Sendlane is a data-driven email marketing automation software tailored for online businesses. It aids in capturing, analyzing, and leveraging customer data to create personalized campaigns. Key features include email automation, landing pages, multivariate testing, customer journey tracking, and real-time analytics. It's perfect for eCommerce businesses, digital marketers, and agencies seeking to optimize their targeted marketing efforts.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Sendlane?
  • 04How Sendlane compare to similar software?
  • 05Who is Sendlane best for according to our reviewers?
  • 06Sendlane Reviews

What is Sendlane?

Sendlane is a comprehensive email marketing automation tool designed for digital marketers and eCommerce businesses. It offers features for creating, automating, tracking, and optimizing email campaigns. Key features include customer journey mapping, real-time analytics, advanced segmentation capabilities, and AI-driven predictive sending for optimized delivery times. Sendlane integrates with various platforms like Shopify, ClickFunnels, WooCommerce to streamline marketing efforts. It also provides 24/7 customer support. This software is an all-in-one solution for businesses looking to leverage email marketing to drive growth and customer engagement.

Pros from reviewers

  • High deliverability: Sendlane has excellent deliverability, ensuring that emails reach their intended recipients

  • Advanced automation workflows: Sendlane offers advanced automation workflows that allow users to send emails based on different subscriber behaviors, enhancing the effectiveness of email marketing campaigns

  • Excellent customer service: Sendlane's customer service is always available and very helpful, setting it apart from other email marketing tools. They often stay on the phone with users for hours until their issue is resolved

  • Designed for digital marketers and eCommerce: Sendlane is specifically designed for digital marketers and eCommerce, making it a great fit for these industries. Their integration with Shopify is super easy

  • Automation of marketing message, follow-up, and feedback: Sendlane allows users to automate their marketing message, follow-up, and feedback with customers, helping to manage customers and generate additional income through follow-ups and offering new products.

Cons from reviewers

  • Poor customer service experience: Some users have reported a poor customer service experience, including refusal to address concerns or issue refunds for unused credits

  • Limited email sending: Despite advertising unlimited email sending, Sendlane has reportedly started limiting the number of emails that can be sent per month and charges extra when this limit is exceeded, which has led to dissatisfaction among some users.

  • Lacking key features: Some users have reported that Sendlane lacks key features such as template and campaign duplication, as well as important behavioral and automation customizations, which can limit its effectiveness for certain marketing strategies

  • Price increase: Sendlane recently increased their prices, which has been a disappointment for some users who found the previous pricing more affordable

  • Limited advanced integrations: While Sendlane offers some integrations, they are not as advanced as those provided by its main competitors, potentially limiting its functionality for certain businesses

Main features

Starting Price

N/A

Free Plan

No

AI-Driven Predictive Sending

Automation Features

Email Campaign Creation

Real-Time Analytics

Advanced Segmentation Capabilities

Who is Sendlane best for according to our reviewers?

  • Affiliate Marketers: Sendlane supports affiliate marketing and offers a user-friendly platform with excellent email deliverability

  • E-commerce Businesses: Particularly those using Shopify, as Sendlane offers easy integration and is designed specifically for this type of business

  • D2C eComm Companies: Although some users have reported negative experiences due to higher than expected costs and missing features, others may still find value in Sendlane's offerings.

  • Digital Marketers: Professionals who need advanced automation workflows to send emails based on different subscriber behaviors

  • Small Business Owners: Especially those looking for a tool that offers excellent customer service and a user-friendly interface, but they should be aware of the recent price increase

  • Sendlane Reviews

    4.1

    Sendlane rating

    4.5

    Ease of use

    4.5

    Customer service

    3.9

    Value for money

    4.5

    Likelihood to recommend

    4.4

    Features

    26 Sendlane Reviews

    4.1 (26 reviews)
    Leave a review
    • Joshua W

      Diving into Sendlane: A User's Perspective

      I consider Sendlane to be a reliable product overall, providing all the necessary features. The user experience is straightforward and neat, with flawless integration. However, I find the form design complex and time-consuming. I also believe the pricing is too steep for users with a small number of contacts. I opted for Sendlane due to positive reviews from other users. The vendor responded to my review, expressing gratitude and offering assistance from their Customer Success Team. They clarified that they had raised prices after 22 months of product development to mirror new functionality and features, and that they are persistently adding value to the product.

      September 30, 2024

    • Maria Smith

      Exploring Sendlane: A Refreshing Change in Email and SMS Marketing

      As a marketing manager for a D2C eComm company, my journey with Sendlane has been quite an adventure. They offered a 4% reduction in cost for SMS and email marketing with the same features and credits, which was an exciting proposition. After signing the contract, I found that their cost per message was slightly higher for SMS, but this was offset by the unique features they offered. While their platform was different from our current platforms, Klaviyo and Postscript, it was a refreshing change. They had a different approach to things like template and campaign duplication, and they offered a unique perspective on behavioral and automation customizations. It was a learning curve, but one that was interesting to navigate. When I had concerns, Sendlane was always there to listen. They were firm on their policies, but they also showed flexibility by not enforcing the entire annual contract. This showed me that they were not just about business, but also about building relationships with their clients. Sendlane may have been different from what I was used to, but it was a refreshing change. They brought something new to the table, and it was a valuable learning experience. Despite the initial challenges, I found value in their unique approach and their commitment to customer service. I would recommend giving Sendlane a try. It may be a different experience, but it's one that could potentially bring a lot of value to your business.

      September 23, 2024

    • Lawson

      A/B Testing in Sendlane: Boosting Engagement Rates with Precision

      I appreciate the A/B testing feature in Sendlane. It has helped me understand what works best for my audience, leading to improved engagement rates

      September 17, 2024

    • Julia

      Marketer-Designed Email Automation with Sendlane

      Sendlane is a robust, contemporary tool that is regularly updated. It encompasses all the fundamental features one would anticipate, along with a broad spectrum of advanced automation features. It's well-liked among internet marketers and continues to enhance, making it worth a try. What I value about Sendlane is that it's crafted by marketers for marketers. It has fewer limitations than some conventional email marketing tools and provides advanced automation features that become priceless as you gain experience. The user interface is instinctive and uncomplicated, which I appreciate as I utilize email marketing tools daily. However, I would like to see more email templates and user-friendly methods to create appealing forms that I can effortlessly incorporate into my pages and sites. I'd also prefer more diversity in the landing page templates included in Sendlane's landing page tool. While Sendlane has expanded significantly over the years and prioritized other areas like e-commerce, I believe these are areas where it could enhance. Despite this, there are benefits to using it.

      September 10, 2024

    • Virginia M

      Thoroughly Enjoying My Experience with Send Lane

      I have thoroughly enjoyed my experience with Send Lane as a subscriber. The design, structure, and functionality of their email builder are excellent, and the reports provide all the necessary data for analyzing and responding to various types of engagement. What stands out the most, however, is their exceptional customer service. I have always received immediate responses to my inquiries, and they have been incredibly patient and helpful, whether it involves assisting me with a task or providing a straightforward answer. Having been a long-time Mail Chimp user, I am extremely satisfied with my decision to switch to Send Lane.

      August 31, 2024

    • Billy Jones

      Impressive Deliverability: Boosting Marketing Outcomes with Stellar Email Reach

      The software's deliverability rate is impressive. My emails reach the intended recipients' inboxes, which has positively impacted my marketing outcomes

      August 24, 2024

    • Donald N

      Sendlane: A True Diamond in the Rough

      I find Sendlane to be an amazing tool due to its user-friendly interface and exceptional customer support. The owner and staff are always extremely friendly. However, I was disappointed when they recently increased their prices, which made me deduct some points. Despite this, I still see it as a great value, just not as much as before. I initially chose Sendlane for its affordability, but I stayed for the excellent support and ease of use. I switched from Bronto, which was much more expensive and had features I never used. Sendlane was the perfect fit for my needs. The vendor responded to my review, acknowledging the price increase after 22 months of product development to reflect the new features. They also assured me that they are continuing to add value to the product.

      August 18, 2024

    • David

      Sendlane: Simplifying Contact and Campaign Management

      I've been using Sendlane for a few months now and I'm impressed with its seamless integration with my existing systems. It has made managing my contacts and campaigns much easier

      August 11, 2024

    • Elowen M

      Exceptional Customer Support at Sendlane

      Sendlane's customer support team is exceptional. They are always available to assist and provide solutions promptly

      August 6, 2024

    • Zadie D

      Top-tier Email Platform in My Experience

      I am a huge admirer of Sendlane. They are always innovating and enhancing their product. Their customer service is top-notch, with quick responses. The platform is extremely user-friendly and the email deliverability is remarkable. There are countless ways to create emails, workflows, and segment audiences. They also support affiliate marketing. However, it can be slightly overwhelming due to its vast capabilities. I would love to see a feature that allows tracking of monthly revenue from workflows, but they've assured me this is on the way in the next four months. I also wish it integrated with more software like Optimonk. I chose Sendlane for its superior deliverability, customer service, and ease of use. I switched from another provider due to poor customer service and an unfair ban for sending an affiliate email. Even though the issue was resolved, it was too late and Sendlane had already won me over.

      July 30, 2024

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