Buffer is a versatile software that enhances social media management by enabling users to schedule and manage content across various platforms. It streamlines marketing efforts, saves time, and boosts efficiency. With Buffer, users can plan their posts in advance, analyze performance, and manage all their accounts in one place. The software also offers features for team collaboration, making it an ideal tool for businesses aiming to optimize their social media strategy.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Buffer?
  • 04How Buffer compare to similar software?
  • 05Who is Buffer best for according to our reviewers?
  • 06Buffer Reviews

What is Buffer?

Buffer is a robust social media management software that simplifies scheduling, publishing, and analyzing content across multiple social media platforms. It allows users to schedule posts in advance for platforms like Facebook, Instagram, Twitter, LinkedIn, etc., ensuring regular and timely updates. Buffer's user-friendly interface offers comprehensive analytics and insights to measure post performance and adjust social media strategies accordingly. By optimizing posting schedules and tracking engagement, Buffer aids businesses in enhancing their social media influence, expanding their online visibility, and effectively engaging with their target audience. Using Buffer can significantly improve your social media strategy and yield significant results for your business.

Pros from reviewers

  • Browser extension and smartphone app: Buffer offers a convenient browser extension and smartphone app, both of which are user-friendly and allow for instant buffering of images, websites, or pages

  • Engagement and interaction: Buffer enables users to track engagement, see all comments on their posts, and respond directly from the platform.

  • Scheduling and tracking: Buffer allows for easy scheduling of posts ahead of time and provides valuable analytics and tracking information for each post

  • Easy to use: Buffer is user-friendly and straightforward to set up, making it simple to link and manage various social media accounts

  • Cost-effective: Buffer offers a comprehensive suite of features for social media management at an affordable price, with a free version available that is packed with features

Cons from reviewers

  • Limited analytics: While Buffer provides basic analytics and tracking information, it lacks advanced or in-depth features found in specialized analytics tools. This can be a disadvantage for marketers seeking highly detailed or granular data

  • Mobile app issues: The mobile app, particularly on Android, has been reported to have issues such as getting stuck in loading loops, problems with drafting posts, and posts going straight to drafts instead of being queued or published immediately

  • Pricing changes: Some users have reported frequent changes in Buffer's pricing, which can be inconvenient and confusing for long-term planning

  • Unreliable scheduling: Despite being a core feature of Buffer, some users have experienced issues with scheduling posts. Posts often fail to post without any clear reason, leading to manual posting and frustration

  • Poor customer support: Several users have reported poor customer service experiences with Buffer, including slow response times, lack of phone support, and representatives not adequately addressing issues.

Main features

Starting Price

$6

/ month

Free Plan

Yes

Customizable posting times

Tailored queues

Performance analytics

Mobile app integration

Post scheduling

One of the key differences between Planable and Buffer lies in their pricing structures. Planable offers tiered plans based on the number of users and workspaces, with prices starting at $33 per workspace per month. It also provides a free plan with limited features, which is ideal for small teams or individuals just starting out. Buffer, in contrast, starts at $5 per month for its Essentials plan, which includes basic publishing and analytics features. Buffer’s more advanced plans, such as its Team plan, are priced at $10 for 1 channel per month, making it slightly more affordable for larger teams, especially for those primarily focused on post scheduling and basic analytics.


Another notable difference is their collaboration focus. Planable is built around real-time collaboration, allowing users to create, preview, and approve social media posts with team feedback directly in the platform. It’s an excellent choice for content teams looking to streamline their creative and approval...

Buffer Logo

Buffer

Streamline, share, shine: Buffer your brand's best on social!

logo planable

Planable

Social media collaboration simplified

$150 off initial purchases on Planable

Save up to $150

Get Planable deal

Who is Buffer best for according to our reviewers?

  • Digital Marketers: Individuals or teams who use Buffer as part of their digital marketing toolkit, appreciating its comprehensive suite of features for effective social media management, despite potential limitations in advanced analytics

  • New Marketing Professionals: Individuals managing a complex social media presence for multiple brands, who appreciate the ability to create and schedule full social marketing campaigns in one place, but may find the cost increases with the need for advanced features or multiple users

  • Social Media Managers: Professionals who manage multiple social media accounts for different clients, and value the ability to schedule posts, track engagement, and respond to comments directly from Buffer

  • Small Business Owners: Users who find Buffer's cost-effective pricing and simplicity appealing, and use it to manage their social media presence without the need for more complex tools

  • Dissatisfied Customers: Users who have experienced issues with Buffer's functionality, customer support, or pricing structure, and may not recommend the service due to these negative experiences.

  • Buffer Reviews

    4.0

    Buffer rating

    4.5

    Ease of use

    4.5

    Customer service

    4.4

    Value for money

    4.3

    Likelihood to recommend

    4.3

    Features

    29 Buffer Reviews

    4.0 (29 reviews)
    Leave a review
    • Stephen Brown

      Enhancing Social Media Presence with Buffer's Browser Extension

      Buffer's browser extension has been a great addition to my toolkit. It allows me to share interesting content instantly, enhancing my social media presence.

      October 19, 2024

    • Michelle Smith

      An Enthusiastic Review of Buffer's Digital Customer Service

      I'm absolutely thrilled with Buffer, it's a five-star software in my book! The fact that they don't offer phone support is actually a plus for me, as I prefer digital communication. Their globally distributed team is a testament to their international reach and diversity. It's clear they're well-trained, especially in providing options for upgrades. I've had the opportunity to submit two tickets and engage in multiple email exchanges with different staff members. Each interaction has been a learning experience, helping me understand the software better. Sometimes, I receive detailed emails suggesting me to upgrade my account, which I appreciate as it shows they're attentive to my needs. Occasionally, it may seem like the customer service representative hasn't fully grasped my query, but I see it as an opportunity for me to clarify my needs better. Their customer service is unique and unlike any I've ever experienced. It's a refreshing change from the norm and I'm excited to continue my journey with Buffer!

      October 12, 2024

    • Grey

      Buffer: Essential for Streamlined Multi-Platform Marketing

      Overall, Buffer has made my job as a new marketing professional easier, enabling me to manage a complex social media presence for a publishing agency with multiple sub-brands. I can create a full social marketing campaign in one place and schedule it to auto-publish to all our brand's channels. However, the cost can quickly increase if managing multiple accounts, especially if needing advanced features like analytics or if the marketing team has multiple users.

      October 5, 2024

    • Seraphina M

      Excellent for Planning Social Media Content

      I consider Buffer an outstanding tool for scheduling and planning our social media content. I have no issues and would suggest it to anyone.

      September 29, 2024

    • Katherine R

      Underwhelming Performance

      My experience with Buffer has been positive until recently when I couldn't access it for over two days. I reached out via Twitter and provided a picture as requested, but the response time was unsatisfactory. This was particularly disappointing as I have a paid account. It appears that Buffer blocks users who use certain VPNs, which I believe is a poor decision as it discourages online safety.

      September 21, 2024

    • Ursuline

      Sufficient for Basic Scheduling and Posting Tasks

      Buffer's interface is clean and user-friendly, making it easy for me to set up. I mainly use it with X, but it can also schedule posts on other social media platforms. I appreciate the queueing option as it gives me more control over the order of scheduled posts. However, I find the analytics and insights quite basic compared to other similar tools, even on the most expensive plan. It also doesn't integrate seamlessly with Instagram, although there are easy workarounds.

      September 17, 2024

    • Noah S

      Commendable Customer Service at Buffer

      The customer service at Buffer is commendable. They've always been prompt and helpful in addressing any issues or queries I've had

      September 7, 2024

    • Mark

      AWFUL: Buffer Review

      TERRIBLE - I can't post due to the poor UI. It's a waste of money. Plus, their contact button on the website is useless as it doesn't allow me to reach customer support.

      September 2, 2024

    • John

      Dependable and Robust: Buffer Experience

      I've been a user of Buffer for years and have never considered seeking alternatives. My requirements are simple and Buffer has been straightforward to set up and understand. It has consistently met all my basic needs without ever feeling too complex or confusing, despite its numerous features. There could be minor improvements to the web interface, but this is a minor issue. The mobile app is outstanding. I chose Buffer as it's simpler, more affordable, and more scalable for my needs.

      August 25, 2024

    • Philip Brown

      Buffer Mobile App: Seamless Connectivity for On-the-Go Post Scheduling

      The mobile app of Buffer is fantastic. It allows me to schedule posts on the go, ensuring that I'm always connected with my audience

      August 20, 2024

    1 to 10 of 29 results

    Save on the best SaaS with Secret.

    Secret has already helped tens of thousands of startups save millions of dollars on the best SasS like Buffer and 494 more. Join Secret now to buy SaaS the smart way.