What is Semrush?
Pros from reviewers
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SEO tools: The platform offers robust SEO tools such as site audits, keyword research, gap analyses, backlink analytics, and keyword tracking, which are valuable for improving website performance
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Content marketing toolset: Semrush's content marketing tools, including topic research, keyword research, and a writing assistant, are particularly praised for their effectiveness
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Cost-effective: Despite its high cost, many users find Semrush to be worth the investment due to its extensive range of features and the value it provides in terms of insights and results.
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Comprehensive suite of tools: Semrush offers a wide range of features including SEO research, competitive analysis, content marketing, and PPC tools, making it a one-stop solution for various digital marketing needs
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High-quality insights: The insights provided by Semrush are detailed and actionable, helping to inform and revolutionize marketing strategies
Cons from reviewers
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Limited API access: Users have expressed dissatisfaction with the limited API access on the Guru plan, as it is only available on the business plan
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Misleading data: There have been complaints about Semrush's organic traffic estimates being inaccurate and misleading, which can lead to incorrect analysis and strategy development.
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Inaccurate traffic predictions: Semrush's traffic predictions have been reported to be misleading and inaccurate, especially for smaller businesses, which can lead to misguided marketing strategies
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High cost: Semrush is considered quite pricey, particularly for beginners or individual users, which can be a barrier to entry
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Unfavorable policies: Some users have reported dissatisfaction with Semrush's policies, such as account suspension due to logging in from different locations and the requirement to pay extra for additional logins
14 days free on the Pro plan + 17% off annual plans on Semrush
Get 14 days free on the Pro plan + 17% off annual plans on Semrush and up to $59 savings with Secret.
Main features
Starting Price
Free Plan
Understand user behavior
Improve your ad campaigns (PPC Keywords)
Define a competitive strategy for your social networks
Carry out market research
Offer content adapted to your target audience
Starting Price
$140
/ month
Free Plan
No
Understand user behavior
Improve your ad campaigns (PPC Keywords)
Define a competitive strategy for your social networks
Carry out market research
Offer content adapted to your target audience
14 days free on the Pro plan + 17% off annual plans on Semrush
Get 14 days free on the Pro plan + 17% off annual plans on Semrush and up to $59 savings with Secret.
How Semrush compare to similar software?
Product
Price
$140
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
If you can afford it, SEMRush is definitely better than Spyfu. It has a lot of useful features that Spyfu doesn’t.
For example, SEMRush has a lot of social media analysis and tracking tools. It’s an integrated part of competitor research, and it’s really useful to anyone trying to build a presence on social media. Spyfu, unfortunately, doesn’t offer any social media insights.
SEMRush also has a lot of on-page SEO tools, like their site audit. This will help you identify areas of improvement for your site, and rank better on the SERP. Spyfu doesn't help with on-page optimization.
Besides the tools missing from Spyfu, SEMRush also has more in-depth analytics, and better reporting tools. If you’re an agency and you need detailed breakdowns for your clients, SEMRush is the better choice. But Spyfu also supports white labeling, so it’s not a bad pick either.
Just don’t expect too many integrations. Spyfu only integrates with about a handful of services, while SEMRush works with hundreds of...
Google Analytics and SEMRush are very different. For starters, they serve very different markets. Google Analytics provides real-time reporting on your site’s visitors, demographics, and sales. SEMRush uses historical data to help you research your competitors, and formulate new SEO and PPC campaigns.
If you want solid analytics, you’ll probably have to use both. That’s why SEMRush and Google Analytics can integrate well together. They’re mean to be used at the same time, at the different things they do well.
But if you need specific features that overlap in both, let’s talk about SEMRush vs Google Analytics. Which should you pick?
If you’re on a tight budget, the choice is pretty simple. Google Analytics is free, and probably always will be. Not to mention, it’s much more customizable, and easy to deploy on your site.
Unfortunately, Google Analytics is also much harder to use than SEMRush. It’s the kind of yool you’ll probably want to get certified in, if you plan on using it for a...
Semrush
Be more visible in search results and increase qualified traffic
Google Analytics
Unlock the power of your data with Google Analytics
Ubersuggest is Neil Patel’s SEO research tool, and it’s very popular for beginners. While it can be a good alternative to SEMRush in niche cases, 9 times out of 10 you’ll be better off with SEMRush.
Why? Because SEMRush has a massive edge over Ubersuggest in terms of features. For example, SEMRush has a robust paid advertising research suite, which you can use to reverse-engineer PPC campaigns, find keywords to bid on, and optimize your ad copy. Ubersuggest offers nothing to paid advertisers.
SEMRush also helps you find details on your competitors’ social media presence. Ubersuggest has no data on that front.
This might not seem like a fair comparison, since Ubersuggest doesn’t plan to help you create ad campaigns or get more followers. And it’s priced accordingly. But it’s important to point out: if you want a robust online marketing research tool, SEMRush is the best pick.
So what about SEO? Can Ubersuggest compete? Even here, SEMRush has tools that Ubersuggest doesn’t, like...
Semrush
Be more visible in search results and increase qualified traffic
Ubersuggest
Empower your SEO, uncover the unseen.
Who is Semrush best for according to our reviewers?
Digital Marketing Agencies: These agencies use Semrush for keyword research, competitor analysis, and SEO research. Despite its high cost, they find the extensive range of features and customizable options worth it
PPC Campaign Managers: These users find Semrush invaluable for managing PPC campaigns. The PPC keyword tool and ad research feature help them optimize their ad expenditure and understand competitors' strategies
Content Marketers: These users find Semrush's tools crucial for their work. They use the position tracking tool, SEO audit, keyword and content tools daily, finding the keyword difficulty score and search intent extremely useful.
SEO Consultants: These professionals use Semrush for daily measurements and audits. However, they find the pricing and customer service unsatisfactory, as additional costs for small features can quickly add up
Content Creators/Website Owners: These users utilize Semrush for keyword tracking and research. They consider it the gold standard, but wish there were more affordable plan options
14 days free on the Pro plan + 17% off annual plans on Semrush
Get 14 days free on the Pro plan + 17% off annual plans on Semrush and up to $59 savings with Secret.
Semrush Reviews
4.4
Semrush rating
29 Semrush Reviews
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Livia D
Semrush: The SEO Simplifier for Beginners
Semrush has proven to be extremely beneficial for my team, particularly in performing audits for potential clients and generating interest. It provides a vast amount of detailed information in an easily comprehensible way, even for those who are not SEO experts. However, despite being one of the best in a competitive market, it does seem a bit expensive. The value it offers is unquestionable and it's continually improving, but the cost of licenses can accumulate, especially for a large team like ours. We transitioned to Semrush from Spyfu because, although Spyfu is excellent, it didn't provide a comprehensive summary in one location. Another team tested Semrush and found it to be an incredibly user-friendly tool.
October 22, 2024
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Charlotte
Crucial for Content Marketers
As a content marketer, I consider Semrush's tools crucial for my work. I use the position tracking tool, SEO audit, keyword and content tools daily. The keyword difficulty score and search intent are extremely useful in choosing the right keywords for our content. I can also see who ranks for specific keywords within the tool, allowing me to evaluate my strategy and view successful content examples.
October 12, 2024
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Amber W
Complex Yet Challenging Tool: Semrush
I found the software, semrush, difficult to use, especially when pulling data, as it requires some prior knowledge. It's quite costly for individual users, possibly better suited for businesses. Despite its complexity, it's not user-friendly and demands substantial experience with online tools, graphics, and statistics. However, I grasped the main functionality of the tool and was intrigued by its potential applications.
October 5, 2024
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Jose Martinez
Enhancing Content with SEO Writing Assistant: A Valuable Tool
The SEO writing assistant is another feature that I find very useful. It helps ensure that my content is SEO-friendly and readable
October 1, 2024
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Heather M
Essential Tool in My SEO Strategy
As a content creator/website owner, I use Semrush daily for keyword tracking and research. I consider it the gold standard and have been using it for years. However, I wish there were more affordable plan options.
September 22, 2024
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Teresa Williams
Game-Changing Insights: Enhancing Content Visibility and Engagement
The content analyzer tool has been a game-changer for me. It provides actionable insights on how to improve my content for better visibility and engagement
September 17, 2024
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Lisa Brown
SEMrush Pro Plan - Value for Every Dollar
Investing in the SEMrush Pro plan was a great decision for my marketing strategy. The detailed reports, accurate keyword tracking, and ease of use make it worth every penny. SEMrush is now my go-to tool for staying ahead in the constantly changing SEO world.
September 8, 2024
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Ashley Jones
Benefiting from Social Media Tracker
I have found the social media tracker to be extremely useful. It allows me to monitor my social media performance and engagement, helping me refine my strategy
August 31, 2024
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Christian F
Four-Year Customer Feels Cheated by Semrush
I feel betrayed by Semrush, a service I've been loyal to for 4 years. We've always managed with one user, but due to remote working and some confusion, we accidentally logged in from different locations. This resulted in our account being suspended, which I understand. However, the only 'solution' they offered was to buy an extra user for €540, which we don't need. I explained it was a mistake and that one user has always been enough for us, but the only way to regain access to our account is by paying €540. They also refused to refund the unused service. This feels like extortion. The representative who was 'assisting' me only suggested this unnecessary upsell. It's disheartening to be treated this way after 4 years of loyalty. I would recommend SeRanking instead. It's much cheaper, offers similar features, and they won't trick you into unwanted upsells. Semrush does have many features.
August 25, 2024
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Scott A
SEMrush Site Audit: Improving Website Performance
The site audit feature of SEMrush is another standout. It has helped me identify and fix technical issues on my website, improving its overall performance
August 19, 2024
