SparkPost is a cloud-based email delivery service that helps businesses optimize their email performance. It offers features such as predictive analytics, template editing, A/B testing, and real-time reporting. Suitable for businesses of all sizes, SparkPost aims to enhance email marketing campaigns. It also supports API integration, allowing developers to build and improve their applications.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Sparkpost?
  • 04How Sparkpost compare to similar software?
  • 05Who is Sparkpost best for according to our reviewers?
  • 06Sparkpost Reviews

What is Sparkpost?

SparkPost is a cloud-based email delivery service designed for businesses to manage their email marketing campaigns. It offers robust features such as powerful APIs for developers to integrate email capabilities into their applications, real-time analytics tools for optimizing campaigns, and advanced features like A/B testing. SparkPost also ensures high deliverability with its adaptive technology and security measures like DKIM and SPF authentication. It caters to both small businesses and large enterprises, offering scalable solutions for all email marketing needs.

Pros from reviewers

  • Reliable deliverability: SparkPost's SMTP integration ensures reliable deliverability of important administrative alerts, allowing servers to focus on hosting tasks. This feature removes the need to link sending IPs to hosting IPs, which could potentially change

  • Mobile-friendly: Unlike other software like Canva and Designr, which are computer-based, SparkPost is mobile-friendly. This allows users to create posts on their mobile devices in less than 10 minutes

  • Easy setup and management: SparkPost's API delivery is simple and offers SMTP server-based injection. Setting up DKIM and SPF is easy, and the freemium tier meets basic service needs. The admin panel provides excellent reporting, and there's ample technical guidance on effective bulk sending

  • High sending volume for its price: SparkPost allows for high sending volumes at a cost-effective price. This feature is particularly useful for businesses that need to send a large volume of emails

  • Integration with WordPress: SparkPost has a user-friendly WordPress plugin that ensures all emails sent by a website are routed through SparkPost. This feature has resolved issues with contact form submissions ending up in spam folders.

Cons from reviewers

  • Sensitive filtering system: Users have found the filtering system to be sensitive and cumbersome, making it difficult to search for emails, domains, and sent days

  • Account suspension without notice: Users have reported that their accounts were suspended without notice, causing significant disruption to their business operations

  • Difficulty in reaching customer support: Users have experienced difficulty in reaching customer support, especially during account suspension incidents, which can lead to prolonged service disruption

  • Limited email viewing window: The standard email viewing window is only 10 days, which may not be sufficient for some users. An upgrade is required for a longer viewing window, which some users find costly

  • Domain activation hassle: Activating a domain for sending can sometimes be a hassle, as it requires altering the website's DNS. Once a domain has been added to an account, it can't be transferred to a different account unless the original account deletes the domain.

Main features

Starting Price

N/A

Free Plan

No

Cloud-Based Service

Powerful APIs

Advanced Features

High Deliverability and Security

Real-Time Analytics

Who is Sparkpost best for according to our reviewers?

  • WordPress Users: These users find SparkPost's WordPress plugin user-friendly and effective in ensuring all emails sent by their website are routed through SparkPost, resolving issues with emails ending up in spam folders

  • Automated Email Senders: Users who send automated emails find SparkPost performs well with minimal downtime, and appreciate the analytics for reviewing open, close, and bounce rates

  • Mobile Users: These users appreciate the simplicity and mobile-friendly nature of SparkPost software, which allows them to create posts on their mobile in less than 10 minutes

  • High Volume Senders: Users who need to send a large volume of emails appreciate SparkPost's high sending volume for its price, and find the integration process simple and straightforward.

  • Web Server Administrators: These users utilize SparkPost's SMTP integration to send administrative alerts from their web servers, appreciating its reliable deliverability for important messages and the ability to easily whitelist the delivery of admin alerts

  • Sparkpost Reviews

    3.8

    Sparkpost rating

    4.0

    Ease of use

    3.0

    Customer service

    3.8

    Value for money

    3.9

    Likelihood to recommend

    3.9

    Features

    29 Sparkpost Reviews

    3.8 (29 reviews)
    Leave a review
    • Melissa Johnson

      Impressive IP Warming Feature Boosts Email Open Rates

      The IP warming feature of SparkPost is quite impressive. It ensures that our emails do not end up in the spam folder, thereby increasing our email open rates.

      October 19, 2024

    • Alexis Davis

      Efficient and Customizable Email Templates: A SparkPost Review

      The templates provided by SparkPost are professional and customizable, which saves us a lot of time in creating emails

      October 13, 2024

    • Judith Williams

      Sparkpost Enthusiast Since Inception

      When I initially began using Sparkpost with Wordpress, they provided a generous 200,000 free emails per month, which was more than sufficient for my needs. The integration process was simple using SMTP. I now also use Sparkpost for my cashback site, particularly when I need to send a large volume of emails. The integration was straightforward - I simply added my domain, verified records, and was ready to go with SMTP. It was easy to set up and they now offer more affordable plans. However, they have decreased the number of free emails and I sometimes face issues with integrating .in domains, as it states TLD not allowed. I'm unsure why this is the case since it's a global TLD. Consequently, I had to use a .net domain. Additionally, there's no direct email process from the dashboard. I opted for SparkPost because they offered more free emails for startups. All that's needed is a free trial with more emails.

      October 5, 2024

    • Sophia N

      Intuitive and User-Friendly Interface: A SparkPost Review

      The user interface of SparkPost is intuitive and easy to navigate. Even those with limited technical knowledge can use it without any difficulty

      September 30, 2024

    • Jerry N

      Efficient Spam Reporting with SparkPost

      I report spammers using SPARKPOST daily and they are always quick to respond! I absolutely trust a company that takes spamming seriously and ensures their system is free from it.

      September 22, 2024

    • Philip E

      SparkPost: Competitive Pricing with Exceptional Value and Reliability

      I find the pricing of SparkPost to be very competitive. It provides great value for money considering the features and reliability it offers

      September 16, 2024

    • Questa

      Sudden Account Suspension without Alert or Explanation

      I appreciated Sparkpost's easy setup and sub-account management. However, I was disappointed when our account was suspended for 48 hours without notice or explanation, impacting over 40 of our customers, which I found unacceptable.

      September 9, 2024

    • Kathleen E

      Excellent Customer Support at SparkPost

      The customer support team at SparkPost is excellent. They are always ready to assist and resolve any issues promptly

      August 31, 2024

    • Alexander Johnson

      Unbeatable Cost, Yet Room for Usability Enhancement

      I think the Sparkpost team is committed to improving their product and truly values their customers. Using Sparkpost is a no-brainer for anyone comfortable with API configuration. It's extremely reliable for transactional email sendings and the free plan provides great value. Some features of Sparkpost require API/programming knowledge to modify and can't be changed via the dashboard, but this is getting better.

      August 24, 2024

    • Patricia

      SparkPost's API Integration: A Developer's Dream

      As a software developer, I appreciate the API integration that SparkPost offers. It allows me to seamlessly integrate my applications with their service, making my work much more efficient

      August 17, 2024

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