What is Mixpanel?
Pros from reviewers
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Helpful documentation: The documentation is very thorough, addressing some less common use cases. The dashboard provides a dictionary, event and field renaming, a live stream of events and profile updates, and a range of graphs and insights. The built-in visualizer uses Mixpanel's own query builder, which works flawlessly with just a bit of reading. The documentation, examples, and how-to's are very useful.
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Reliable and comprehensive: Mixpanel is a reliable solution that provides a variety of tools and libraries useful for administrators, marketers, developers, and managers
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Supports multiple platforms: Mixpanel supports mobile, web, and server-side analytic events, and offers implementations for various languages and platforms, including JS, Ruby, Python, PHP, etc
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Broad range of tracking: It tracks both events and profiles, gathering a broad range of attributes, some of them automatically. This is beneficial for monitoring customer activity, particularly when errors occur
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Detailed analytics: Mixpanel is used for understanding drop-off and conversion across different product funnels, measuring product usage analytics across different plans to better understand customers, and encouraging feature adoption through usage analytics
Cons from reviewers
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Lack of integrations: The software doesn't offer an extensive range of integrations, which can limit its functionality and compatibility with other tools
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Delayed updates: Mixpanel doesn't miss updates, but they might be delayed, which can skew the data and affect the accuracy of funnels
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Limited dashboard access: The dashboard access is quite restricted, limiting the number of charts that can be created and there's no option to create a team or squad to collaborate on a specific dashboard
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High cost: Mixpanel can be quite expensive, making it less attractive compared to other tools, especially for smaller businesses or startups
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Poor customer service: There have been instances of unresponsiveness from Mixpanel's customer service, which can be frustrating and unprofessional, especially when trying to resolve issues or seek assistance.
1 year free on Mixpanel
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Main features
Starting Price
Free Plan
Experiments
Funnel analysis
User profiles
Data warehouse connector
Event tracking
Starting Price
$24
/ month
Free Plan
No
Experiments
Funnel analysis
User profiles
Data warehouse connector
Event tracking
1 year free on Mixpanel
Get 1 year free on Mixpanel and up to $50,000 savings with Secret.
How Mixpanel compare to similar software?
Product
Price
$24
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
Mixpanel and Segment are both analytics platforms, but they differ significantly in their focus and functionalities. Mixpanel is primarily geared towards user analytics, enabling companies to track user interactions within their website or application in real-time. It excels in its detailed event tracking and the ability to create complex funnels, cohort analyses, and user segmentation. Mixpanel is particularly well-suited for businesses that want to gain in-depth insights into user behavior to drive engagement and growth. Its user-friendly interface is a boon for small businesses or teams without specialized data analysis skills.
On the other hand, Segment acts more as a data infrastructure platform. It allows businesses to collect customer data from various touchpoints and send it to other marketing, analytics, or data warehousing tools. Segment excels in data integration and governance. With the ability to connect with over 9,000 popular tools and robust data governance features,...
Mixpanel and Amplitude are both prominent players in the realm of product analytics, each with its own strengths and differences to consider when choosing the right platform for your analytics needs.
One significant difference between Mixpanel and Amplitude is their approach to user analytics. Mixpanel is renowned for its event-driven analytics, focusing on tracking specific user interactions within your product. This means you can dive deep into understanding how users engage with individual features and events. Mixpanel excels in providing detailed insights into user behavior, making it a preferred choice for companies that want to closely monitor and optimize specific user actions.
On the other hand, Amplitude takes a more comprehensive approach to user analytics. It emphasizes user behavior analysis and offers a holistic view of user journeys and product usage. Amplitude's strength lies in its ability to segment users, create behavioral cohorts, and perform robust retention...
Mixpanel and CleverTap are both prominent platforms in the mobile and web analytics space, offering sophisticated tools to monitor and engage users. While they cater to similar audiences, several key differences set them apart.
The main point of difference lies in their approach to data handling and user engagement. Mixpanel focuses extensively on event-based analytics, allowing businesses to track user interactions with fine granularity. It provides powerful tools for analyzing funnels, measuring retention, and conducting cohort analysis, which are invaluable for understanding user behavior deeply. Mixpanel's platform is especially strong in its ability to break down data in real-time, offering insights that help optimize user flows and improve engagement strategies. However, this depth of data can make Mixpanel somewhat complex to navigate for beginners.
On the other hand, CleverTap combines analytics with strong marketing automation capabilities, making it more of an all-in-one...
Who is Mixpanel best for according to our reviewers?
SaaS Product Marketers and Developers: These users can use Mixpanel to track detailed and precise user interaction data for SaaS products, which can be used for product enhancement
Marketers: Marketers can use Mixpanel's event and funnel segmentation analysis and data crunching functionalities to better understand their customers and their behavior, and to create cross-functional dashboards to consolidate and present crucial metrics
Product Managers: These professionals can use Mixpanel to understand drop-off and conversion across different product funnels, measure product usage analytics across different plans, and encourage feature adoption through usage analytics
Developers: Mixpanel offers implementations for various languages and platforms, including JS, Ruby, Python, PHP, etc., making it a useful tool for developers. They can use it to track user activity in the product, particularly when errors occur
Business Professionals and Data Analytics Experts: These users can use Mixpanel to create informative reports on product behavior. However, they may find the process of joining Mixpanel's Solution Partners program to be challenging.
1 year free on Mixpanel
Get 1 year free on Mixpanel and up to $50,000 savings with Secret.
Mixpanel Reviews
4.4
Mixpanel rating
18 Mixpanel Reviews
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Debra Jones
Mixpanel: User-Friendly Analytics for Targeted Marketing
Mixpanel's user-friendly interface and intuitive design make it easy to navigate and use, even for a non-technical person like me. I particularly appreciate the ability to segment users based on their behavior, which has greatly improved our targeted marketing efforts
May 28, 2024
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Viola M
Unprofessional Conduct by Mixpanel in their Partners Program
I attempted to join Mixpanel's Solution Partners program as a business professional and expert in data analytics, with several clients using their platform. After submitting an application and signing an NDA, I had a call with a Mixpanel representative named Jonathan Loeser. However, after this, he stopped responding to my emails. I sent several emails over a few weeks, but received no response. I also reached out to the partners program and support email, but again received no response. This was particularly disappointing as their support usually responds quickly to technical questions. Overall, I found this experience very unprofessional and disappointing.
May 18, 2024
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Elowen
Top-notch Data Analysis for Informed Product Development
its data analysis capabilities are top-notch, allowing me to make informed decisions about product development. The funnel analysis feature, for instance, has been instrumental in identifying bottlenecks in our user journey
May 13, 2024
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Helen F
Potent Analytic Software
I use Mixpanel daily. It's a potent tool that enables the creation of informative reports on our product's behavior. Although its implementation was slightly challenging, Mixpanel's support was helpful.
May 5, 2024
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Isabella Johnson
Understanding User Behavior with Mixpanel
I have found Mixpanel to be an invaluable tool in understanding user behavior
April 27, 2024
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Zoe D
Long-term User Experience with Mixpanel
I've been enjoying using Mixpanel for a while now, although it's quite costly for my business and has caused some implementation issues. I'd recommend it for beginners in data analytics, but there are better options available.
April 22, 2024
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Joyce W
Unrivaled Tool for Comprehensive Product Analytics!
I use Mixpanel for understanding drop-off and conversion across different product funnels, measuring product usage analytics across different plans to better understand our customers, and encouraging feature adoption through usage analytics. I also use it to create a cross-functional dashboard to consolidate and present crucial metrics, making it easier to keep stakeholders informed. I appreciate the seamless event and funnel segmentation analysis and the many crunching functionalities. The data is readily downloadable in CSV or PNG format, and integrating the tracking code is hassle-free thanks to the comprehensive documentation and video tutorials. Overall, my experience has been pleasant. However, there are a few drawbacks. The dashboard lacks an auto-save feature, so I have to manually save every time I add a report. The pop-up is quite annoying, and there are occasional sync issues where some events don't show up until after a hard refresh. There's also no option to create a team or squad to collaborate on a specific dashboard, and the software doesn't offer an extensive range of integrations.
April 15, 2024
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Paul E
Steer Clear of Mixpanel!
I feel that they are dishonest in their contract setup and management. I would definitely avoid it as there are much better solutions available.
April 13, 2024
