Hootsuite is a comprehensive social media management platform enabling businesses to effectively manage their online presence, engage with audiences, and evaluate their campaign success. It offers features such as scheduling, monitoring, and analytics, helping businesses streamline their social media tasks, save time, and make informed decisions to enhance their social media performance. Hootsuite is a valuable tool for businesses aiming to optimize their social media strategies.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Hootsuite?
  • 04How Hootsuite compare to similar software?
  • 05Who is Hootsuite best for according to our reviewers?
  • 06Hootsuite Reviews

What is Hootsuite?

Hootsuite is a robust social media management software designed to help businesses optimize their online presence. It allows users to manage and schedule posts on various social media platforms, monitor brand mentions, engage with audiences, track post performance, and analyze social media data. Hootsuite also offers advanced team collaboration features and extensive app integrations, making it suitable for businesses of all sizes. It aims to simplify social media strategy management, save time, and boost online visibility.

Pros from reviewers

  • Efficient handling of multiple accounts: Hootsuite allows users to manage multiple social media accounts simultaneously, making it an excellent tool for marketing or social media management

  • User-friendly interface: Hootsuite is praised for its intuitive and easy-to-navigate interface, allowing even beginners to start using it immediately

  • Advanced scheduling capabilities: Users can schedule posts weeks in advance, simplifying the process of content planning and ensuring consistent social media activity

  • Comprehensive statistical reports: Hootsuite provides detailed reports on social media reach and interaction, aiding in the tracking and evaluation of social media campaigns

  • Collaboration and security features: Hootsuite offers collaboration tools for team work and communication, as well as security features like two-factor authentication, which are crucial for managing sensitive data on social media accounts.

Cons from reviewers

  • High cost: Some users find Hootsuite to be more expensive than its competitors, making it potentially too costly for smaller businesses or individuals

  • Limited features in free version: Some features, such as message alerts and advanced tools, are exclusive to the paid version, which can be a disadvantage for those starting with a small budget or only using one network

  • Insufficient analytics: Despite its ability to handle multiple accounts and schedule posts, users have found Hootsuite's analytics to be lacking, suggesting that better data can be obtained directly from the social media platforms

  • Outdated interface: While initially innovative, some users now find Hootsuite's interface to be somewhat outdated compared to other software like Adobe

  • Billing issues: Several users have reported unexpected charges, difficulty cancelling subscriptions, and poor customer service in resolving these issues.

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Main features

Starting Price

$105

/ month

Free Plan

No

Social media scheduling

Real-time analytics

Team collaboration

Multi-platform integration

Social media monitoring

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Hootsuite and Mention are user-friendly tools designed for social media management and monitoring, but each focuses on different areas, which may influence your decision based on your business needs.


Hootsuite is a comprehensive social media management platform that allows users to schedule posts, manage multiple accounts, and analyze performance across various social channels. With Hootsuite, you can plan and execute content strategies, engage with your audience, and measure the success of your campaigns. It also offers a range of integrations, making it a powerful tool for businesses aiming to streamline their social media operations. Hootsuite’s strength lies in its ability to handle large-scale social media scheduling and reporting across platforms like Facebook, Twitter, LinkedIn, and Instagram, making it ideal for businesses focused on broad social media management and growth.


Mention, on the other hand, is primarily a social listening tool designed to monitor online mentions of...

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Hootsuite

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Mention

Monitor, analyze, and engage to elevate your brand’s digital presence

30% off the yearly Pro plan for 1 year on Mention

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Understanding the key differences between SocialBee and Hootsuite is essential to choosing the best social media management solution for your business. While both platforms excel at helping businesses manage their social presence, each caters to different needs and strategies.


SocialBee is designed with a strong focus on streamlined content organization. Its category-based scheduling system enables users to group posts by type or campaign and create recycling schedules for consistent engagement. This feature makes it easy to maintain a balanced content mix and ensures evergreen content reaches audiences repeatedly without manual effort. Additionally, SocialBee offers a customizable post preview, in-depth analytics, and collaboration features that empower teams to plan, schedule, and analyze their social media strategy efficiently.


Hootsuite, meanwhile, is renowned for its robust analytics, social listening, and multi-account management features. It’s a platform particularly...

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Hootsuite

Your social command center

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Save up to $747

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SocialBee

Social media management tools

50% off the plan of your choice for 6 months on SocialBee

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HubSpot and Hootsuite are two prominent SaaS platforms in the world of digital marketing and social media management, with both tools catering to distinct requirements and aspects of online businesses. While they do share some similarities, understanding their principal differences is important in making an informed decision for your startup and team.


HubSpot is renowned for its specialization in inbound marketing and sales automation. It offers a comprehensive suite of tools designed to attract, engage, and delight customers. On the other hand, Hootsuite’s niche lies in social media management, excelling in simplifying the complexities of managing multiple social media platforms. Hootsuite allows you to schedule posts, monitor social media activity, and engage with your audience effectively.


In terms of pricing, both platforms offer flexible plans to cater to businesses of varying sizes. HubSpot provides a range of pricing tiers, scaling with the features and services required, while...

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Hootsuite

Your social command center

3 months free on the Professional and Team plans on Hootsuite

Save up to $747

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HubSpot

CRM, marketing automation & customer service software suite

75% off for 1 year on HubSpot

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Who is Hootsuite best for according to our reviewers?

  • Apprentices or Beginners: Individuals new to social media management who can benefit from Hootsuite's easy-to-use interface, but may find some features outdated compared to other software like Adobe

  • Individuals with Growing Businesses: Users who need a comprehensive tool to grow their social media presence and business, and appreciate features like content management and scheduling, despite the learning curve associated with mastering Hootsuite's robust features.

  • Social Media Managers: Professionals who handle multiple social media accounts and require a tool to schedule posts and monitor activity across platforms

  • Small Businesses: Businesses with limited budgets that need a user-friendly tool for social media management, but may find Hootsuite's pricing a bit steep

  • Teams: Groups that require collaboration tools for collective work, task delegation, and internal communication, and value the security features Hootsuite provides for managing sensitive data

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    Hootsuite Reviews

    4.1

    Hootsuite rating

    27 Hootsuite Reviews

    4.1 (27 reviews)
    Leave a review
    • Lorelei G

      Affordable Pricing and Excellent Customer Service: My Hootsuite Experience

      I was pleasantly surprised to see the monthly price listed on Hootsuite's website. After the trial period ended, I noticed a slight increase in the charge, which piqued my curiosity. I reached out to their customer service team and they were quick to respond, explaining the pricing structure in detail. Although they couldn't refund the difference, they were very professional and understanding. I'm definitely going to continue using Hootsuite and my company is excited to explore more of their social media scheduling features!

      October 6, 2024

    • Grey

      Truthful and Just Review

      I want to acknowledge Hootsuite's honesty. I signed up for a free two-month trial and barely used it, then forgot about it. Technically, even legally, they were right to charge me an annual fee after the trial ended - I had agreed to that when I signed up - and they did. However, as soon as I contacted them to say I'd forgotten, they refunded me immediately, without any issues. I plan to try them again, once I have more time to understand all the different features they offer - they were recommended by two fellow novelists - but I'm extremely busy at this time of year.

      September 30, 2024

    • Duke S

      Efficient Social Media Management with Hootsuite

      Overall, Hootsuite has streamlined my social media management process and I highly recommend it.

      September 21, 2024

    • Judy Brown

      My Seamless Experience with Hootsuite: A Review

      I've been a loyal user of Hootsuite for several years now and recently, my subscription auto-renewed, conveniently taking care of the annual payment from my bank. Shortly after, I received an email about a price increase, which I took as a sign of the company's growth and development. I considered cancelling, but then realized the value I was getting from the service, which is prepaid until September 224. I appreciate the digital approach to customer service - there's no contact number, but their online support is always available. It's like interacting with highly efficient robots. I'm quite impressed with the seamless experience!

      September 17, 2024

    • Benjamin E

      Discovering Hootsuite: A Game-Changer for Social Media Management

      My experience with Hootsuite was great. It provides basic analytics tools that assist me in tracking my social media campaigns. I value its compatibility with various social media platforms such as Facebook, Twitter, Instagram, and more, enabling me to handle multiple accounts simultaneously. However, I initially found Hootsuite's interface somewhat daunting. I would recommend it.

      September 9, 2024

    • Patrick E

      Deceptive Strategies & Fraudulent Charges in Hootsuite

      Wow. I wish I had checked Hootsuite's reviews before signing up for their trial. They offered a 6-day trial, which I signed up for, providing my credit card details in good faith and noting the trial end date. The tool was average, mainly useful for scheduling social media posts in advance, but had limited tagging capabilities, so I stopped using it after just two weeks. I cancelled the subscription a day before the trial ended, but the following week, Hootsuite sent me an invoice. I thought maybe my cancellation didn't go through. The next day, my bank called to inform me that they had blocked my credit card due to a suspected fraudulent transaction of over $1 from Hootsuite! I had already cancelled my subscription and did not authorize any charges. My bank has since cancelled my credit card, issued me a new one, and is disputing the charge. Now, I not only face a potential charge of S$177, but I also have to unlink my credit card from all my other bills/payments and link it with the new card that I'm waiting for from my bank.

      September 2, 2024

    • Logan

      Maximize Your Social Media Efficiency with Hootsuite

      I find Hootsuite user-friendly and helpful in organizing and developing a social media strategy, but I believe it's pricier than its competitors.

      August 27, 2024

    • Jerry N

      Convenient Mobile App with Valuable Social Media Insights

      I've found the mobile app very convenient, it allows me to manage my accounts on the go. The reporting feature provides valuable insights into my social media performance

      August 19, 2024

    • Kiera

      Hootsuite: The Joyful Social Media Solution

      Hootsuite is an excellent platform that has simplified my life. It enables me to track social media discussions, keywords, and hashtags, which is useful for keeping up with industry trends, interacting with my audience, and curating content. Hootsuite also offers collaboration tools, allowing my team to work collectively, delegate tasks, and communicate within the platform. I value the platform's emphasis on security, providing features like two-factor authentication, crucial for managing sensitive data on my social media account. However, Hootsuite does have a learning curve, with robust features that may require some time to master. Despite this, I strongly endorse it.

      August 11, 2024

    • Lauren Jones

      Benefits of Content Curation and Team Collaboration Features

      I've used the content curation feature extensively, it helps me find relevant content to share with my audience. The team collaboration feature has made it easier for my team to coordinate and execute our social media campaigns

      August 5, 2024

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