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Similarweb Reviews

4.7 (29 reviews)

Similarweb is a software that offers comprehensive insights and data about your website and competitors' sites. It enables you to analyze web traffic, user engagement, keyword rankings, and other crucial metrics. This information can be used to optimize your online presence and make informed, data-driven decisions. The tool is designed to help businesses understand their digital market share and improve their online strategies.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Similarweb?
  • 04How Similarweb compare to similar software?
  • 05Who is Similarweb best for according to our reviewers?
  • 06Similarweb Reviews

What is Similarweb?

Similarweb is a robust software providing detailed website analytics and competitive intelligence to help businesses excel in the digital world. It offers a wide range of features and tools, delivering valuable insights into a business's online performance and that of their competitors. Users can obtain comprehensive data on website traffic, audience demographics, referral sources, keyword analysis, and more. This information can be used to optimize marketing strategies, identify growth opportunities, and make informed decisions. With its user-friendly interface and precise data, Similarweb is an essential tool for businesses aiming to boost their online presence and outdo their rivals. It helps uncover the secrets behind successful websites, unlocking a business's full potential.

Pros from reviewers

  • Insight into target audience: SimilarWeb allows users to access not just their own website's analytics, but also insights into their target audience and their interactions with competitor websites. This information aids in making informed decisions and predicting future customer needs

  • Market research: SimilarWeb provides essential market research data in an easily understandable and actionable manner. The Chrome extension is particularly beneficial for understanding a website's basic nature and traffic. This helps users steer their business in the right direction and seize the best online opportunities.

  • Reliable web traffic assessment: SimilarWeb removes guesswork and provides a reliable way to assess companies based on their web traffic. It enables users to swiftly and effortlessly gather data for most websites, including details on bounce rate, page views, monthly visits, and geography

  • Competitive analysis: SimilarWeb Pro is a crucial tool for competitive analysis, offering visual charts and graphs that provide valuable data. This allows users to understand their standing in their niche and industry, as well as gain a comprehensive view of their competition and the overall landscape

  • Prospecting and collaboration: SimilarWeb is often used for prospecting and finding new sites to collaborate with. It's particularly helpful when users need to understand the traffic of specific websites they want to partner with. The Similar site section is used to identify comparable websites for prospecting

Cons from reviewers

  • High cost for small businesses: The Pro version of SimilarWeb can be quite costly for small businesses, making it less accessible for those with a limited budget

  • Inaccuracy of referral reports: Some users have reported that the accuracy of the referral reports could be better, suggesting that the data provided may not always be reliable

  • Difficulty finding data for some websites: The tool occasionally fails to find website data and displays nothing, which can be frustrating when trying to gather comprehensive insights

  • Inaccuracy of traffic statistics: Some users have expressed skepticism about the accuracy of SimilarWeb's traffic statistics, finding them less reliable than other tools like Google Analytics and Statcounter

  • Limited data for new or smaller websites: SimilarWeb only displays data for websites with high traffic, excluding new or smaller ones, which can limit its usefulness for businesses interested in these types of sites.

Main features

Starting Price

$149

/ user / month

Free Plan

No

Website engagement metrics

Competitive analysis

Keyword research

Audience insights

Traffic analysis

Semrush and Similarweb’s features overlap considerably. They both have a robust keyword research suite, great tools for link building, and a lot of SEO features that you can use for on-page and off-page efforts. 


Semrush is slightly cheaper at $139.95/month, compared to Similarweb’s $199/month. But they both offer a similar user experience, customer support, and feature stack. 


The primary distinctions between Semrush and Similarweb lie in their specialized capabilities and included features. Semrush is a powerhouse for SEO and keyword research, offering an extensive and reliable keyword database, advanced content marketing tools, and superior on-page SEO capabilities. It also excels in ad management and social media management, providing more robust tools for managing and optimizing campaigns. Additionally, Semrush's partnership with Zapier enhances its capability through seamless integrations with thousands of other online tools, facilitating a wide array of marketing...

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Similarweb

Know, grow, and succeed online

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Semrush

Be more visible in search results and increase qualified traffic

14 days free on the Pro plan + 17% off annual plans on Semrush

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Who is Similarweb best for according to our reviewers?

  • Marketing and Sales Teams: These professionals can use SimilarWeb to gauge the volume of consumers each website attracts, helping them determine the seriousness of their requests

  • SEO Specialists: SimilarWeb is a powerhouse for competitor analysis and SEO insights, aiding these professionals in maintaining an online edge

  • Advertisers and Promoters: SimilarWeb allows these users to evaluate the ad value of websites/blogs they aim to partner with, saving them money that could have been spent on ineffective campaigns.

  • Business Owners: SimilarWeb provides essential market research data in an easily understandable and actionable manner, assuring them that they're steering their business in the right direction

  • Bloggers and Content Creators: The tool is fantastic for quickly comparing blogs and determining their volume and stats, helping them understand their standing in the field

  • Similarweb Reviews

    4.7

    Similarweb rating

    29 Similarweb Reviews

    4.7 (29 reviews)
    Leave a review
    • Sophia Johnson

      The Best App You Could Ever Download

      As someone in marketing, sales, or manufacturing, I find Similarweb to be the best application I could download. It allows me to gauge the volume of consumers each website attracts, helping me determine the seriousness of their requests.

      August 12, 2024

    • Betty Garcia

      Targeting Potential Clients with Similar Sites for My Software

      Similar Sites significantly eases my life and saves me a lot of time. I'm sure I would lose opportunities without this tool. I value the ability to visit a typical customer's website and use Similar Sites to give me a list of companies that fit the same profile.

      August 6, 2024

    • Matthew

      Boosting Website Rankings: Invaluable SEO Tools for Optimization

      The platform's SEO tools have been invaluable in optimizing our website for search engines. It provides detailed keyword analysis that has helped improve our rankings significantly

      July 27, 2024

    • Victoria Johnson

      Real-Time Data Revolution: SimilarWeb's Game-Changing Impact on Timely Decision-Making

      SimilarWeb's ability to provide real-time data is a game-changer. It allows us to make timely decisions based on current trends and patterns

      July 22, 2024

    • Unity D

      Essential for Achieving Success

      SimilarWeb PRO offers useful data that allows me to evaluate my competitors' performance and verify the credibility of a site for promotion. It has saved me money that could have been spent on ineffective campaigns. Although the pricing is a concern, I see it as an investment as it provides access to a wealth of data. There's also a free, limited version available.

      July 14, 2024

    • Christine Rodriguez

      SimilarWeb: Unveiling the Comprehensive View of Our Online Presence

      The depth of data provided by SimilarWeb is truly impressive. From geographical distribution of web traffic to referral sources, it provides a comprehensive view of our online presence

      July 8, 2024

    • Lawson S

      Received Friendly Support from Similarweb.

      I had a very positive experience with Alexander Grychyk who provided me with friendly and professional service during our first call. He gave me useful information and considered my needs and requests, instead of just trying to sell his services. I really appreciated his approach.

      June 30, 2024

    • Sable G

      Extremely Useful Insights

      Similar Web provides essential market research data in an easily understandable and actionable manner. It assures me that I'm steering my business in the right direction.

      June 25, 2024

    • Sean Jones

      SimilarWeb: An Indispensable Marketing Tool

      As a marketer, SimilarWeb has become an indispensable tool in my arsenal. It allows me to track our website's performance, understand where our traffic is coming from, and identify potential opportunities for growth

      June 15, 2024

    • Anthony J

      Doubtful Data Accuracy with SimilarWeb

      The software, Similarweb, provides advantages like a simple method to compare my website traffic with competitors and the capability to see my ranking in various countries. However, I am skeptical about the accuracy of their statistics, which I find even less reliable than Alexa's. While Google and Statcounter gave similar traffic numbers, Similarweb's figures were entirely different and disproportionate.

      June 11, 2024

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