Sprinklr is a comprehensive social media management platform that aids businesses in optimizing their online presence. It offers advanced analytics, content creation, and campaign management features. Sprinklr enhances customer engagement, streamlines workflows, and drives measurable results from social media efforts, providing significant value to businesses.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Sprinklr?
  • 04How Sprinklr compare to similar software?
  • 05Who is Sprinklr best for according to our reviewers?
  • 06Sprinklr Reviews

What is Sprinklr?

Sprinklr is a customer experience management software that allows businesses to effectively engage with customers across various social media platforms. It offers features for managing, measuring, and optimizing social media interactions to enhance customer satisfaction and improve business results. Sprinklr provides functionalities such as social listening, content creation, campaign management, social advertising, and customer care. Its powerful analytics capabilities offer insights into customer preferences and market trends, aiding businesses in making data-driven decisions. With its easy-to-use interface and scalable architecture, Sprinklr is an efficient solution for businesses aiming to streamline their social media operations and build meaningful customer relationships.

Pros from reviewers

  • Powerful social listening workflow: Sprinklr's social listening workflow is excellent, simplifying the process of monitoring and responding to untagged mentions across various platforms

  • Simplified campaign attribution and ROI analysis: Sprinklr has eased worries about strict reporting requirements and multi-channel marketing campaign analytics, simplifying campaign attribution and return on investment analysis

  • Comprehensive reporting and social listening: Sprinklr provides comprehensive reporting and social listening across various social media channels, enabling retrieval of posts using specific keywords and efficient response to customer inquiries.

  • Consolidation of social media accounts: Sprinklr has the ability to consolidate all a company's social media accounts in one location, making management of these accounts easier

  • Exceptional customer service: Despite some limitations, Sprinklr's customer service is quick to respond and helpful in resolving any problems, with outstanding response times

Cons from reviewers

  • Poor customer support: Some users have reported that the customer support team is not always helpful, particularly when it comes to resolving complex issues or providing education on the software's features.

  • Complex user interface: Sprinklr's user interface can be quite complicated, making it difficult for new users to navigate and use the software effectively

  • Limited content formats: The software does not support certain content formats, such as Instagram story videos and polls, which can limit the type of content that can be shared

  • Inconsistent analytics: There have been reports of delayed updates on post tags and discrepancies between the figures in the reports and the actual channel analytics

  • High cost: Sprinklr can be quite expensive, especially for large brands that need to run numerous listening queries, making it less accessible for smaller teams or businesses

Main features

Starting Price

N/A

Free Plan

No

Content marketing

Advertising

Customer care

Social media management

Customer insights

Who is Sprinklr best for according to our reviewers?

  • Social Media Managers: Professionals who manage multiple social media accounts and campaigns across various platforms. Sprinklr simplifies the process of monitoring and responding to untagged mentions, and provides powerful post tagging, reporting, and social listening functions

  • Marketing Teams: Teams that require strict reporting requirements and multi-channel marketing campaign analytics. Sprinklr simplifies campaign attribution and return on investment analysis, and provides a broad array of reporting options

  • Communication Departments: Departments that use social media and marketing management tools to disseminate pertinent information to other divisions. Sprinklr automates daily, weekly, and monthly routines, but may not support some features like Instagram story videos

  • Customer Service Teams: Teams that need to respond to customer inquiries and concerns efficiently. Sprinklr consolidates real-time comments, messages, and posts from various social media channels into one dashboard, but may sometimes fail to fetch comments or provide accurate report figures

  • Community Managers: Professionals who need to monitor and respond to untagged mentions across platforms. Sprinklr provides in-depth and actionable social listening, but mastering the user experience can be challenging and time-consuming.

  • Sprinklr Reviews

    4.4

    Sprinklr rating

    3.9

    Ease of use

    4.0

    Customer service

    4.4

    Value for money

    4.0

    Likelihood to recommend

    4.2

    Features

    17 Sprinklr Reviews

    4.4 (17 reviews)
    Leave a review
    • Ursa S

      Essential Tool for Every Social Media/Account Manager

      I use Sprinklr for scheduling social media posts for my job and I love it. It makes storing and organizing assets, tracking performance, and monitoring daily activity easier. I would be lost without Sprinklr. However, its analytics are not always current, which I understand is due to the time it takes to load the information. Usually, the data is completely accurate within a week or less.

      July 30, 2024

    • Martha Brown

      Enhanced User Experience and Training Resources: A Sprinklr Review

      I've been able to customize the dashboard to suit my specific needs, which has greatly enhanced my user experience. The training resources provided by Sprinklr have been very helpful in getting up to speed with the software

      July 20, 2024

    • Robert

      Real-Time Customer Feedback Monitoring: A Game-Changer

      I've found the ability to monitor and respond to customer feedback in real time to be a major advantage.

      July 16, 2024

    • Arthur B

      Enhanced Reporting and Collaboration: Boosting Team Communication and Success

      I've found the reporting tools to be particularly robust, providing detailed metrics that help us measure our success. The collaborative features have improved communication within our team

      July 6, 2024

    • Alexander Davis

      Exceptional Social Automation Tool: Abundant Features and Customization Options

      The management and customer service at Sprinklr are exceptional. As they continue to develop their product, their commitment to success is evident. The product is highly adaptable, catering to a diverse range of users within a social team - from designers uploading assets directly into a repository, to copywriters uploading copy for approval. The reporting is top-notch, covering all the major needs of an enterprise social team. There are occasional bugs, but a quick refresh usually fixes them. The main issue is that some of the less intuitive features or questions can't be answered by their reps as they are still learning the product. However, their response time is always outstanding and they consistently work on resolving the issue or providing education until it's resolved. The only downside is the cost - we were fortunate to afford the enterprise solution, but it is quite pricey. More affordable options significantly limit the features, which is disappointing for teams who can't afford the top-tier packages.

      June 29, 2024

    • Kelly M

      Efficient Social Media Management Software for Large Businesses

      I've been particularly impressed with the software's ability to handle large volumes of data, making it an ideal choice for larger businesses. The user interface is intuitive and easy to navigate, even for those new to social media management

      June 23, 2024

    • Emily J

      Efficient Integration: Sprinklr's Automation Features

      Sprinklr's integration capabilities have made it a seamless addition to our existing tech stack. The software's automation features have saved us countless hours in manual work

      June 15, 2024

    • Beverly A

      Mastering Sprinklr: A Powerful Tool Once Understood

      I appreciate Sprinklr's in-depth and actionable social listening. It's user-friendly, even with multiple community managers, and I particularly enjoy the Social Listening workflow that simplifies monitoring and responding to untagged mentions across platforms. However, mastering the user experience can be challenging and time-consuming. I also feel the training videos and technical support are not as good as other tools in this category.

      June 8, 2024

    • Jennifer B

      Powerful Social Media Publishing Tool

      The analytics capabilities of Sprinklr outshine its competitors, particularly in data exporting and dashboard organization. After some training, it's fairly easy to use. However, I frequently encounter issues with delayed updates on post tags and malfunctioning analytics dashboards. The customer service is poor, often leaving me to resolve problems on my own.

      June 4, 2024

    • Maria

      Effortless Customer Care with Sprinklr

      I find Sprinklr to be very practical for customer care, offering many features for efficient reporting and data collection. They are always improving and provide webinars to help understand new features, which are always user-friendly. However, to fully take advantage of both marketing and customer care aspects, a significant investment is required.

      May 25, 2024

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