Moz is a comprehensive SEO software suite that aids businesses in enhancing their online visibility, driving organic website traffic, and achieving higher search engine rankings. It offers features such as keyword research, link building, site audits, and competitive analysis. Moz enables businesses to optimize their online presence, leading to increased organic search traffic and reach.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Moz?
  • 04How Moz compare to similar software?
  • 05Who is Moz best for according to our reviewers?
  • 06Moz Reviews

What is Moz?

Moz is a top-tier SEO software designed to enhance businesses' online visibility and increase organic traffic. It offers a comprehensive set of tools for various SEO tasks such as keyword research, backlink tracking, and site audits. Moz provides valuable insights and data-driven suggestions to improve website performance and outrank competitors. It also features advanced capabilities like rank tracking and on-page optimization. The software is user-friendly, making it easy for even non-technical users to implement effective SEO strategies. Additionally, Moz provides educational resources and maintains an active community to keep users informed about the latest SEO trends and best practices. It is trusted by thousands of professionals globally and is the preferred solution for businesses aiming to excel in search engine rankings and achieve sustainable growth.

Pros from reviewers

  • Comprehensive SEO toolkit: Moz Pro offers a wide range of features that help improve search engine rank, including keyword explorer, open site explorer, and a backlink checker. These tools are crucial for any digital marketing strategy and can help identify profitable keywords and uncover hidden opportunities

  • User-friendly interface: Moz Pro has a straightforward and intuitive interface that provides all the necessary data to evaluate a website's performance. This makes it one of the simplest SEO products to use, even for beginners

  • Reliable rank tracker: Moz Pro's rank tracker is as good as any other, providing accurate and comprehensive reporting on traffic, keyword movements, and individual URL rankings for any website or project

  • Excellent learning resources: Moz Pro provides excellent learning resources and guides, including video tutorials, community forums, and posts. This makes it easy for users to learn how to use the software effectively

  • Outstanding customer service: Moz has been praised for its excellent customer service, with users noting that the team is responsive, understanding, and quick to resolve issues. This level of customer care is a key advantage for users, as it ensures they can rely on Moz for support when needed.

Cons from reviewers

  • High subscription cost: Moz-Pro is considered expensive by some users, particularly small businesses or individuals who might not be able to afford the subscription cost

  • Overwhelming for new users: Due to its many features, Moz-Pro can sometimes be overwhelming for new users, and while a user guide is provided, it can take time to fully understand and utilize all the tools

  • Extra cost for crucial features: Some users have reported that certain crucial features require additional payments, making the overall cost of using Moz-Pro higher.

  • Limited digital marketing capabilities: Despite its numerous excellent features, some users believe there are other products that offer a wider range of digital marketing capabilities

  • Difficulty in cancelling service: Some users have reported difficulty in cancelling their service, with the cancellation button being hard to find and the process requiring direct contact with the company

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Main features

Starting Price

$49

/ month

Free Plan

No

Keyword explorer

Link explorer

On-page optimization

Rank tracking

Site crawl

36% off across all monthly and annual plans on Moz

Get 36% off across all monthly and annual plans on Moz and up to $179 savings with Secret.

Who is Moz best for according to our reviewers?

  • SEO Professionals: Moz Pro is a comprehensive toolkit that offers a wide range of features to improve search engine rank, including free tools like keyword explorer and open site explorer. It also provides excellent learning resources and guides, making it easy to use and operate for SEO professionals

  • Digital Marketers: Moz Pro provides numerous features such as keyword explorer and backlink checker, which are crucial for any digital marketing strategy. It assists in finding both short and long-tail keywords that are profitable in a chosen niche, and uncovering lucrative or hidden keywords

  • Customer Service Professionals: Moz has demonstrated excellent customer service, swiftly resolving issues and demonstrating a high level of professionalism and understanding. They listen to their customers and take decisive action to ensure their satisfaction, making them a reliable and customer-focused digital marketing tool provider.

  • SEO Auditors: Moz has become a preferred tool for backlink analysis, providing excellent value for SEO auditing and reporting. It is especially valued for its ability to track 'nofollow' links and perform backlink analysis, making it a crucial part of a company's marketing toolkit

  • Experienced SEO Technicians: Moz is a fantastic tool that demands a technical understanding of SEO. Its SERP checker and site auditing features are well-liked because they function effectively, and it's simple to spot spammy sites with their spam score tool

  • 36% off across all monthly and annual plans on Moz

    Get 36% off across all monthly and annual plans on Moz and up to $179 savings with Secret.

    Moz Reviews

    4.7

    Moz rating

    4.5

    Ease of use

    4.5

    Customer service

    4.1

    Value for money

    4.0

    Likelihood to recommend

    4.3

    Features

    29 Moz Reviews

    4.7 (29 reviews)
    Leave a review
    • Bryan A

      A Sustained SEO Ally: Moz

      Over the past 12 years, I've been a loyal Moz customer. I can confidently say they've been a crucial partner in our journey to achieve and maintain top search engine rankings. Despite various changes in their team, leadership, and offerings, Moz has consistently shown their commitment to providing exceptional service and ensuring our success. Their comprehensive suite of SEO tools has been key in helping us identify and address technical issues, optimize our website content, and build a strong backlink profile. Their data-driven insights and actionable recommendations have guided our SEO strategies and allowed us to make informed decisions that have directly impacted our visibility and organic traffic.

      October 21, 2024

    • Tyler

      Indispensable SEO Tool: Moz

      Moz provides all the essential features I look for in an online SEO tool, such as backlink analysis, keyword tracking, domain analysis, onsite and offsite SEO, organic traffic analysis, and competitor analysis. I view it as a must-have app. I've experimented with numerous other SEO apps like SEMRush, but most are only beneficial during the research phase. After that, I find myself paying for features I rarely use. Moreover, Moz's pricing has remained steady over the years. However, Moz's "insights" section, intended to assist users in enhancing their website SEO score, is still underdeveloped. Also, the reporting feature in Moz is substandard. While there are some options for PDF exports, many crucial charts are not supported. I can only export CSV files and generate similar charts myself.

      October 15, 2024

    • Douglas D

      Enhancing SEO Understanding: A Review of Moz's Valuable Learning Resources

      The learning resources provided by Moz have been incredibly helpful in enhancing my understanding of SEO. Their webinars, guides, and blog posts are informative and easy to understand

      October 5, 2024

    • Denise C

      Accurate and Reliable Rank Tracking with Moz

      I've found Moz's rank tracking feature to be incredibly accurate and reliable. It's helped me keep a close eye on my website's performance and make necessary adjustments

      October 1, 2024

    • Grey S

      Crucial Insights: Moz's Backlink Analysis Tool Enhances Link Profile Understanding and Monitoring

      The backlink analysis tool in Moz has been crucial in helping me understand my website's link profile. It's helped me identify opportunities for improvement and monitor the health of my backlinks

      September 24, 2024

    • Tate S

      Experienced the Free Trial of Moz and Then I…

      I tried the free trial of MOZ but realized I didn't need the service. I forgot to cancel the trial and was automatically charged for a paid subscription. When I contacted the MOZ team, they were very responsive and understanding, and promptly refunded me. This level of customer care is unfortunately not always common today. I was impressed with the MOZ team's commitment to their customers.

      September 15, 2024

    • Martha F

      Unveiling the Power of Moz Pro

      Moz has become my preferred tool for backlink analysis. It's cost-effective and provides excellent value. I find it incredibly beneficial for SEO auditing and reporting, and the insights I gain from it have helped me achieve high rankings on search engine results pages. I especially value its ability to track 'nofollow' links and perform backlink analysis. MozPro is my top choice for site and page ranking, as it seems more reliable than other sites. It's an excellent tool for finding opportunities to track any link and check for errors, and it also aids me in performing SEO audits. It's a crucial part of my company's marketing toolkit. However, it can sometimes be overwhelming for new users due to its many features. A user guide would be helpful. Moz offers a 30-minute consultation, but these can take two weeks or more, so I often have to figure things out myself. I think Moz could be improved if it allowed users to suggest keywords and links. Despite this minor detail, I highly recommend Moz.

      September 8, 2024

    • Sandra W

      Essential SEO Tool: Moz

      Moz has been an essential tool in my SEO arsenal. It's easy to use, provides insightful data, and the customer support is top-notch. I highly recommend it to anyone looking to improve their online presence

      August 31, 2024

    • Quincy D

      Swift Response Time

      I recently had a billing issue with Moz and was thoroughly impressed with how they handled it. As soon as I reached out, Eli M. from the UK responded swiftly and was incredibly helpful. He demonstrated a high level of professionalism and a deep understanding of my concern. What stood out most was his readiness to resolve the issue in my favor. It's rare to find a company that not only listens to its customers but also takes decisive action to ensure their satisfaction. Moz's prompt and favorable resolution to my billing query showcases their commitment to excellent customer service. It's clear that Moz values its customers and prioritizes their needs. I highly recommend Moz to anyone looking for reliable and customer-focused digital marketing tools. Their product is excellent, but it's their customer service that truly sets them apart. Kudos to the team at Moz for turning a potential problem into a positive experience!

      August 26, 2024

    • Kenneth

      SEO Expertise Delivered: Moz's Ranking and Reporting Tool!

      I have been using the Moz website for years, primarily for their blogs and SEO updates. Recently, I upgraded to Moz Pro for its reporting features. I value the customized reports and rankings, which offer easy access to information on traffic, keyword movements, and individual URL rankings for any website or project. The interface is modern and color-coded, making it easier to distinguish between data sets. As an SEO company, having the powerful Moz brand backing our reporting is advantageous. I especially like the "featured snippets" integration, which most other reporting tools only display basic rich results. Although it takes a long time to set up, it's worth it in the end because the reporting is comprehensive and appears very accurate when cross-checked with SERPs and other tools. I switched to Moz Pro because I needed more detailed reporting in one place.

      August 17, 2024

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