagement (ex. Pardot) Reviews
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Jason A
Unwavering Dedication: A Review of Pardot's Communication Strategy
I must say, Pardot is a company that is truly dedicated to its mission. They are constantly active, sending out daily emails from various companies, keeping me in the loop about different loan applications. It's impressive how they manage to maintain such a high level of communication. Even though I've reached out to them multiple times, they've remained consistent in their approach. It's clear they are committed to their strategy and are unwavering in their actions. Their dedication to their work could be likened to a well-oiled machine, always on the go.
April 29, 2024
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Kyle Williams
Swift, User-Friendly, and Robust Marketing Automation with Pardot
I have been a loyal user of Pardot across three different companies and I absolutely adore it. Over the years, it has proven to be one of the most reliable and beneficial tools in my Marketing Stack, and its continuous improvements, thanks to Salesforce's aggressive roadmap, only make it better. It's a fantastic tool for businesses of all sizes, from small to enterprise level. What I appreciate most about Pardot is its user-friendliness. Regardless of the size of your marketing team, the system is manageable and scales incredibly well. It allows you to add as many users as necessary without incurring additional costs for extra seats. The software is consistent and dependable, with pages loading swiftly and accurately. The WYSIWYG editor for emails is excellent and the automation capabilities of Pardot, particularly with the recent introduction of repeating automations and drip programs, are remarkable. However, I do find the positioning of the various functionalities a bit perplexing at times due to the numerous menu items leading to different features.
April 23, 2024
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Anthony C
Sturdy Platform + Excellent Support
I find Pardot to be a robust service with awesome support. It may take some time to set up everything, but it's worth it.
April 16, 2024
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Arthur J
Pardot: Streamlining Email Marketing Campaigns
As a marketing professional, I have found Pardot to be an invaluable tool in my arsenal. Its automation capabilities have streamlined our email marketing campaigns, saving us countless hours
April 15, 2024
