Loomly is a comprehensive social media management platform that streamlines content creation, scheduling, and collaboration. It assists businesses in enhancing their social media presence, saving time and resources. Loomly ultimately aids in driving improved engagement and results, making it a valuable tool for businesses seeking to optimize their online presence and reach.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Loomly?
  • 04How Loomly compare to similar software?
  • 05Who is Loomly best for according to our reviewers?
  • 06Loomly Reviews

What is Loomly?

Loomly is a social media management software that helps businesses plan, create, and publish engaging content across various social media platforms. It offers an intuitive interface and powerful features for streamlining social media management, driving audience engagement, and managing editorial calendars. Loomly also provides robust tools for content creation, scheduling, collaboration, and comprehensive analytics for tracking performance and optimizing social media strategies. It is ideal for businesses aiming to boost their online presence and achieve social media success.

Pros from reviewers

  • Affordable pricing: Loomly is praised for its affordability, which makes it easy to get management approval. It provides all the features required at a much lower cost compared to other similar solutions

  • Exceptional customer service: Loomly's customer service is exceptional, with quick responses to queries and even personal responses from the CEO. This level of service greatly enhances the overall user experience

  • Advanced scheduling capabilities: Loomly offers advanced scheduling capabilities, including the ability to schedule a single post across multiple platforms. This feature is beneficial for managing multiple brands and products

  • Comprehensive features: Loomly provides a range of comprehensive features, including a visual calendar for current and upcoming posts, a library for storing assets, and a post approval workflow. These features simplify the process of creating and publishing social media content.

  • User-friendly interface: Loomly's interface is incredibly user-friendly, making it accessible to anyone on a team, regardless of their tech skills. This ease of use contributes to a superior user experience

Cons from reviewers

  • Inability to hide unused features: Some users have expressed a desire for the option to hide certain features, like the target audience tab, if they're not in use, to simplify the interface

  • Lack of direct posting to Instagram: Loomly currently lacks the ability to post directly to Instagram, which can be a significant inconvenience for users who manage Instagram accounts

  • Loss of analytics data: Users have reported losing their analytics data multiple times with no way to recover it, except through the original social app's insights

  • Inconvenient calendar view: Some users find the monthly calendar view inconvenient as it doesn't provide an overview when they're at the end of the month, suggesting a 4-week view like Google calendar would be more useful.

  • Poor customer support: Some users have reported that Loomly's customer support is practically non-existent, with generic responses or no response at all to inquiries

Main features

Starting Price

$42

/ month

Free Plan

No

Content planning

Performance analysis

Content suggestions

Interactive calendar view

Brand asset library

As social media management platforms, Planable and Loomly help streamline content planning, collaboration, and publishing, but there are key distinctions between them that are important when deciding which is the best fit for your business. One of the main differences lies in the scope of their collaboration features and overall functionality.


Planable is designed with an emphasis on real-time collaboration and team approval processes, making it an excellent choice for agencies and teams that need a straightforward way to get content reviewed and approved. It offers a highly visual content calendar where team members can comment, suggest edits, and approve posts in real-time. This focus on content collaboration makes it especially appealing for businesses that value smooth communication between content creators, clients, and stakeholders.


On the other hand, Loomly offers a more extensive feature set that goes beyond content approval and collaboration. While it provides similar...

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Who is Loomly best for according to our reviewers?

  • Major Account Managers: They find Loomly to be an easy, reliable, and comprehensive tool for managing major accounts. It greatly simplifies the process of creating and publishing social media content, allowing for customer review and approval while keeping track of tasks. They also appreciate the ability to bulk edit and fine-tune each piece of content.

  • Small Business Owners: They find Loomly's user-friendly interface, excellent customer service, and the ability to connect various social media platforms beneficial. They also appreciate the calendar view feature and the option to customize and schedule each post

  • Social Media Managers: They appreciate Loomly's user-friendly interface, advanced scheduling capabilities, and the ability to manage multiple brands and products. They also value the ability to duplicate posts within the same calendar or copy them to another with just a click

  • Content Creators: They value Loomly's drag and drop functionality, which allows them to move posts from one day to another instantly. They also appreciate the ability to color code and label each post, helping them stay organized and easily view their upcoming scheduled posts

  • Marketing Teams: They find Loomly's affordability, post approval workflow, and the ability to view all brands at once or individually beneficial. They also appreciate the ability to customize and preview each post as it would appear on the channel

  • Loomly Reviews

    4.7

    Loomly rating

    20 Loomly Reviews

    4.7 (20 reviews)
    Leave a review
    • Rachel Jones

      Simplifies Life Immensely!

      I chose Loomly as my social media scheduler because it lets me easily rearrange my posts, a feature I find crucial as I draw daily inspiration. I love Loomly's drag and drop functionality, which allows me to move posts from one day to another instantly. This feature was missing in other platforms I tried. I also value the ability to color code and label each post, helping me stay organized and easily view my upcoming scheduled posts. I don't have any significant dislikes about Loomly - my experience has been fantastic and I highly recommend it. I chose Loomly for its pricing and the ease of rearranging my scheduled posts.

      August 20, 2024

    • Verena M

      Top-tier, Budget-friendly Social Media Tool Yet

      Loomly makes scheduling and customizing content for each channel incredibly easy and its analytics reporting is top-notch. It's user-friendly, which makes onboarding new users a breeze. I find it to be a fantastic tool and I appreciate the depth and simplicity of its reporting analytics. The ability to pull up a screen, apply a filter, and see detailed data that's easy to understand is unparalleled compared to other platforms I've used, including the popular ones. However, I wish the connection between Instagram Stories and Pinterest was as strong as it is for other channels. I chose Loomly because it offers better pricing, is easier to use, and provides the best and most efficient analytics reporting. I switched to Loomly because it's more user-friendly and the ability to customize and preview each post as it would appear on the channel is a bonus.

      August 10, 2024

    • Quincy M

      Superb for Managing Multiple Accounts with Client Approval

      I find Loomly to be an easy, reliable, and comprehensive tool for managing major accounts. It greatly simplifies the process of creating and publishing social media content, allowing for customer review and approval while keeping track of tasks. It includes all the essential features and supports all major social networks. I can bulk edit and fine-tune each piece of content. However, the monthly calendar view is a bit inconvenient as it doesn't provide an overview when I'm at the end of the month. A 4-week view like Google calendar would be more useful. I chose Loomly because it offers the best feature-to-price ratio and a robust approval process for customer accounts. Adding more team members on similar products was much more costly. Also, other products did not support the same social networks.

      August 5, 2024

    • Elizabeth F

      Cost-Effective HootSuite Substitute: Loomly

      Overall, I find Loomly to be an excellent tool. It provides all the features we require at a much lower cost compared to other similar solutions. A standout feature is the post approval workflow, which isn't included with other solutions at the same price. There's not much we dislike about Loomly. We had to make a few tweaks to our workflow, but nothing significant. The only suggestion I would make is to allow a single post scheduled for multiple dates/channels to be displayed separately on the calendar. We switched to Loomly from Hootsuite when they updated their pricing structure. A post approval process is vital for our workflow and was once included in a Hootsuite pricing tier suitable for our company. However, this feature was moved to a pricier plan. Luckily, we discovered Loomly. I received a response from Loomly's CEO, Thibaud, who thanked me for my review and informed me that I can group/ungroup posts.

      July 29, 2024

    • Michael R

      Loomly: A Game-Changing Tool for Efficient Social Media Account Management

      As an agency owner, I've found Loomly to be an excellent tool for managing our clients' social media accounts. The ability to create custom workflows has been particularly useful

      July 21, 2024

    • Virginia Johnson

      Loomly: A Game-Changing Tool for Efficient Social Media Management

      As a freelance social media manager, Loomly has been a great asset. It's easy to use and has all the features I need to manage multiple accounts efficiently

      July 16, 2024

    • Jonathan W

      Loomly: Empowering Content Creators with Efficient Planning and Scheduling

      As a content creator, I've found Loomly to be an invaluable tool. It's made it so much easier to plan and schedule posts, freeing up more time for me to focus on creating content.

      July 7, 2024

    • Denise Jones

      Loomly: Empowering Non-Profits with Streamlined Social Media Management

      As a non-profit organization, we've found Loomly to be very beneficial. It's helped us streamline our social media management process and increase our online presence

      July 2, 2024

    • Evelyn N

      Loomly: The Essential Tool for Digital Marketers

      As a digital marketer, I've found Loomly to be an essential tool. Its collaboration features have made it much easier for our team to work together on creating and scheduling content

      June 23, 2024

    • Grey G

      Merely Adequate: A Loomly Experience

      Loomly is merely one of many managers I've tried. Its analytics report is barely satisfactory, but it's easy to start using and get used to. However, its connection with Instagram is poor and the calendars are disconnected. Scheduling posts can be a hassle. I switched to Loomly because Hootsuite started having limitations.

      June 15, 2024

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