Brevo (ex. Sendinblue) vs ActiveCampaign: Selecting the ideal marketing automation platform for your needs

  • 01Brevo (ex. Sendinblue) vs ActiveCampaign: overview
  • 02What's the difference between Brevo (ex. Sendinblue) and ActiveCampaign?
  • 03Brevo (ex. Sendinblue) pros and cons
  • 04ActiveCampaign pros and cons
  • 05Brevo (ex. Sendinblue) compared to ActiveCampaign
  • 06ActiveCampaign compared to Brevo (ex. Sendinblue)
  • 07Features comparison
  • 08Brevo (ex. Sendinblue) vs ActiveCampaign: Which is the best for your business?
  • 09Promotions on Prospecting software
  • 10Alternatives to Brevo (ex. Sendinblue) & ActiveCampaign

Brevo (ex. Sendinblue) vs ActiveCampaign: overview

logo sendinblue
Brevo (ex. Sendinblue)
logo activecampaign
ActiveCampaign
Comments
Landing Pages
4.5 out of 5
4.5 out of 5
Brevo provides additional fundamental features. It includes personalized templates for landing pages and necessary form fields. ActiveCampaign only unlocks landing page creation with one of its more expensive plans but offers much more compared to Brevo.
Customer Support
4.5 out of 5
4.5 out of 5
Both platforms offer an acceptable customer service experience, with their support teams being agile enough with response times.
Integrations
4.0 out of 5
5.0 out of 5
Brevo offers a solid array of integrations with tools like WordPress, WooCommerce, and Shopify. ActiveCampaign, however, boasts a more robust integration ecosystem with seamless connections to popular SaaS like Salesforce and Zapier.
Segmentation
4.5 out of 5
4.5 out of 5
ActiveCampaign provides a selection of reports, offering you various options to choose from. Furthermore, you have the ability to conduct very complex segmentation. On the other hand, Brevo offers more simple segmentation options and manual updates of more complex segmentation options.
Email Editing
4.5 out of 5
4.5 out of 5
Both email editors comply with industry standards and possess all the essential functionalities to create visually appealing email campaigns. However, Brevo's email builder offers a more user-friendly experience and includes an inbox preview feature that proves highly valuable when composing the subject line.
Customer Reviews
4.5 out of 5
4.5 out of 5
ActiveCampaign is highly rated on Capterra, with users having some qualms with the platform. Similarly, Brevo follows the same path, highly rated, and some users complain about the number of features.
Pricing Plan
4.5 out of 5
4.5 out of 5
Both platforms offer a free trial, but overall represent an acceptable value for money, especially for what they offer.
Automation
4.5 out of 5
5.0 out of 5
ActiveCampaign takes pride in its advanced and powerful automation workflow builder. Brevo caters to individuals who favor a simplified method of marketing automation. The platform offers ready-made automation templates and instructional resources to expedite your initial setup.
Reporting & Analytics
4.5 out of 5
4.5 out of 5
ActiveCampaign is a platform that offers a wide range of analytics and reporting tools. It provides advanced features for analytics, giving users in-depth insights into various aspects such as automation engagement, customer email campaign engagement, devices used by customers, and revenue generated. The reporting capabilities of Brevo are detailed and cover areas such as customer email engagement, device usage, heatmaps, revenue from both new and returning customers, number of orders, and popular products.
Ease of Use
4.5 out of 5
4.0 out of 5
Brevo is a bit easier to use compared to ActiveCampaign, mostly as their entire focus lies in creating a great and streamlined user experience. ActiveCampaign, on the other hand, offers more complex solutions, which have a learning curve.

What's the difference between Brevo (ex. Sendinblue) and ActiveCampaign?

Brevo is a platform with an easy setup process
Brevo is a platform with an easy setup process
ActiveCampaign provides users with a flexible platform that can be tailored to their needs.
ActiveCampaign provides users with a flexible platform that can be tailored to their needs.
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75% off the annual Business Plan on Brevo (ex. Sendinblue)

Get 75% off the annual Business Plan on Brevo (ex. Sendinblue) and up to $5,661 savings with Secret.

logo activecampaign

90% off any annual plan for the first year on ActiveCampaign

Get 90% off any annual plan for the first year on ActiveCampaign and up to $1,610 savings with Secret.

Get ActiveCampaign deal

Brevo (ex. Sendinblue) pros and cons

What are the advantages of Brevo (ex. Sendinblue)?

What are the disadvantages of Brevo (ex. Sendinblue)?

Compare Brevo (ex. Sendinblue) to other tools

Brevo (ex. Sendinblue) vs Mailchimp
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Brevo (ex. Sendinblue) vs HubSpot
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HubSpot
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Constant Contact vs Brevo (ex. Sendinblue)
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Constant Contact
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MailerLite vs Brevo (ex. Sendinblue)
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MailerLite
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Brevo (ex. Se...
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Brevo (ex. Sendinblue) vs SendGrid
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Brevo (ex. Sendinblue) vs GetResponse
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Brevo (ex. Se...
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ActiveCampaign pros and cons

What are the advantages of ActiveCampaign?

What are the disadvantages of ActiveCampaign?

Compare ActiveCampaign to other tools

ActiveCampaign vs Mailchimp
logo activecampaign
ActiveCampaign
logo mailchimp
Mailchimp
VS
ActiveCampaign vs HubSpot
logo activecampaign
ActiveCampaign
logo hubspot
HubSpot
VS
Pipedrive vs ActiveCampaign
logo pipedrive
Pipedrive
logo activecampaign
ActiveCampaign
VS
ActiveCampaign vs Constant Contact
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ActiveCampaign
logo constant contact
Constant Contact
VS
ActiveCampaign vs Keap
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ActiveCampaign
logo keap
Keap
VS
MailerLite vs ActiveCampaign
logo mailerlite
MailerLite
logo activecampaign
ActiveCampaign
VS

Brevo (ex. Sendinblue) compared to ActiveCampaign

Is Brevo (ex. Sendinblue) better than ActiveCampaign?

What is Brevo (ex. Sendinblue) best used for?

Can Brevo (ex. Sendinblue) replace ActiveCampaign?

Is Brevo (ex. Sendinblue) cheaper than ActiveCampaign?

Is there a better Prospecting software than Brevo (ex. Sendinblue)?

75% off the annual Business Plan on Brevo (ex. Sendinblue)

Get 75% off the annual Business Plan on Brevo (ex. Sendinblue) and up to $5,661 savings with Secret.

ActiveCampaign compared to Brevo (ex. Sendinblue)

Is ActiveCampaign better than Brevo (ex. Sendinblue)?

What is ActiveCampaign best used for?

Can ActiveCampaign replace Brevo (ex. Sendinblue)?

Is ActiveCampaign cheaper than Brevo (ex. Sendinblue)?

Is there a better Email Marketing software than ActiveCampaign?

90% off any annual plan for the first year on ActiveCampaign

Get 90% off any annual plan for the first year on ActiveCampaign and up to $1,610 savings with Secret.

Get ActiveCampaign deal

Features comparison

Brevo and ActiveCampaign Compete Closely in Email Marketing

Brevo provides a user-friendly platform for creating and sending professional email campaigns, facilitating effective customer communication and relationship building
Brevo provides a user-friendly platform for creating and sending professional email campaigns, facilitating effective customer communication and relationship building

ActiveCampaign Surpasses Brevo in Integration Flexibility

ActiveCampaign provides users with an extensive array of integration options, including popular platforms such as Shopify, WordPress, and Salesforce.
ActiveCampaign provides users with an extensive array of integration options, including popular platforms such as Shopify, WordPress, and Salesforce.

Brevo's Effortless Contact Segmentation Outshines ActiveCampaign

Brevo simplifies the process of segmenting your contacts based on various criteria, ensuring your marketing efforts are highly targeted.
Brevo simplifies the process of segmenting your contacts based on various criteria, ensuring your marketing efforts are highly targeted.

ActiveCampaign's Advanced Sales Forecasting Outpaces Brevo

ActiveCampaign offers an AI-powered sales forecast feature that leverages historical data, customer behaviors, and various scenarios to predict future sales trends accurately.
ActiveCampaign offers an AI-powered sales forecast feature that leverages historical data, customer behaviors, and various scenarios to predict future sales trends accurately.

ActiveCampaign's Customizable Automation Surpasses Brevo's Pre-Determined Campaigns

ActiveCampaign empowers businesses to create intricate automation sequences that precisely address their unique needs.
ActiveCampaign empowers businesses to create intricate automation sequences that precisely address their unique needs.

Brevo Delivers Better Transactional Emails than ActiveCampaign

Brevo excels in delivering these types of emails reliably and efficiently, which is crucial for businesses with e-commerce or transaction-focused operations
Brevo excels in delivering these types of emails reliably and efficiently, which is crucial for businesses with e-commerce or transaction-focused operations

Brevo's User-Friendly Interface Outshines ActiveCampaign

Brevo's user interface is exceptionally intuitive, offering a hassle-free experience for both novices and experienced users alike
Brevo's user interface is exceptionally intuitive, offering a hassle-free experience for both novices and experienced users alike

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Brevo (ex. Sendinblue) vs ActiveCampaign: Which is the best for your business?

Brevo (ex. Sendinblue) is the best tool for you if:

  • You're a small business seeking an affordable and user-friendly email marketing platform to engage your audience effectively.
  • You prioritize simplicity and ease of use, making it ideal for users of all tech-skill levels.
  • You require reliable transactional email delivery for order confirmations and shipping notifications.
  • You're looking for a solution that offers essential integrations like Google Analytics and Mailchimp.
  • You value straightforward contact management and segmentation features to personalize your marketing efforts efficiently.

ActiveCampaign is the best tool for you if:

  • You need a comprehensive marketing automation platform with advanced features like email personalization, CRM integration, and multi-channel marketing capabilities.
  • You have complex marketing strategies and require customizable automation workflows to optimize your campaigns.
  • Your business relies on extensive integration capabilities with third-party apps like Shopify, WordPress, and Salesforce.
  • Data-driven decision-making is crucial, as it offers AI-powered sales forecasting to predict future trends.
  • You're looking for a versatile solution that can cater to businesses of varying sizes, from startups to enterprises, seeking advanced marketing automation.
logo sendinblue

75% off the annual Business Plan on Brevo (ex. Sendinblue)

Get 75% off the annual Business Plan on Brevo (ex. Sendinblue) and up to $5,661 savings with Secret.

logo activecampaign

90% off any annual plan for the first year on ActiveCampaign

Get 90% off any annual plan for the first year on ActiveCampaign and up to $1,610 savings with Secret.

Get ActiveCampaign deal

Alternatives to Brevo (ex. Sendinblue) & ActiveCampaign

Promotions on Prospecting software

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