Omnisend is a comprehensive, user-friendly, and robust software solution for e-commerce platforms. It aids in converting prospects into customers and retaining existing ones. The software provides tools for email marketing, automation, segmentation, and analytics, enabling businesses to create personalized customer experiences. Omnisend's key features include pre-built workflows, drag-and-drop email editor, and advanced reporting capabilities. It integrates seamlessly with various e-commerce platforms, enhancing marketing efficiency and effectiveness.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Omnisend?
  • 04How Omnisend compare to similar software?
  • 05Who is Omnisend best for according to our reviewers?
  • 06Omnisend Reviews

Pros from reviewers

  • User-friendly with excellent customer service: Omnisend is praised for its user-friendly interface and top-notch customer service. The software is easy to navigate, and the customer service team is always speedy, friendly, and helpful

  • Efficient for large contact databases: Omnisend is a cost-effective solution for businesses with large contact databases. It allows for efficient emailing and offers excellent e-commerce features, like user-friendly form builders

  • Integration with multiple platforms: Omnisend integrates with various platforms like Shopify, enabling businesses to create intricate automatic communication workflows across different channels like email, SMS, push notifications, and Facebook.

  • Comprehensive software: Omnisend is a complete software package that offers a range of features for email marketing, including SMS campaigns, automations, and templates. It is also reasonably priced, making it a cost-effective choice for businesses

  • Advanced automation and segmentation options: Omnisend offers advanced automation and segmentation options, allowing businesses to categorize their contacts based on their purchases and interests. This feature is invaluable for targeted marketing

Cons from reviewers

  • Limited customization of email templates: Some users have reported that the email templates provided by Omnisend are not up to their expectations and they would prefer more customization options.

  • Difficulty in managing large databases: Users with a large number of contacts have found it challenging to manage their databases and create lists, which can be a significant drawback for businesses with a large customer base.

  • High pricing for advanced features: To utilize more advanced channels like SMS, push notifications, and Facebook messages, users need to subscribe to a pricier plan, which might not be affordable for small businesses.

  • Issues with tracking capabilities: Some users have reported problems with Omnisend's tracking capabilities, which can affect the effectiveness of their marketing campaigns.

  • Limited editing and scheduling options: Users have reported that small features within the platform could be improved for a better user experience, such as editing a campaign or sending a test email once it's been scheduled, and scheduling automations in advance.

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Main features

Starting Price

$16

/ month

Free Plan

No

Engage customers with Web Push Notifications

Easily build landing pages with a drag-and-drop editor

Offer an omnichannel experience to your customers

Optimize the performance of your campaigns

Benefit from Marketing Automation

What is Omnisend?

Omnisend is a SaaS software that provides a global service to help increase your company's turnover and growth. It allows you to create relevant acquisition or loyalty campaigns through email or SMS marketing. It also offers engaging forms to boost newsletter subscriptions, segmentation tools, and integrated feedback in the dashboard for refining your marketing strategy. Omnisend centralizes all your customer attraction and retention needs, offering diverse features to enhance e-commerce marketing effectiveness. It has an accessible marketing email editor, pre-built templates, and the ability to send SMS at no extra cost. It also uses Marketing Automation to deliver marketing content based on pre-established scenarios. Lastly, Omnisend provides comprehensive customer data for relevant segmentation of your customer base and integrated reports for accurate online activity management.

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Omnisend and Mailchimp are both powerful email marketing platforms designed to automate campaigns, engage subscribers, and drive conversions effectively. Both platforms offer a wide range of features to streamline email marketing efforts and help businesses reach their marketing goals. However, several key differences between Omnisend and Mailchimp may influence your decision on which platform best suits your needs.


One significant difference lies in their approach to omnichannel marketing. Omnisend specializes in omnichannel marketing, offering seamless integration with various channels such as email, SMS, push notifications, and more. This allows marketers to create cohesive, cross-channel campaigns that reach customers wherever they are. In contrast, while Mailchimp does offer some omnichannel features, its primary focus is on email marketing, with fewer built-in capabilities for other channels.


Another differentiating factor is their approach to automation. Omnisend is known for...

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Omnisend

The all-in-one tool for e-commerce marketing

10% off the monthly Pro Plan on Omnisend

Save up to $199

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Mailchimp

Email and Marketing Automation

50% off the Standard plan for 6 months on Mailchimp

Save up to $1,870

Who is Omnisend best for according to our reviewers?

  • E-commerce businesses: Omnisend is cost-effective and offers excellent e-commerce features like SMS and user-friendly form builders. It is particularly suitable for businesses with large contact databases

  • Agencies: Omnisend is an excellent choice for agencies with multiple clients from various industries. It offers advanced automation and segmentation options for effective marketing

  • Solopreneurs: Omnisend's automation features save time for solopreneurs. The software also provides excellent customer support, making it a reliable choice for individuals running their own businesses.

  • Small business owners: Omnisend is a user-friendly software that simplifies email marketing for small business owners. It allows them to categorize contacts based on their purchases and interests, which is invaluable for targeted marketing

  • Novice marketers: Omnisend is straightforward to use and offers pre-made automations and templates, making it suitable for beginners. It also provides a free course to assist new users

  • 10% off the monthly Pro Plan on Omnisend

    Get 10% off the monthly Pro Plan on Omnisend and up to $199 savings with Secret.

    Omnisend Reviews

    4.3

    Omnisend rating

    4.6

    Ease of use

    4.6

    Customer service

    4.5

    Value for money

    4.4

    Likelihood to recommend

    4.5

    Features

    6 Omnisend Reviews

    4.3 (6 reviews)
    • Christine Johnson

      Exceptional, User-Friendly Email Marketing Tool with Superior Customer Service

      I absolutely adore Omnisend! Their customer service is top-notch - always speedy, friendly, and helpful. The software is user-friendly, complete with pre-made automations and templates, and they even provide a free course to assist beginners. As a small business owner, I understood the significance of email marketing but had difficulties with its execution. Omnisend simplified this for me. I managed to link it to my website and categorize my contacts based on their purchases and interests, which has been priceless for targeted marketing. My only minor gripe is with the email templates, but as a web designer, I prefer to craft my own. Their automatic branding tool could also do with some enhancements. I opted for Omnisend due to its cost-effectiveness and the overall vibe of the brand. It appeared more straightforward to use and their team was prompt in responding to my queries. I transitioned from MailerLite and Mailchimp as they were either too rudimentary or too complex for a novice like me.

      May 14, 2024

    • Sarah

      Efficient Email Campaign Management with User-Friendly Automation

      its automation features have significantly streamlined my workflow. The platform's user-friendly interface makes it easy to create and manage email campaigns

      May 4, 2024

    • Jacob Martinez

      Excellent Tools and Superior Customer Service

      I appreciate Omnisend's tools and their excellent customer support. However, I find the pricing to escalate quite rapidly, so I'm currently seeking a more affordable alternative.

      April 30, 2024

    • Anna Jones

      Appears Robust with Plenty of Features

      I've only used Omnisend briefly, but I found it to be a comprehensive software. I didn't use it more because my team was already comfortable with MailChimp and we didn't have time to switch tools. However, I plan to use Omnisend again for a new project in the next two months. I was initially attracted to its SMS campaign feature. I don't have any dislikes about it, it seems like a complete software package that is reasonably priced.

      April 23, 2024

    • Calliope D

      Omnisend: An Invaluable Marketing Tool

      As a marketing professional, I've found Omnisend to be an invaluable tool in my arsenal

      April 16, 2024

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