Planable vs Loomly: Which platform boosts your social media strategy?

Social media management tools are essential for efficient content planning, collaboration, and publishing across platforms. With the right tool, teams can streamline their workflows, enhance collaboration, and create engaging social media content more effectively. However, with so many social media management solutions available, choosing the right one can be challenging.

To help you make an informed decision, this article compares two leading social media management tools—Planable vs Loomly. By providing an in-depth analysis of their features, strengths, weaknesses, and primary use cases, you'll be able to determine which tool best suits your social media management needs. Let’s dive in.

Planable and Loomly are both prominent players in the social media management landscape, each providing unique features and advantages tailored to diverse content planning and collaboration needs.

Planable is celebrated for its user-friendly interface and real-time collaboration capabilities, making it an ideal choice for teams looking to streamline content approval workflows. It excels at enabling seamless communication between team members and stakeholders, ensuring a clear and efficient content approval process. On the other hand, Loomly stands out with its comprehensive suite of features that go beyond collaboration. It provides a range of tools for content creation, automated publishing, analytics, and even content inspiration, making it a versatile solution for managing the entire social media lifecycle.

Now, let's delve into the Planable vs Loomly comparison to help you decide which social media management platform best suits your specific requirements.

As social media management platforms, Planable and Loomly help streamline content planning, collaboration, and publishing, but there are key distinctions between them that are important when deciding which is the best fit for your business. One of the main differences lies in the scope of their collaboration features and overall functionality.

Planable is designed with an emphasis on real-time collaboration and team approval processes, making it an excellent choice for agencies and teams that need a straightforward way to get content reviewed and approved. It offers a highly visual content calendar where team members can comment, suggest edits, and approve posts in real-time. This focus on content collaboration makes it especially appealing for businesses that value smooth communication between content creators, clients, and stakeholders.

On the other hand, Loomly offers a more extensive feature set that goes beyond content approval and collaboration. While it provides similar capabilities for planning and scheduling posts, Loomly also incorporates content suggestions, automated publishing, analytics, and ad management. These features make Loomly a more comprehensive platform for managing all aspects of social media marketing, from ideation to performance tracking. Its post optimization tips and audience targeting tools can be valuable for teams looking to enhance content engagement and maximize the reach of their posts.

Another significant difference between the two platforms is their approach to pricing and scalability. Planable offers a more collaboration-centric pricing model, which might be ideal for small to medium-sized teams focusing on streamlined approval processes. Meanwhile, Loomly provides flexible plans that are more feature-rich, suitable for businesses looking to manage multiple social media accounts and leverage analytics for growth.

Choosing between Planable and Loomly will depend on whether your primary focus is on team collaboration and content approval (Planable) or having a versatile all-in-one solution with content strategy and analytics tools (Loomly).

• Real-time collaboration: Planable allows teams to collaborate in real-time, making content planning, feedback, and approval easy and efficient. It’s especially useful for teams that need a seamless review process.
• User-friendly interface: The platform features an intuitive drag-and-drop interface that makes it easy to create, schedule, and visualize content in a calendar view. This simplicity is great for both beginners and experienced social media managers.
• Multi-platform preview: Users can preview content across multiple social media platforms, including Facebook, Instagram, LinkedIn, and Twitter. This ensures that posts look consistent and optimized for each platform before they go live.
• Content approval workflows: Planable’s content approval system allows team members and stakeholders to approve or suggest changes before scheduling posts, streamlining the communication process and avoiding mistakes.
• Supports media-rich content: Planable supports a variety of content types, such as images, videos, GIFs, and even carousels, providing flexibility in content creation and making it easy to engage audiences with diverse media.

• Limited analytics: Planable lacks in-depth analytics and reporting tools. Users looking for robust data to track post-performance and analyze metrics may need an additional tool for insights.
• No social listening tools: The platform does not offer social listening or monitoring capabilities, which limits users from tracking brand mentions or keeping up with trending topics directly on the platform.
• Basic publishing features: While Planable is great for planning and collaboration, its publishing features are relatively basic compared to some competitors, lacking advanced automation options or detailed scheduling flexibility.
• Integration limitations: The platform has fewer integrations compared to more established tools. This can be a drawback for teams that rely on connecting multiple apps to their social media management process.
• Pricey for small teams: The pricing may feel steep for small teams or freelancers when compared to similar tools that offer more features at a comparable price. It’s more suitable for teams with specific needs for content collaboration and approval.

• Comprehensive content management: Loomly offers an end-to-end solution for social media management, including content creation, scheduling, automated publishing, and analytics. It supports the entire content lifecycle, making it ideal for businesses looking for an all-in-one tool.
• Content ideas and inspiration: Loomly provides content ideas and post suggestions based on trending topics, helping users stay inspired and create engaging content that is relevant to their audience.
• Audience targeting and optimization: The platform offers audience targeting features and post optimization tips, allowing users to refine their content to better engage with their specific audience and maximize reach.
• User-friendly calendar and workflow: Loomly features an easy-to-use visual content calendar that helps users plan, preview, and manage content across multiple social media channels. The workflow process is clear, allowing teams to collaborate effectively.
• Advanced analytics and reporting: Loomly provides insights into content performance, offering analytics that help teams track engagement and optimize their strategy. This feature is valuable for businesses focused on improving social media ROI.

• Limited customization of approval workflows: Although Loomly provides content approval features, they are not as customizable as some other platforms. Teams looking for detailed workflow customization may find Loomly's approval system lacking.
• No social listening feature: Loomly does not offer social listening tools, which limits its ability to monitor brand mentions or track conversations on social media. Users may need additional tools for this functionality.
• More suitable for small to medium teams: While Loomly is packed with useful features, it may not scale well for larger enterprises with more complex needs or larger social media teams, as some advanced features required for large-scale management are missing.
• Limited platform integrations: Loomly has fewer integrations compared to some other social media management tools, which may be a limitation for teams that want to connect to a broader suite of marketing and CRM platforms.
• Cost increases with users: Loomly’s pricing model is based on the number of users and social accounts, which can make it expensive as a business grows, especially for companies that need to involve many team members in social media management.

Planable and Loomly are both powerful social media management tools, but they cater to slightly different needs. Planable excels in team collaboration, providing a highly visual interface for content approval and real-time feedback, which is ideal for teams that prioritize a smooth review process. 

Loomly, however, offers a more comprehensive set of features, including content inspiration, audience targeting, and in-depth analytics, making it a better choice for managing end-to-end social media campaigns. While Planable focuses on streamlining collaboration, Loomly's broad feature set supports the entire content lifecycle, offering more versatility for diverse social media strategies.

Determining whether Planable is better than Loomly depends on your specific requirements. If your primary need is a seamless content approval process and real-time collaboration, Planable offers a streamlined approach with its user-friendly interface, ideal for agencies and teams focusing on efficient content workflows. 

However, if you require a broader toolset for managing every aspect of social media campaigns, from content ideation to analytics, Loomly may be the better choice due to its more extensive feature offerings.

Planable is best used for streamlining social media content collaboration and approval workflows, making it an ideal solution for marketing teams, agencies, and content creators who need efficient and organized communication. Its intuitive visual interface allows team members and stakeholders to draft, review, comment, and approve content in real time, providing a seamless experience for managing multiple social media campaigns. 

Planable's focus on collaboration simplifies feedback collection, reduces the chances of errors, and keeps everyone aligned on content strategy. It is particularly effective for teams that want to centralize their content planning and approval processes in one easy-to-use platform.

Planable can replace Loomly for teams that primarily need a strong collaboration and content approval tool, as it excels in real-time feedback and workflow management. Its intuitive interface makes it ideal for simplifying the content creation and review process. 

However, Planable lacks some of the broader features offered by Loomly, such as content inspiration, audience targeting, and advanced analytics. If your needs are centered around end-to-end social media campaign management, including detailed performance insights and automated publishing, Loomly may be a better choice.

Planable and Loomly are both social media management tools, but their pricing structures differ, with Planable generally being cheaper. Planable offers plans that start at a lower price point, catering to smaller teams and providing affordable features for collaboration and planning. Loomly, while providing more advanced tools and options, tends to have a higher base price, especially as team size and the number of managed social profiles increase. 

Therefore, for users primarily focused on content planning and collaboration on a budget, Planable’s pricing often presents a more cost-effective solution compared to Loomly’s feature-rich but pricier plans.

Determining if there's a "better" software than Planable depends largely on your specific social media management needs. Planable excels in facilitating team collaboration, offering real-time feedback and streamlined content approval, which makes it ideal for agencies and teams needing efficient content workflows.

However, alternatives to Planable like Loomly, Hootsuite, and Buffer may be more suitable for certain users. Loomly provides a broader feature set, including content inspiration and audience targeting, while Hootsuite offers advanced social media monitoring and reporting features. Buffer is known for its simplicity and cost-effectiveness, ideal for smaller teams.

Loomly and Planable are both strong contenders in social media management, but they cater to different aspects of the workflow. Loomly offers a more comprehensive feature set, including content suggestions, audience targeting, analytics, and ad management, which makes it ideal for users seeking an all-in-one solution for content strategy, creation, and performance analysis. 

In contrast, Planable focuses on team collaboration, providing an intuitive platform for content planning, feedback, and approval workflows. This makes Planable more suited for teams and agencies prioritizing seamless collaboration and streamlined content approval.

Whether Loomly is better than Planable depends on what you value most in social media management. If you're looking for an all-in-one solution that encompasses content strategy, creation, performance tracking, and advertising, Loomly offers a more extensive feature set to support end-to-end campaign management. It's especially beneficial for marketers who want tools for content inspiration and advanced audience engagement. 

However, if your focus is on improving collaboration and streamlining content approval within your team, Planable provides a more straightforward and efficient approach.

Loomly is best used for managing the entire social media content lifecycle, making it ideal for businesses looking for a comprehensive solution. It excels in content planning, scheduling, and performance tracking, providing users with tools for content inspiration, audience targeting, and analytics. Loomly's intuitive calendar allows teams to organize posts across different social media platforms, while its content suggestions help keep ideas fresh and relevant. 

The platform also supports collaboration through approval workflows, making it easy for teams to work together. With its wide range of features, Loomly is perfect for marketers aiming to streamline content strategy and engagement.

Loomly can replace Planable if your needs go beyond collaboration and content approval to include more comprehensive features for social media management. While Planable specializes in providing an easy-to-use platform for team collaboration and real-time feedback, Loomly offers a broader feature set that includes content ideas, audience targeting, automated publishing, and analytics. 

This makes Loomly a more versatile choice for managing end-to-end social media campaigns. However, if your primary focus is on streamlining the content creation and approval workflow, Planable’s simplicity and focus on collaboration might be more suitable.

Loomly and Planable have different pricing models, and determining which is cheaper depends on your team's size and needs. Planable's pricing is structured around the number of users and features, which can be more cost-effective for smaller teams focused solely on collaboration and content approval. 

On the other hand, Loomly's pricing scales based on the number of users and social media accounts, providing more comprehensive features like analytics, audience targeting, and content inspiration. While Loomly's feature set may offer better value for larger teams or those needing more tools, Planable can be less expensive for collaboration-focused requirements.

Determining if there's a superior software to Loomly depends on your specific social media management needs. Loomly offers a broad range of features, including content scheduling, audience targeting, and analytics, making it a versatile choice for managing social media campaigns.

However, alternatives to Loomly like Hootsuite, Buffer, and Sprout Social may be more suitable for certain users. Hootsuite excels in social listening and advanced reporting, Buffer is known for its simplicity and affordability, while Sprout Social offers in-depth analytics and customer engagement tools.

When it comes to ease-of-use, both Planable and Loomly provide intuitive interfaces aimed at simplifying social media management tasks. However, Planable excels ahead due to its seamless and efficient user experience. The platform's focus on simplicity allows even beginners to quickly understand and utilize its features, such as the drag-and-drop content calendar and real-time collaboration tools. This makes content planning and approval effortless for teams, enhancing productivity.

In comparison, while Loomly also offers a well-designed interface, its extensive feature set—including content suggestions, audience targeting, and advanced analytics—may require a longer learning curve for users to fully utilize its capabilities.

Next, let's consider the integration possibilities. Both Planable and Loomly provide integration with popular social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and more, making it easy for users to manage and publish content across multiple channels. However, Loomly gains an advantage in this aspect with its additional integration features. Loomly integrates with tools, from productivity apps to design software, like Google Drive, Dropbox, Slack, and Canva, allowing users to streamline workflows, enhance team collaboration, and simplify content creation directly within the platform. 

For instance, connecting Canva to Loomly means users can design graphics without leaving the interface. In contrast, Planable, while effective for social media scheduling, lacks these broader productivity integrations, limiting the ability to unify different aspects of content creation and communication.

While both Planable and Loomly offer content approval systems, Planable's system is more comprehensive in its approach, providing greater flexibility and customization. Planable allows users to create customized approval workflows that cater specifically to the needs of each team or project. For instance, you can set up multiple approval layers, such as having a content creator submit a post for review by a marketing manager and then final approval by a client. This tailored workflow ensures the right stakeholders are always involved at each stage, reducing errors and aligning content with the brand's voice. 

In contrast, Loomly’s approval system, while effective, is less customizable, making Planable the better choice for teams needing detailed, personalized content review processes.

Content suggestions are a feature where Loomly really shines. By analyzing current trends, upcoming events, and relevant keywords, Loomly provides users with engaging and timely content ideas. For example, Loomly might suggest creating a post for an upcoming holiday like Earth Day, complete with related hashtags and trending topics, helping users craft content that aligns with audience interests. This feature is particularly useful for content creators who want to stay relevant and reduce brainstorming time. 

By offering data-driven inspiration, Loomly enhances content planning efficiency, ensuring that posts are not only consistent but also resonate well with the audience and current events.

Both Planable and Loomly provide sophisticated analytics tools to help users review and enhance their social media performance effectively. These platforms offer insights into key metrics such as likes, shares, comments, and clicks, allowing users to understand how their content resonates with audiences. Loomly takes it a step further by providing detailed engagement breakdowns and suggesting optimization tips based on these analytics, which is ideal for refining content strategies. 

For example, users can see which posts receive the highest engagement and adjust their future campaigns accordingly. Planable also delivers useful performance metrics, but Loomly’s more granular analytics and recommendations provide a slight edge in data-driven social media optimization.

Keeping track of changes in content over time is crucial for maintaining brand consistency and ensuring high-quality posts across all social media channels. Planable offers a dedicated content versioning feature that allows users to track all changes made to their content, including edits, updates, and comments from team members. For example, if a post is revised multiple times, Planable maintains a complete history, allowing users to revert to previous versions or review why changes were made. This robust functionality is invaluable for ensuring that stakeholders are aligned and that approved content meets quality standards. 

While Loomly also provides content versioning, Planable's more comprehensive tracking and user-friendly interface make it the superior choice for managing detailed content changes over time.

Both Planable and Loomly offer features to plan social media content, but Loomly stands out with its interactive calendar view, which allows teams to visualize and manage their content strategy in a dynamic and engaging way. Loomly’s calendar offers drag-and-drop functionality, making it easy to adjust post schedules, manage overlapping campaigns, and view upcoming content in a cohesive format. This helps users proactively adjust their content rollout and gain a holistic view of their campaign timelines. 

While Planable also provides a visual calendar for content planning, it lacks Loomly's level of interactivity and flexibility, limiting users’ ability to easily adapt their content schedules in real time.