Serpstat is an all-inclusive SEO platform designed for professionals. It offers keyword research, competitor analysis, backlink auditing, rank tracking, and site auditing solutions. The software provides insights into your website's SEO performance, aiding in enhancing your search engine rankings. It is perfect for marketers, SEO specialists, and businesses looking to increase their online visibility.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Serpstat?
  • 04How Serpstat compare to similar software?
  • 05Who is Serpstat best for according to our reviewers?
  • 06Serpstat Reviews

What is Serpstat?

Serpstat is a comprehensive SEO platform offering various tools for content marketing, PPC, and SEO professionals. It provides keyword research, competitor analysis, backlink analysis, site audit, and rank tracking tools. Users can identify optimal keywords, analyze competitors' SEO strategies, monitor backlinks, and track their site's ranking. Serpstat also offers detailed reports and visual data to help users understand their website's performance and make informed decisions. It aims to help businesses improve their online presence, attract more traffic, and increase conversions. The platform is user-friendly and suitable for both beginners and advanced users. Special deals on Serpstat and similar software are available on our site to boost your SEO, content marketing, and PPC strategies at discounted prices.

Pros from reviewers

  • Comprehensive SEO tool: Serpstat provides a thorough understanding of your website, subdomains, and competitors, offering many insightful features to boost your marketing. It encompasses all aspects of SEO, such as keyword analysis, competitor analysis, and backlink analysis

  • User-friendly interface: Serpstat has a clean and clear user interface, which allows users to find everything they need with just one click. It is suitable for both experienced and novice SEOs

  • Excellent customer service: Users have praised Serpstat's customer service, noting that the team is quick to respond to chat requests and provides immediate help. The team is highly competent and provides quick and high-quality consultations through a dedicated manager

  • Affordable and valuable: Serpstat is more affordable than most similar tools, yet it offers a lot of value. It provides detailed information to analyze and improve digital strategy, and is always introducing new useful tools and updates.

  • Time-saving automation: Serpstat has automated many tasks that used to require manual work, saving users a lot of time. It provides all the SEO tools needed, including AI tools for SEO and content creation

Cons from reviewers

  • Difficulty in cancelling subscription: Some users have reported issues with cancelling their subscription, having to contact multiple customer service representatives to do so.

  • Limited credit distribution: Users have expressed dissatisfaction with the daily distribution of credits, preferring a monthly allocation to accommodate their research habits

  • Limited website data: Despite offering a comprehensive understanding of a website and its competitors, some users believe there is room for improvement in the data provided about websites

  • API restrictions: The API of Serpstat cannot be used for commercial purposes, and the rate limits are considered extremely low, making it unsuitable for proper data analysis

  • Poor documentation: Some users find that many of Serpstat's features are not clearly explained or poorly documented, making it difficult for non-technical users to access its full functionality

Main features

Starting Price

N/A

Free Plan

No

Comprehensive SEO tools

Keyword research

Competitor analysis

Backlink analysis and rank tracking

Detailed reports and visual data

Who is Serpstat best for according to our reviewers?

  • SEO Professionals: These users utilize Serpstat for keyword research, competitor analysis, and backlink analysis. They find the tool comprehensive and valuable in identifying significant keywords that are easy to rank

  • Content Creators: Content creators use Serpstat for its AI tools for SEO and content creation. They find the user interface simple and suitable for both experienced and novice SEOs. The tools they use most often are the Keyword Research Tool, Rank Tracker, and Site Audit

  • Digital Marketing Agencies: Agencies use Serpstat to enhance their digital marketing efforts, primarily using the Site Audit feature to monitor the quality and performance of their clients' websites. They also experiment with automation and using the API's for regular tasks

  • Small Business Owners: Small business owners use Serpstat as a comprehensive SEO tool to expand their business and make informed decisions for their websites. They find the user interface clean and clear, making it easy to find everything they need with just one click

  • Marketers: Marketers use Serpstat for keyword collection and clustering, keyword ranking, content optimization, and backlink data. They find it more affordable than most similar tools and appreciate the vast amount of analytical data it provides.

  • Serpstat Reviews

    4.2

    Serpstat rating

    4.5

    Ease of use

    4.7

    Customer service

    4.7

    Value for money

    4.4

    Likelihood to recommend

    4.5

    Features

    25 Serpstat Reviews

    4.2 (25 reviews)
    Leave a review
    • Logan Williams

      Exceptional Value for Money with Serpstat's Keyword Tracking Service

      I must say, for the price I pay, I'm absolutely thrilled with the top-notch service I get for keyword tracking with Serpstat!

      September 22, 2024

    • Alexis E

      Highly Recommended: Serpstat's PPC Analysis Tool Boosts Ad Campaign Optimization

      The PPC analysis tool has been incredibly useful in optimizing my ad campaigns. Overall, I'd highly recommend Serpstat to any digital marketing professional.

      September 14, 2024

    • Quinton S

      Indispensable SEO Tool for Our Business

      With Serpstat, I am able to conduct comprehensive SEO research using its impressive tools such as Keyword Research, Backlink Analysis, and Site Audit. It's easy to access any information about any keyword or website. I value the detailed information it offers to analyze and improve our digital strategy. I utilize it for keyword research and competitor analysis, which aids me in making informed decisions about optimizing website pages and generating content. Initially, the volume of graphs and data can be overwhelming upon registration. However, after a few uses, I am astounded by the valuable insights it provides.

      September 10, 2024

    • Madison

      Serpstat: A Game-Changing Rank Tracking Software with Invaluable Insights

      The software's rank tracking feature has been a game-changer for me, allowing me to monitor my website's performance in real-time. I've been impressed by the depth of data that Serpstat provides - it's helped me identify trends and opportunities that I wouldn't have noticed otherwise

      September 1, 2024

    • Beverly A

      Serpstat's Competitor Research and Customer Service

      The competitor research feature has given me a clear understanding of the market landscape, enabling me to make more informed decisions. I've found Serpstat's customer service to be exceptional - they're responsive, knowledgeable, and always willing to help

      August 24, 2024

    • Brittany F

      Serpstat's Impressive Site Audit and Content Creation Tools

      The site audit feature is particularly impressive, identifying issues and providing actionable recommendations. As a content creator, Serpstat's keyword clustering and text analytics tools have been instrumental in improving the quality of my work

      August 20, 2024

    • Brittany S

      An Excellent Multi-purpose Tool for SEO, SEM and Website Health Tracking

      As an agency, we've found Serpstat to be a valuable tool that enhances our digital marketing efforts and allows us to provide more value to our clients. We primarily use the Site Audit feature to monitor the quality and performance of our clients' websites. We've also begun to experiment with automation and using the API's for regular tasks. However, we haven't had much time to explore or learn the SEO features, so it's not immediately clear how to use them to improve a site's positioning. We currently don't have the time to attend webinars or lengthy tutorials, but we plan to do so in the future. We chose Serpstat because we were impressed during our free trial and found the pricing agreeable.

      August 12, 2024

    • Zachary E

      Admiring Serpstat: My Go-To SEO Tool for Business Success

      I believe Serpstat is fantastic. The precision of its data was crucial in my buying decision. Up to now, I haven't found anything I dislike about it. I selected Serpstat as it offered more accurate data than any other keyword research tool I evaluated.

      August 5, 2024

    • Scott

      Improved Content Strategy with Comprehensive Keyword Research

      its comprehensive keyword research feature has significantly improved my content strategy. The platform's user-friendly interface and detailed reports have made it easier for me to understand and interpret data

      July 30, 2024

    • Jacob Johnson

      Top-tier SEO Solution - Unbeatable for Organic Keyword Discovery

      I find Serpstat to be a thorough SEO tool that assists us in identifying significant keywords that are easy to rank. It encompasses all aspects of SEO, such as keyword analysis, competitor analysis, and backlink analysis. The features we find most beneficial are the keyword research and competitive analysis. We also value the site audit feature, which allows us to swiftly identify site problems. There's nothing about the tool that we dislike.

      July 23, 2024

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