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EmailOctopus Reviews

4.2 (27 reviews)

EmailOctopus is an affordable email marketing software that enables users to send mass emails through Amazon's Simple Email Service (SES). It provides features such as customizable templates, automation, analytics, and compatibility with other platforms. This tool is perfect for businesses looking for a straightforward, dependable solution to manage and monitor their email campaigns.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is EmailOctopus?
  • 04How EmailOctopus compare to similar software?
  • 05Who is EmailOctopus best for according to our reviewers?
  • 06EmailOctopus Reviews

What is EmailOctopus?

EmailOctopus is an easy-to-use email marketing software that enables businesses to create, send, and monitor email campaigns. It offers customizable templates for newsletters and promotional emails, and integrates with applications like WordPress, Zapier, and Shopify for smooth data transfer. The software provides real-time analytics to track campaign performance such as open rates, click-through rates, and bounce rates. EmailOctopus is cost-effective compared to other email marketing tools, offering a free tier for smaller email lists and affordable plans for larger ones. With its user-friendly interface and excellent customer support, it's an ideal choice for small to medium-sized businesses aiming to enhance their email marketing strategies.

Pros from reviewers

  • Affordable pricing: EmailOctopus offers cost-effective plans that allow users to build their email lists affordably, especially when compared to other mailing list services that have significantly raised their prices. This makes it an attractive choice for beginners in email marketing

  • User-friendly interface: The platform's interface is clean, uncluttered, and easy to navigate. This simplicity extends to managing blocks, testing emails before sending, and setting up automations, making it a very user-friendly platform

  • High deliverability: EmailOctopus has a rigorous approval process in place to maintain high deliverability. They review the type of emails users will be sending and how their lists were developed, which helps to ensure that emails reach their intended recipients

  • Integration capabilities: EmailOctopus integrates with other platforms, such as WordPress and Amazon SES, making it a versatile tool for managing email marketing campaigns. However, users have expressed a desire for deeper integration with other services, such as Zapier.

  • Excellent customer support: Users have praised EmailOctopus's customer support team for their prompt responses, empathy, and willingness to fulfill user requirements. This excellent customer service enhances the overall user experience

Cons from reviewers

  • Lack of social media integration: EmailOctopus does not allow users to link their social media accounts, which means users have to manually post links to campaign emails on platforms like Facebook and Twitter

  • Lack of detailed engagement tracking: Despite its user-friendly interface and affordable pricing, EmailOctopus does not provide detailed engagement tracking per subscriber, such as location and time of opening, which could help users understand how, when, and where subscribers are engaging with the campaign

  • Limited form examples: While EmailOctopus offers all the necessary features for email marketing in the free version, it could provide more form examples to aid users in creating their campaigns

  • Limited templates and customization options: While EmailOctopus offers a range of templates and the ability to create custom ones, there could be more and improved templates, and the forms could provide more visual and conditional customization.

  • Approval process for new users: New users are required to answer questions about their database and lists, including their origin, just hours after signing up. This approval process, although in place to maintain high deliverability, can be inconvenient and unusual compared to other providers

Main features

Starting Price

N/A

Free Plan

No

Cost-Effectiveness

Third-Party Integrations

User-Friendly Interface

Customizable Templates

Real-Time Analytics

Who is EmailOctopus best for according to our reviewers?

  • Beginners in email marketing: These users are new to email marketing and find EmailOctopus easy to use and understand. The software's simple list management tool and campaign stats are particularly helpful for these users

  • Users seeking simplicity and user-friendliness: These users appreciate the clean, uncluttered interface of EmailOctopus. They find managing blocks simple and testing emails easy. They also value the straightforward campaign reports and the ease of setting up automations

  • Users transitioning from other email marketing services: These users have switched to EmailOctopus from other services due to price hikes or unnecessary features. They find the transition hassle-free, even when creating templates and sign-up forms from scratch and transferring large subscriber lists

  • Users looking for affordable email marketing solutions: These users choose EmailOctopus for its affordability, particularly when managing large subscriber lists. They appreciate the free plan that includes campaign scheduling, a feature not always provided by other services

  • Users seeking efficient customer support: These users value the prompt and empathetic customer support provided by EmailOctopus. They find the software easy to use and appreciate its streamlined campaign and list management features, as well as its WordPress integration.

  • EmailOctopus Reviews

    4.2

    EmailOctopus rating

    4.8

    Ease of use

    4.8

    Customer service

    4.5

    Value for money

    4.8

    Likelihood to recommend

    4.8

    Features

    27 EmailOctopus Reviews

    4.2 (27 reviews)
    Leave a review
    • Martha

      EmailOctopus: A Must-Have for Authors and Bloggers

      I've had a fantastic experience using EmailOctopus for my email marketing campaigns. The platform is user-friendly and efficient, offering a wide range of templates and the ability to create custom ones. I value the free plan that includes campaign scheduling, a feature not always provided by other services. The support team has been excellent, responding promptly and welcoming suggestions. The pricing is also very affordable, especially once you reach 2500 subscribers. I highly recommend EmailOctopus for its ease of use, affordability, and outstanding customer support. My favorite features are creating my own template and scheduling campaigns. Although it integrates with StoryOrigin, the platform I use for delivering reader magnets and newsletter swaps, EmailOctopus's API doesn't support list stats. However, the support team is open to suggestions and I hope this will be addressed in a future update. I chose EmailOctopus for its higher number of subscribers in the free plan, affordable price, scheduling option, and integration with my reader magnet delivery platform.

      July 29, 2024

    • Linda F

      Effortless Client Communication: A Freelancer's Review of EmailOctopus

      As a freelancer, I found EmailOctopus to be a great tool for managing my client communications. Its intuitive design made it easy even for someone with little technical knowledge like me

      July 21, 2024

    • Isabella Williams

      Flexible and Scalable: EmailOctopus for Reliable Email Marketing Solutions

      As a digital agency, we used EmailOctopus for various clients across different industries. Its flexibility and scalability made it a reliable choice for all our email marketing needs

      July 14, 2024

    • Stellan

      Thriving with EmailOctopus: A 3-Year Success Story

      I'm absolutely thrilled with EmailOctopus! I've been using their service for 3 years and it's been a fantastic journey. When we decided to switch from AWS, they were incredibly supportive. We sent out a whopping 37k emails in our last campaign and guess what? We had % unsubscribes! It's just amazing how well we've been able to retain our audience with EmailOctopus. I can't express enough how satisfied we are!

      July 9, 2024

    • Martha B

      Boosting Conversion Rates with EmailOctopus: Leveraging Automation for E-commerce Success

      As an e-commerce business, we found the automation features of EmailOctopus to be particularly useful. It allowed us to set up automated emails for cart abandonment, which significantly improved our conversion rates

      July 1, 2024

    • David A

      Effortless Email Marketing with EmailOctopus

      I quickly created my first campaign in just 10 minutes with EmailOctopus! It's extremely user-friendly and offers all the necessary features for email marketing in the free version. However, I wish it provided more form examples. I switched to EmailOctopus from my previous software, which didn't allow campaign creation in the free version, after reading about it in a blog.

      June 24, 2024

    • Lauren

      EmailOctopus: Streamlining Communication for Non-Profits

      As a non-profit organization, we used EmailOctopus to keep our donors and volunteers updated. The software made it easy to segment our audience and send personalized messages, which greatly improved our communication efforts

      June 15, 2024

    • Roy Davis

      Simply Avoid.

      Initially, everything seemed okay with EmailOctopus, but after an email blast, I experienced a 35% bounce rate. To my frustration, they suspended my account and also deactivated the links in my email blast, which was quite embarrassing from a business standpoint. I would advise you to save yourself the trouble as there are plenty of other email services out there.

      June 10, 2024

    • Patricia

      User-friendly, Streamlined and Affordable Email Marketing Solution

      I transitioned to EmailOctopus from another mailing list service that had significantly raised its prices and added unnecessary "features". I was initially nervous about the switch, but it proved to be completely hassle-free, despite having to create templates and sign-up forms from scratch. Transferring my list of 1500 subscribers was also easy. EmailOctopus's interface is incredibly clean and uncluttered. The website runs smoothly, even when I'm inputting a lot of information into a newsletter. Managing blocks is simple and testing emails before sending them is easy. I appreciate the simplicity of the campaign reports and the ease of setting up automations.Although EmailOctopus may not have as many features as some of the larger mailing list services, this isn't necessarily a negative as it makes the platform very user-friendly. I chose EmailOctopus because I was instantly attracted to its clean interface. The pricing seemed reasonable and I particularly liked the option to.

      June 1, 2024

    • Charlotte J

      Effortless Marketing with Robust Features

      its user-friendly interface and robust features made it easy to create and track our marketing efforts. The analytics provided were detailed and insightful, helping us to refine our strategies and improve engagement

      May 26, 2024

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