Trustpilot is a customer review platform that enables businesses to collect, manage, and optimize online reviews. It allows companies to invite customers for feedback, engage with reviews, and display testimonials on their websites. Trustpilot enhances a company's online reputation and fosters customer loyalty. It provides insights and analytics on reviewers, helping businesses identify trends and areas for improvement. Trustpilot integrates with ecommerce platforms like Shopify and Magento, automating the review collection and display process. This ensures continuous updates on user feedback, keeping businesses informed of customer sentiments and expectations. Trustpilot is available on Secret, offering deals on SaaS tools to boost online presence and customer confidence.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Trustpilot?
  • 04How Trustpilot compare to similar software?
  • 05Who is Trustpilot best for according to our reviewers?
  • 06Trustpilot Reviews

What is Trustpilot?

Trustpilot is an online platform that allows consumers to leave reviews and ratings for businesses and their products or services. Founded in 2007, it aims to create a trusted space where customers can share their experiences, helping other consumer make informed decisions. Businesses can also use Trustpilot to interact with their customers, respond to reviews, and improve their online reputation. Transparency and authenticity of reviews are at the heart of the service offered by Trustpilot.

Pros from reviewers

  • Integration with Google and Facebook: The software allows seamless integration with major platforms like Google and Facebook, making it easier for businesses to manage their online presence and reputation

  • Customizable solutions for customer interactions: The software offers fully customizable solutions that enable businesses to optimize all customer interactions, gathering specific data points such as product fit, fabric, and quality

  • Strict review policies for credibility: The software has strict review policies that only allow verified customers to leave reviews, ensuring the credibility of the feedback and preventing spam or malicious negative reviews.

  • User-friendly with excellent customer service: The software is easy to use and provides outstanding customer service, ensuring that users can navigate the platform and resolve any issues quickly and efficiently

  • Automation of review collection: The software automates the process of sending out product-specific review invitations with every purchase, saving businesses significant time that would otherwise be spent on soliciting and processing feedback

Cons from reviewers

  • External appearance: The platform's external appearance could be improved to enhance user experience and engagement

  • Limited customization: While the software offers fully customizable solutions, there may be limitations in its ability to cater to specific business needs or preferences.

  • Strict review policies: While these policies are designed to prevent sabotage, they may also deter some genuine customers from leaving reviews due to the verification process

  • Limited ability to remove false reviews: The process to provide evidence that a review is not authentic is lengthy and requires too much information, making it difficult to immediately remove false reviews, especially during large campaigns

  • Difficulty in navigation: Some users find it challenging to navigate the site, which can hinder the overall user experience

Main features

Starting Price

N/A

Free Plan

No

Learn from your customer feedback

Email reminders

Connect with entrepreneurs worldwide

Verified reviews

Community management

Who is Trustpilot best for according to our reviewers?

  • Customers: They can use this software to easily leave reviews about their purchases, which can help other potential customers make informed decisions

  • Marketing professionals: They can use this software to communicate a sense of trust to potential clients through highly visible assets, and demonstrate the quality of their service on a large scale

  • Victims of online scams: They can use this software to check a company's credibility and feel secure when purchasing items, as only customers who can verify a direct purchase or service experience are allowed to review.

  • Online business owners: They can use this software to seamlessly integrate with Google and Facebook, gather specific data points about their products, and optimize customer interactions

  • E-commerce retailers: They can use this software to automatically send out product-specific review invitations with every purchase, and collect valuable feedback and constructive criticism

  • Trustpilot Reviews

    4.6

    Trustpilot rating

    4.5

    Ease of use

    4.5

    Customer service

    4.2

    Value for money

    4.3

    Likelihood to recommend

    4.4

    Features

    14 Trustpilot Reviews

    4.6 (14 reviews)
    Leave a review
    • Diana

      Exceptional Customization: Trustpilot's Tailored Brand Voice

      The customization options in Trustpilot are excellent. We've been able to tailor our review invitations and responses to align with our brand voice

      July 6, 2024

    • Amy Garcia

      Revolutionizing Online Marketing: Trustpilot's Social Media Sharing Feature

      The ability to share reviews on social media directly from Trustpilot has been a game-changer for our online marketing strategy

      July 2, 2024

    • Dylan W

      Streamlined Review Management: Trustpilot's CRM Integration Saves Time and Resources

      Trustpilot's integration with our CRM has streamlined our review management process, saving us valuable time and resources

      June 23, 2024

    • George Martinez

      Commendable Customer Service at Trustpilot

      Trustpilot's customer service is commendable. They are responsive and always ready to assist with any issues or queries

      June 17, 2024

    • Judith G

      All Good with Trustpilot

      I had a fantastic experience with . It enabled me to assess products, apps, and platforms through reviews and comparisons, and I was able to share my own experiences effortlessly. I value the fresh viewpoint it offers on products. However, the platform's external appearance could be enhanced. The team responded to my review, expressing their delight that I'm enjoying my experience with them.

      June 8, 2024

    • Pamela Martinez

      Trustpilot's SEO Benefits for Marketing Professionals

      As a marketing professional, I appreciate Trustpilot's SEO benefits. Our positive reviews have boosted our online presence and attracted more customers

      June 1, 2024

    • Samuel W

      Trustpilot: Embracing Transparency for Reputation Enhancement

      The transparency of Trustpilot is impressive. It allows all reviews, good or bad, giving us the opportunity to improve and maintain our reputation

      May 26, 2024

    • Patricia

      Secure Shopping Experience!

      This system gives me a sense of security when purchasing items, having been a victim of scams before. It's a handy tool for checking a company's credibility, particularly in this scam-ridden world. However, I sometimes find it difficult to navigate the site. The team responded to my review, expressing their pleasure that I find their platform beneficial and offering help if I ever struggle with navigating their site.

      May 21, 2024

    • Nancy B

      Trustpilot's Review Invitation Boosts Customer Engagement and Brand Visibility

      Trustpilot's review invitation feature has significantly increased our customer engagement, leading to more reviews and better visibility for our brand

      May 11, 2024

    • Gloria Rodriguez

      Excellent Features, Customer Support Could Improve

      The primary benefit of using is its ability to help us communicate a sense of trust to our potential clients through highly visible assets. By collecting reviews on a large scale, we can clearly demonstrate the quality of our service, which is vital for our marketing strategies, particularly in the initial stages of the sales funnel. The automation of this process saves us a significant amount of time that would otherwise be spent on soliciting and processing feedback/reviews. 's platform simplifies the collection and moderation of reviews via their business portal and API links. We can automatically send review invitations to our customers, enabling us to collect valuable feedback and constructive criticism. 's strict review policies prevent sabotage. Only customers who can verify a direct purchase or service experience are allowed to review, ensuring that spam or malicious negative reviews are promptly addressed.

      May 6, 2024

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