What is SpyFu?
Pros from reviewers
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Valuable insights into potential clients and competitors: SpyFu provides detailed insights into potential clients, competitors, and national brands, helping users understand where they stand in comparison and informing their marketing strategies
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User-friendly interface: The software's user interface is easy to navigate, offering various ways to extend searches by identifying more competitors and studying their strategies
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Reliable source of information: SpyFu quickly adapts to changes in algorithms or data collection methods, making it a reliable source of information, especially for SEO
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Provides insights for PPC & SEO tasks: SpyFu is a crucial tool for PPC & SEO tasks, providing valuable insights into keyword and competitor research, which are key to SEO & PPC
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Quick access to information for ad campaigns: SpyFu provides quick access to information for ad campaigns with potential buyers and for optimizing campaigns, making it a valuable tool for marketers.
Cons from reviewers
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High cost: Despite the valuable insights and data provided by SpyFu, the cost of the software can be a barrier for small agencies or businesses operating on a tight budget
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Limited keyword ideas: The software only provides five keyword ideas for each analysis type, which may not be sufficient for comprehensive competitor analysis
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Inaccurate data: While SpyFu provides estimates for keyword and competitor research, the data is not always entirely accurate, which can limit its reliability for strategic decision-making
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Limited data sources for PPC: The data sources for PPC are limited to AdWords, excluding other platforms like Yahoo and Bing, which can limit the comprehensiveness of the analysis
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Poor customer service: Some users have reported difficulties in contacting SpyFu's customer service, including issues with communication and resolution of problems such as double charging and cancellation of subscriptions.
Main features
Starting Price
Free Plan
Competitor keyword research
Backlink analysis
SEO rank tracking
Custom reporting
PPC analysis
Starting Price
$39
/ month
Free Plan
No
Competitor keyword research
Backlink analysis
SEO rank tracking
Custom reporting
PPC analysis
How SpyFu compare to similar software?
Product
Price
$39
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
If you can afford it, SEMRush is definitely better than Spyfu. It has a lot of useful features that Spyfu doesn’t.
For example, SEMRush has a lot of social media analysis and tracking tools. It’s an integrated part of competitor research, and it’s really useful to anyone trying to build a presence on social media. Spyfu, unfortunately, doesn’t offer any social media insights.
SEMRush also has a lot of on-page SEO tools, like their site audit. This will help you identify areas of improvement for your site, and rank better on the SERP. Spyfu doesn't help with on-page optimization.
Besides the tools missing from Spyfu, SEMRush also has more in-depth analytics, and better reporting tools. If you’re an agency and you need detailed breakdowns for your clients, SEMRush is the better choice. But Spyfu also supports white labeling, so it’s not a bad pick either.
Just don’t expect too many integrations. Spyfu only integrates with about a handful of services, while SEMRush works with hundreds of...
Who is SpyFu best for according to our reviewers?
PPC & SEO Specialists: These users find SpyFu crucial for tasks like keyword and competitor research. They appreciate the insights it provides into their competition's strategy, but might find the data not entirely accurate and the data sources for PPC limited
Digital Marketing Agencies: These agencies can use SpyFu for competitor analysis, keyword targeting, and understanding where their clients stand compared to their competitors. However, for smaller agencies, the cost might be a barrier and they might need more keyword ideas than what SpyFu provides
SEO Professionals: These individuals find SpyFu indispensable for its data presentation and ability to quickly adapt to changes in algorithms or data collection methods. They rely on it for identifying competitors and studying their strategies, but might find the cost a barrier and wish for more PPC level insights
Business Owners in Competitive Online Sectors: These users value the quick access to information for ad campaigns and the insights SpyFu offers for optimizing their campaigns. They might find the tool lacking in some data and have issues with navigation due to extensive reports
Dissatisfied Users: These users have had negative experiences with SpyFu, citing issues like double charges, site crashes, lack of customer service, and problems with downloading reports. They might also find the data and features lacking and have difficulties getting in touch with anyone from SpyFu.
SpyFu Reviews
3.9
SpyFu rating
4.5
Ease of use
4.5
Customer service
4.3
Value for money
4.2
Likelihood to recommend
4.3
Features
29 SpyFu Reviews
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Barrett S
SpyFu: Reliable and Up-to-Date SEO Data for Informed Decision-Making
I'm impressed with how regularly SpyFu updates its data. This ensures that I'm always working with the most current information when making decisions about my SEO strategy.
October 22, 2024
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Roger D
SpyFu's Backlink Analysis: Uncovering Link Profile Improvement Opportunities
The backlink analysis feature of SpyFu is one of the best I've used. It's helped me identify opportunities to improve my site's link profile
October 13, 2024
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Kelly Brown
A Fair Platform with Some Limitations - SpyFu Review
The Spyfu platform is user-friendly and I appreciate the feature that allows for automated monthly reports. However, it's frustrating that I can only generate a monthly report on a specific date. This becomes a problem when client meetings are scheduled on or before this date, as I can't prepare the reports in time. The insights provided are useful, but I wish there was more detailed information on the graphs. I often show the third page to clients, but it lacks enough information for them to understand on their own. In the beginning of March 215, I was unable to generate reports for any of my clients. It took around two weeks to fix this issue, which made me appear unprepared.
October 8, 2024
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Austin
Exceptional Customer Support at SpyFu: Enhancing Software Experience
I've found the customer support at SpyFu to be top-notch. They're always responsive and helpful, which makes using the software even more enjoyable
September 29, 2024
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Katherine B
Exploring Customer Service and Features with SpyFu: A Personal Experience
I've been using SpyFu and I must say, it's been quite an adventure! I've been trying to get in touch with their team, and while I haven't had a response yet, I'm excited to see how they handle customer service. I've been using their chat feature, which is a great tool, although it seems to be unattended at times. I'm looking to change my membership status, and while their site has been down over the weekend, I'm eager to see how quickly they can resolve this issue. It's like a test of their problem-solving skills! I'm considering reaching out to my bank to see how they can assist me in this process. It's all part of the journey!
September 23, 2024
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Donald B
Fine until Advanced SEO Skills are Required
Spyfu is great for initial steps in understanding my market and their SEO strategies. However, I need more assistance to fully utilize this information. I constantly encountered knowledge barriers and the instructional videos started out clear but eventually used SEO jargon that was beyond my comprehension.
September 16, 2024
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Lawrence
Affordable and Effective: SpyFu's Range of Pricing Options for Small Business Owners
As a small business owner, I appreciate that SpyFu offers a range of pricing options. It's an affordable solution that delivers high-quality results
September 9, 2024
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Judith
Game-Changing ROI Tracking: SpyFu Simplifies Marketing Campaign Effectiveness Measurement
The ROI tracking feature of SpyFu is a game-changer. It has made it much easier for me to measure the effectiveness of my marketing campaigns
September 2, 2024
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Alice S
Initial Experience Disappointing, Overpriced Software.
After subscribing to the cheapest plan of Spyfu, I was offered to use 192 out of my 2 credits to run a Recon Report. Now, if I want to run any more reports, they are asking for a significant additional charge. So basically, my first monthly payment only allowed me to run ONE report. I'm not satisfied with this.
August 27, 2024
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Kathleen Rodriguez
SpyFu: The Ultimate SEO Tool for Improved Website Ranking
I've used many SEO tools in the past, but SpyFu stands out for its depth of features and ease of use. It's been instrumental in improving my website's search engine ranking
August 19, 2024
