Oribi is an intuitive, data-centric analytics tool aimed at aiding businesses in monitoring and analyzing their website performance. It offers insights into user behavior, conversion rates, and marketing efficacy without the need for coding skills. Key features include event tracking, funnel analysis, and visitor journey mapping. Oribi serves as a comprehensive solution for enhancing website engagement and conversions.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Oribi?
  • 04How Oribi compare to similar software?
  • 05Who is Oribi best for according to our reviewers?
  • 06Oribi Reviews

What is Oribi?

Oribi is a business analytics tool that aids companies in making data-driven decisions by simplifying the process of tracking and analyzing website data. It provides insights into customer journeys, conversion rates, and marketing campaigns without requiring coding knowledge. Oribi automatically detects and tracks events, offers comprehensive reports and dashboards, and allows for custom event creation. It integrates with various platforms like Facebook, Google Ads, and Shopify for seamless data analysis. Oribi is ideal for businesses aiming to leverage their data for improved decision-making and growth.

Pros from reviewers

  • Actionable insights: Oribi not only tracks data but also empowers users to take action by showing which channels convert and which don't

  • Excellent customer service: Users have praised Oribi's customer service, particularly during challenging times, offering support and advice to optimize their websites

  • Easy to use: Oribi is praised for its ease of use, allowing users to set up and track events with just a few clicks

  • Valuable insights without complex coding: Oribi helps track conversions, engagements, and sales without the need for complex coding on the user's website.

  • Comprehensive view of user experience: Oribi integrates various cloud services, providing a holistic view of the user journey from discovery to becoming a superfan

Cons from reviewers

  • High startup cost: Oribi's initial cost is high and there is no free option beyond the 14-day trial, making it a significant investment for businesses

  • High price point: Oribi is considered overpriced, especially for small to medium businesses, with some users reporting a significant price increase after a few years of use

  • Limited reporting capabilities: Oribi's reports can only be exported as PDF documents, which can be restrictive in terms of the data you can include or exclude

  • Poor customer service: Some users have reported poor customer service experiences with Oribi, including unexpected charges and a lack of responsiveness.

  • Lack of depth in capabilities: Despite its visual appeal, Oribi lacks depth in its capabilities and is unable to handle call tracking or keywords, necessitating the use of additional tools like Google Analytics

Main features

Starting Price

N/A

Free Plan

No

Conversion Optimization

Real-time Reports

Event Tracking

User-friendly Interface

Complete Analysis

Who is Oribi best for according to our reviewers?

  • Small to Medium Businesses: Oribi may not be suitable for small to medium businesses due to its high cost. Some users find it visually appealing but not worth the annual fee, and it may not offer much more than Google Analytics at its core.

  • Web Developers: Web developers at companies like Eurocell use Oribi to track website usage and gain valuable insights to improve their site. It is easy to set up and use, but the reporting capabilities are somewhat limited

  • Business Owners: Oribi is suitable for business owners who need a comprehensive view of their user experience, from discovery to superfan. It integrates various cloud services and provides insights on which channels convert and which don't

  • Digital Marketers: Oribi is beneficial for digital marketers who need to track user journeys and measure conversions. It provides a high-level overview of all services and products, enabling effective mapping and tracking

  • Agencies: Some agencies find Oribi overpriced and lacking in depth compared to other analytics tools. It doesn't handle call tracking or keywords, so it needs to be paired with Google Analytics, especially in B2B where inbound keyword tracing and call tracking are vital

  • Oribi Reviews

    4.0

    Oribi rating

    4.5

    Ease of use

    4.5

    Customer service

    4.3

    Value for money

    4.4

    Likelihood to recommend

    4.3

    Features

    24 Oribi Reviews

    4.0 (24 reviews)
    Leave a review
    • Odessa G

      Oribi: The Essential Data Leveraging Tool with Unbeatable Affordability

      it's an indispensable tool for any business looking to leverage data effectively. Lastly, the affordability of Oribi sets it apart from other analytics tools

      September 16, 2024

    • Donald N

      Pandemic Resilient?

      During the pandemic, I chose not to cut Oribi from my software list mainly due to their excellent customer service. In a time of chaos, I knew I could always count on them. When my site's traffic plummeted, Oribi provided me with easy-to-understand advice on how to optimize certain parts. I am truly grateful.

      September 10, 2024

    • William Johnson

      Priceless Software

      Oribi is a crucial tool for us, aiding in tracking our clients' conversions, engagements, and sales without the need for complex coding on their website. We've been using it for a year and I highly recommend it. Guy and his team are also very supportive and kind.

      September 2, 2024

    • Amy Garcia

      Explored Oribi after Viewing a

      I explored Oribi after viewing an enjoyable YouTube video but was shocked at its high cost for a small business. So, it's a big No Thank You from me.

      August 24, 2024

    • Tyler R

      Empowering Quick Reactions and Informed Decisions: Oribi's Excellent Customization Options

      it allows us to react quickly to changes and make informed decisions. The customization options in Oribi are excellent

      August 19, 2024

    • Joseph

      Unexpected Business Boost with Oribi: A Vacation Surprise

      During my vacation, Oribi unexpectedly gave my business a significant boost by charging a substantial amount. This unexpected event actually added an exciting twist to my trip, as I had to cut it short to address this surprise. Their customer service team was so involved that I felt compelled to ask them for an apology. I would definitely use it again and I highly recommend it!

      August 13, 2024

    • Elijah D

      Oribi: My Lifeline in the Midst of Pandemic Chaos

      During the pandemic, I decided to keep Oribi on my software list primarily because of their outstanding customer service. In a period of turmoil, I knew I could always rely on them. When my website's traffic took a hit due to COVID-19, Oribi offered me simple tips on how to optimize certain aspects. I confess, I haven't used it as much as I should have, but that's my fault. The past year has left me with little time to concentrate on analytics. However, I'm eager to get back to it and explore all the new features they've added since I've been away. I chose Oribi initially because I didn't notice the slight differences between it and another software. I switched to Oribi because I was swamped with the data the other software was presenting me and there was no one to help me when I needed assistance.

      August 5, 2024

    • Wayne

      Oribi: Unveiling Customer Journey Insights for Enhanced Improvement

      it provides clear insights into the customer journey, helping us identify areas for improvement. The real-time data provided by Oribi is a major advantage

      July 27, 2024

    • Kimberly Williams

      Exploring Oribi: A Premium Analytics Tool for Large Businesses

      I came across Oribi after spotting an ad on YouTube and decided to give it a shot. At first glance, it had a unique approach to presenting statistics, which I found quite intriguing. After my trial period, I was amazed to see the value they placed on their service, charging nearly $7 a month. This made me realize the premium quality of the software. However, I also discovered other alternatives and ended up choosing one for $4 a month, which was equally impressive. But if you're a large business, Oribi could be a perfect fit for you. It's definitely worth exploring!

      July 21, 2024

    • Virginia

      Oribi: Not Quite Cut Out for B2B

      I believe that Oribi is overpriced for a mediocre tool that prioritizes its appearance and user interface over functionality, especially at the agency level. I do appreciate its easy-to-read funnel, the correlation between behaviors, and its simple, graphic-rich analytics. However, it doesn't measure up to other third-party analytics tools at the same price point. It feels more like an upgraded Hotjar. Despite its visual appeal, it lacks depth in its capabilities. It's unable to handle call tracking or keywords, so I still need to pair it with Google Analytics, particularly in B2B where inbound keyword tracing and call tracking are vital. I switched to Oribi thinking it was superior, but I might revert. The company responded to my feedback, stating their goal is to solve marketing dilemmas for various organizations and provide more insights than just visitor numbers or page views. They clarified that they don't aim to replace Google Analytics, but rather to complement it.

      July 13, 2024

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