EmailOctopus is an affordable email marketing software that enables users to send mass emails through Amazon's Simple Email Service (SES). It provides features such as customizable templates, automation, analytics, and compatibility with other platforms. This tool is perfect for businesses looking for a straightforward, dependable solution to manage and monitor their email campaigns.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is EmailOctopus?
  • 04How EmailOctopus compare to similar software?
  • 05Who is EmailOctopus best for according to our reviewers?
  • 06EmailOctopus Reviews

Pros from reviewers

  • Affordable pricing: EmailOctopus offers cost-effective plans that allow users to build their email lists affordably, especially when compared to other mailing list services that have significantly raised their prices. This makes it an attractive choice for beginners in email marketing

  • User-friendly interface: The platform's interface is clean, uncluttered, and easy to navigate. This simplicity extends to managing blocks, testing emails before sending, and setting up automations, making it a very user-friendly platform

  • High deliverability: EmailOctopus has a rigorous approval process in place to maintain high deliverability. They review the type of emails users will be sending and how their lists were developed, which helps to ensure that emails reach their intended recipients

  • Integration capabilities: EmailOctopus integrates with other platforms, such as WordPress and Amazon SES, making it a versatile tool for managing email marketing campaigns. However, users have expressed a desire for deeper integration with other services, such as Zapier.

  • Excellent customer support: Users have praised EmailOctopus's customer support team for their prompt responses, empathy, and willingness to fulfill user requirements. This excellent customer service enhances the overall user experience

Cons from reviewers

  • Lack of detailed engagement tracking: Despite its user-friendly interface and affordable pricing, EmailOctopus does not provide detailed engagement tracking per subscriber, such as location and time of opening, which could help users understand how, when, and where subscribers are engaging with the campaign

  • Limited form examples: While EmailOctopus offers all the necessary features for email marketing in the free version, it could provide more form examples to aid users in creating their campaigns

  • Lack of social media integration: EmailOctopus does not allow users to link their social media accounts, which means users have to manually post links to campaign emails on platforms like Facebook and Twitter

  • Approval process for new users: New users are required to answer questions about their database and lists, including their origin, just hours after signing up. This approval process, although in place to maintain high deliverability, can be inconvenient and unusual compared to other providers

  • Limited templates and customization options: While EmailOctopus offers a range of templates and the ability to create custom ones, there could be more and improved templates, and the forms could provide more visual and conditional customization.

Main features

Starting Price

N/A

Free Plan

No

User-Friendly Interface

Third-Party Integrations

Cost-Effectiveness

Customizable Templates

Real-Time Analytics

What is EmailOctopus?

EmailOctopus is an easy-to-use email marketing software that enables businesses to create, send, and monitor email campaigns. It offers customizable templates for newsletters and promotional emails, and integrates with applications like WordPress, Zapier, and Shopify for smooth data transfer. The software provides real-time analytics to track campaign performance such as open rates, click-through rates, and bounce rates. EmailOctopus is cost-effective compared to other email marketing tools, offering a free tier for smaller email lists and affordable plans for larger ones. With its user-friendly interface and excellent customer support, it's an ideal choice for small to medium-sized businesses aiming to enhance their email marketing strategies.

Who is EmailOctopus best for according to our reviewers?

  • Users transitioning from other email marketing services: These users have switched to EmailOctopus from other services due to price hikes or unnecessary features. They find the transition hassle-free, even when creating templates and sign-up forms from scratch and transferring large subscriber lists

  • Users looking for affordable email marketing solutions: These users choose EmailOctopus for its affordability, particularly when managing large subscriber lists. They appreciate the free plan that includes campaign scheduling, a feature not always provided by other services

  • Users seeking efficient customer support: These users value the prompt and empathetic customer support provided by EmailOctopus. They find the software easy to use and appreciate its streamlined campaign and list management features, as well as its WordPress integration.

  • Beginners in email marketing: These users are new to email marketing and find EmailOctopus easy to use and understand. The software's simple list management tool and campaign stats are particularly helpful for these users

  • Users seeking simplicity and user-friendliness: These users appreciate the clean, uncluttered interface of EmailOctopus. They find managing blocks simple and testing emails easy. They also value the straightforward campaign reports and the ease of setting up automations

  • EmailOctopus Reviews

    3.5

    EmailOctopus rating

    4.8

    Ease of use

    4.8

    Customer service

    4.5

    Value for money

    4.8

    Likelihood to recommend

    4.8

    Features

    6 EmailOctopus Reviews

    3.5 (6 reviews)
    • Knox G

      Confusing Onboarding Process

      I found building emails and working with forms and landing pages on EmailOctopus quite easy. However, I was asked to answer questions about my database and lists, including their origin, just two hours after signing up. I had to provide all this information and wait for approval before I could send any emails. I found this process unusual compared to other providers I've used, like Mailchimp or Hubspot. When I complained, the vendor explained that this approval process is in place to maintain their high deliverability. They review the type of emails I'll be sending and how my list was developed. They pointed out that many companies still use purchased lists, which are not only illegal but also negatively affect the service. This step allows them to educate users and enhance their service for everyone. They also mentioned that in many cases, approval can be done immediately.

      May 11, 2024

    • Jacob Martinez

      Email Octopus: A Valuable Asset for Email Marketing

      Overall, my experience with Email Octopus has been excellent. I've found it easy to send emails and build my list, particularly as a newcomer to email marketing, having only started using an email newsletter six months ago. I value the straightforward list management tool and the recent campaign stats on my dashboard. As a beginner in list building, I find the price and functionality of Email Octopus to be fantastic, simple, and easy to comprehend and implement. However, after six months of use, I wish they provided more detailed engagement tracking per subscriber, such as location and time of opening. This would assist me in understanding how, when, and where subscribers are engaging with the campaign. The primary reason I chose Email Octopus was the price, as it allowed me to build a list affordably.

      May 7, 2024

    • Zachary C

      EmailOctopus: A Must-Have Tool for Email Campaign Management

      As a marketing professional, I found EmailOctopus to be an invaluable tool for managing our email campaigns

      April 30, 2024

    • Carolyn W

      Lacking Essential Features, Value Matches Price

      I regret leaving Mailchimp for EmailOctopus as it lacks basic functionality. It's difficult to switch services once committed, so be cautious before signing up. When I raise concerns about the absence of basic services, they promise to add them to a development list. These functions should be easy to provide, but they don't. As a former Mailchimp user, I miss features like imports, search, batch delivery, and A/B testing. The team at EmailOctopus is friendly and I'd like to support them, but I want future customers to know about the limited functionality. In response to their reply, I could replicate their service and add the missing basic functions using Gravity Forms/Sendgrid. I hope they can quickly improve their service by adding basic functions like batch send.

      April 22, 2024

    • Thomas

      Exploring the Dynamic and Engaging Features of EmailOctopus: A User's Perspective

      Two years ago, I discovered EmailOctopus and found it to be an excellent platform for beginners. Recently, I've noticed some intriguing deliverability information and bounce results that have piqued my interest. I subscribed to a €28/month service and was able to send 3, out of the 75, allowed emails. When I noticed these unique features of the platform, I reached out to their team for clarification.I attempted to verify with DNS lines and the domain, and found their platform to be dynamic, constantly updating the status. They suggested that my server might be the cause, which was an interesting perspective as I use a highly secure and reliable hosting service. I appreciate that they are a business and need to make money, and I respect their policy of not offering refunds after sending thousands of emails. In response to my inquiries, they always provide detailed explanations, suggesting potential issues with the client, the server, the IP, or DNS configurations. They also pointed out that I had sent a lot of bounced emails, which was a fascinating insight into how their platform operates. Their customer support is always ready to engage in a dialogue and provide their perspective on any issues. As a marketing partner, EmailOctopus has certainly provided a unique experience. They even added an extra layer of intrigue by mentioning a sales team when I was discussing other matters. Overall, I would recommend EmailOctopus for those who are looking for a unique email marketing platform and are open to a dynamic and engaging experience.

      April 15, 2024

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