Sprout Social is a robust social media management platform that enhances businesses' online presence, fosters audience engagement, and drives impactful results. It offers features like content publishing, scheduling, monitoring, analytics, and team collaboration. Sprout Social helps businesses manage their social media campaigns efficiently, streamline workflows, and optimize strategies to promote growth and foster strong customer relationships.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Sprout Social?
  • 04How Sprout Social compare to similar software?
  • 05Who is Sprout Social best for according to our reviewers?
  • 06Sprout Social Reviews

What is Sprout Social?

Sprout Social is a comprehensive social media management software that aids businesses in managing and growing their social presence. It allows businesses to schedule and publish content, engage with audiences, and measure the impact of their social media efforts. The software also enables real-time response to messages and comments, internal collaboration, and advanced customer relationship management. With its robust analytics and reporting capabilities, businesses can track key metrics and make data-driven decisions. Sprout Social's advanced listening tools help businesses identify trends and opportunities for engagement.

Pros from reviewers

  • Comprehensive social media management and analytics: Sprout Social offers a robust suite of tools for managing and analyzing social media accounts, making it a top choice compared to other platforms

  • Comprehensive reporting: The platform offers detailed reporting for each social media platform, providing deeper insights into the performance of accounts and posts.

  • Exceptional customer support: Users have reported positive experiences with Sprout Social's customer service team, which is always ready to assist in maximizing the platform's features

  • Advanced planning and scheduling features: Sprout Social provides a clear view of upcoming posts and the ability to schedule posts for specific days and times, simplifying the planning process and ensuring no gaps in content

  • Automation capabilities: The software allows for the creation of numerous automation campaigns, reducing the need for manual intervention and increasing efficiency

Cons from reviewers

  • High cost: Sprout Social is considered more expensive compared to other platforms offering similar services

  • Difficult cancellation process: The platform does not allow in-platform cancellation. Users have to email to request cancellation, and the company asks for a reason before taking any action

  • Limited LinkedIn functionality: Users have reported issues with tagging names on LinkedIn posts, which requires additional manual work

  • Slow customer service: Some users have reported that the customer service is slow and often takes time to understand the issue, suggesting a need for better training

  • Misleading follower growth: Some users have reported that the platform pushed them to follow more accounts, but the follower return was significantly lower than promised.

Main features

Starting Price

$249

/ month

Free Plan

No

Smart listening

Collaborative content planning

Audience segmentation

Automated reporting

Crisis management tools

While both Mention and Sprout Social are robust social media management tools, they are designed to serve slightly different purposes, catering to distinct aspects of social media strategy.


Mention positions itself primarily as a social listening and brand monitoring platform. Its core strength lies in tracking brand mentions across the web and social media in real time. This capability allows businesses to stay informed about public sentiment, competitor activity, and trends in their industry. Mention’s detailed insights and audience analysis features make it especially valuable for brands looking to prioritize reputation management and market research.


In comparison, Sprout Social focuses on providing a comprehensive set of tools for social media management, including publishing, engagement, analytics, and collaboration. It enables users to schedule posts across multiple platforms, track campaign performance, and respond to customer inquiries—all from a centralized dashboard. Sprout...

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Mention

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Who is Sprout Social best for according to our reviewers?

  • Customer Support Teams: Sprout Social's Smart Inbox feature, which allows for viewing and responding to all comments, tags, and direct messages across multiple social media sites, can be a time-saving tool for customer support teams.

  • Social Media Managers: These professionals can benefit from Sprout Social's comprehensive analytics and automation features, which allow for efficient management of social media accounts and campaigns without requiring additional manpower

  • Content Creators: The software's publishing feature, which allows for scheduling posts for specific days and times, and its unique settings for each platform can be beneficial for content creators

  • Small Businesses: Despite some negative reviews regarding pricing and customer service, small businesses may still find value in Sprout Social's ability to schedule posts, provide analytics, and manage multiple social media accounts from a unified dashboard

  • Marketing Teams: Sprout Social provides a platform for planning and managing social media calendars, identifying trends for future planning, and offering comprehensive reporting for each platform, making it a valuable tool for marketing teams

  • Sprout Social Reviews

    4.0

    Sprout Social rating

    4.4

    Ease of use

    4.3

    Customer service

    4.0

    Value for money

    4.1

    Likelihood to recommend

    4.2

    Features

    24 Sprout Social Reviews

    4.0 (24 reviews)
    Leave a review
    • Louis N

      Conveniently Manage Accounts Anywhere: Sprout Social's Mobile App Review

      The mobile app of Sprout Social is just as functional as the desktop version. It allows me to manage my accounts on the go, which is incredibly convenient.

      September 15, 2024

    • Marie Rodriguez

      Highly Satisfied with Sprout Social's Service and Support

      I highly recommend using Sprout Social! Their sales team was incredibly helpful, making sure I was aware of the auto-renew clause. I received excellent communication from their billing team, ensuring I was set for another 12 months of service. The customer support was outstanding and I derived immense value from using this product.

      September 8, 2024

    • Sarah B

      Persistent Engagement: My Experience with Sprout Social

      I must say, Sprout Social is an incredibly persistent company, always eager to keep me in the loop with their latest updates and features. Their emails are frequent, ensuring I never miss out on any new developments. Even when I tried to unsubscribe, they were so keen on keeping me informed that they continued to send me emails from different addresses. It's clear they value their customers and want to keep us engaged. I'd recommend reaching out to their IT department if you have any issues, they're always eager to gather more information to improve their services.

      September 3, 2024

    • Quintessa M

      Decent, Yet Requires Enhancements

      I appreciate the quick response to any issues I encounter and I find the blog to be top notch. I'm fond of the publishing feature that schedules posts for specific days and times. However, there are many small issues that need fixing, which diminishes the overall value of this feature. The "ideal times to post" feature is great, but some "high peak" times don't yield the results I expect. The LinkedIn post feature is quite limited. I constantly receive error messages that the app can't tag names. I can't tag individuals within the app on LinkedIn, so I have to "assign post" to tag the names I want, or edit the post after it's published. This is a big issue for me. It makes the app more hands-on than I'd like it to be. The same goes for Instagram. I dislike having to assign a post if it's multiple images. I wanted this app to be as hands-off as possible. I understand this might be.

      August 24, 2024

    • Flynn M

      Exceptional Customer Service at Sprout Social

      The customer service at Sprout Social is top-notch. Whenever I've had an issue, their team has been quick to respond and very helpful

      August 20, 2024

    • Evelyn Garcia

      Efficient Social Media Management with Sprout Social

      I love how Sprout Social allows me to manage all my social media accounts from one place. It's made my workflow much more efficient and organized

      August 10, 2024

    • Evelyn M

      Highly Recommended: My Positive Experience with Sprout Social

      I've been using Sprout Social for a while now and it's been a fantastic experience! Their customer support team is always ready to help and they've been making strides in improving their service. They've adjusted their pricing to match the quality of their software, and they've streamlined their capabilities to focus on what truly matters. Their customer support has been able to locate my active account and resolve any issues I've had with ease. I'm using their software for my brand and it's been a game-changer. I would highly recommend giving it a try!

      August 3, 2024

    • Alexander A

      Streamlined Social Media Management with Valuable Analytics

      it has streamlined our social media management process significantly. The analytics feature is particularly insightful, providing us with valuable data to improve our marketing strategies

      July 30, 2024

    • Jacob

      Experiencing the Dedication and Commitment of Sprout Social

      I am incredibly enthusiastic about Sprout Social, a software company that truly values commitment. I initially signed up for a subscription in February and was amazed by their dedication to their customers. Even when I lost access to their system, they continued to provide their service, billing me until April. When I reached out to them, they clarified that my subscription was set to roll through until November, despite the monthly billing. This showed me their commitment to long-term customer relationships. I've even contacted my bank to adjust my finances to accommodate this, and although it's going to cost me £1k, I believe it's a worthy investment for such a dedicated service.

      July 20, 2024

    • Tobin

      Seamless Collaboration: A Review of Sprout Social's Collaborative Features

      I appreciate the collaborative features of Sprout Social. It allows our team to work together seamlessly on various projects

      July 16, 2024

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