EmailOctopus is an affordable email marketing software that enables users to send mass emails through Amazon's Simple Email Service (SES). It provides features such as customizable templates, automation, analytics, and compatibility with other platforms. This tool is perfect for businesses looking for a straightforward, dependable solution to manage and monitor their email campaigns.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is EmailOctopus?
  • 04How EmailOctopus compare to similar software?
  • 05Who is EmailOctopus best for according to our reviewers?
  • 06EmailOctopus Reviews

What is EmailOctopus?

EmailOctopus is an easy-to-use email marketing software that enables businesses to create, send, and monitor email campaigns. It offers customizable templates for newsletters and promotional emails, and integrates with applications like WordPress, Zapier, and Shopify for smooth data transfer. The software provides real-time analytics to track campaign performance such as open rates, click-through rates, and bounce rates. EmailOctopus is cost-effective compared to other email marketing tools, offering a free tier for smaller email lists and affordable plans for larger ones. With its user-friendly interface and excellent customer support, it's an ideal choice for small to medium-sized businesses aiming to enhance their email marketing strategies.

Pros from reviewers

  • Affordable pricing: EmailOctopus offers cost-effective plans that allow users to build their email lists affordably, especially when compared to other mailing list services that have significantly raised their prices. This makes it an attractive choice for beginners in email marketing

  • User-friendly interface: The platform's interface is clean, uncluttered, and easy to navigate. This simplicity extends to managing blocks, testing emails before sending, and setting up automations, making it a very user-friendly platform

  • High deliverability: EmailOctopus has a rigorous approval process in place to maintain high deliverability. They review the type of emails users will be sending and how their lists were developed, which helps to ensure that emails reach their intended recipients

  • Integration capabilities: EmailOctopus integrates with other platforms, such as WordPress and Amazon SES, making it a versatile tool for managing email marketing campaigns. However, users have expressed a desire for deeper integration with other services, such as Zapier.

  • Excellent customer support: Users have praised EmailOctopus's customer support team for their prompt responses, empathy, and willingness to fulfill user requirements. This excellent customer service enhances the overall user experience

Cons from reviewers

  • Lack of social media integration: EmailOctopus does not allow users to link their social media accounts, which means users have to manually post links to campaign emails on platforms like Facebook and Twitter

  • Lack of detailed engagement tracking: Despite its user-friendly interface and affordable pricing, EmailOctopus does not provide detailed engagement tracking per subscriber, such as location and time of opening, which could help users understand how, when, and where subscribers are engaging with the campaign

  • Limited form examples: While EmailOctopus offers all the necessary features for email marketing in the free version, it could provide more form examples to aid users in creating their campaigns

  • Limited templates and customization options: While EmailOctopus offers a range of templates and the ability to create custom ones, there could be more and improved templates, and the forms could provide more visual and conditional customization.

  • Approval process for new users: New users are required to answer questions about their database and lists, including their origin, just hours after signing up. This approval process, although in place to maintain high deliverability, can be inconvenient and unusual compared to other providers

Main features

Starting Price

N/A

Free Plan

No

Cost-Effectiveness

Third-Party Integrations

User-Friendly Interface

Customizable Templates

Real-Time Analytics

Who is EmailOctopus best for according to our reviewers?

  • Beginners in email marketing: These users are new to email marketing and find EmailOctopus easy to use and understand. The software's simple list management tool and campaign stats are particularly helpful for these users

  • Users seeking simplicity and user-friendliness: These users appreciate the clean, uncluttered interface of EmailOctopus. They find managing blocks simple and testing emails easy. They also value the straightforward campaign reports and the ease of setting up automations

  • Users transitioning from other email marketing services: These users have switched to EmailOctopus from other services due to price hikes or unnecessary features. They find the transition hassle-free, even when creating templates and sign-up forms from scratch and transferring large subscriber lists

  • Users looking for affordable email marketing solutions: These users choose EmailOctopus for its affordability, particularly when managing large subscriber lists. They appreciate the free plan that includes campaign scheduling, a feature not always provided by other services

  • Users seeking efficient customer support: These users value the prompt and empathetic customer support provided by EmailOctopus. They find the software easy to use and appreciate its streamlined campaign and list management features, as well as its WordPress integration.

  • EmailOctopus Reviews

    4.2

    EmailOctopus rating

    4.8

    Ease of use

    4.8

    Customer service

    4.5

    Value for money

    4.8

    Likelihood to recommend

    4.8

    Features

    27 EmailOctopus Reviews

    4.2 (27 reviews)
    Leave a review
    • Michael Smith

      Efficient Bulk Email Communication with EmailOctopus

      As an educational institution, we used EmailOctopus to communicate with our students and staff. Its ability to send bulk emails quickly and efficiently was a major time-saver

      October 8, 2024

    • Marie

      Excellent Email Solution | Cost-Effective Start to Email Marketing

      The support team at EmailOctopus was outstanding, promptly addressing my questions. They were empathetic and strived to fulfill my requirements. The software is easy to use and streamlines campaign and list management. Its WordPress integration is also commendable. The tracking and analytics features offer comprehensive engagement data for each email recipient. However, I think there could be more and improved templates, and the forms could provide more visual and conditional customization. I selected EmailOctopus because it's cost-effective, simple to use, and compatible with our Amazon SES account.

      September 30, 2024

    • David S

      Efficient Event Management with EmailOctopus

      As an event organizer, EmailOctopus was instrumental in managing our event invitations and RSVPs. Its ability to handle large volumes of emails without any issues was impressive

      September 24, 2024

    • Keith R

      Superb Tool for Newsletter Creation and List Management

      After using a different service for eight years that began experiencing functionality issues, I decided to give EmailOctopus a try based on a recommendation and I haven't regretted it. Everything works flawlessly with EmailOctopus. It's simple to import lists, establish lead capture pages for new subscribers, design newsletter templates, and launch campaigns. If I could suggest one improvement, it would be the ability to link social media accounts instead of manually posting links to campaign emails on Facebook and Twitter. I chose EmailOctopus because it was affordable and it performed specific functions better than Sendgrid, which I still use for some other projects. I made the switch to EmailOctopus because my previous service was becoming more complicated and less reliable.

      September 16, 2024

    • Christine Rodriguez

      Excellent Tool for Email Marketing Campaigns

      I find EmailOctopus to be an excellent tool for email marketing. I appreciate its low costs and the quick response times from their customer support.

      September 9, 2024

    • Jacqueline S

      EmailOctopus: The Perfect Tool for Bloggers

      As a blogger, I loved how easy it was to integrate EmailOctopus with my website. It helped me grow my subscriber list and keep my readers engaged with regular updates

      September 3, 2024

    • Daniel Johnson

      Experiencing the Unique Features of EmailOctopus Mailing Service

      EmailOctopus is hands down the most unique mailing service I've ever used. Their system has a distinctive feature where it continues to send emails even after the scheduled date, ensuring no opportunity is missed. They also have a smart system in place that limits the number of emails I can send based on an authority score, which is a great way to maintain quality control. With a massive list of 1k buyers, it's impressive that only 85k of my emails get bounced. This number is on the rise, showing that the system is constantly learning and improving. My mailing list is fresh and for a mere $3, the value I've received is absolutely worth it!

      August 27, 2024

    • Jonathan

      Utilizing Amazon's SAS for Email Marketing with EmailOctopus

      I use EmailOctopus for email marketing, taking advantage of Amazon's SAS service. Alternatively, I can send through their shared IPs. I find their interface easy to use. I haven't used their email builder much, as I typically use my own HTML template or send simple text emails. I use this service to send emails to my customers and have been satisfied with their deliverability over the years.

      August 19, 2024

    • Frances Martinez

      Affordable Email Marketing with EmailOctopus

      As a small business owner, I appreciated the affordability of EmailOctopus. It offered all the features of more expensive platforms, but at a fraction of the cost. This allowed us to invest more in our product development

      August 11, 2024

    • Linda Brown

      Never Encountered a More Complex Software

      I've never encountered a more complex mailing service than EmailOctopus! Furthermore, when I purchased their premium plan and it didn't work from the first day, they refused to refund me, claiming that I had used their premium plan, even though I hadn't used it for even a day! It's a complete rip-off!

      August 5, 2024

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