Moz Local is a software tool designed to assist businesses in managing their online presence on multiple digital platforms. It guarantees accurate business listings on Google, Facebook, and other search engines or directories. The software offers performance analytics and enables users to track customer feedback. Its main purpose is to boost local search visibility and enhance SEO rankings.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Moz local?
  • 04How Moz local compare to similar software?
  • 05Who is Moz local best for according to our reviewers?
  • 06Moz local Reviews

What is Moz local?

Moz Local is a software tool that assists businesses in managing their online presence across various digital platforms. It allows users to maintain consistent business listings, enhancing local SEO and visibility. Features include automatic listing updates, duplicate deletion, review management, and performance metrics. It integrates with Google and Facebook for data management and provides alerts for changes in business listing status. The tool is ideal for businesses aiming to improve their local SEO and manage their online reputation effectively. Special promotions are available on Moz Local and similar software tools.

Pros from reviewers

  • Comprehensive SEO features: Moz Local offers a wide range of SEO tools including site crawl, link building, and competitor analysis, which can help enhance a website's performance and boost its rankings

  • Technical SEO training: For those with limited understanding of technical SEO, Moz Local provides technical SEO training in their resource section to help users fully grasp the data provided by the software

  • Local listing management: Moz Local is particularly effective for managing local listings, ensuring NAP consistency across the web, and enhancing local listing rankings

  • Excellent customer service: Moz Local is known for its responsive and helpful customer service, which includes swift resolution of issues and refunds in case of accidental charges.

  • User-friendly interface: Moz Local is easy to set up and use, making it a convenient tool for managing SEO projects

Cons from reviewers

  • High cost for individual use: While Moz Local can be cost-effective for businesses managing multiple clients, it can be quite expensive for individual use or for small businesses

  • Difficulty in understanding data: Some users with limited understanding of technical SEO have found the amount of data provided by Moz Local overwhelming. This requires them to make use of additional resources or training to fully grasp the information

  • Limited data for certain regions: Despite its many features, Moz Local has been reported to provide poor or non-existent data for certain regions, such as Canada. This can be a significant drawback for businesses operating in these areas

  • Limitations on projects and scans: Compared to other SEO tools like SEMRush, Moz Local has been reported to have limitations on the number of projects and scans that can be conducted. This can be a hindrance for businesses with larger SEO needs

  • Limited features compared to competitors: Some users have reported that Moz Local lacks certain features compared to its competitors, such as SEMRush. This includes tasks like keyword research and rank tracking, which are provided all in one place by other tools.

Main features

Starting Price

N/A

Free Plan

No

Performance Report

Local SEO Tool

Data Accuracy

List Management

Review Management

Who is Moz local best for according to our reviewers?

  • SEO Professionals: SEO professionals can use Moz Local to enhance their client's local listing rankings. It enables them to track position changes and focus on high-impact search queries. It also provides many useful SEO features such as competitor analysis and link building

  • Digital Marketing Professionals: Digital marketing professionals can use Moz Local for local SEO, keyword research, and rank tracking. It's particularly useful for adding clients to local listings, especially for organizations in the US, UK, and Canada.

  • Content Writers: Content writers can use Moz Local for keyword research, SEO audit, and competitor analysis. It also provides technical SEO training for those with limited understanding of SEO

  • Small Business Owners: Small business owners can use Moz Local to list their business in different local directories. It works on a subscription model and includes review management, a key aspect of managing a business's online reputation

  • Bloggers: Bloggers, especially those running a parenting blog or similar, can use the free version of Moz Local to gather data on ranking keywords. This can have a positive impact on the performance, traffic, and ranking keywords of their posts over time

  • Moz local Reviews

    4.6

    Moz local rating

    4.5

    Ease of use

    4.0

    Customer service

    3.9

    Value for money

    4.0

    Likelihood to recommend

    4.2

    Features

    29 Moz local Reviews

    4.6 (29 reviews)
    Leave a review
    • Justin G

      Continuous Updates: A Commitment to Leading Local SEO

      The software is constantly updated with new features and improvements, which shows that the company is committed to staying ahead in the local SEO space.

      October 19, 2024

    • Amber Williams

      Incredible Team, Highly Accommodating - Moz Local Review

      I am impressed with the Moz Local team for their amazing service and their accommodation of both small and large errors. I recommend this software for medium to large organizations. However, the time it takes to get noticed and score can be a challenge for small businesses that are cash strapped, like mine, where building SEO and peripherals is already demanding due to a small client base in a small country. Kudos to the team. - Clint Morris

      October 14, 2024

    • Jennifer Smith

      Exceptional Customer Support: Maximizing Software Benefits

      The customer support team is responsive and knowledgeable, they've been instrumental in helping me maximize the benefits of the software

      October 5, 2024

    • Charlotte C

      Boosting Citations with Moz Local: A User's Perspective

      My experience with Moz Local has been average. While I've been a loyal user of the Moz brand for over 7 years and find their products useful for keyword research and local citation building, I believe they need to improve their layout as it seems outdated compared to other SEO tools' dashboards. Recently, they made changes to their dashboard and the way business information is uploaded, which I appreciate as it used to be very confusing. Now, I can track my clients' local SEO score and find NAP inconsistencies across well-known aggregators and other trusted listing sites. They've also improved their options for uploading images, content, and reporting tools to track progress. However, I'm not a fan of the layout and the process of uploading data and business information. I find Yext local white label more user-friendly. Despite these issues, I continue to use Moz Local to boost citations and local listings for my clients.

      September 29, 2024

    • Eugene N

      Boosting Online Visibility: Moz Local's Worth the Investment

      I've noticed a significant improvement in my online visibility since I started using Moz Local, it's definitely worth the investment

      September 21, 2024

    • Linnea S

      Value-for-Money Platform with Useful Features

      My experience with Moz Local has been satisfactory, but not outstanding. I particularly value the citation builder feature. However, I find there's a lack of clarity about what I'm signing up for. The number of citations differs for each location and if I indicate that I don't serve people at my location, I can expect 10-16 citations for the money I've paid. I chose and switched to Moz Local primarily because of its price. I appreciate the vendor's response and their offer to assist with any questions.

      September 15, 2024

    • Eric E

      A Sustained SEO Ally: Moz-Local Review

      Over the past 12 years, I've been a dedicated Moz customer. I can confidently say they've been a crucial partner in our journey to achieve and maintain top search engine rankings. Despite various changes in their team, leadership, and offerings, Moz has consistently shown their commitment to providing excellent service and ensuring our success. Their comprehensive SEO tools have been key in helping us identify and address technical issues, optimize our website content, and build a strong backlink profile. Their data-driven insights and actionable recommendations have guided our SEO strategies and allowed us to make informed decisions that have directly impacted our visibility and organic traffic.

      September 9, 2024

    • John

      Booking Experience with MOZ Pro's 3-Day Trial

      I expressed some concerns about the effectiveness of MOZ Pro SEO tools for small and medium-sized enterprises in the Netherlands. Despite only being a 3-day trial user and not a paying customer, MOZ took my concerns very seriously. They responded within 24 hours with a professional reply. Anita G. took the time to provide me with customized suggestions on how to achieve the best results. I appreciate her efforts.

      September 2, 2024

    • Aaron Brown

      Transparent Insights: A Review of Moz Local's Clear Visibility into Listing Performance

      I appreciate the transparency of Moz Local, it provides a clear view of what's happening with my listings at all times

      August 26, 2024

    • Richard B

      User-Friendly Interface: A Non-Technical Perspective

      The user interface is intuitive and easy to navigate, even for a non-technical person like me

      August 20, 2024

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