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Mailchimp Reviews

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4.2 (25 reviews)

Mailchimp is a leading email and marketing automation software that aids businesses in reaching and engaging customers. It offers multi-channel marketing tools, including email campaigns, social media management, landing pages creation, and advertising platforms. Mailchimp allows businesses to target audiences effectively, track performance analytics, and enhance their marketing strategies. Its user-friendly interface and robust features make it a preferred choice for businesses aiming to streamline their digital marketing efforts.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Mailchimp?
  • 04How Mailchimp compare to similar software?
  • 05Who is Mailchimp best for according to our reviewers?
  • 06Mailchimp Reviews

What is Mailchimp?

Mailchimp is a leading email marketing and automation platform that aids millions of customers globally in growing their businesses with top-tier marketing technology, exceptional customer support, and inspiring content. It uses data-backed recommendations and AI to help users find and engage customers across multiple channels. Mailchimp also provides practical advice on improving content, target audience, and automation by analyzing data from billions of emails sent worldwide. The platform's features, such as the Customer Journey Builder, have proven to significantly increase orders and revenue for users. Furthermore, Mailchimp offers over 300 software integrations, allowing easy incorporation into any workflow and enabling users to collect more data from various marketing tools like Shopify, Google Analytics, or Instagram.

Pros from reviewers

  • Ease of use: Mailchimp's user-friendly interface and intuitive design make it easy for users to navigate and utilize its features

  • Advanced features: The platform offers advanced features like custom metrics and design features, as well as the ability to monitor user activity in emails

  • Customizable templates: Mailchimp provides a variety of templates that can be edited and customized for different needs, such as surveys and email campaigns

  • Marketing automation: The software offers robust tools for campaign editing and automation, improving efficiency and productivity in marketing projects

  • Cost-effective: Despite some concerns about subscription costs, many users find Mailchimp to be competitively priced and a good value for the features it offers, particularly for larger companies heavily dependent on campaigns and marketing.

Cons from reviewers

  • Issues with email templates and contact list management: Users have reported difficulties in modifying email templates to suit their needs, often leading to designing from scratch or making significant changes, and managing the contact list can be cumbersome.

  • Incomplete features: Some of Mailchimp's newer features, like forms, seem incomplete and are only suitable for basic tasks, limiting their usefulness for more complex requirements

  • Subpar customer service: Mailchimp's customer service is often criticized for being less than satisfactory and is only accessible to paying customers, which can be a significant drawback for users needing assistance

  • High subscription cost for smaller companies: While Mailchimp offers robust features and tools, its subscription cost may be a concern for smaller companies, especially considering the availability of free products in the market

  • Difficulties with individual contact management: The search and edit functions for individual contacts are not user-friendly, making it challenging to manage contacts within each audience

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Main features

Starting Price

$69

/ month

Free Plan

Yes

Continuously optimize your strategy

Design impactful emails

Connect all your tools

A/B testing

E-commerce integration

50% off the Standard plan for 6 months on Mailchimp

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Several differences between ConvertKit and Mailchimp may help you decide which tool is for you. Firstly, the two products target different audiences. ConvertKit is specifically designed for creators including authors, bloggers, coaches, and podcasters. It offers tools to help creators grow their audience and monetize their offerings, like email marketing, newsletters, and a simple landing page builder. Mailchimp is marketed towards a broader audience of small to medium businesses across various industries, including e-commerce. Marketers with all levels of experience can use it and it’s especially accessible to those with limited email marketing experience. 


Another crucial difference between Convertkit and Mailchimp is their approach to email creation. ConvertKit’s email designer was, up until recently, plain text only, requiring basic HTML knowledge. ConvertKit’s new visual editor uses content blocks to let you create 3-column layouts, add rich media content, and insert HTML...

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Mailchimp

Email and Marketing Automation

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Kit (ex. ConvertKit)

Elevate your email marketing game

Brevo and Mailchimp are two robust email marketing tools that help businesses of all sizes manage email campaigns. However, one of their main differences is the features they offer beyond email marketing. Brevo provides a marketing platform for email, SMS, and WhatsApp campaigns. It also has a free CRM with all its plans for identifying, tracking, and managing leads. In addition, it offers personalized chat tools to connect with customers and transactional emails. You can subscribe to these products separately to create your own digital marketing platform stack. 


Mailchimp is primarily an email marketing platform. Its email marketing plans offer additional digital marketing channels and tools including SMS marketing, social media, posts, ads, surveys, landing pages, and a website builder. Mailchimp’s popular landing page builder is also available with all its plans. Compared to Mailchimp, Brevo’s landing page builder is only available with its more expensive subscriptions....

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Mailchimp

Email and Marketing Automation

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Save up to $1,870

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Brevo (ex. Sendinblue)

Centralize marketing and sales tools to increase your growth

75% off the annual Business Plan on Brevo (ex. Sendinblue)

Save up to $5,661

Freshmarketer and Mailchimp are both robust marketing platforms, but they cater to different needs and offer distinct features that set them apart. Understanding these differences is crucial when deciding which tool is best for your business.


Freshmarketer is a comprehensive marketing automation platform that integrates deeply with CRM systems, making it an ideal choice for businesses looking to create highly personalized marketing campaigns. It offers advanced features like multichannel automation, customer journey mapping, and detailed analytics, which allow businesses to streamline their marketing efforts across email, social media, and other channels. Freshmarketer is particularly well-suited for companies that prioritize personalization and want to leverage data-driven insights to enhance customer engagement.


Mailchimp, on the other hand, is primarily known for its user-friendly email marketing capabilities. While it has expanded its offerings to include additional marketing...

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Mailchimp

Email and Marketing Automation

50% off the Standard plan for 6 months on Mailchimp

Save up to $1,870

Get Mailchimp deal
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Freshmarketer

All-In-One Conversion Optimization Suite

Who is Mailchimp best for according to our reviewers?

  • Freelancers: Freelancers can use Mailchimp for their clients' email marketing needs. It's user-friendly, competitively priced, and stays current with market trends. It also offers a broad feature set, including the ability to monitor user activity in emails

  • High Volume Email Marketers: For businesses with a high volume of email activity, Mailchimp simplifies the process of setting up campaigns, reporting on them, and syncing this data with other tools. It offers ready-made templates for various types of emails, making it an excellent tool for managing email campaigns.

  • Marketing Professionals: Mailchimp is an excellent tool for marketing professionals due to its advanced features such as custom metrics, design features, and various templates. It also offers numerous integrations, simplifying the connection of CRM and other tools

  • Large Companies: Larger companies that rely heavily on marketing campaigns can benefit from Mailchimp's robust tools for campaign editing and its marketing automation feature. It allows multiple users to make changes and comments, enhancing collaboration within the team

  • Small Businesses: Mailchimp is suitable for small businesses due to its user-friendly interface and affordable pricing. It provides a range of features that are easy to use and understand, making it ideal for businesses with limited resources or experience in email marketing

  • 50% off the Standard plan for 6 months on Mailchimp

    Get 50% off the Standard plan for 6 months on Mailchimp and up to $1,870 savings with Secret.

    Get Mailchimp deal

    Mailchimp Reviews

    4.2

    Mailchimp rating

    25 Mailchimp Reviews

    4.2 (25 reviews)
    Leave a review
    • Peter W

      Embracing the Challenge: My Positive Experience with Mailchimp

      I'm genuinely thrilled with Mailchimp! It's a software that keeps me on my toes, challenging me to be meticulous and precise in my work. The absence of features like UNDO, REDO, and Autosave has actually helped me to be more focused and careful, ensuring I don't lose hours of work. When I reached out to their support, they were so confident in the software's design that they didn't feel the need to over-explain. This has been one of my most unique and engaging software experiences in years!

      May 7, 2024

    • Julia R

      Master of Survey Creation: Mailchimp

      I appreciate Mailchimp's marketing automation feature for its ease of use in our projects. It provides various templates with editing and customization options for surveys, and robust tools for campaign editing for selected products. I value its user-friendly interface and the capability for multiple users to make changes and comments. The subscription cost might be a concern for smaller companies due to free products available, but I would still endorse it for larger companies heavily dependent on campaigns and marketing.

      April 27, 2024

    • Donna R

      Exploring MailChimp: A User's Review of the Intuit Version and Customer Service Experience

      I've been a user of MailChimp for years, using it to boost my business through email marketing. Recently, I've had the chance to explore their new Intuit version and it's been quite an adventure. I dove back into the platform this week and was immediately engaged with the system, receiving numerous notifications to ensure I was adhering to their guidelines. When I reached out to customer service, I was impressed by their efficiency, receiving automated responses that were quick and to the point. Their last email really summed up my MailChimp experience - they suggested I explore other vendors to ensure I'm getting the best fit for my needs. This experience has been eye-opening and has made me appreciate MailChimp's commitment to maintaining a high standard of service. I would definitely recommend MailChimp to anyone looking for a robust and secure email marketing platform.

      April 21, 2024

    • Quentin M

      Mailchimp's Automation Feature: A Game Changer

      I've been using Mailchimp for several years now and it has consistently delivered excellent results. Its automation feature is a game changer, allowing me to schedule emails and follow-ups with ease

      April 16, 2024

    • Austin D

      Mailchimp: Intuitive Email Marketing Management

      I've found Mailchimp to be an incredibly intuitive platform for managing my email marketing campaigns

      April 13, 2024

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