Encharge is a software that seamlessly integrates email marketing with behavioral analysis. It enables automatic email dispatch based on customer actions on your website, enhancing the relevance of your marketing strategy. The platform simplifies the process of understanding customer behavior and tailoring communication to suit individual needs, thereby improving engagement and conversion rates. Encharge is a powerful tool for businesses looking to optimize their digital marketing efforts.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Encharge?
  • 04How Encharge compare to similar software?
  • 05Who is Encharge best for according to our reviewers?
  • 06Encharge Reviews

What is Encharge?

Encharge is a tool that enhances customer engagement by sending targeted emails based on user actions. It allows for personalized emails, designed with a simple drag and drop editor, without the need for HTML skills. Encharge enables the deployment of lifecycle campaigns based on user behavior and offers real-time user data importation for audience segmentation and marketing performance improvement. Beyond emails, it automates the entire marketing process, improving productivity and customer conversion, integration, and retention. It also provides insights into each user's behavior on your website or application in real time to refine your customer journey.

Pros from reviewers

  • Excellent Customer Support: Users have praised Encharge for its excellent customer support. The team is responsive and committed to improving the product based on user feedback.

  • Advanced Email Automation: Encharge allows users to create automation triggered by activities such as has opened email or has not clicked for drip campaigns. This feature is particularly useful for sending follow-up emails and newsletters.

  • Multiple Custom Domains: With Encharge, users can send emails from multiple verified domains. This is beneficial for users who manage emails for different companies, as it allows them to send emails from various custom domains.

  • User-Friendly Interface: Encharge has a slick and intuitive user interface, making it easy to use. Users can easily create flows and the built-in email validation system eliminates the need for another app or software.

  • Cost-Effective: Encharge offers competitive pricing compared to other email marketing software like MailChimp and ActiveCampaign. Users have found Encharge to be a more affordable option, especially for small businesses and startups.

Cons from reviewers

  • Absence of a native form builder: Users have to rely on external apps to create forms and connect them with Encharge, which can be inconvenient for those who are not tech-savvy.

  • Lack of ecommerce support: Encharge currently does not support ecommerce, which can be a disadvantage for businesses that operate in this sector. Native integration with platforms like Shopify or Woocommerce is currently missing.

  • Absence of double opt-in feature: This is a mandatory feature for many businesses, but it is currently not implemented in Encharge.

  • Potential for price increase: While the current pricing is comparable to other similar software, there is anticipation that the prices may increase in the future.

  • Limited knowledge base: Users have noted that the knowledge base could be improved to provide more information on trending industry topics and to help users make the most of the software.

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Main features

Starting Price

$99

/ month

Free Plan

No

Create custom flows

Behavioral insights

Send transactional emails

Integration freedom

Segment your users finely

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Encharge and ActiveCampaign are both highly regarded marketing automation platforms, but they offer distinct experiences shaped by their different approaches to automation, feature sets, and user interface design. The primary differences lie in their focus areas and the depth of features tailored to various business needs.


Encharge is known for its powerful, behavior-driven automation workflows that enable businesses to create highly personalized customer journeys. It excels in tracking user behavior across multiple touchpoints, allowing marketers to trigger actions based on real-time events. This makes Encharge particularly appealing to companies that prioritize dynamic, event-based marketing strategies. The platform also integrates smoothly with numerous third-party tools, enhancing its flexibility for businesses that rely on a diverse software ecosystem. Encharge's user interface is designed with simplicity in mind, offering an intuitive drag-and-drop editor that makes building...

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Encharge

Automated and behavior-based marketing emails

50% off for 1 year on Encharge

Save up to $3,594

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ActiveCampaign

Marketing automation for your growth

90% off any annual plan for the first year on ActiveCampaign

Save up to $1,610

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Who is Encharge best for according to our reviewers?

  • Chatbot Developers: Encharge's refined user experience and visual builder make it a standout choice for chatbot developers. The software allows for creating flows based on user actions, tags, leads, or any chosen criteria, offering a high-level view of campaign structures.

  • Email Marketers: Encharge is ideal for email marketers due to its user-friendly interface, automation flows, and lead scoring features. It allows for deep automation and integrates well into existing workflows, making it a powerful tool for nurturing and segmenting leads

  • Small to Medium Businesses: These businesses can benefit from Encharge's automation flows for drip newsletters and follow-up emails. The software allows sending emails from multiple custom domains, which is ideal for businesses operating under different brands

  • SaaS Companies: Encharge's sleek UI/UX and native integrations make it a good fit for SaaS companies. Although it currently lacks e-commerce support, it's feature-rich functionality can save money compared to more expensive alternatives like ActiveCampaign

  • Bloggers: Bloggers can use Encharge to keep their readers informed about new posts and changes on their websites. The software allows for categorization and tagging of subscribers for targeted emails and the Flow Builder feature can automate many marketing tasks

  • 50% off for 1 year on Encharge

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    Get Encharge deal

    Encharge Reviews

    4.5

    Encharge rating

    4.8

    Ease of use

    4.8

    Customer service

    4.8

    Value for money

    4.6

    Likelihood to recommend

    4.7

    Features

    24 Encharge Reviews

    4.5 (24 reviews)
    Leave a review
    • Barbara Garcia

      A/B Testing: An Invaluable Tool for Optimizing Marketing Strategies

      The A/B testing feature has been invaluable in helping me optimize my marketing strategies. It's easy to use and provides insightful data

      September 16, 2024

    • Andrew

      Comprehensive Email Automation Software Review

      There are numerous email marketing services available, but Encharge stands out with its comprehensive features that don't feel overwhelming. The interface is user-friendly and easy to navigate. Although it appears to be designed for SaaS businesses, it provides robust marketing automation for content creators like me. I appreciate the ability to manage multiple projects under one account, which saves me from the hassle of creating separate accounts for different ventures. As a young startup, I hope they can maintain their service in the long run so I won't have to switch again.

      September 10, 2024

    • Carl

      Sleek Software

      I find Encharge to have a sleek UI/UX that simplifies the initial setup. I particularly like their drag and drop builder, which reminds me of AutopilotHQ. I do wish they offered more e-commerce integrations, but I believe these will be added over time. Currently, Encharge is excellent for SAAS, as reflected in their integrations. The price difference between the Growth and Premium plans is reasonable. It's a solid competitor to Active Campaign. Overall, it's a good tool with dedicated founders committed for the long term. I consider this a winning tool.

      August 31, 2024

    • Anthony D

      Maximizing Content Creation with Encharge

      I manage multiple blogs and my readers appreciate staying informed about new posts and changes on my websites. I need a service that allows my readers to subscribe to my mailing list. Encharge meets this need by storing my subscribers and giving me the option to categorize them into groups and tag them. This enables me to send highly targeted emails to my audience. The Flow Builder feature in Encharge allows me to automate many of my marketing tasks. I use several automations for communication and marketing in Encharge, thanks to the robust Flow Builder. It's a powerful and mature automation SaaS software. However, I'm surprised that a mandatory feature like double opt-in isn't already implemented. I chose Encharge for its modern user interface and features. I switched to Encharge from Automizy because I feel Encharge is more mature.

      August 24, 2024

    • Albert Miller

      Encharge's Email Automation: A Time-Saving Game-Changer

      The email automation feature in Encharge is a game-changer. It has saved me countless hours by automating routine tasks

      August 20, 2024

    • Brian N

      Encharge: Real-Time Analytics for Effective Campaigns

      As a digital marketer, I appreciate the depth of analytics provided by Encharge. It allows me to track and measure the effectiveness of my campaigns in real-time

      August 13, 2024

    • Rebecca A

      Fantastic Marketing Tool with Behavior-Based Segmentation Feature

      Encharge allows me to achieve deep automation quickly and easily. It integrates into my workflow better than any other email product I've tried. It offers unlimited emails, automation flows, and broadcast emails on all plans. It uses SendGrid and AWS, ensuring seamless and fast email deliverability. The UI/UX is simple and intuitive. For me, the ease of use and power it offers is more than worth the price. It's hard to find such a tool at a reasonable price.

      August 4, 2024

    • Deborah

      An Excellent Software Alternative to ActiveCampaign

      I find the UI and UX of Encharge to be slick and intuitive, making it easy to use. It already has a decent amount of native integrations and with the webhook in place, the possibilities seem endless. However, it's disappointing that it doesn't currently support ecommerce, as it seems they've been focusing on SaaS. I think it would be great if Shopify or Woocommerce were natively integrated. With its feature-rich functionality, Encharge could save me money compared to using expensive ActiveCampaign. I'm excited to see new players challenging the big names in the email automation industry and I'm looking forward to seeing Encharge grow. I hope they will implement ecommerce integration, which would make this app a must-have in every marketer's toolbox.

      July 29, 2024

    • Christine D

      Off to a Decent Start with Encharge

      I'm not entirely satisfied with the Encharge software. I'm considering continuing its use only if it can incorporate its own native form builder. At present, having to create an integration for each of our clients or our own landing pages is not what I expect from automation software. However, the software is very intuitive, the automation flows are easy to set up, and the customer support is excellent. The segmentation and lead scoring features are exactly what we need to nurture and segment our leads. My main frustration is the absence of a native form builder within the software. I have to use an external app to connect with Encharge, which is substandard in the current market. There are similar apps that offer native form builders, even with their free tier. Not everyone is a coder and can create zaps to use a form on their landing page. I chose Encharge because of a lifetime subscription that would help us lower costs in the long term. However, after seeing the lack of features, I may need to reconsider.

      July 22, 2024

    • Heather Garcia

      Encharge: Impressive Features for Months

      I've been using Encharge for a few months now and I'm thoroughly impressed with its robust features

      July 14, 2024

    1 to 10 of 24 results

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