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15 Best Alternatives to Marketing Cloud Account Engagement (ex. Pardot) in November 2024

Alternatives & Competitors to Marketing Cloud Account Engagement (ex. Pardot)

1
Marketo
2
Salesforce Sales Cloud
3
Mailchimp

50% off the Standard plan for 6 months
4
Constant Contact

50% off for up to 1 year on the Core and Plus plans.
5
Marketing 360
6
GetResponse

Additional 15% off on all purchases
7
Keap
8
Act-On
9
Ortto
10
Emarsys
11
ActiveCampaign

90% off any annual plan for the first year
12
Bloomreach
13
ClickFunnels

1 month free on the Pro plan
14
HubSpot

75% off for 1 year
15
Salesforce Marketing Cloud

Here are competitors or alternatives to Marketing Cloud Account Engagement (ex. Pardot) and other similar Marketing Automation software. You need to consider some important factors when choosing a tool like Marketing Cloud Account Engagement (ex. Pardot) for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Marketing Cloud Account Engagement (ex. Pardot) that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Marketing Cloud Account Engagement (ex. Pardot). Discover sofware like Marketo, Salesforce Sales Cloud, Mailchimp or Constant Contact.

List of Alternatives to Marketing Cloud Account Engagement (ex. Pardot)

From Marketing Automation tools, we have selected the best alternatives to Marketing Cloud Account Engagement (ex. Pardot) based on reviews for each solution and similarities with Marketing Cloud Account Engagement (ex. Pardot). Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

Display alternatives with deals only

1. Marketo

Elevate your marketing performance

4.3 (15 reviews)

Marketing Automation

Streamline your marketing efforts, engage your audience effectively, and boost your ROI with Marketo's powerful solutions, all designed to help you excel in the competitive world of digital marketing.

Marketo compared to Marketing Cloud Account Engagement (ex. Pardot)

Marketo has more positive reviews than Marketing Cloud Account Engagement (ex. Pardot): 86 vs 79

Marketing Cloud Account Engagement (ex. Pardot) is better at support than Marketo: 4.0 vs 3.9

Marketing Cloud Account Engagement (ex. Pardot) is easier to use than Marketo: 4.0 vs 3.8

Marketo is more suitable for small businesses thanks to its good value for money than Marketing Cloud Account Engagement (ex. Pardot): 3.8 vs 3.7

Marketing Cloud Account Engagement (ex. Pardot) has more options than Marketo: 118 vs 117

Why is Marketo a good alternative to Marketing Cloud Account Engagement (ex. Pardot)?

I believe Pardot is a good alternative to Marketo due to several reasons. Firstly, Pardot is part of the Salesforce family, meaning it integrates seamlessly with other Salesforce products, providing users with a comprehensive solution for all their sales and marketing needs. This eliminates the need for multiple platforms and reduces complexity. Secondly, Pardot provides an intuitive and user-friendly interface which simplifies the process of creating and managing marketing campaigns. It also offers advanced features like progressive profiling and dynamic content that help in personalizing the user experience. Thirdly, Pardot's customer support is highly praised by its users for its responsiveness and helpfulness. Lastly, while both platforms are similarly priced, many users find that Pardot offers better value for money given its extensive features and capabilities.

What are the differences between Marketo and Marketing Cloud Account Engagement (ex. Pardot)?

I have found that Pardot and Marketo, while both powerful marketing automation tools, have distinct differences. Pardot, a Salesforce product, is particularly well-suited for B2B companies and offers seamless integration with the Salesforce CRM. It has robust email marketing tools and excels in lead management and nurturing. However, it might not be ideal for companies looking for advanced social media capabilities.

On the other hand, Marketo offers a more comprehensive solution with capabilities extending beyond email to include mobile, social, digital ads and web management. It provides more flexibility in terms of customization and is suitable for both B2B and B2C businesses. However, it may require a steeper learning curve due to its extensive features. In conclusion, the choice between Pardot and Marketo would largely depend on your business needs, your CRM integration requirements, and your team's expertise.

2. Salesforce Sales Cloud

Close more deals, faster

4.0 (29 reviews)

Prospecting Marketing Automation AI Customer Support CRM

Salesforce Sales Cloud is a CRM platform that helps sales teams manage their sales processes, track customer interactions, and close deals faster. By using AI, it streamlines and optimizes sales efforts, enhancing productivity and driving revenue growth.

Salesforce Sales Cloud compared to Marketing Cloud Account Engagement (ex. Pardot)

Salesforce Sales Cloud has more positive reviews than Marketing Cloud Account Engagement (ex. Pardot): 89 vs 79

Salesforce Sales Cloud is more suitable for small businesses thanks to its good value for money than Marketing Cloud Account Engagement (ex. Pardot): 4.0 vs 3.7

Salesforce Sales Cloud is more versatile than Marketing Cloud Account Engagement (ex. Pardot): 206 vs 118

Why is Salesforce Sales Cloud a good alternative to Marketing Cloud Account Engagement (ex. Pardot)?

I find Pardot to be a great alternative to Salesforce Sales Cloud because it is specifically designed for B2B marketing automation. It offers a comprehensive set of tools for lead management, email marketing, ROI reporting, and sales alignment that can significantly boost the efficiency of a marketing team. Pardot also seamlessly integrates with Salesforce CRM, allowing for a unified view of each customer across sales and marketing.

Moreover, Pardot's advanced analytics capabilities enable businesses to measure the effectiveness of their campaigns and make data-driven decisions. It also has superior personalization features that can help in delivering tailored content to prospects and customers. Lastly, its user-friendly interface makes it easy to use even for non-technical users.

What are the differences between Salesforce Sales Cloud and Marketing Cloud Account Engagement (ex. Pardot)?

I have found that Pardot and Salesforce Sales Cloud serve different, but complementary, functions in a business environment. Pardot is a marketing automation tool designed to help businesses generate more leads, drive sales, and optimize ROI. It provides features such as email marketing, lead generation, and ROI reporting.

For its part, Salesforce Sales Cloud is a customer relationship management (CRM) platform that helps businesses manage their relationships and interactions with their customers. It provides tools for contact management, sales forecasting, workflow automation, and analytics. While Pardot focuses more on the marketing side of the business, Sales Cloud is more geared towards sales management.

Although they have different goals, both tools can be integrated to create a seamless flow of data between marketing and sales teams. This allows for better alignment between these two critical business functions.

3. Mailchimp

Email and Marketing Automation

4.2 (25 reviews)

1 deal available | Redeemed by 489 members

Email Marketing Marketing Automation Lead Management

50% off the Standard plan for 6 months

Save up to $1,870

Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

Mailchimp compared to Marketing Cloud Account Engagement (ex. Pardot)

Mailchimp is easier to set up than Marketing Cloud Account Engagement (ex. Pardot): 4.5 vs 4.0

Mailchimp is more suitable for small businesses thanks to its good value for money than Marketing Cloud Account Engagement (ex. Pardot): 4.4 vs 3.7

Why is Mailchimp a good alternative to Marketing Cloud Account Engagement (ex. Pardot)?

I believe Pardot is a great alternative to Mailchimp due to its advanced features and integration capabilities. Unlike Mailchimp, which is primarily an email marketing tool, Pardot is a comprehensive marketing automation platform. It offers a wide range of features including lead management, ROI reporting, and email marketing. Moreover, Pardot is a Salesforce product, which means it integrates seamlessly with other Salesforce solutions, providing a unified view of the customer. This can greatly enhance your ability to track and manage customer interactions across multiple channels. Additionally, Pardot's advanced analytics can provide deeper insights into your marketing campaigns, helping you optimize them for better results. While Mailchimp is a good tool for small businesses or those just starting with email marketing, Pardot is a more robust solution suitable for medium to large businesses with more complex marketing needs.

What are the differences between Mailchimp and Marketing Cloud Account Engagement (ex. Pardot)?

I have found that Pardot and Mailchimp, while both are marketing automation tools, serve different purposes and cater to different audiences. Pardot, a Salesforce product, is primarily designed for B2B companies. It offers comprehensive lead management and nurturing features, advanced analytics, and seamless integration with Salesforce CRM. It's more suitable for large businesses with complex sales cycles.

On the other hand, Mailchimp is more user-friendly and caters to small businesses or individuals who need simple email marketing solutions. It offers easy-to-use email templates, basic analytics, and some CRM features. However, it lacks the advanced lead management and nurturing capabilities of Pardot. In terms of pricing, Mailchimp is more affordable than Pardot, making it a popular choice for startups and small businesses.

4. Constant Contact

The must-have marketing platform for your business

4.5 (29 reviews)

1 deal available | Redeemed by 99 members

Email Marketing

50% off for up to 1 year on the Core and Plus plans.

Save up to $246

With this marketing solution, small businesses can finally make their voice heard. Constant Contact allows you to develop your customer base, create email marketing, or social media advertising, but also to effectively sell your products online with just one tool.

5. Marketing 360

Your all-in-one marketing solution

3.9 (24 reviews)

Marketing Automation

Marketing 360 brings comprehensive marketing solutions that help businesses grow their online presence, increase leads and sales, and improve customer engagement.

Go Premium

Get access to all our 383+ Premium deals for only $149/year.

Go Premium

6. GetResponse

Drive growth, build relationships.

4.5 (24 reviews)

1 deal available | Redeemed by 75 members

Email Marketing Marketing Automation

Additional 15% off on all purchases

Save up to $712

GetResponse is a comprehensive email marketing and automation platform designed to help businesses grow their online presence. It combines powerful tools and AI solutions to aid in list building, lead generation, and effective communication with audiences.

7. Keap

All-in-one CRM, sales, and marketing automation software for small businesses

3.9 (29 reviews)

CRM Lead Management

Keap brings value by providing a CRM and marketing automation software that helps small businesses manage their customer interactions, streamline their sales process, and automate their marketing campaigns.

8. Act-On

Drive growth, foster engagement

4.5 (24 reviews)

Marketing Automation

Act-On is a marketing automation platform designed to help businesses increase customer engagement, drive lead conversion, and optimize marketing campaigns across multiple channels.

9. Ortto

Streamlining success, one task at a time!

4.4 (28 reviews)

Productivity AI Productivity

Ortto is a software that provides automated marketing solutions for businesses. With features like email marketing, social media management, and SEO optimization, Ortto uses AI technology to analyze and predict customer behavior, enabling businesses to create personalized marketing strategies.

10. Emarsys

Empower your marketing

4.5 (19 reviews)

Marketing Automation AI Marketing

Emarsys brings value to businesses by providing an all-in-one marketing platform that helps drive customer engagement, increase revenue, and build long-term customer relationships.

Go Premium

Get access to all our 383+ Premium deals for only $149/year.

Go Premium

11. ActiveCampaign

Marketing automation for your growth

4.5 (26 reviews)

1 deal available | Redeemed by 169 members

Email Marketing

90% off any annual plan for the first year

Save up to $1,610

ActiveCampaign enables you to reach your target audience, guide your customers through the conversion funnel, and significantly increase your growth. This SaaS-based marketing platform is therefore ideal for optimizing your sales process.

12. Bloomreach

Powering personalized e-commerce experiences

4.7 (16 reviews)

E Commerce AI Sales and Business

Bloomreach is a leading commerce experience cloud platform that empowers businesses to create highly personalized e-commerce experiences across every channel.

13. ClickFunnels

All-in-one sales funnel management

4.7 (29 reviews)

1 deal available | Redeemed by 55 members

Email Marketing E Commerce

1 month free on the Pro plan

Save up to $197

ClickFunnels is a comprehensive and versatile online marketing and sales funnel builder software. It is designed to help businesses create and manage their sales funnels to effectively guide their customers and lead to better conversions.

14. HubSpot

Popular

CRM, marketing automation & customer service software suite

4.4 (26 reviews)

2 deals available | Redeemed by 1618 members

Prospecting Marketing Automation Content Marketing AI Sales and Business CRM

75% off for 1 year

Save up to $7,000

The HubSpot suite leverages AI to streamline managing your customer throughout their life cycle: from website visits and form completions to phone calls, email exchanges, quote signing, support, and upsells.

15. Salesforce Marketing Cloud

Unlock the power of personalized marketing

4.5 (19 reviews)

Marketing Automation CRM

Salesforce Marketing Cloud brings value by providing a comprehensive set of tools and capabilities for marketers to manage and optimize their digital marketing activities. This cloud-based platform enables businesses to create personalized and targeted marketing campaigns across multiple channels, including email, mobile, social media, and web.

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15 Best Alternatives to Marketing Cloud Account Engagement (ex. Pardot) in November 2024

Alternatives & Competitors to Marketing Cloud Account Engagement (ex. Pardot)

List of Alternatives to Marketing Cloud Account Engagement (ex. Pardot)

1. Marketo

Aaron Smith

Marketo: A Beginner's Guide to User-Friendly Marketing

2. Salesforce Sales Cloud

Billy Garcia

Salesforce Sales Cloud: Invaluable Reporting for Operations Managers

3. Mailchimp

Joan N

No Monkey Business Here

4. Constant Contact

Peter N

Struggling to Upload a CSV List

5. Marketing 360

Ethan

Seamless Workflow: Marketing 360's Integrations Simplify Tool Connectivity

6. GetResponse

Ruth

Streamlined Operations: GetResponse's Integration Capabilities with Shopify and WordPress

7. Keap

Jacob Smith

Efficient Workflow: Keap's Seamless Integration with Business Tools

8. Act-On

Alexis Martinez

Act-On: A Game-Changer for Successful Marketing Campaigns

9. Ortto

Jolene M

Valuable Insights: Ortto's Comprehensive and User-Friendly Training Resources

10. Emarsys

Sandra A

Seamless Integration: Emarsys as a Vital Marketing Tool

11. ActiveCampaign

Christine Rodriguez

Simplified Daily Tasks

12. Bloomreach

Roy Garcia

Bloomreach: Mastering Complex Campaigns with Ease

13. ClickFunnels

Lawrence C

Adore ClickFunnels!

14. HubSpot

Rose W

Streamline Client Management with HubSpot CRM

15. Salesforce Marketing Cloud

Timothy Brown

Mastering Customer and Business Insights with Salesforce Marketing Cloud